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Market Trends: Footcare Products

While the retail foot care products industry has shown slow growth over the past four years, it has still been an interesting time of change. The category has evolved from being a prescription-driven business to a consumer-driven one, laying a basis for future innovation and excitement. Consumer trends like self-medication and self-indulgence are invigorating the market. And certainly there is no shortage of sufferers: Three out of four Americans experience serious foot problems in their lifetime and marketers can’t ignore the sore feet of the aging Boomer population.

However, foot care marketers face serious challenges in capturing consumers for the long term. There is competition from new niche entrants, issues related to branding and differentiating their products, and a potential price war between the name brands and private labels.

This all-new report from Packaged Facts examines a new era in foot care marketing based on comprehensive secondary research as well as primary research, including commentary from industry insiders. Market Trends: The U.S. Market for Foot Care Products explores key competitive trends in two segments— foot care devices and OTC foot care medication — making cross-segment comparisons not available elsewhere. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales of foot care products; and examines cross-tabulated Simmons Market Research Bureau data on consumer opinions and product purchasing.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods and services industries.

Report Methodology
The information in Market Trends: The U.S. Market for Foot Care Products was obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: The U.S. Market for Foot Care Products is an analysis of the foot care and foot protection category. It looks at manufacturing and marketing strategies, consumer and brand trends, available products and delivery channels, factors for future growth and key players. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.


  • Introduction and Overview
    • Scope
      • Methodology
      • Market Overview
      • Key Issues and Trends
      • Outlook
    • Foot Care Overview
      • Foot Care Facts
      • Foot Care Conditions
    • The Products
      • Foot Care Devices
        • Table Leading Foot Care Devices by Company
      • Foot Care Medications
        • Table Leading Foot Care Over-the-Counter Medications by Company
      • Specialty Products
        • Table Specialty Foot Care Products of Sephora
        • Table Specialty Foot Care Products of Avon Products Inc.
  • The Market
    • Methodology
    • Market Size & Growth
      • Indifference Toward Foot Care
      • Insignificant Growth
        • Table U.S. Retail Sales of Foot Care Products, 1999-2004
      • Market Segments
        • Table U.S. Retail Sales of Foot Care Products by Category, 1999-2004
        • Table Growth of Retail Sales of Foot Care Products by Category
      • Lack of Innovation Stagnates Sales of Devices
      • Growth of OTC Medications Powered by Lamisil
    • Market Composition
      • Table Market Share of Foot Care Products by Category, 2004
    • Trends and Issues
      • Rise of Indulgent Foot Care
      • Broad Price Spectrum
        • Table Pricing Comparison of Specialty and Mass-Market Foot Care Products (2004)
      • Catch Them Young
      • New Entrants
      • Comfort & Ease of Use
      • Demand Volatility
      • Patent Issues
    • Factors Influencing Future Growth
      • Aging Population - the Core Consumer
      • Diabetic Foot Care
        • Table Total Prevalence of Diabetes in the U.S. by Age & Ethnicity
      • Foot Fashion Can Cause, Help Foot Problems
      • Need for Daily Foot Care
        • Table Most Common Foot Problems Among Adults
      • Few Innovative Products Launched
    • Projected Market Growth
      • Table Estimated U.S. Retail Market Sales of Total Foot Care Products
  • The Marketers
    • Performance Analysis - Marketers
      • Table IRI-Tracked Sales of Total Foot Care Products Category, 1999-2004
      • Table IRI-Tracked Sales of Foot Care Products by Sub-Category, 1999-2004 ($ million)
      • Many Players, One Clear Leader
        • Table Top 10 Marketers of Foot Care Products by IRI-Tracked Sales, 2004
        • Table Percentage Share of Top Marketers of Foot Care Products by IRI-Tracked Sales, 2004
      • Competition from Private Label
        • Table IRI-Tracked Sales for Top 10 Marketers of Foot Care Products, 1999-2004 (in million $)
        • Table Annual Percentage Revenue Change of Top 10 Marketers by IRI-Tracked Sales, 1999-2004
        • Table IRI-Tracked Sales for Top Marketers of Foot Care Devices (in million $)
        • Table Sales Performance of Top Marketers of Foot Care Devices, 2002-2004 (in million $)
        • Table IRI-Tracked Sales for Top Marketers of OTC Foot Care Medication (in million $)
        • Table Performances of Top Marketers of OTC Foot Medication, 2002-2004 (in million $)
    • Competitive Landscape
      • Schering-Plough Dominates
        • Table Market Shares of Top 10 Marketers of Foot Care Products
      • Performance Analysis - Brands
        • Table IRI-Tracked Sales for Top Foot Care Devices, by Brands (in million $)
        • Table IRI-Tracked Sales for Top OTC Foot Medication, by Brands (in million $)
    • New Product Introductions
      • Table New Foot Care Product Introductions: Avon Products, Inc.
      • Table New Foot Care Product Introductions: Bristol-Myers Squibb Company
      • Table New Foot Care Product Introductions: Chattem
      • Table New Foot Care Product Introductions: Implus Footcare, LLC
      • Table New Foot Care Product Introductions: New Cosmar Corp
      • Table New Foot Care Product Introductions: Tripod Labs, Inc.
      • Table New Product Introductions of Other Companies
    • Product Packaging and Promotions
      • Foot Care Product Packaging Becomes More Informative
      • Podiatrists, NASCAR Used to Promote Products
      • Shaking an Elderly Image
    • Advertising Campaigns
      • Television Predominates
      • Established Products Sell Themselves
      • Pharmaceutical Advertising and the FDA
        • Table Advertising Expenditures of Companies by Brands (in million $)
    • Company Profiles
      • Schering-Plough
        • Table Schering-Plough's Annual Sales and Net Income, 2000-2003
        • Table Schering-Plough Brands in Foot Care
        • Table Schering-Plough: Sales By Region, 2003
        • Table Schering-Plough: Sales By Category, 2003
      • New Foot Care Product Introductions
      • Novartis AG
        • Table Novartis Annual Sales and Annual Net Income, 2000-2003
        • Table Novartis: Sales By Region, 2003
        • Table Novartis: Top 10 Products, 2003
      • Chattem, Inc.
        • Table Chattem Annual Sales and Net Income, 2000-2003
        • Table Chattem: Sales By Category
      • Combe Incorporated
        • Table Combe: Brands by Category
        • Table Products under Odor-Eaters Brand
      • Taro Pharmaceuticals Inc.
        • Table Taro Annual and Net Income, 2000-2003
        • Table Taro: Brands and Generic Products
        • Table Taro: Sales By Region, 2003
      • ProFoot Inc.
        • Table ProFoot: Brands of Foot Care
      • Implus Corp
        • Table Sof Sole Products
        • Table Sof Comfort and Airplus Product Categories
      • Spenco Medical Corporation
        • Table Spenco Brands
  • The Consumer
    • The Simmons Survey
      • Athlete's Foot Sufferers: Young Men with Higher Incomes and Education
        • Table Demographics of Consumers Suffering from Athlete's Foot
      • Severe Athlete's Foot Sufferers: A Different Demographic Picture Emerges
        • Table Demographics of Consumers who Suffered Severely from Athletes Foot
      • Older, Higher Incomes for Purchaser of Prescriptions and Non-prescriptions Athletes Foot Remedies
        • Table Demographics of Consumers Who Used Non-prescription Drugs for Athlete's Foot
        • Table Demographics of Consumers Who Used Prescription Drugs for Athlete's Foot Treatment
      • Prescription Lamisil Users Skew Older, Hispanic
      • Nail Fungus: White, Educated Seniors More Susceptible
        • Table Demographics of Consumers Suffering from Nail Fungus
        • Table Demographics of Consumers Suffering Severely from Nail Fungus
        • Table Demographics of Consumers Who Used Non-prescription Drugs for Treating Nail Fungus
        • Table Demographics of Consumers Who Used Prescription Drugs for Treating Nail Fungus
      • Demographics of Consumers at Risk of Athlete's Foot and Nail Fungus
        • Table Demographics of Consumers Who Don't Have but Feel at Risk From Athlete's Foot
        • Table Demographics of Consumers who Don't Have but Feel at Risk From Nail Fungus
      • Patients of General Practitioners Skew Middle Age; Patients of Podiatrist Skew Female
        • Table Demographics of Consumers Who Visited A General/Family Practitioner
        • Table Demographics of Consumers who Visited Podiatrist
      • Nearly 70% Use First Aid or Antibiotic Remedies
        • Table Percentage Consumer Usage of First Aid /Antibiotic Remedies
        • Table Consumers Using Different Types of First Aid/Antibiotic Remedies
      • Diverse Consumer Group Uses Gold Bond
        • Table Demographics of Consumers Using Gold Bond-Brand Products

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