The smoking cessation products market has shown irregular growth the past few years with 2004 retail sales at $799.4 million, a growth of 2.5% over 2003. The market, long-suffering the catch-22 inherent in its consumer base, is struggling with another pressing issue: lack of innovation compounded by a small number of market players. To drive future growth, the industry needs to build excitement and branch out into new areas in terms of both formulation and target markets.
This new report, Packaged Facts’ Market Trends: Smoking Cessation Products, examines the state of the U.S. market for over-the-counter smoking cessation products, from major players to niche players. The report analyses strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, new products and factors and trends that will fuel future growth.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.
The information in Market Trends: Smoking Cessation Products is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.
What You’ll Get in this Report
Market Trends: Smoking Cessation Products offers unique perspective on the market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.
This report will help:
Chapter 1 Executive Summary
Chapter 2 The Market
Chapter 3 The Marketers
Chapter 4 Marketing Dynamics
Chapter 5 The Consumer
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