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The U.S. Market for Tableware: Glassware,Plateware and Flatware

The U.S. Market for Tableware: Glassware, Flatware and Dinnerware, a new report from Packaged Fact , explores the U.S. tabletop market, which stood at $4.2 billion in 2004. The tableware market has suffered in recent years, affected by increased food consumption outside the home and a more casual approach to home entertaining. However, a number of factors could revive the market, such as the booming gift registry market (from bridal to anniversary), increased designer activity and cross-merchandising of table-top products with other household goods. The report incorporates data on specific psychographic consumer attitudes and opinions. The report documents current marketing and retail trends, market size and composition, forecasts market developments through 2009, and profiles tableware marketers.

Report Methodology
The information in The U.S. Market for Tableware: Glassware, Flatware and Dinnerware is based on both primary and secondary research. Primary research involved an examination of the retail milieu, through marketing, public relations and industry experts within the tableware market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

Shipment data on product categories is compiled from U.S. Department of Commerce surveys and private data sources. Market size estimates for the categories have been arrived at based on shipment value and balance of trade numbers from the U.S. Department of Commerce. Consumer expenditure data has been obtained from the Bureau of Labor Statistics. Secondary research data has been obtained from government sources, trade association publications, business journals, and company literature and investment reports.

The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2004.

The report looks at every segment of the tableware category, examining trends for growth and projecting sales through 2009. It analyzes consumer demographics and their current and projected impact on sales of tableware products. It provides up-to-date competitive profiles of marketers and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report
The U.S. Market for Tableware makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Tableware offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares) Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the tableware market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for tableware, as well as projected sales and trends through 2009.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for tableware.
  • Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope
      • Methodology
      • Products
      • Dinnerware
      • Glassware
      • Flatware
      • Government Regulations
      • The Market
        • Table U.S. Tableware Sales, 2000-2004, (in million $)
    • Market Composition
      • Glassware
      • Dinnerware
      • Flatware
      • Shipment Values Decline, Imports Rise
        • Table U.S. Tableware Shipments, Exports and Imports, 2000-2004 (in million $)
    • Market Challenges
      • Growth of Two-Member Households
      • Spending On Food Away From Home, On The Rise
    • Factors to Growth
      • Growth in 45-54 year Population
      • Bridal Registries
      • Market Forecast
        • Table U.S. Tableware Sales Projections, 2005-2009, (in million $)
    • The Competitive Situation
      • The Marketers
      • Formal Dinnerware Versus Casual
      • Outsourcing
      • Licensing Agreements
      • Private Label
      • Merger And Acquisitions To Help Market Grow
      • Distribution and Retail
      • Channel Sales
      • Retail Channels
      • Department Stores
      • Lifestyle/Tableware Specialists
      • Online Retail
      • Bridal Registries - Big Business
      • Large Retailers Enter Registry Business
    • Marketing Initiatives
      • World Kitchen Teams Up With The Knot
      • Waterford Debuts Studio Gallery
      • Pfaltzgraff Unveils New Website
      • Target Cross-Merchandises Tableware Line
      • Marketers Partner with Popular Designers
      • The Consumer
  • The Products
    • Scope of Market
      • Table Product Categories for Tableware Market in the U.S., 2004
    • Dinnerware
      • Ceramic Dinnerware: Vitrified Versus Non-vitrified
      • Plastic and Melamine Dinnerware
      • Glass and Glass-Ceramic Dinnerware
      • Dinnerware Design Categories
    • Glassware
      • Glass
      • Soda-Lime Glass
      • Potash Glass
      • Crystal and Leaded Glass
      • Plastic and Acrylic Drinkware
      • Classification of Glassware by Shape
    • Flatware
      • Sterling Silver
      • Silver Flatware
      • Stainless Steel
      • Gold Electroplate
      • Other Materials
      • Flatware Gradations
    • Government Regulations
      • Lead: Leaching into Food and Drink
      • Government Regulations
        • Table Action Levels for Lead in Tableware
      • Restricted import item
  • The Market
    • Introduction
      • Industry Overview
    • Market Composition
      • Glassware – Losing Share
        • Table U.S. Tableware Category Sales, 2000-2004 (in million $)
      • Dinnerware
        • Table U.S. Tableware Category Shares, 2000-2004 (%)
      • Flatware
      • Distribution Channels
        • Table U.S. Tableware Sales by Distribution Channel, 2003-04 (in million $)
        • Table U.S. Market Shares of Tableware Distribution Channels, 2003-04 (%)
      • Shipment Values Decline
        • Table U.S. Tableware Shipment Values, 2000-2004 (in million $)
        • Table U.S. Tableware Shipment Values by Category, 2000-2004, (in million $)
        • Table U.S. Tableware Shipment Value by Category Shares, 2000-2004 (%)
      • Tableware Exports-Imports
        • Table U.S. Tableware Exports and Imports, 2000-2004 (in million $)
        • Table U.S. Tableware Category Exports, 2000-2004 (in million $)
        • Table U.S. Tableware Category Imports, 2000-2004 (in million $)
    • Key Trends
      • Increase in 45-54 Age-Group Population
        • Table U.S. 45-54 Age-Group Population, 1995-2004 (in millions)
        • Table U.S. Household Annual Houseware Expenditure of Select Age Groups (in $)
      • Increasing Food Expenditure Outside Homes
      • Faster Growth in Number of Two-Member Households
        • Table U.S. Households by Number of Members (in millions)
      • Marriage Rates Decline
      • Bridal Registries – A Major Boost
    • Household Formation
      • Table U.S. Household Structure (1980-2020)
      • Market Forecast
        • Table U.S. Tableware Sales Projections, by Category, 2005-2009 (in million $)
  • The Marketers
    • The Competitive Situation
      • Formal Tableware Versus Casual Tableware
      • Outsourcing
      • Licensing Agreements
      • Private Label
    • Mergers And Acquisitions Activity
      • JG Durand Industries SA Acquired Mikasa in 2001
      • Lifetime to Acquire Pfaltzgraff
      • Waterford Wedgwood Acquired Royal Doulton
      • Acquisitions by Libbey Inc.
      • Acquisitions by Oneida Ltd
      • Anchor Hocking Company Acquired by Global Home Products LLC
      • Larger Number of Marketers
        • Table Select U.S. Marketers and Brands of Fine Dinnerware
        • Table Select U.S. Marketers and Brands of Casual Dinnerware
        • Table Select U.S. Marketers and Brands of Mass-Market Dinnerware
        • Table Select U.S. Marketers and Brands of Fine Glassware
        • Table Select U.S. Marketers and Brands of Mass-Market Glassware
        • Table Select U.S. Marketers and Brands of Fine Flatware
        • Table Select U.S. Marketers and Brands of Mass-Market Flatware
    • Distribution and Retail
      • Distribution Channel Sales
      • Distribution Channels
      • Major Marketers Sell Directly
      • Retail Channels
      • Mass Merchandisers
      • Department Stores
      • Lifestyle/Tableware Specialists
      • Online Selling
      • Registries - Big Business
      • Large Retailers Enter Registry Business
    • Marketing Initiatives
      • World Kitchen Teams Up With The Knot
      • Waterford Debuts Studio Gallery
      • Pfaltzgraff Unveils New Website
      • Marketers Partner with Popular Designers
      • Tableware for Kids
      • Sears Rolls Out Home Fashions Program
      • Target Cross-Merchandizes Tableware Line
      • Target Goes Global
      • New Product Introductions
        • Table Select U.S. Dinnerware Pattern Introductions, 2004
        • Table Select U.S. Glass and Crystalware Pattern Introductions, 2004
        • Table Select U.S. Flatware Pattern Introductions, 2004
  • Company Profiles
    • ARC International North America Inc.
      • Overview
    • Brown-Forman Corp
      • Overview
    • Oneida Ltd.
      • Overview
    • Libbey, Inc.
      • Overview
    • The Pfaltzgraff Co.
      • Overview
    • Gibson Overseas
      • Overview
    • Homer Laughlin China Co.
      • Overview
    • Noritake Co., Inc.
      • Overview
    • Waterford Wedgwood U.S.A. Inc.
      • Overview
    • Anchor Hocking Company
      • Overview
    • World Kitchen Inc.
      • Overview
    • Reed & Barton Corp.
      • Overview
    • Syratech Corporation
      • Overview
    • Fortessa Inc.
      • Overview
    • Villeroy & Boch AG
      • Overview
  • The Consumer
    • Simmons Survey
      • Overview
        • Table Demographic Profile of the U.S. Houseware Consumer, 2004
      • Houseware Purchasing Trends
        • Table U.S. Consumer Shopping Frequency at Home Furnishing Stores, 2004
        • Table Percentage of U.S. Consumers Shopping at Department/Discount Stores, 2004
      • Bed, Bath & Beyond – Consumer Favorite
        • Table Percentage of U.S. Consumers Shopping at Houseware/Home Furnishing Stores, 2004
        • Table Demographic Profile of U.S. Consumer Shopping at Home Furnishing/Houseware Stores, 2004
      • Consumers Favor Wal-Mart & Target
        • Table U.S. Consumers Shopping at Select Department/Discount Stores, (%), 2004
        • Table Demographic Profile of U.S. Consumer Shopping at Department/Discount Stores, 2004
      • Catalog Purchase
        • Table Percentage of U.S. Consumers Shopping through Catalogs, 2004
        • Table Purchase Frequency of U.S. Consumers Shopping through Catalogs, 2004
        • Table Demographic Profile of U.S. Consumer Shopping through Catalogs, 2004
        • Table Percentage of U.S. Consumers Shopping through Catalogs for Home Furnishings & Houseware, 2004
        • Table U.S. Consumer Expenditure on Shopping through Catalogs, 2004
        • Table Demographic Profile of U.S. Consumer Shopping through Catalogs: JC Penney, LL Bean, and Lands' End, 2004
      • Older Citizens Spend More on Houseware through Catalogs
        • Table Demographics of U.S. Houseware Buyer through Catalogs, 2004
      • Online Shopping
        • Table Purchase Medium of U.S. Consumers Shopping through Catalogs, 2004
      • Consumers Favor JC Penney for Catalog Shopping
        • Table Percentage of U.S. Consumers Shopping through Catalogs, by Retailer, 2004
      • The Bridal Consumer
      • Home Entertaining Bodes Well for Tableware
        • Table U.S. Consumer Psychographics Related to the Home, 2004
      • Consumer Profiles
        • Table Demographic Profile of U.S. Consumers Based on Attitudes Toward Home and Family, 2004
        • Table Demographic Profile of U.S. Consumers, Based on Attitudes Toward Purchasing Quality Items, 2004
        • Table Demographic Profile of U.S. Consumers, Based on Attitudes on Home Entertainment, 2004
        • Table Demographic Profile of U.S. Consumers, Based on Attitudes on Home Decor, 2004

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