Market Research Logo

Market Trends: Shaving/Hair Removal Products

In 2004, the U.S shaving and hair remover market stood at $3.2 billion and is projected to grow in 2005. This all new Packaged Facts report, Market Trends: Shaving and Hair Removal Products , discusses in detail the sales and share of grooming supplies, including Blades, Razors, Shaving Cream, and Depilatories, between 2000-2005, with projections through 2010. An increased interest in men’s grooming and willingness by consumers to trade up for better quality and innovative products are playing an important role in the marketplace. This all new report documents market size, brand shares and composition, provides market projections, profiles major marketers, covers distribution and retail trends, and provides consumer demographic profiles within each segment, including a special section on the teen consumer.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Shaving and Hair Removal Products is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: Shaving and Hair Removal Products offers unique perspectives. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the Shaving and Hair Removal products market , you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
  • Advertising agencies working with clients in the industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Report Scope
      • Methodology
      • Product Definitions
    • The Market
      • Market Size and Growth
      • Market Composition
        • Table IRI-Tracked Sales of Shaving and Hair Removal Products by Category, 2000-2004 (in million $)
    • The Marketers
      • Table IRI-Tracked Sales of Top Shaving and Hair Removal Product Marketers, 2003-2005 (E) (in million $)
      • Top Brands
        • Table IRI-Tracked Sales of Top Shaving and Hair Removal Product Brands, 2003-2005 (E) (in million $)
    • Marketing Dynamics
      • Advertising
      • New Product Introductions
      • Market Trends
      • Teens Want Innovation
      • Ethnic Markets Under-developed
    • The Consumer
      • Disposable Razors
      • Razor Blades (Non-Disposable)
      • Electric and Battery Shavers
      • Shaving Cream/Gel
      • Teen Preferences
      • Outlook
  • The Market
    • Shaving And Hair Removal Product Categories
      • Razors
      • Blades
      • Shaving Cream
      • Depilatories
      • Other Grooming Supplies
      • On the Mass Horizon
    • Market Overview
      • Market Size and Growth
      • Market Composition
        • Table IRI-Tracked Sales of Shaving and Hair Removal Products by Category, 2000-2005 (in million $)
      • Blades
      • Shaving Cream
      • Razors
      • Gillette Versus Schick
      • Other Grooming Supplies
      • Depilatory Products
      • Depilatory for Men
      • Innovation in Women's Razors and Shavers
    • Factors To Growth
      • Gillette Dominance Strengthens
      • Men and Grooming
      • Innovation Drives Market
      • Fashion and Seasonal Trends
      • Laser and Electrolysis
      • Projected Market Growth
  • The Marketers
    • Market Overview
      • Gillette Dominates
      • Top Players: The Gillette Co. and Energizer Holdings Inc
      • Smaller Players Gain Market Share
      • Colgate and S.C. Johnson Lose Out
        • Table IRI-Tracked Sales of Top Shaving and Hair Removal Product Marketers, 2000-2005 (E)
      • Top Brands
        • Table IRI-Tracked Sales for Top Shaving and Hair Removal Product Brands, 2000-2005 (E)
      • Shaving Blades
      • Marketers and Brands
        • Table IRI-Tracked Retail Sales of Top Shaving Blade Marketers, 2000-2005 (E)
      • Gillette Upgrading Brands to Sustain Competition
        • Table IRI-Tracked Sales of Top Shaving Blade Brands, 2000-2005 (E) (in million $)
    • Shaving Cream
      • SC Johnson Loses Market Share
      • Shaving Cream Marketer And Brands
        • Table IRI-Tracked Sales of Top Shaving Cream Marketers, 2000-2005 (E) (in million $)
        • Table IRI-Tracked Retail Sales of Top Shaving Cream Brands, 2000-2005 (E) (in million $)
    • Shaving Razors
      • Gillette – Market Leader Losing Shares
      • Energizer Holdings Inc. Steals Share
      • Razor Marketers and Brands
        • Table IRI-Tracked Sales of Top Shaving Razor Marketers, 2000-2005 (E) (in million $)
        • Table IRI-Tracked Sales of Top Shaving Razor Brands, 2000-2005 (E) (in million $)
    • Depilatory Products
    • Depilatory Marketers and Brands
      • Church & Dwight Sales to Revive
      • Reckitt Benckiser and Del Labs Stay Positive
        • Table IRI-Tracked Sales of Top Depilatory Product Marketers, 2000-2005 (E) (in million $)
        • Table IRI-Tracked Sales of Top Depilatory Product Brands, 2000-2005 (E) (in million $)
      • Other Hair Removal Products
        • Table IRI-Tracked Sales of Top Other Hair Removal Product Marketers, 2000-2005 (E) (in million $)
        • Table IRI-Tracked Sales of Top Other Hair Removal Product Brands, 2000-2005 (E) (in million $)
    • Company Profiles
      • The Gillette Co
      • Overview
      • Brand Portfolio
        • Table Gillette Brand Portfolio – Shaving and Hair Removal Products 2004-2005
      • Performance
      • New Product Introductions
        • Table Gillette New Shaving and Hair Removal Product Introductions 2004-2005
    • Energizer Holdings Inc
      • Brand Portfolio
        • Table Energizer Brand Portfolio – Shaving and Hair Removal Products 2004-2005
      • Performance
      • New Product Introductions
        • Table Energizer New Shaving and Hair Removal Product Introductions 2004-2005
    • S. C. Johnson & Son Inc
      • Overview
      • Performance
        • Table S.C. Johnson & Sons Co. New Product Introductions 2004-2005
    • Church & Dwight Co. Inc
      • Overview
      • Brand Portfolio
      • Performance
        • Table Church & Dwight Co. Shaving and Hair Removal Product Introductions, 2004-2005
    • Revlon Inc.
      • Overview
      • Brand Portfolio
      • Performance Analysis
    • Reckitt Benckiser
      • Overview
      • Performance
      • New Product Introductions
        • Table Reckitt Benckiser New Shaving and Hair Removal Product Introductions 2004-2005
    • Johnson & Johnson
      • Overview
      • Brand Portfolio
        • Table Johnson & Johnson – Shaving and Hair Removal Products 2004-2005
      • Performance
    • Bic Corporation
      • Brand Portfolio
      • Performance
        • Table Bic Corp. New Shaving and Hair Removal Product Introductions 2004-2005
    • Del Laboratories Inc
      • Brand Portfolio
        • Table Del Laboratories Inc. –Shaving and Hair Removal Products 2004-2005
      • Performance
      • Category Share
        • Table Del Laboratories Inc. New Shaving and Hair Removal Product Introductions 2004-2005
    • Conair Corp
      • Overview
  • Marketing Dynamics
    • Ad Spends
      • Table Top Shaving and Hair Removal Marketer by Ad Spends, 2004 (in thousand $) 55.90 SC
      • Table Top Shaving and Hair Removal Brands by Ad Spends, 2004 (in thousand $)
    • Gillette Top Ad spender
      • Table Top Gillette Co. Brands by Ad Spend, 2004 (in thousand $)
    • Quattro Heavily Backed by Energizer
      • Table Top Energizer Holdings Inc. Brands by Ad Spend, 2004
      • Gillette Backs New Products
      • Energizer Promotion for Quattro
      • Church & Dwight Promotes Nair No Touch
      • S. C. Johnson & Son Promotes Skintimate
    • New Product Introduction
      • Table New Shaving and Hair Remover Product Introductions by Category, 2004 - 2005
      • Table Top Shaving and Hair Remover Marketer, Based on Number of Brands Introduced, 2004 - 2005
      • Table Top Shaving and Hair Remover Brands, Based on Number of SKUs Introduced, 2004- 2005
    • Razors & Blades
      • Table Top Razors & Blades Hair Remover Marketers, Based on Number of Brands Introduced, 2004-2005
      • Table Top Razors & Blades Hair Removers Brands, Based on Number of SKUs Introduced, 2004 - 2005
    • Shaving Creams, Gels & Accessories
      • Table Top Shaving Creams, Gels & Accessories Marketers, Based on Number of Brands Introduced, 2004 – 2005
      • Table Top Shaving Creams, Gels & Accessories Brands, Based on Number of SKUs Introduced, 2004 – 2005
    • Hair Removal Cream And Depilatory
      • Table Top Hair Removable Cream And Depilatory Marketers, Based on Number of Brands Introduced, 2004 – 2005
      • Table Top Hair Removable Creams And Depilatory, Based on Number of SKUs Introduced, 2004 –2005
    • Product Innovations
      • Table Razors & Blades Hair Remover Brands, By Innovation, 2004 – 2005
      • Table Shaving Creams, Gels & Accessories' Brands, By Innovation, 2004 – 2005
      • Table Hair Removable Cream And Depilatory Brands, By Innovation, 2004 – 2005
    • Positioning New Products by Package Tags
    • Razors & Blades Hair Removers
      • Table Top Selling Points of New Razor & Blade Products by Select Package Tags
      • Table New Razors & Blades Hair Remover Brand Introductions With the "Disposable" Package Tag, 2004-2005
    • Reusable
      • Table New Razors & Blades Hair Remover Brand Introductions With the "Reusable" Package Tag, 2004-2005
    • Women
      • Table New Razors & Blades Hair Removers Brand Introductions for Women, 2004-2005
    • Men
      • Table New Razors & Blades Hair Removers Brand Introductions for Men, 2004-2005
    • Shaving Creams, Gels & Accessories
      • Table Shaving Creams, Gels & Accessories, Top Selling Points, by Select Package Tags
    • Upscale
      • Table New Shaving Creams, Gels & Accessories Brand Introductions With the "Upscale" Package Tag, 2004-2005
    • Natural
      • Table New Shaving Creams, Gels & Accessories Brand Introductions With the "Natural" Package Tag, 2004-2005
      • Table New Shaving Creams, Gels & Accessories Brand Introductions With the "Men" Package Tag, 2004-2005
    • Hair Removal Cream And Depilatory
      • Table Hair Removal and Depilatory Products, Top Selling Points, by Select Package Tags
      • Table New Hair Removable Cream And Depilatory Brand Introductions With the "Quick" Package Tag, 2004-2005
      • Table New Hair Removable Cream And Depilatory Brand Introductions With the "Upscale" Package Tag, 2004-2005
      • Table New Hair Removable Cream And Depilatory Brand Introductions With the "Women" Package Tag, 2004-2005
      • Table New Hair Removal Cream And Depilatory Brand Introductions With the "Natural" Package Tag, 2004-2005
    • Consumer Purchasing Patterns
      • Households Buying Razors
      • Dollar and Volume Sales Rise
      • Dollar Per Purchase Occasion For Shaving Razor
  • Trends & Opportunities
    • Overview
      • Old and New Technologies
      • Convenience
      • Fragrance
        • Table Common Fragrances Used in New Shaving and Hair Removal Products Introduced in 2004-2005
      • Trends in Ingredients
      • At Home Spa
      • Slow The Grow
        • Table New Shaving and Hair Remover Product Introductions with Hair Retardation Ingredients Category, 2004 - 2005
    • Permanent Hair Removal
      • Creative Marketing Positioning
      • Demographic Profiles and Important Consumer Bases
        • Table Attitude/Opinion of Teenagers on Personal Care, by Gender, 2004 – 2005
        • Table Attitude/Opinion on Personal Care by Gender, 2004 – 2005
        • Table Projected U.S. Population by Age Bracket, 2000-2010 (in million)
        • Table Population Projections for Selected U.S. Racial Populations, 2000-2020 (in thousands)
  • The Consumer
    • Disposable Razors
      • Table Demographic Profile of Disposable Razor/Shaver Users, 2005
      • Table Demographic Profile of Disposable Razors/Shavers Users, Gillette vs. Schick, 2005
      • Table Demographic Profile of BIC, Gillette Daisy/Daisy Plus, Gillette Good News Users
      • Table Demographic Profile of Disposable Razor/Shaver Sole Brand Users, 2005
      • Electric and Battery Shavers
        • Table Demographic Profile of Electric and Battery Shaver Users, 2005
        • Table Demographic Profile of Electric and Battery Shaver Users, by Type, 2005
        • Table Demographic Profile of Electric and Battery Shaver Users, by Brand, Norelco, Remington, Braun, May 2004 – May 2005
        • Table Demographic Profile of Electric and Battery Shaver Sole Brand Users, 2005
        • Table Demographic Profile of Electric and Battery Shavers By Frequency Of Use
      • Razor Blades (Non-Disposable)
        • Table Demographic Profile of Razor Blade (Non-Disposable) Users, 2005
        • Table Demographic Profile of Razor Blade (Non-Disposable) Users, by Type, 2005
        • Table Demographic Profile of Razor Blades Users, Gillette and Schick, 2005
        • Table Demographic Profile of Razor Blade (Non-Disposable) Users, by Brand, Gillette Mach3, Gillette Mach3 Turbo, Gillette Venus, 2005
        • Table Demographic Profile of Razor Blade (Non-Disposable) Users Sole Brand Users, May 2004 – May 2005
        • Table Demographic Profile of Razor Blade (Non-Disposable) Users By Frequency Of Use, 2005
      • Shaving Cream/Gel
        • Table Demographic Profile of Shaving Cream/Gel Users, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users, by Type, Regular, For Sensitive Skin, Moisturizing/Conditioning, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users, by Kind, Aloe/Lanolin, Menthol, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users, by Form, Aerosol Foam, Aerosol Gel, 2005
        • Table Demographic Profile of Shaving Cream Users, by Top Brand Gillette, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users, by Colgate & Edge Gel Brands, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users, by Barbasol & Skintimate Brands, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users Sole Brand Users, 2005
        • Table Demographic Profile of Shaving Cream/Gel Users By Frequency Of Use, 2005
      • Consumer Attitudes About Personal Appearance and Products
        • Table U.S. Consumer Attitude Toward Appearance, 2005
        • Table Demographic Profiles of U.S. Consumers, Based on Attitude Towards Appearance, 2005
    • The Teenage Consumer
      • Table Demographic Profile of U.S. Teenagers for Disposable Razor/Shaver Razor Blades (Non-Disposable) and Shaving Cream Or Gel
      • Table Demographic Profile of U.S. Teenagers for Disposable Razors/Shavers by Brand
      • Table Demographic Profile of U.S. Teenagers for Razor Blade (Non-Disposable) by Type
      • Table Demographic Profile of U.S. Teenagers for Razor Blade (Non-Disposable) by Brand
      • Table Demographic Profile of U.S. Teenagers for Razor Blade (Non-Disposable) By Frequency Of Use
      • Table Demographic Profile of U.S. Teenagers for Disposable Razors/Shavers By Frequency Of Use
      • Table Demographic Profile of U.S. Teenagers for Shaving Cream/Gel by Type, Regular, For Sensitive Skin, Moisturizing/Conditioning
      • Table Demographic Profile of U.S. Teenagers for Shaving Cream/Gel by Kind
      • Table Demographic Profile of U.S. Teenagers for Shaving Cream/Gel, by Form, Aloe/Lanolin, Menthol
      • Table Demographic Profile of U.S. Teenagers for Shaving Cream/Gel by Brand,
      • Teen Attitudes
        • Table Demographic Profile of U.S. Teenagers' Different Attitudes Towards Appearance
        • Table Demographic Profiles of U.S. Consumers, Based on Attitude Towards Appearance
  • Addresses of Select Marketers

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report