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Market Trends: Low Sodium Foods


Attention: There is an updated edition available for this report.

Is sodium the next “low” frontier?

For many years scientists and nutritionists have debated the health impact of too much salt in the diet, and a consensus is now emerging that high sodium intake can indeed have harmful effects, particular on the heart and blood pressure. Formulating and promoting low sodium foods is not a new phenomenon - the low sodium label graces many soups, cereals and packaged meats - but the warnings from health professionals and the ever-changing diet concerns of the American consumer may elevate low sodium to a status equal to that of low fat, carbs and sugar.

This new Packaged Facts reports examines the market for low sodium foods and beverages, examining a wide variety of product categories and marketers (including Campbell, PepsiCo., Kraft/Nabsico, Conagra (Healthy Choice), General Mills (Progresso)), and the impact these efforts will have on the consumer and marketplace.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Low Sodium Foods and Beverages is based on both primary and secondary research. Primary research involved consumer interviews, onsite examinations of the retail en interviews with marketing, public relations and industry analysts within the food industry and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: Low Sodium Foods and Beverages offers unique perspective on the growing evidence that high sodium intake can lead to heart disease - and the impact that will have on the marketplace. No other market research report provides the analysis and trends coverage that Low Sodium Foods and Beverages offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to understand and get ahead of what could be the next “big” diet and health trend, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients.
  • Research and development professionals stay on top of competitor initiatives and explore demand for low sodium product introductions.
  • Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope And Methodology
      • Scope Of Report
    • Low-/No-Sodium Products
    • Report Methodology
    • Health Problems Associated With Salt
    • Government Recommendations On Sodium Levels
    • Healthy Food Market
    • The Low-Sodium Market
      • Snack Foods
      • Processed Meats
      • Soups
      • Dairy Products
    • Factors Affecting Market Growth
  • The Consumer
    • Generation Y Not Concerned About Salt
    • The Low-Sodium Consumer
    • Low-Sodium Products And The Food Industry
  • Sodium: Health And Regulatory Issues
    • Introduction
    • Salt And Sodium
    • Sources Of Sodium
      • Table Sources Of Sodium Intake
    • Sodium And Processed Foods
      • Table Major Sodium Compounds And Their Use As Food Additives
    • Processed Foods
    • Ideal Sodium Intake
      • Table Tolerable Upper Sodium Intake Levels By Age
  • Sodium And Its Health Effects
    • Sodium And Hypertension
    • The Sodium Hypothesis
    • Sodium And Bone Loss
    • Sodium And Cataracts
    • Sodium And Stomach Cancer
    • Sodium And Other Diseases
  • Sodium And Food Labeling
    • Nutrient Content Claims
      • Table Categorizing Food Products By Sodium Content
      • Table Sodium-Level Guidelines For `Healthy' Food Products
      • Table Timeline For Labeling Guidelines For `Healthy' Food Products
    • Health Claims
    • Structure/Function Claims
    • Common Sodium Labels
    • Dash Eating Plan
  • Intake Guidelines
    • Federal Panel Reconsiders Sodium Recommendation
    • U.K. Government Gets Tough On Salt
    • Sacn Recommendations
    • Fsa Looks At Children's Diets
      • Table Reference Nutrient And Target Sodium Intake For U.K. Infants/Children
    • U.K. Marketers Respond Positively
      • Table Salt-Related Initiatives By U.K. Food Marketers And Retailers
    • Impact Of U.K. Initiatives On The U.S. Market
  • The Market
    • Healthy Food Market
    • $2.46-Billion Low-Sodium Market
      • Table Sales Of Low-Sodium Products, 1999-2003
    • Reduced/Low-Sodium Product Segments
      • Processed Meats
      • Dairy Products
        • Table Very Low-Sodium Dairy Products
        • Table Low-Sodium Dairy Products
    • Soups, Stews And Chili
      • Table Very Low-Sodium Soups, Stews And Chili Products
      • Table Low-Sodium Soups, Stews And Chili Products
      • Snack Foods
        • Table Very Low-Sodium Snack Foods
        • Table Low-Sodium Snack Foods
      • Breakfast Products
        • Table Very Low-Sodium Breakfast Products
        • Table Low-Sodium Breakfast Products
      • Sauces/Seasonings/Salad Dressings
      • Salt Substitutes
      • Beverages
        • Table Major Low-Sodium Beverage Manufacturers
  • Factors To Market Growth
    • Nas Recommendations For Sodium Intake
    • Obesity And High-Sodium Products
    • Aging Population
    • Concern Over Hypertension/Sodium Link Could Fuel Market Growth
    • The Taste Factor
    • Projected Market Growth
  • Competitive Situation
    • Campbell Soup Company
      • Kraft Foods
      • Frito-Lay
        • Table Frito-Lay's Low-Sodium Products
      • Conagra Foods, Inc.
      • Morton Salt
      • Hormel Foods Corporation
      • Heinz
      • Hain Celestial, Inc.
      • Kellogg Company
      • Sara Lee
      • Tyson Foods
      • Alberto-Culver
    • Marketing Trends
      • Is There A Low-/No-Sodium Bandwagon?
      • Pricing Of Low-Sodium Products
      • Retailers Interest In Low-Sodium Lines
      • Educating The Consumer
    • Advertising And Promotion Trends
      • Coupon And Fsi Promotions
      • Health Labeling
      • Brand Association
      • Online Initiatives
        • Table Advertising And Promotion Initiatives For Select New Products
    • New Product Trends
      • Low-Sodium Product Introductions
        • Table Types Of New Low-Sodium Foods
      • Selected New Reduced-Sodium/Sodium-Free Products
        • Table Snack Bars/Snacks
        • Table Other Snacks
        • Table Chips/Cookies/Crackers
        • Table Soups
        • Table Cereals
        • Table Cheese/Butter
        • Table Meals/Meal Replacements
        • Table Meat/Meat Substitutes
        • Table Pasta/Pastry
        • Table Salads/Sauces
        • Table Breads
        • Table Vegetable/Vegetable Side Dishes
        • Table Spices/Seasonings
        • Table Bottled Water
        • Table Soft Drinks
        • Table Fruit/Fruit-Flavored Drinks
        • Table Health Drinks
        • Table Isotonic/Energy-Producing Beverages
  • The Consumer
    • Americans Have High Salt Intake
      • Sodium Consumption Relatively Higher In Northern States
        • Table Geographical Distribution Of U.S. Population With Recommended Levels Of Sodium Intake
      • Men Are Heavy Salt Users
      • Consumer Attitude On Healthy Foods
    • Consumer Attitude Toward Low-Sodium Foods
      • Majority Scan Label For "Low-Sodium" Tag
        • Table Responses To Question: How Often Do You Look For "Low-Sodium" Food Products
      • Low-Sodium Not Popular With Generation Y
        • Table Food Ingredients Most Watched By Consumers By Age
      • Interest Crosses Education, Regional Lines
      • Teenage Girls Conscious About Sodium Intake
      • Relatively Limited Low-Sodium Product Range
        • Table Satisfaction Levels With Number Of Healthy Foods Offerings At Supermarkets (In Percentage)
    • Simmons Market Research Bureau Findings
      • Note On Simmons Survey Data And Figures
      • Sodium Intake Highest In 20-39 Age Group
        • Table Consumer Attitudes Toward Healthy Foods
      • Ingredient Watchers
        • Table Consumers Who Read Ingredient Labels Before Buying Food
      • Consumers And `Unhealthy' Snacks
        • Table Consumers Who Consider Snack Foods Unhealthy
      • Even Health-Conscious Consumers Can'T Resist Salt
        • Table Consumers Favoring Salted Snacks
      • Purchasing Patterns-Low-Sodium Products
        • Table Consumers Favoring No-Salt Potato Chips
        • Table Consumers Favoring Low-Sodium Snack Crackers/Saltines
        • Table Consumers Favoring Mrs. Dash Brand Seasonings/Spices
        • Table Comparison Of Consumer Preference For Salted And Unsalted Pretzels
  • Low-Sodium Products And The Overall Food Industry
    • Overall Impact On The Retail Food Industry
    • Healthy People 2010
    • Nas Recommendations Could Spur Product Reformulations
    • Reduce Salt Gradually
    • Battle Between Taste And Health
    • Americans Love Salt
    • Effectiveness Of Sodium Substitutes
    • Better Preservation Methods Reduce Dependence On Salt
    • Foodservice Response To Sodium Warnings
    • Sodium-Free Products ?The Future
  • Addresses Of Selected Marketers

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