Trends in Organic Lawn and Garden Products, new from Packaged Facts, presents a comprehensive overview of the rapidly expanding organic sector of the overall lawn and garden (L&G) market. It examines this sector from three interrelated perspectives, analyzing trends in terms of context, concepts, and content. To elaborate:
Note that this study also covers trends in media/promotion, education/awareness, community programs, lawn care operators, retailing, and consumer acceptance.
In terms of product categories, the primary focus of this study is on what is known in the overall lawn and garden market as “L&G supplies.” The L&G supplies category comprises two product segments: fertilizers/growth media (F/GM); and pesticides (insecticides, herbicides, and fungicides).
The information in Trends in Organic Lawn and Garden Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.
What You’ll Get in this Report
Trends in Organic Lawn and Garden Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and data that Trends in Organic Lawn and Garden Products offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the lawn and garden market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for organic lawn and garden products, as well as projected sales and trends through 2010. Contributing to that understanding will be an analysis of sales data, and a discussion of the consumer for organic lawn and garden products based on Simmons data.
This report will help:
Chapter 1 Introduction
Chapter 2 Organic Products
Chapter 3 Marketers and Product Trends
Chapter 4 General Trends
Chapter 5 Market Performance and Prospects
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