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Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition


Attention: There is an updated edition available for this report.

Estimating U.S. retail sales of packaged snacks at $68 billion in 2008, Packaged Facts projects sales to near $82 billion by 2013, a total market increase of 20%. Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining, harried lifestyles that reduce opportunities for sit-down meals, and a growing consensus that several small meals or snacks during the day are actually healthier than the three-squares paradigm. In addition, as the sluggish economy fans job-loss fears, health insurance woes, and environmental and social justice anxieties, snack consumers are embracing a “value” mentality that prizes quality and “whole” ingredients, “better for you” recipes, and green production practices. While low prices are always a draw, consumers are looking for snacks with fewer additives or preservatives, and even spending extra dollars for organic and premium snack treats that can boost their flagging spirits over the long climb back to prosperity.

To accommodate the complexities of the U.S. market within shifting economic and cultural contexts, and to contextualize these trends within the global marketplace, this report investigates not only the raw numbers associated with product launches, sales and market positions, but also the lifestyle patterns and the financial, social and political concerns that contribute to the rise and fall of snacking trends. While organizing snack products into sweet and salty/savory categories as in previous editions, this edition segments the discussion into four topic chapters based on lifestyle and industry classifications—Value and Traditional, Functional and Fortified, Natural and Organic, and Premium and Gourmet. The analysis focuses on shelf-stable, packaged snacks sold throughout the full retail universe, from national brands and private labels to the often edgier products of niche gourmet and organic players.

Custom Packaged Facts survey data inform our research into snacking attitudes, purchasing patterns, and health and wellness across consumer demographics, with Information Resources, Inc. sales data and Product Launch Analytics data on new product introductions helping to quantify key trends marketwide. Product profiles ranging from multinational brands such as Frito-Lay and Hershey to start-up and boutique brands such as Sahale Snacks and Endangered Species provide a nuanced look into the relationship between consumer attitudes and product development, reflecting the running theme of socially conscious marketing as an important value driver in economic times good and bad.

Read an excerpt from this report below.

Research Methodology

The information contained in Sweet and Salty/Savory Snacks in the U.S. was obtained from primary and secondary research. Primary research entailed consultation with industry participants; on-site examination of retail venues; and extensive Internet canvassing. Secondary research entailed data-gathering from a range of business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government agencies; industry associations; annual reports, 10Ks and other financial releases from public companies; and other reports by Packaged Facts.

Sales estimates are based on data from sources including Information Resources, Inc.’s (IRI) InfoScan Review for mass-market channels (supermarkets, drugstores and mass merchandisers other than Walmart), Progressive Grocer’s annual “Consumer Expenditures Study,” and SPINSscan data from SPINS, Inc., which tracks grocery sales in natural supermarkets. Data on new product introductions are from Product Launch Analytics, a Datamonitor service, based on the specified snack product segments.

Our analysis of consumer attitudes and demographics primarily derives from Experian Simmons’ Fall 2008 National Consumer Study, which is based on the responses of approximately 25,000 respondents age 18 or over, and from Packaged Facts’ February 2009 online poll of 2,600 U.S. adults, conducted to measure specific food purchasing patterns and attitudes.

About Author

Marigny Research Group, Inc. (MRG) is a producer of customized private-label market research reports, offering services including title development, research, market analysis, writing, editing, proofreading, desktop production, and marketing support, with a network of market research professionals that extends across the United States. Since 1986 MRG has authored more than 200 reports published under the Packaged Facts imprint, covering consumer packaged goods, demographic, retail, and financial markets. Within these and other areas, MRG has developed complete report lines, most recently focusing on the burgeoning market for pet products and services.


Market Insights: A Selection From The Report


Packaged Facts Poll Tracks Functional Preferences

A 2009 Packaged Facts online poll revealed that of 2,606 respondents age 18 or over, 79% had in the last 12 months purchased a food product because it contained specific nutrients, breaking out into 82% of women and 75% of men. About half had sought the anti-aging benefits of antioxidants or of vitamins/minerals in general in food purchases over the last 12 months. Calcium (43% of adults overall) and fiber (38%) also were high on the list of functional ingredients in demand. Women generally tended to be more likely than male respondents to have sought out specific ingredients, but with important exceptions such as protein, omegas, and beta-carotene. In addition, 71% of respondents had in the last 12 months purchased a food product because of its nutritional benefits in relation to specific physical concerns (ranging from appearance to urinary tract health), breaking out into 74% of women and 67% of men.

Yogurt Snacks, Food Bars Dominate in Functional Foods

Yogurt snacks and food bars are the big hitters in the functional and fortified arena, and have been for years, both simply by being there and through the inherent merits of ingredients such as protein, calcium, antioxidants or (the latest darling of the functional world) fiber. Less inherently healthy snacks, such as chips, cookies, snack crackers and candy, have considerable ground to make up in terms of being patently “functional,” and thus are more likely to tout portion control or “low or no” claims, such as low salt, no trans fats, or low sugar. Even so, ingredients such as whole grains, soy, nuts and dried fruits are boosting functionality even in less nutritionally auspicious product segments. For example, Snyder’s of Hanover’s All Natural EatSmart Soy Crisps—high in soy protein, low in carbs—may not be fresh tofu, but neither are they potato chips or French fries.

Flavor Crossovers in Salty/Savory Snacks

In the salty/savory snack category, premium and gourmet offerings tends to play up exotic flavors and flavor combinations, in addition to whole, natural or unprocessed ingredients. The popcorn segment—which acts essentially as a delivery device for just about any flavor combination you want to throw at it, sweet or salty—tends to have the greatest concentration of these premium offerings. For example, gourmet popcorns made with flavors such as curry and black truffle are said to replicate “creative nibbles” found in trendy bars and restaurants, while sweet coatings such as caramel, berry liqueurs, and, yes, chocolate, allow consumers to eat their candy but get a little fiber fix too. In 2008, of 106 introductions globally, 18% of popcorn snacks carried an upscale package tag, and 8% styled themselves gourmet. Of 34 popcorn introductions in the United States during that period, half were upscale and over one-fourth were gourmet.

In the News


Economic Recession Increases Consumers’ Desire for Snacks

New York, August 24, 2009 — Snack foods—whether sweet or salty, traditional or cutting edge, organic or vitamin fortified, healthy or indulgent—play an integral part in the American lifestyle.  And now more than ever, Americans are craving these delectable treats according to Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition by leading market research publisher Packaged Facts.

This increased desire stems, in part, from the recession, which has snack consumers embracing a value mentality that prizes quality and whole ingredients, better-for-you recipes, and green production practices. While low prices are always a draw, consumers are seeking snacks with fewer additives or preservatives, and are spending extra dollars for organic and premium snack treats that can boost their flagging spirits over the long climb back to prosperity. 

Savvy marketers taking advantage of consumers’ intensifying desires for value and wholesome packaged snacks will help the industry near $82 billion by 2013, a 20% increase from the $68 billion experienced in 2008.  

“Snack producers must do their best to accommodate the changing dynamics and multiple tastes and moods of snack consumers,“ says Tatjana Meerman, Publisher of Packaged Facts.  “Not only do these producers have to cater to diverse tastes, but the pressure is on to keep prices low, health benefits high, and production green; fold in a battle between big brands and private label; add a cultural yearning for simple, real, and natural; and factor in the long-term effects of the global financial fallout—and you have a complicated snack market.”

New to the third edition, Salty/Savory Snacks in the U.S. investigates the overlapping relationships between snack culture and snack consumption based on lifestyle to develop the following four industry classifications—Value and Traditional, Functional and Fortified, Natural and Organic, and Premium and Gourmet.  Salty/Savory Snacks in the U.S. investigates not only the raw numbers associated with product launches, sales and market positions, but also the lifestyle patterns and the financial, social and political concerns that contribute to the rise and fall of snacking trends.  Broken into two main categories, the report analyzes the following snack food segments:

Salty/Savory

  • Crackers
  • Dried Meat Snacks
  • Nut Snacks
  • Popcorn and Rice/Popcorn Cakes
  • Salty Snacks

Sweet

  • Candy
  • Cookies & Bakery Snacks
  • Food Bars
  • Fruit Snacks
  • Gelatin/Pudding Cups
  • Yogurt

About Packaged Facts - Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.  Packaged Facts also offers a full range of custom research services. 

  • Executive Overview
    • Introduction
      • Scope of Report
      • Report Methodology
    • U.S. Market Trends
      • U.S. Snack Market at $68 Billion
      • Consumers Show Gentle Shift Toward Salty/Savory
      • Salty Snack Segment Shows Greatest Dollar Increase Over 5 Years
        • Table Share of IRI-Tracked Sales of Sweet and Salty/Savory Snacks by Segment, 2004 vs. 2008 (percent)
    • Value and Traditional Snacks
      • Austerity Measures May Be Long-Term
      • Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
      • Snack Marketers Streamline, Innovate, Invest
      • Fragmented Lives See More Frequent Snacking
      • Store Brand Snacks Blaze Ahead on Grocery Shelves
      • Sales Data Show Better-for-You Trend in Snack Choices
    • Functional and Fortified Snacks
      • Willingness to Pay Premium for Nutrient-Rich Foods
      • Function: Inherent or Added Benefits, Fewer Undesirables
      • High and Low Health Claims Among Global Snack Launches
      • Functional Ingredients to Watch
      • Packaged Facts Poll Tracks Functional Preferences
      • Yogurt Snacks, Food Bars Dominate in Functional Foods
    • Natural and Organic Snacks
      • Consumers Call for Authenticity in Natural Claims
      • From Green Valleys to Planetary Ethics
      • Backing Up "Natural" with Specific Claims
      • Dannon's Natural Yogurt as Brand Leader
      • Popcorn, Potato Chips Are High in Natural Claims
      • Frito-Lay: Better-for-You and Natural
      • Natural/Organic Food Shopper Psychographics
      • Newman's Own Organic Snacks Donate Millions to Charities
    • Premium and Gourmet Snacks
      • Gourmet Snacks Borrow from Natural and Organic Trends
      • Gourmet Consumers Difficult to Pin Down
      • Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
      • Premium, Gourmet Snacks Emphasize Experience of Eating
      • Mission-Driven Companies Support Indulgence Through Good Works
      • Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
      • Chocolate Dominates in Premium Sweet Snacks
      • Flavor Crossovers in Salty/Savory Snacks
      • Creative Blends of Superior Sweet and Savory Ingredients
      • Funky Monkey Fruit Snacks Make Super Berries Crunchy
      • Dagoba Chocolates Uses Acai, Ginger, Nuts, Rosehips, Chili
  • Snacking Trends Overview Highlights
  • Snacking Trends Overview
    • Introduction
      • Scope of Report
      • Report Methodology
    • U.S. Market Trends
      • U.S. Snack Market at $68 Billion
        • Table U.S. Retail Sales of Snack Foods, 2004-2008 (in billions of dollars)
      • Supermarkets Account for 42% of Snack Market
      • IRI-Tracked Snack Market Dollar Growth Since 2004
        • Table IRI-Tracked Sales of Snack Foods, 2004-2008 (in millions of dollars)
      • IRI-Tracked Growth in Sweet Snacks
        • Table IRI-Tracked Sales of Sweet Snacks, 2004-2008 (in millions of dollars)
      • IRI-Tracked Growth in Salty/Savory Snacks
        • Table IRI-Tracked Sales of Salty/Savory Snacks, 2004-2008 (in millions of dollars)
      • Sweet Snacks Claim 57% of IRI-Tracked Sales
        • Table Total Growth in IRI-Tracked Sales of Snack Foods by Category: Sweet vs. Salty/Savory, 2004 Through October 2008 (in millions of dollars)
      • Consumers Show Gentle Shift Toward Salty/Savory
      • Salty Snack Segment Shows Greatest Dollar Increase Over 5 Years
        • Table IRI-Tracked Dollar Sales of Snacks by Product Segment, 2004-2008 (in millions of dollars)
        • Table Share of IRI-Tracked Sales of Sweet and Salty/Savory Snack Foods by Segment, 2004 vs. 2008 (percent)
      • Yogurt Gains in Sweet Snacks Market Share
        • Table Share of IRI-Tracked Sales of Sweet Snack Foods by Product Category, 2004 vs. 2008 (percent)
      • Uptick in Popularity of Less-Processed "Ingredients" as Snacks
        • Table Share of IRI-Tracked Sales of Salty/Savory Snack Foods by Product Category, 2004 vs. 2008 (percent)
      • Private Label Gives Big Brands a Run for Their Money
        • Table IRI-Tracked Sales of Private-Label Snacks, 2004-2008 (in millions of dollars)
      • Recession Still Looming
        • Table Consumer Price Index for Food at Home and Selected Snack Categories: 1999-2009
      • U.S. Snack Market Projected at $81.6 Billion in 2013
        • Table Projected U.S. Retail Sales of Snack Foods, 2008-2013 (in billions of dollars)
    • International Market Outlook
      • Worldwide Snack Introductions Climb Steadily
        • Table Global Snack Product Introductions by Geographic Region, 2008 (number)
      • Harried Lifestyles, Globalization Spur Sampling
      • Multifaceted Snacks Market Juggles Tastes, Agendas, Finances
      • Environmental, Social Concerns Add Complexity
      • Yogurt, Food Bars, Fruit Snacks Play Up the Healthy Side of Sweet
        • Table Global Sweet Snack Product Introductions by Geographic Region, 2008 (number)
        • Table Global Salty/Savory Snack Product Introductions by Geographic Region, 2008 (number)
      • "Upscale" Claims Edge Out "Natural"
        • Table Global Snack Product Introductions by Top Package Tags/Claims, 2008 (number and percent)
      • Skeptical Consumers Look for More Measurable Claims
  • Value and Traditional Snacks Highlights
  • Value and Traditional Snacks
    • Austerity Measures May Be Long-Term
      • Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
      • Snack Marketers Streamline, Innovate, Invest
      • Fragmented Lives See More Frequent Snacking
        • Table Percentage Who Agree a Lot with Selected Psychographic Statements About Diet and Nutrition, 2004 vs. 2008 (U.S. adults)
      • Both Men and Women Lack Prep Time for Healthy Meals
      • Cultural, Economic Realities Edge Out Traditional Family Meals
        • Table Percentage Who Agree a Lot with Selected Psychographic Statements About Diet and Snacking: Overall and by Gender, 2008 (U.S. adults)
      • Nutrition, Convenience, Comfort Increasingly Driving Choice
      • Private Label Sheds Grungy Image for High Quality Chic
        • Table IRI-Tracked Sales of Private Label Snacks by Product Segment, 2004 vs. 2008 (in dollars)
      • Whole Foods, Trader Joe's, Safeway Labels Target Consumer Values
      • 7-Eleven Develops Hundreds of "7-Select" Snack Items
      • Consumers Like Snacks That Multi-Task as Meals or Ingredients
      • Sales Data Show Better-for-You Trend in Snack Choices
        • Table Sweet and Salty/Savory Snacks: IRI-Tracked Dollar Growth: 2007 vs. 2008 (in millions of dollars)
        • Table Sweet Snacks: IRI-Tracked Dollar Sales and Market Share by Segment, 2004 vs. 2008 (in millions of dollars)
        • Table Sweet Snacks: Percentage Change in IRI-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
      • Household Usage Rates Also Tilt Toward Healthier Snacks
        • Table Percentage Who Use Selected Sweet Snacks, 2004 vs. 2008 (U.S. adults)
      • Love Affair with Sweets Unlikely to Fizzle Out
      • Yogurt and Food Bars: The Virtuous Snack (or Breakfast or Lunch)
      • Yogurt's Popularity Makes Former "Health Food" an Everyday Snack
        • Table Yogurt and Food Bars: IRI-Tracked Dollar Growth, 2004 through October 2008 (in millions of dollars)
      • Food Bars Mix Crunch, Nutrition, Convenience Worldwide
      • Comfort and Familiarity May Trump Health: M&Ms Mix Sweet Nostalgia with Marketing Savvy
      • Salty/Savory Snacks Trail Sweets in Dollar Value, Growth
        • Table Salty/Savory Snacks: IRI-Tracked Dollar Growth and Market Share by Segment, 2004 vs. 2008 (in millions of dollars)
        • Table Salty/Savory Snacks: Percentage Change in IRI-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
      • All-American Potato Chips Reign as King of Salty Snacks
        • Table Potato Chips: Percentage Change in IRI-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
        • Table Salty Snacks: IRI-Tracked Dollar Growth and Market Share by Subsegment, 2004 vs. 2008 (in millions of dollars and percent)
        • Table Household Usage Rates for Potato Chips by Type, 2004 vs. 2008 (percent of U.S. adults)
      • Volume, Unit Sales Down in Most Salty/Savory Segments, Despite Dollar Growth
        • Table Percentage Who Use Selected Salty Snacks, 2004 vs. 2008 (U.S. adults)
      • Frozen Hot Snacks Fill In as Meals, Ingredients, at Home and Work
      • Frito-Lay Brand Accounts for Majority of Potato Chip Sales
      • Three-Pronged Strategy Focuses on Design, Health, Relationships
  • Functional and Fortified Snacks Highlights
  • Functional and Fortified Snacks
    • Consumers Push for Healthier Snack Options
      • Willingness to Pay Premium for Nutrient-Rich Foods
      • Functional Growth Rate Healthy Even in Developing Countries
      • Functional Foods of All Sorts Defy Global Recession
      • Function: Inherent or Added Benefits, Fewer Undesirables
      • High and Low Health Claims Among Global Snack Launches
        • Table Global Snack Product Introductions: Functional/Fortified and Related Claims, 2008 (number and percent)
      • Functional Ingredients to Watch
      • High Fiber, High Protein Are Top Claims; Probiotics Pique Interest
        • Table U.S. Snack Product Introductions: Functional/Fortified and Related Claims, 2004 vs. 2008 (number and percent)
      • Packaged Facts Poll Tracks Functional Preferences
        • Table Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and By Gender: Packaged Facts Poll Respondents, February 2009 (percent of U.S. adults)
        • Table Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Packaged Facts Poll Respondents, February 2009 (percent of U.S. adults)
      • Some Correlation Between Age Bracket and Nutritional Targets
        • Table Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
        • Table Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
        • Table Patterns by Age Bracket for Agreeing a Lot with Psychographic Statement, "I Am Usually Quick To Try Out New Nutritional Products, 2008 (percent and index of U.S. adults)
        • Table Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 30-44)
        • Table Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
        • Table Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults page 45-64)
        • Table Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults page 18-29)
      • Seniors Skew to Nutrition
        • Table Demographic Patterns for Agreeing A Lot with Psychographic Statement, "Nutritional Value Is Most Important in the Foods I Eat," 2008 (number, percent and index of U.S. adults)
      • CPG Partners with Consumers Toward Healthier Snacking
      • Function Through Inherent Benefits or Fortification
        • Table Demographic Patterns for Agreeing a Lot with Psychographic Statement, "Most Snack Foods Are Not Healthy," 2008 (number, percent and index of U.S. adults)
      • Yogurt Snacks, Food Bars Dominate in Functional Foods
      • Yogurt Provides Inherent and Added Benefits
        • Table Global Yogurt Introductions: Selected Functional/Fortified and Related Claims, 2008 (number and percent)
      • U.S. Yogurt Sales Top $3.7 Billion; Unit Sales Up Despite Price Increase
        • Table Yogurt and Yogurt Drinks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Top Yogurt Brands by IRI-Tracked Dollar Sales, 52 Weeks Ending October 5, 2008 (in millions of dollars)
      • Dannon's Probiotic Activia Yogurt Snack Maintains High Profile
      • "Activia Challenge" Promises Better Digestion in Two Weeks
      • Tuberz Yogurt Snacks for Kids Ride Functional Wave
      • Stonyfield and Fage Get High Marks, Too
      • Food Bars: Vast Adaptability to Nutritional Niches
        • Table Global Food Bar Introductions: Selected Functional Claims. 2008 (number and percent)
      • Food Bars Top $2 Billion in IRI-Tracked Sales
        • Table Food Bars: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Demographic Indices for Purchasing of Food Bars: By Type, 2008 (U.S. adults)
      • Clif, Power Bars Top Energy/Sports Function
        • Table Top Three Food Bar Brands by IRI-Tracked Dollar Sales, 52 Weeks Ending October 5, 2008 (in millions of dollars)
      • Sports Snacks Big on Protein, Portability
      • ProSource's Supreme Protein Bar: Tastes Like "Gourmet Candy"
      • Breakfast and Snack Bars Foreground All-Around Nutrition
      • Probiotics Hit Cereal Bar Market, Including Max Crunch
      • Savory, Bakery Snacks Play "Wholeness" Card With Grains, Fiber
      • Nabisco's Wheat Thins Fiber Up the Crunch
      • Food Should Taste Good Combines Fibrous Function with Refreshing Lack of Coyness
      • Functionality Through Natural or Organic Claims
      • Kudos for Kashi Cookies
        • Table Kashi TLC Cookies: IRI-Tracked Dollar Sales, 2006 Through October 2008 (in millions of dollars)
      • Don't Discount Candy: Gummy Candies Enter Functional Fray
      • Better-for-You Through Subtraction: "Low" and "No" Claims Prominent
        • Table Demographic Patterns for Purchasing of Low-Fat or Fat-Free Products, 2008 (percent and index of U.S. adults)
      • Salt Reduction Likely the Next Less-Is-Better Snack Trend
      • Portion Control: 100-Calorie Club Is a Great Idea, No?
        • Table Selected 100-Calorie/Low Calorie Snacks: IRI-Tracked Dollar Sales, 2006 Through October 2008 (in millions of dollars)
      • Function in Snacks Should Play Up "Natural" Food Goodness
      • Changing Unhealthy Habits Will Require Consumer Effort, Too
  • Natural and Organic Snacks Highlights
  • Natural and Organic Snacks
    • Consumers Call for Authenticity in Natural Claims
      • From Green Valleys to Planetary Ethics
      • "Natural" Credibility Requires Serious Commitment
      • Backing Up "Natural" with Specific Claims
        • Table U.S. and Global Snack Product Introductions: Natural and Related Claims, 2008 (number and percent)
      • Cereal Bars Lead in Sweet Snack Natural Claims
        • Table Global Sweet Snack Product Introductions: Natural and Related Claims by Product segment, 2008 (number)
      • Dannon's Natural Yogurt as Brand Leader
        • Table Selected Natural Sweet Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
      • Popcorn, Potato Chips Are High in Natural Claims
        • Table Global Salty Snack Product Introductions: Natural and Related Claims by Product segment, 2008 (number)
      • Lesser Evil Snacks: More Nice, Less Naughty
      • Frito-Lay: Better-for-You and Natural
        • Table Selected Natural Salty/Savory Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Selected Natural Frito-Lay Snacks: IRI-Tracked Sales, 2007 Through October 2008 (in millions of dollars)
      • Sometimes It's Simpler Not to Think About the Details
      • Organic/Natural Shoppers Hard to Pin Down
      • Natural/Organic Food Shopper Psychographics
        • Table High Indexing "Agree A Lot" Attitudes Among U.S. Adults Who "Agree a Lot" That They Look for Organic/Natural Foods When They Shop, 2008 (percent and index)
      • Natural/Organic Food Shopper Demographics
        • Table Selected Demographics for U.S. Adults Who "Agree a Lot" That They Look for Organic/Natural When They Shop for Food, 2008 (percent and index)
      • Organic Snack Claims Jump Higher Than Natural Thanks to Verifiable Standards
      • Three Levels of Organic
      • Level 1: "100% Organic" on Principal Label
      • Level 2: Made with Organic Ingredients on Principal Label
      • Level 3: Organic Ingredients on Ingredients Statement
      • New Administration Endorses Natural, Local, Organic Foods
      • Organic Snack Ingredients Gain in Snack Launches Worldwide
      • Newman's Own Organic Snacks Donate Millions to Charities
        • Table Selected Organic Sweet Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Selected Organic Salty/Savory Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
      • Private-Label Organics Ease the Pain of Premium Pricing
      • Trader Joe's: Wallet-Friendly and Hip
      • Wegmans Grocery Chain Offers Organic Yogurt Snacks
      • Private-Label Natural and Organic Snacks Offer Variety, Value
      • Fair Trade Agreements Support Equitable Labor Practices
      • Chocolate Production Sees Increased Fair Trade Commitment
      • French Ethiquable Makes Chocolate a Responsible Indulgence
      • Organic Claims Cluster in Fair Trade Chocolates
      • Major Chocolate Producers and Marketers Adopt Fair Trade
      • Save The Planet Through Snacking?
  • Premium and Gourmet Snacks Highlights
  • Premium and Gourmet Snacks
    • Gourmet Snacks Borrow from Natural and Organic Trends
      • Gourmet Consumers Difficult to Pin Down
        • Table Percentage of Adults Who Agree a Lot with the Psychographic Statement, "I Try To Eat Gourmet Food Whenever I Can": By Demographic, 2008 (percent and index of U.S. adults)
      • Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
        • Table Percentage of Adults Who Agree a Lot with the Psychographic Statement, "I Enjoy Eating Foreign Foods": By Demographic, 2008 (percent and index of U.S. adults)
      • Gourmet Is More Occasion Than Lifestyle
        • Table Psychographic Patterns for Consumers Who Agree a Lot with the Psychographic Statement, "I Try To Eat Gourmet Food Whenever I Can," 2008 (percent and index of U.S. adults)
      • Even Gung-Ho Gourmets Show Wide Variation in Attitudes, Habits
      • Premium, Gourmet Snacks Emphasize Experience of Eating
      • Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
        • Table Global Snack Product Introductions: Upscale, Gourmet and Related Claims, 2008 (number and percent)
      • Chocolate Dominates in Premium Sweet Snacks
        • Table Global Sweet Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008
        • Table U.S. Sweet Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (number)
      • Flavor Crossovers in Salty/Savory Snacks
        • Table Global Salty/Savory Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008
        • Table U.S. Salty/Savory Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008
      • Creative Blends of Superior Sweet and Savory Ingredients
      • Acai, Gogi: Exotic Super-Foods Up the Ante
      • Funky Monkey Fruit Snacks Make Super Berries Crunchy
        • Table Selected Premium Chocolate Snacks in Box, Bag or Bar Under 3.5 Oz: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Selected Premium Chocolate Snacks in Box, Bag or Bar Under 3.5 Oz.: IRI-Tracked Unit Sales, Volume Sales and Price per Pound, 52 Weeks Ending October 2008
      • Tibetan Goji Berries: Bright Red, Tangy, Sweet and Sour
      • Quinoa, Amaranth: Little Grains, Big Nutrition
      • Aztecs and Amaranth's Powers
      • African Fonio is Highly Nutritious But Labor-Intensive to Harvest
      • Higher Dollar Sales for Premium Mass-Market Popcorn
        • Table Selected Premium Kernel Popcorn Brands: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Selected Premium Kernel Popcorn Brands: IRI-Tracked Unit Sales, Volume Sales and Price per Pound, 52 Weeks Ending October 2008
      • Artisan Popcorns Emphasize Small Batches, Hands-On Attention
      • French Truffles Grace Susan Rice Popcorn
      • 479 Popcorn: So Gourmet It Merits a Wine Pairing
      • Sweet and Savory Combinations, International Flavors
      • Sahale Nut Snacks: International Cuisines Inspire "Culinary Magic"
        • Table Selected Premium Sweet/Savory Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
        • Table Selected Premium Sweet/Savory Snacks: IRI-Tracked Unit Sales, Volume Sales and Price per Pound, 52 Weeks Ending October 2008
      • Mission-Driven Upscale: The Sweet Taste of Stewardship
      • Endangered Species Chocolate: Savor Chocolate, Save Our Planet
      • Dancing Deer Bakery Founded on Philanthropy, Eco-Friendliness
      • Redneck Gourmet Rubs Shoulders with The Best
  • Addresses of Selected Marketers

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