Market Research Logo

Market Trends: U.S. Gourmet Chocolate Market


Attention: There is an updated edition available for this report.

Chapter 1: Executive Summary

  • Scope And Methodology
  • Gourmet Chocolate
  • Report Methodology
  • Gourmet Chocolate Sales in Excess of $1 Billion.
  • Retail Sales Of Gourmet Chocolate
  • Table 1-1: IRI-Tracked Sales of Gourmet Chocolate, 2002-2003
  • Retail Sales Growth Rate Slowing
  • Figure 1-1: U.S. Retail Sales of Gourmet Chocolate, Annual Percentage Growth, 1999-2003
  • Factors To Market Growth
  • Major Marketers And Brands
  • The Competitive Situation
  • Trends And Opportunities
  • Overview Of Consumer Purchasing

Chapter 2: The Market

  • Market Size and Growth
      • Market Definition

    • Methodology for Sales Estimates
    • Overall Market Pegged at Over $1 Billion
    • Retail Sales at $243 Million
    • Table 2-1: U.S. Retail Sales Growth of Gourmet Chocolate, 1999-2003
    • Figure 2-1: U.S. Retail Sales of Gourmet Chocolate, Annual Percentage Growth, 1999-2003
    • Gourmet Chocolate “Aspirants”

  • Market Composition
    • Market Composition by Retail Channel
    • Market Composition by Product Categories
    • Seasonal Sales
    • Estimated Share of Gourmet Chocolate Dollar Retail Sales by Seasonal/Non-seasonal Category, 2003 (Percent)
    • Figure 2-3: Estimated Share of Non-Seasonal Gourmet Chocolate Dollar Sales by Category, 2003
    • Figure 2-4: Estimated Share of Seasonal Gourmet Chocolate Dollar Sales by Category, 2003

  • Market Forecasts
    • Demographic Trends Smaller-Sized Households Portend More Snacking
    • Growing Ethnic Population
    • Table 2-2: Projected Ethnic Buying Power in 2007
    • Upscale Trends In Chocolate
    • Growing Interest in Dark Chocolate
    • Sales Growth in Grazing
    • Expanded Distribution
    • Specialty Chocolate Shops
    • Appealing To The Health Conscious
    • Role of the Internet

  • Projected Market Growth
    • Methodology for Sales Estimates
    • Retail Sales to Reach $395 Million by 2008
    • Figure 2-5: Projected U.S. Retail Sales of Gourmet Chocolates in IRI tracked channels, 2003-2008
    • Table 2-3: Projected Sales of Gourmet Chocolates in IRI tracked channels, 2003-2008
    • Overall Market to Reach $1.62 billion by 2008
    • Figure 2-5: Projected Overall Sales of Gourmet Chocolates, 2003-2008
Chapter 3: The Competitive Situation
    • Marketers And Brands
      • Several Thousand Competitors
      • Gourmet Chocolate Leaders

    • Chocolates from Belgium
    • “Nouvelle American” Style Of Chocolates
    • Hundreds of Niche Marketers
    • Table 3-1: Selected U.S. Marketers of Gourmet Chocolates
    • Private Labels Positioning Upscale

  • Marketer And Brand Shares
    • Methodology
    • Dove Chocolates A Strong Competitor Among Gourmet “Aspirants”
    • Lindt Chocolate Candy Rise to $35.9 Million in 2003
    • Ferrero Rocher at $47.3 Million in 2003
    • Table 3-2: Top Marketers of Gourmet/Premium Chocolate by IRI-Tracked Sales and Shares, 2003
    • Figure 3-1: Top Marketers of Gourmet Chocolate Candy by IRI-Tracked Share, 2002 vs. 2003
    • Sales Estimates of Gourmet Chocolate Companies not Covered by IRI
    • Table 3-3: Total U.S. Sales Estimate of Gourmet Chocolate Companies not Covered by IRI
    • Lindt & Sprungli Leads in Non-Seasonal Segment
    • Dove Soars in Mass-Market Seasonal Sales
    • Table 3-4: Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales and Shares, 2003
    • Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales and Shares, 2003
    • Table 3-5: Top Marketers of Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales and Shares, 2003
    • Table 3-6: Selected Non-Seasonal Gourmet Chocolate Product Lines by 12-Month Increase in Sales, December 2002/2003
    • Table 3-7: Selected Seasonal Gourmet Chocolate Product Lines by 12-Month Increase in Sales, December 2002/2003

  • Marketing Trends
    • Retailers Going Upscale
    • Marketers Use All Routes
    • Mass/Class Barriers Breaking Down
    • Leveraging Brand Equity
    • Partnerships as Competitive Advantage
    • The Importance of Packaging

  • Advertising And Promotion Trends
    • Brand Association
    • Consumer Promotions
    • Event Promotions
    • Retailer Promotions

  • New Product Trends
    • New Flavors and Ingredients
    • Dark and Varietal Chocolate
    • Organic Chocolates
    • Artisan Chocolates
    • Table 3-8: New Gourmet Chocolate Introductions, 2003-200
  • Merchandising Strategies
    • Entry in Supermarkets
    • Focus on Specialty Stores
    • Chocolate Cafes
    • Store-in-a-Store Concept
    • The Power of Internet
    • Online Retailers Multiplying

Chapter 4: Competitive Profiles

  • Competitive Profile: Godiva Chocolatier (Campbell Soup Co)
    • Company Overview- Campbell Soup Co
    • Reorganization of Business Operations-2004 Godiva Chocolatier
    • Product Line
    • Extending Brand Equity
    • Godiva Boutiques
    • Consumer Promotion-Valentines 2004
    • Direct Marketing
    • New Products- Valentine and Spring 2003

  • Competitive Profile: Chocoladefabriken Lindt & Sprüngli A.G
    • Company Overview
    • Lindt & Sprüngli USA
    • Lindt at Retail
    • Lindt Product Line
    • Ghirardelli Chocolate Co.
    • Ghirardelli Product Line
    • Lindt Marketing Strategies
    • Lindt and Ghirardelli - New Products 2003
    • Internet Operations

  • Competitive Profile: See’s Candies, Inc.
    • Company Overview
    • Product Line
    • See’s- Gourmet Chocolates for the Mass Market
    • Seasonal Sales
    • Internet Operations:

  • Competitive Profile: Ferrero USA Inc
    • Company Overview
    • Product Line-
    • Ferrero Rocher
    • Distribution
    • Packaging

  • Competitive Profile: Perugina (Nestlé S.A)
    • Company Overview
    • Product Line
    • Encouraging Self Consumption
    • Promotional Offer
    • Internet Operations

  • Competitive Profile: Joseph Schmidt
    • Company Overview
    • Product Line
    • Expanded Distribution
    • Publicity through Chocolate Exhibits

  • Competitive Profile: Lake Champlain Chocolates
    • Company Overview:
    • Retail Outlets
    • Product Line
    • New Products

  • Competitive Profile: Endangered Species
    • Company Overview
    • Social Cause Marketing
    • Product Line

  • Competitive Profile: Fran’s Chocolates
    • Company Overview
    • Product Line
    • Innovations in Packaging and Ingredients

  • Competitive Profile: Ethel M Chocolates
    • Company Overview
    • Product Line
    • Customized Products

  • Competitive Profile: Scharffen Berger
    • Company Overview
    • Product Line
    • Differential Packaging
    • Social Commitment
    • Valentine Promotion

  • Other Major Marketers
    • Competitive Profile: Maison du Chocolat
      • Product Line
      • Tasting Classes

    • Competitive Profile: Neuhaus
      • Product Line
      • Packaging

    • Competitive Profile: Leonidas
      • Product Line

    • Competitive Profile: Teuscher
      • Product Line

      Competitive Profile: Guylian

Chapter 5: The Consumer

    • Note on Simmons Survey Data and Figures

  • Purchasing Patterns
  • Demographic Characteristics
  • Age Patterns
  • Ethnic Consumers
  • Regional Skew to the North East
  • Table 5-1: Demographic Characteristics Favoring Purchase of Chocolate & Hard Roll Candy.
  • Table 5-2: Demographic Characteristics Favoring Purchase of Dove Promises
  • Category
  • Table 5-3: Demographic Characteristics Favoring Purchase of Ferrero Rocher Chocolates
  • Table 5-4: Demographic Characteristics Favoring Purchase of Godiva Chocolates
  • Table 5-5: Demographic Characteristics Favoring Purchase of Other Gourmet Chocolate Brands
  • Table 5-6: Demographic Characteristics Favoring Consumption of Sweets
  • Table 5-7: Demographic Characteristics Favoring Consumption of Gourmet Foods

Chapter 6: Trends and Opportunities

  • Changing Demographics
  • Dark Chocolates, the New Craze
  • Self Indulgence in Gourmet Chocolates
  • Product Innovations
  • Increased Retail Presence
  • The Health Conscious Consumer

Appendix: Addresses of Selected Marketers

The gourmet/premium market is evolving as mainstream American consumers—better-educated and more worldly because of exposure to fine foods and beverages in restaurants and cafés, through watching celebrity chefs on TV, and through travel abroad—are trading up to higher levels of quality and taste. As a result, gourmet chocolates are among the fastest growing segments of their respective markets. This new Market Trends report, U.S. Gourmet Chocolate Market, examines the growing market for “life’s little luxury,” the premium chocolate. The report concentrates on the premium market (including See’s, Godiva, Lindt/Ghiradelli, Perugina), but also addresses boutique marketers and mass-market manufacturers that offer upscale products (such as Dove).

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: U.S. Gourmet Chocolate Market is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: U.S. Gourmet Chocolate Market offers unique perspective on the upscale chocolate market. No other market research report provides the analysis and trends coverage that Gourmet Chocolate offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the premium chocolate market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet chocolate.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new premium chocolate introductions.
  • Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;