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The U.S. Market for Teen and Tween Grooming Products

Marketers major and minor are rushing to compete in the teen and tween grooming market. At $6.9 billion now, sales of youth haircare, cosmetics, skincare, and ethnic HBC items are forecast to hit $8 billion by 2008. Market conditions are ripe for repositioning HBC brands - or fielding entirely new brands - to teens and their tween (aged 8-14) siblings: Expanding numbers of tweens and teens, their high disposable income, the growing worldliness of both teens and tweens - even that a majority of teen girls now reach puberty at the age of 10 - these are all drivers that open up a Wild West marketplace to shrewd players.

Packaged Facts’ The U.S. Market for Teen and Tween Grooming Products is the executive’s guide to this new frontier. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation. Demographic data from Simmons Market Research Bureau and other sources are presented. Also included is a special chapter on the emerging category of products for young males. The battle plans of Procter & Gamble, L’Oreal, Unilever, GlaxoSmithKline, The Body Shop, and others, are examined in detail.

Report Methodology
The information in The U.S. Market for Teen and Tween Grooming Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal grooming market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2001) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the youth grooming market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of haircare, cosmetics and skincare products, along with products designed for ethnic youth and young males. It provides up-to-date competitive profiles of marketers of teen and tween grooming products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal grooming industry.

What You’ll Get in this Report
The U.S. Market for Teen and Tween Grooming Products is a brand-new report that offers a unique perspective on the burgeoning market for youth personal care items. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Teen and Tween Grooming Products offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream HBC marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the youth HBC market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for teen/tween grooming products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for youth HBC products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for teen/tween grooming products
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the teen/tween grooming arenas.
  • Advertising agencies working with clients in personal grooming industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope Of This Report
    • Five Categories Studied
    • Haircare
    • Cosmetics
    • Skincare
    • Ethnic Products
    • Emerging Category: Products For Young Males
    • Teen/Tween Grooming Products Leap Past $7 Billion In 2002
    • Teen/Tween Grooming Market To Hit $9 Billion Mark In 2008
    • Skincare Accounts For Nearly Half Of Sales
      • Table U.S. Retail Dollar Sales(*) Of Personal Grooming Products Used By Teens/Tweens, 1998-2008 (In Millions)
      • Table Share Of U.S. Retail Dollar Sales Of Personal Grooming Products Used By Teens And Tweens, By Category, 1998-2002
    • Kids, The Evergreen Audience
    • Kids Reach Puberty Earlier
    • Parental Approval Needed - Sometimes
    • Teens, Tweens Live In The Global Village
    • The Regimen Trend Encourages Add-On Sales
    • The Rise Of "Pop Prestige"
    • Leading Marketers In Selected Personal Grooming Segments
      • Table Share Of Retail Dollar Sales(*) Of Personal Grooming Products, By Product Segment And Marketer, 2001-2002 - Part 1
      • Table Share Of Retail Dollar Sales(*) Of Personal Grooming Products, By Product Segment And Marketer, 2001-2002 - Part 2
    • Product Trends
      • Natural And Natural-Seeming Haircare Formulations
      • Volumized Hair
      • Haircolor Popular
      • Nail Polishes
      • Glitters And Glows
      • Lip Glosses/Balms
      • Acne Preps For The Whole Body
      • Regimens
      • Fruit And Candy Scents
      • Body Sprays And Washes
      • Non-Ethnic Shades Of Ethnic Haircolor
      • Young Men's Hair Styling Products And Color
      • Young Men's Body Sprays
      • Teen/Tween Grooming Marketers Spend At Least $101 Million To Advertise
      • Personal Care Retail Margins Vary Widely
        • Table Supermarket Retailers' Average Gross Profit Margins On Personal Grooming Products(*)
    • The Consumer
      • Teen/Tween Population At 45 Million
        • Table Projected U.S. Population, By Age Bracket, 2003-2010 (In Thousands)
      • Parents Are Most Popular Source Of Teens' Income
      • Teens Have $90 Billion In Own Earnings To Spend
      • Affluent And White Kids Have The Jobs, And Boys Get Paid More Than Girls
      • Add In What Parents Spend, Rich Or Poor
      • Data On Families' Spending On Teen Personal Care Buried Within "Miscellaneous" Breakout
  • The Overall Market
    • Scope Of This Report
      • Five Categories Studied
    • It's All In How Products Are Perceived
    • Clarification Of Terms
      • Ethnic
      • Market Vs. Category Vs. Segment
      • Mass Retail Channels
      • Prestige
      • Regimen Lines/Regimens
      • Soft Positioning
      • Methodology
    • The Products
      • Five Teen/Tween Product Categories
      • Haircare
      • Cosmetics
      • Skincare
      • Ethnic Products
      • Emerging Category: Products For Young Males
      • Crossover Use
    • Overall Market Size And Growth
      • Teen/Tween Grooming Products Leap Past $7 Billion In 2002
      • Population Trends, Biology, Shrewd Marketing Drove Sales
      • Haircare In Strongest Progress, To $2.1 Billion
        • Table U.S. Retail Haircare Sales, Teen And Tween Use, 1998-2002
      • Cosmetics Sales Break $1.2 Billion
        • Table U.S. Retail Cosmetics Sales, Teen And Tween Use, 1998-2002
      • Teen/Tween Skincare Sails Past $3.2 Billion
        • Table U.S. Retail Sales, Skincare Teen And Tween Use, 1998-2002
      • Ethnic Teen/Tween Grooming At $343 Million
        • Table U.S. Retail Ethnic Grooming Product Sales, Teen And Tween Use, 1998-2002
      • Products For Young Males Push Past $2.1 Billion
        • Table U.S. Retail Young Male's Grooming Product Sales, 1998-2002
        • Table Total U.S. Retail Teen/Tween Grooming Product Sales 1998-2002
      • Skincare Accounts For Nearly Half Of Sales
        • Table Share Of U.S. Retail Dollar Sales Of Personal Grooming Products Used By Teens And Tweens, By Category, 1998-2002
    • Factors In Future Growth
      • Kids, The Evergreen Audience
        • Table Projected U.S. Teen And Tween Population, By Age Bracket, 2003-2010 (In Thousands)
      • Kids Reach Puberty Earlier
      • Parental Approval Needed - Sometimes
      • Kids Spend Billions Of Their Own Dollars
      • Teens, Tweens Live In The Global Village
      • The Regimen Trend Encourages Add-On Sales
      • The Rise Of "Pop Prestige"
    • Projected Sales
      • Teen/Tween Grooming Market To Hit $9 Billion Mark In 2008
      • Haircare
        • Table Projected Haircare Products Sales, 2002-2008
      • Cosmetics
        • Table Projected Cosmetics Sales, 2002-2008
      • Skincare
        • Table Projected Skincare Sales, 2002-2008
      • Ethnic Grooming Products
        • Table Projected Ethnic Grooming Product Sales, 2002-2008
      • Products For Young Males
        • Table Projected Sales For Young Male Grooming Products, 2002-2008
        • Table Projected Total Sales For Personal Grooming Products, 2002-2008
    • Consumer Advertising Expenditures
      • Teen/Tween Ad Spends Impossible To Quantify Precisely
      • But At Least $101 Million Has Been Measured
        • Table Share Of Teen/Tween Grooming Marketers' Measured Consumer Advertising Expenditures, By Category, 2001
  • The Hair Care Category
    • The Products
      • Teen/Tween Haircare Has Four Segments
      • Shampoo And Conditioner
      • Dressings/Styling Products
      • Haircolor
      • Accessories And Gift Packs/Novelty Kits
      • Relaxers Covered In Ethnic Chapter
      • Category Size And Growth
        • Table U.S. Retail Dollar Sales Of Haircare Products Used By Teens And Tweens, 1998-2002
      • Numerous Positives Drive Category
      • Dressings/Stylers The Most Bullish
      • Stylers, Shampoo The Largest Segments
        • Table U.S. Retail Dollar Sales Of Haircare Products Used By Teens And Tweens, By Product Segment, 2001-2002 (In Thousands)
        • Table Share Of U.S. Retail Dollar Sales Of Haircare Products Used By Teens And Tweens, By Product Segment, 2001-2002 (In Thousands)
    • Factors In Future Growth
      • Teens And Tweens More Sophisticated About Hair
      • A Greater Range Of Styles Acceptable
      • Boys Are Bleaching, Dressing Hair
    • Projected Sales
      • Teen/Tween Haircare To Surpass $2.8 Billion In 2008
        • Table U.S. Retail Dollar Sales Of Haircare Products Used By Teens And Tweens, 1998-2002
        • Table Projected U.S. Retail Dollar Sales Of Haircare Products Used By Teens And Tweens,
    • The Marketers
      • Only About 60 Significant Haircare Marketers
      • Public And Private, Large And Small
      • List Of Haircare Marketers, Brands, And Positionings
        • Table Selected Marketers Of Haircare Products Used By Teens And Tweens - Part 1
        • Table Selected Marketers Of Haircare Products Used By Teens And Tweens - Part 2
        • Table Selected Marketers Of Haircare Products Used By Teens And Tweens - Part 3
        • Table Selected Marketers Of Haircare Products Used By Teens And Tweens - Part 4
    • Marketer Shares
      • Special Note On Haircare Share Data
      • P&G Totally Dominates Shampoo
        • Table Share Of U.S. Retail Dollar Sales Of Shampoo(*)By Marketer 2001-2002
      • P&G And Unilever At Top Of Conditioner Ranks
        • Table Share Of U.S. Retail Dollar Sales Of Hair Conditioner,(*) By Marketer, 2001-2002 - Part 1
        • Table Share Of U.S. Retail Dollar Sales Of Hair Conditioner,(*) By Marketer, 2001-2002 - Part 2
      • P&G, L'Oreal, Unilever, Jergens Are Stylers' Double-Digit Leaders
        • Table Share Of U.S. Retail Dollar Sales Of Hairstyling Gels/Mousses,(*) By Marketer, 2001-2002 - Part 1
        • Table Share Of U.S. Retail Dollar Sales Of Hairstyling Gels/Mousses,(*) By Marketer, 2001-2002 - Part 2
      • Unilever Rules Sprays/Spritzes
        • Table Share Of U.S. Retail Dollar Sales Of Hair Spray/Spritz,(*) By Marketer, 2001-2002
      • L'Oreal Strengthens Its Haircolor Presence
        • Table Share Of U.S. Retail Dollar Sales Of Haircolor,(*) By Marketer, 2001-2002
    • The Competitive Situation
      • Kids Inspire Old Dogs' New Tricks
      • Procter & Gamble Co-Targets General-Use Brands To Kids
      • Unilever Extends Suave With Vibe, Updates Rave
      • L'Oreal a Natural Positioner To Teens/Tweens
      • Newell Rubbermaid: Goody For Tweens
      • Goody Goes Global
    • Product Trends
      • Natural And Natural-Seeming Formulations
      • Volume, Volume, Volume
      • Color Up
        • Table Selected New Introductions Of Haircare Products For Teens And Tweens, 2001-2003 - Part 1
        • Table Selected New Introductions Of Haircare Products For Teens And Tweens, 2001-2003 - Part 2
        • Table Selected New Introductions Of Haircare Products For Teens And Tweens, 2001-2003 - Part 3
        • Table Selected New Introductions Of Haircare Products For Teens And Tweens, 2001-2003 - Part 4
    • Consumer Advertising Expenditures
      • Teen/Tween Haircare Media Spends Hard To Break Out
      • Haircare Ad $ Totaled $13.5 Million
      • L'Oreal's Buys At $10.5 Million
      • Jergens Spends $2.2 Million
    • Consumer Advertising Positioning
      • Simply Beautiful And Elegant
      • Hipness, Coolness, Rebellion
      • Botanicals And Naturals
      • Professional Quality
      • Any Little Tween Style
    • Consumer Promotions
      • Couponing
      • Bonus Packs And Twofers
      • Free Merchandise
      • Sweepstakes
      • A Musical Competition
      • Concert And Events Sponsorships
  • The Cosmetics Category
    • The Products
      • Five Teen/Tween Product Segments
      • Facial Makeup
      • Lip Color
      • Eye Makeup
      • Nailcare
      • Fragrance
      • Seasonal And Promotional Lines
      • Vast Assortments
      • Gift/Novelty Packs
      • Fda Oversight Of Cosmetics Safety
    • Category Size And Growth
      • Teen/Tween Cosmetics Sales Top $1.2 Billion In 2002
        • Table U.S. Retail Dollar Sales Of Cosmetics Used By Teens And Tweens, 1998-2002 (In Millions)
      • Cosmetics Buoyed By Changing Sexual Mores, And Tween-Specific Items
      • Lip Color The Star Teen/Tween Performer
      • Nailcare And Facial Makeup Lead In Share
        • Table U.S. Retail Dollar Sales Of Cosmetics Used By Teens And Tweens, By Product Segment, 2001-2002 (In Thousands)
    • Factors In Future Growth
      • "My Parents Won'T Allow It"
      • Creating a Socially Correct Market For Tweens
      • Teens Willing To Spend More
      • Nail Salons Shift Some Retailers' Emphasis To Teens
    • Projected Sales
      • Cosmetics Category To Chug Along To $1.5 Billion In 2008
        • Table Projected U.S. Retail Dollar Sales Of Cosmetics Used By Teens And Tweens, 2002-2008 (In Millions)
    • The Marketers
      • Fewer Than 50 Significant Teen/Tween Cosmetics Marketers
      • Types Of Players
      • Table Of Marketers, Brands, And Positionings
        • Table Selected Marketers Of Cosmetics For Use By Teens And Tweens - Part 1
        • Table Selected Marketers Of Cosmetics For Use By Teens And Tweens - Part 2
        • Table Selected Marketers Of Cosmetics For Use By Teens And Tweens - Part 3
        • Table Selected Marketers Of Cosmetics For Use By Teens And Tweens - Part 4
    • Marketer Shares
      • Special Note On Cosmetics Share Data
      • P&G, L'Oreal, Revlon Lead In Face Makeup
      • L'Oreal The Eye Makeup Queen
        • Table Share Of U.S. Retail Dollar Sales Of Facial Makeup,(*) By Marketer, 2001-2002
      • Bonne Bell Rivals Usual Suspects In Lip Color
        • Table Share Of U.S. Retail Dollar Sales Of Eye Makeup,(*) By Marketer, 2001-2002
        • Table Share Of U.S. Retail Dollar Sales Of Lip Color,(*) By Marketer, 2001-2002
      • Del Beats Out The Majors In Nail Polish
      • Coty, With J. Lo, Is Perfume Star
        • Table Share Of U.S. Retail Dollar Sales Of Nail Polish,(*) By Marketer, 2001-2002
        • Table Share Of U.S. Retail Dollar Sales Of Perfume/Cologne,(*) By Marketer, 2001-2002
    • The Competitive Situation
      • P&G And Cover Girl Rule Makeup Used By Teens
      • Estee Lauder: Freestanding Brands For Diverse Tactics
      • Coty Banks On J.Lo
      • Symbiosis: Up With Oddballs
    • Product Trends
      • General-Use Or Soft-Positioned Cosmetics
      • Nail Polishes
      • Glitters And Glows
      • Lip Glosses/Balms
        • Table Selected New Introductions Of Cosmetics For Teens And Tweens, 2001-2003 - Part 1
        • Table Selected New Introductions Of Cosmetics For Teens And Tweens, 2001-2003 - Part 2
        • Table Selected New Introductions Of Cosmetics For Teens And Tweens, 2001-2003 - Part 3
        • Table Selected New Introductions Of Cosmetics For Teens And Tweens, 2001-2003 - Part 4
        • Table Selected New Introductions Of Cosmetics For Teens And Tweens, 2001-2003 - Part 5
    • Consumer Advertising Expenditures
      • Teen/Tween Cosmetics Buys Are Mostly Hidden
      • Overall Cosmetics Spend At $7.8 Million
      • Bonne Bell Spends $5.7 Million
      • Caboodles Buys At $1.3 Million
      • Estee Lauder Spend At $878,000
    • Consumer Advertising Positioning
      • Beauty Is Basically Beauty
      • Smooth Out Imperfections
      • Exciting Color
      • Endurance
      • Cosmetics Tech
    • Consumer Promotions
      • Couponing The Province Of Larger Marketers
      • Bonus Product And Merchandise Tie-Ins
      • Vegas!
      • A Special Ny Opening For Caboodles
      • M.A.C. Proceeds To Fight Aids
  • The Skincare Category
    • The Products
      • Eight Notable Segments
      • Hand And Body Lotions
      • Acne Preparations
      • Soaps And Body Washes
      • Suncare
      • Deodorant
      • Shaving Products
      • Other Products
    • Market Size And Growth
      • Teen/Tween Skincare Tops $3.2 Billion In 2002
        • Table U.S. Retail Dollar Sales Of Skincare Products Used By Teens And Tweens, 1998-2002 (In Millions)
      • Fade Creams, Depilatories Are Star Performers
      • But Shaving Products, Soap, Cleansers Account For Most Dollars
        • Table U.S. Retail Dollar Sales Of Skincare Products Used By Teens And Tweens, By Product Segment, 2000-2002 (In Thousands)
        • Table Share Of U.S. Retail Dollar Sales Of Skincare Products Used By Teens And Tweens, By Product Segment, 2001-2002 (In Thousands)
    • Factors In Future Growth
      • Twin Positives For Teen/Tween Skincare: Vanity, Sophistication About Health
      • The Stress Of Teen Life
      • It's Right There At The Mall
      • ...Where Teens Shell Out For "Premium"
      • Antibacterials For Tweens
    • Projected Sales
      • Teen/Tween Skincare To Brush $4.1 Billion In 2008
        • Table Projected U.S. Retail Dollar Sales Of Skincare Products Used By Teens And Tweens, 2002-2008 (In Millions)
    • The Marketers
      • About 100 Notable Skincare Marketers, Overall
      • A Range Of Companies Sell Skincare Items Used By Teens/Tweens
      • Table Of Marketers, Brands, And Positionings
        • Table Selected Marketers Of Skincare Products Used By Teens And Tweens - Part 1
        • Table Selected Marketers Of Skincare Products Used By Teens And Tweens - Part 2
        • Table Selected Marketers Of Skincare Products Used By Teens And Tweens - Part 3
        • Table Selected Marketers Of Skincare Products Used By Teens And Tweens - Part 4
        • Table Selected Marketers Of Skincare Products Used By Teens And Tweens - Part 5
        • Table Selected Marketers Of Skincare Products Used By Teens And Tweens - Part 6
    • Marketer Shares
      • Special Note On Skincare Share Data
      • Unilever And Kao/Jergens At Head Of Hand/Body Lotion Pack
        • Table Share Of U.S. Retail Dollar Sales Of Hand/Body Lotions,(*) By Marketer, 2001-2002 - Part 1
        • Table Share Of U.S. Retail Dollar Sales Of Hand/Body Lotions,(*) By Marketer, 2001-2002 - Part 2
      • Gillette Dominant Disposable Razor Maker
      • Deodorant Stars Are P&G, Gillette, Unilever, Mennen
        • Table Share Of U.S. Retail Dollar Sales Of Disposable Razors,(*) By Marketer, 2001-2002
        • Table Share Of U.S. Retail Dollar Sales Of Deodorant/Antiperspirant,(*) By Marketer, 2001-2002
      • Unilever Tops Highly Populated Bubble Bath Segment
        • Table Share Of U.S. Retail Dollar Sales Of Bath Fragrance/Bubble Bath,(*) By Marketer, 2001-2002 - Part 1
        • Table Share Of U.S. Retail Dollar Sales Of Bath Fragrance/Bubble Bath,(*) By Marketer, 2001-2002 - Part 2
      • S.C. Johnson And Gillette Lock Up Shaving Cream
        • Table Share Of U.S. Retail Dollar Sales Of Shaving Cream,(*) By Marketer, 2001-2002
      • In Acne Preps, J&J Leaves Boots And Glaxo Far Behind
        • Table Share Of U.S. Retail Dollar Sales Of Acne Preparations,(*) By Marketer, 2001-2002
      • Schering-Plough Commands Suncare Segment
        • Table Share Of U.S. Retail Dollar Sales Of Suntan Lotion And Oil,(*) By Marketer, 2001-2002
      • J&J Heads Trio Of Facial Cleanser Leaders
        • Table Share Of U.S. Retail Dollar Sales Of Facial Cleansers,(*) By Marketer, 2001-2002
      • P&G, J&J Dominate Facial Moisturizer Segment
        • Table Share Of U.S. Retail Dollar Sales Of Facial Moisturizers,(*) By Marketer, 2001-2002
    • The Competitive Situation
      • Giant J&J Surprisingly Nimble In Teen/Tween Skincare
      • Energizer Acquires Schick-Wilkinson Sword
      • Avon Names a Line After The Perfect Boyfriend
    • Product Trends
      • Products For Basic Skincare
      • Naturals And Semi-Naturals
      • Acne Forever! - Make That Never!
      • Regimens
      • Fruit And Candy Scents
      • Body Sprays And Washes
        • Table Selected New Introductions Of Skincare Products For Teens And Tweens, 2001-2003 - Part 1
        • Table Selected New Introductions Of Skincare Products For Teens And Tweens, 2001-2003 - Part 2
        • Table Selected New Introductions Of Skincare Products For Teens And Tweens, 2001-2003 - Part 3
        • Table Selected New Introductions Of Skincare Products For Teens And Tweens, 2001-2003 - Part 4
        • Table Selected New Introductions Of Skincare Products For Teens And Tweens, 2001-2003 - Part 5
    • Consumer Advertising Expenditures
      • Teen/Tween Skincare Media Buys Largely Obscured
      • Skincare Marketers Spend $79.1 Million
      • Johnson & Johnson Allocates $43.5 Million
      • Boots Boosts Clearasil With $10.7 Million
      • Glaxo Spends $6.3 Million
      • Blistex Spends $6.2 Million
      • Jergens Invests $3.3 Million In Biore Ads
      • J&J, Nature's Cure Each Spend $2.4 Million
      • L'Oreal Expenditure At $1.6 Million
      • Other Teen/Tween Skincare Spenders
    • Consumer Advertising Positioning
      • Nothing But Smooth, Clear, Lovely Skin
      • Moisturizing Power
      • Cleansing Power
      • Kill All Zits
      • A Perfect Assortment
      • More Than a Shave
      • Antibacterial Properties
    • Consumer Promotions
      • Couponing
      • For You, A Bargain!
      • A Rebate On Razors
  • The Ethnic Category
    • The Products
      • African Americans Are Main Audience
      • Relaxers
      • Hairdressings/Treatments/Styling Products
      • Haircolor
      • Cosmetics
      • Skincare
      • Harsh Chemical Content
    • Category Size And Growth
      • Teen/Tween Ethnic Grooming Sales Push On To $343 Million In 2002
        • Table U.S. Retail Dollar Sales Of Ethnic Hbc Products Used By Teens And Tweens, 1998-2002 (In Millions)
      • Ethnic-Specific Trends Drive Sales
      • All Three Segments Post Good Growth In 2002
      • Haircare The Dominant Ethnic Segment
        • Table U.S. Retail Dollar Sales Of Ethnic Hbc Products Used By Teens And Tweens, By Product Segment, 2001-2002 (In Thousands)
        • Table Share Of U.S. Retail Dollar Sales Of Ethnic Hbc Products Used By Teens And Tweens, By Product Segment 2001-2002 (In Thousands)
    • Factors In Future Growth
      • Ethnic Population Trends: Black Teens To Dwindle
      • The Majors Now Own Stakes In Ethnic Hbc
        • Table Projection Of U.S. Population Segments Of African-American Or Asian Race, Or Of Hispanic Origin, By Age, 2003-2010 (In Thousands)
      • Resistance To Use Of Ethnic Hbc To Erode
      • Ethnic Spending Power
      • Black Teens/Tweens Driving Ethnic Haircare
      • The Prospect Of Gentler Formulas
      • Some Potential In Latin, Asian Sectors
    • Projected Sales
      • Ethnic Teen/Tween Grooming In Push To $447 Million By 2008
        • Table Projected U.S. Retail Dollar Sales Of Grooming Products Used By Ethnic Teens And Tweens, 2002-2008 (In Thousands)
    • The Marketers
      • Out Of Hundreds Of Ethnic Hbc Marketers, a Narrow Few Are Significant
      • Lots Of Grooming Specialists In Teen/Tween Ethnic Category
      • Table Of Marketers, Brands, And Positionings
        • Table Selected Marketers Of Personal Grooming Products Used By Ethnic Teens And Tweens - Part 1
        • Table Selected Marketers Of Personal Grooming Products Used By Ethnic Teens And Tweens - Part 2
    • Marketer Shares
      • Special Note: Limited Ethnic Teen/Tween Share Data Available
      • L'Oreal Dominant In Relaxers - But Does Not Dominate
        • Table Share Of U.S. Retail Dollar Sales Of Home Permanents/Relaxer Kits,(*) By Marketer, 2001-2002
      • Important Ethnic-Specific Marketers In Other Segments
      • Haircare
      • Cosmetics
      • Skincare
    • The Competitive Situation
      • L'Oreal Buys Soul
      • Alberto-Culver Buys Second-Rank In Ethnic Grooming
      • Luster Takes Care With Ethnic Kids
      • P&G To Buy Wella And Its Ethnic Brands
    • Product Trends
      • Ethnic-Suitable Products Within General-Use Lines
      • Non-Ethnic Shades Of Ethnic Haircolor
      • Teen And Tween-Specific Products
      • Natural/Semi-Natural Formulations
        • Table Selected New Introductions Of Personal Grooming Products Used By Ethnic Teens And Tweens, 2001-2003 - Part 1
        • Table Selected New Introductions Of Personal Grooming Products Used By Ethnic Teens And Tweens, 2001-2003 - Part 2
        • Table Selected New Introductions Of Personal Grooming Products Used By Ethnic Teens And Tweens, 2001-2003 - Part 3
    • Consumer Advertising Expenditures
      • Ethnic Teen/Tween Grooming Media Buys Impossible To Track
      • L'Oreal Spends $311,000 To Peddle To Ethnic Tweens
    • Consumer Advertising Positioning
      • Black Beauty, Yellow Beauty, Brown Beauty
      • But More Copy
      • Repositioning General-Use Brands
      • Hair Health And Sheen
      • Moisturizing Function
      • Botanical Or Natural Formulation
      • Just a Touch-Up
    • Consumer Promotions
      • A Degree Of Couponing
      • Bonus Product And Free Cds
  • The Young Male Market
    • The Products
      • An Emerging Category With Six Product Segments - For Now
      • Haircolor
      • Other Haircare
      • Skincare
      • Shaving Products
      • Deodorant
      • Fragrance
    • Market Size And Growth
      • Teen/Tween Males Category Surpasses $2.1 Billion In 2002
        • Table U.S. Retail Dollar Sales Of Health And Beauty Care (Hbc) Products Used By Teen And Tween Males, 1998-2002 (In Millions)
      • Marketers Finally Found The Way To Goose Men's Grooming
      • Gels/Mousses Are Best-Performing Products
      • Skincare Dominates Young Male Grooming
        • Table U.S. Retail Dollar Sales Of Hbc Products Used By Teens And Tween Males, By Product Segment, 2001-2002 (In Thousands)
        • Table Share Of U.S. Retail Dollar Sales Of Hbc Products Used By Teen And Tween Males, By Product Segment 2001-2002 (In Thousands)
    • Factors In Future Growth
      • Men's Grooming Surge, Anticipated Since 1960S, Is Nigh
      • Teen/Tween Male Audience To Increase Only Slightly
        • Table Projected U.S. Male Population, By Age Bracket, 2003-2010 (In Thousands)
      • Marketers Rolling Out Young Male-Specific Products
    • Projected Sales
      • Young Male Grooming To Swagger To $2.8 Billion In 2008
        • Table Projected U.S. Retail Dollar Sales Of Hbc Products Used By Teen And Tween Males, 1998-2002 (In Millions)
    • The Marketers
      • Hundreds Of Marketers Of Grooming Products For Young Males
      • Public And Private Players
      • Table Of Marketers, Brands, And Positionings
        • Table Selected Marketers Of Personal Grooming Products Used By Teen And Tween Males - Part 1
        • Table Selected Marketers Of Personal Grooming Products Used By Teen And Tween Males - Part 2
        • Table Selected Marketers Of Personal Grooming Products Used By Teen And Tween Males - Part 3
        • Table Selected Marketers Of Personal Grooming Products Used By Teen And Tween Males - Part 4
    • Marketer Shares
      • Special Note: Availability Of Share Data
      • Coty Leads Huge Field Of After Shave Marketers
        • Table Share Of U.S. Retail Dollar Sales Of Men's After Shave/Cologne/Talc,(*) By Marketer,
    • The Competitive Situation
      • P&G Positions Old Spice To Youth
      • Gillette Builds Upon Razors And Blades
      • Unilever Axes For It
      • White Rain Grows Younger - And More Macho
    • Product Trends
      • Men's Hair Styling Products And Color
      • Body Sprays
        • Table Selected New Introductions Of Personal Grooming Products Used By Teen And Tween Males, 2001-2003 - Part 1
        • Table Selected New Introductions Of Personal Grooming Products Used By Teen And Tween Males, 2001-2003 - Part 2
    • Consumer Advertising Expenditures
      • Ad Dollars For Teen/Tween Male Cannot Be Fully Determined
      • White Rain Spends $227,000 On Dippity Do Sport
      • In 2002, Body Spray Wars Were Expensive
    • Consumer Advertising Positioning
      • Unisex Use Largely Replaces Manliness
      • But There's Still a Place For Machismo
      • Like, Hey Dude...
    • Consumer Promotions
      • Couponing Of Major Products Used By Teen/Tween Males
      • A Seven-Dollar Rebate
  • Distribution And Retail
    • Two Basic Product Paths
    • Personal Care Retail Margins Vary Widely
    • Retailers Set Up Teen/Tween Grooming Sections
      • Table Supermarket Retailers' Average Gross Profit Margins On Personal Grooming Products(*)
    • Buyers Advised To Stock Value Brands And Larger Sizes
    • For Tweens, Club Libby Lu
    • Retail Focus: "Pop Prestige"
      • Pop Prestige = Upscale Goods For The Masses
      • The Body Shop International Plc
      • Limited/Intimate Brands' Bath & Body Works
  • The Consumer
    • Teen/Tween Population At 45 Million
      • Table Projected U.S. Population, By Age Bracket, 2003-2010 (In Thousands)
    • Most Kid-Households Have Three Kids Or Fewer
      • Table U.S. Households, By Number Of Children Present (In Thousands)
    • Over 20 Million Households Home To Kids Aged 6-17
      • Table U.S. Households, By Age And Number Of Children Present (In Thousands)
    • Whites Dominate Teen/Tween Population
      • Table Projected U.S. Teen And Tween Population (Aged 8-18), By Race And Hispanic Origin, 2003-2010 (In Thousands)
    • Younger White Groomers To Decline In Number
      • Table Projected U.S. Population Of Caucasian Children, By Age Bracket, 2003-2010
    • Black Tweens Seen In Nosedive
      • Table Projected U.S. Population Of African-American Children, By Age Bracket, 2003-2010
    • Asian Children To Multiply At Double-Digit Rates
      • Table Projected U.S. Population Of Asian-American(*) Children, By Age Bracket, 2003-2010
    • Hispanic Kids Also To Post Double-Digit Increases
      • Table Projected U.S. Population Of Children Of Hispanic Origin,(*) By Age Bracket, 2003-2010
    • Teen Spending Power
      • Parents Are Most Popular Source Of Teens' Income
      • Certain Government Figures Updated By Packaged Facts
      • Teens Have $90 Billion In Own Earnings To Spend
        • Table Teen Earnings, By Individual Average And Annual Aggregate, 2001
      • Affluent And White Kids Have The Jobs, And Boys Get Paid More Than Girls
      • Add In What Parents Spend, Rich Or Poor
        • Table Expenditures On Children, By Single-Parent And Dual-Parent U.S. Families, 2001
      • Data On Families' Spending On Teen Personal Care Buried Within "Miscellaneous" Breakout
        • Table Share Of Dual-Parent And Single-Parent U.S. Families' Expenditures On Children, By Product/Service Class, 2001 (In Thousands)
    • Household Brand Use
      • Special Note On Methodology
    • Haircare Products
      • Shampoo And Conditioner
      • Hair Spray
      • Other Stylers
      • Haircolor
    • Cosmetics
      • Face Makeup
      • Eye Makeup
      • Lip Color
      • Nail Polish
      • Perfume/Cologne
    • Skincare
      • Facial Cleansers, Scrubs, Astringents, Etc.
      • Deodorant/Antiperspirant
      • Moisturizers
      • Medicated Skincare Products
      • Shaving Cream
      • Disposable Razors
      • After-Shave/Cologne
  • Trends And Opportunities
    • Now More Choice Of Positionings For Teen/Tween Grooming
    • Kid-Specific Products Are Timely
    • Make Fantasy Reality
    • Play With The Boundary Between Value And Premium Cachet
    • Some Hot Product Segments Are...
  • Addresses Of Selected Marketers

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