Marketers competing in the household cleaning industry are rushing to compete in the burgeoning cleaning wipes and accessories market. It’s no surprise, given the fact that nearly two-thirds of Americans reported in a recent poll that they’re always on the look-out for new ways to clean the house faster. The need and desire for convenience created - and is driving - the market for household cleaning wipes, a market that has gone from nothing to nearly $500 million in annual sales in two years. And, with constant new product introductions in both the wipes themselves and the accessory products that complement wipes (e.g., mops that don’t require extra product or squeezing), it’s a market that’s poised for constant, healthy expansion. Packaged Facts’ The U.S. Market for Household Cleaning Wipes and Accessories is the executive’s guide to this new frontier. Here are expertly analyzed quantitative and qualitative data on market size and growth, the competitive situation, new product introductions, and trends and opportunities for future growth.
The information in The U.S. Market for Household Cleaning Wipes and Accessories is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within household cleaning market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2001) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at every segment of the cleaning wipes and accessories (e.g., brooms) market, examining trends for growth and projecting sales of products through 2008. It analyzes the current and projected sales of wipes and related cleaning products, and provides up-to-date competitive profiles of marketers of these products. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the household cleaning products industry.
What You’ll Get in this Report
The U.S. Market for Household Cleaning Wipes and Accessories is a brand-new report that offers a unique perspective on the burgeoning market for household cleaning wipes and accessories. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Household Cleaning Wipes and Accessories offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the household cleaning wipes market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for household cleaning wipes and accessory products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources.
This report will help:
Chapter 1: Executive Summary
Chapter 2: The Market
Market Size And Composition
Factors To Market Growth
Projected Market Growth
Chapter 3: The Marketers
Marketer And Brand Shares
The Competitive Situation
Procter & Gamble: Leading With Unmatched Diversity Of Brands
S. C. Johnson & Son, Inc.: From Speciality Cleaners To Wipes
Reckitt Benckiser, Plc: Clean Presence World Over
3M Company Continuing Innovation
Kimberly-Clark Corporation: From Personal Care To Home Products
Sara Lee Corporation From Food To Furniture Care
Orange Glo International A Garage Story
Chapter 4: Marketing Trends
Advertising And Promotion Trends
Chapter 5: Retail Dynamics
Retail Focus By Outlet Type
Appendix: Addresses of Select Marketers
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