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The U.S. Market for Sweet Baked Goods

Packaged Facts’ 2005 edition of The U.S. Market for Sweet Baked Goods analyzes the $12 billion market for packaged products sold at retail, fighting to return to the good graces of consumers. The report divides the market into seven principal categories—Cookies, Pastries, Snack Cakes, Cakes, Doughnuts, Pies, and Muffins—with quantitative mass-market retail sales analyses based on Information Resources, Inc.’s InfoScan data substantiated by extensive qualitative analysis. The report also documents market size and composition, major marketers and brand shares, and distribution and retail trends, providing market projections through 2010, along with Simmons Market Research Bureau consumer survey-based demographic profiles of sweet baked good consumers across the categories. Coverage also includes the competition in the form of in-store bakeries and external sweet bakers.

Report Methodology
The information in The U.S. Market for Sweet Baked Goods is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the baked goods market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by TNS Media Intelligence, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for Spring 2005. New product information is gathered from ProductScan, a service of Marketing Intelligence Service Ltd.

The U.S. Market for Sweet Baked Goods makes important predictions and recommendations regarding the future of this market and ways current and prospective marketers can ride trends for success. Consumers are bouncing back from low-carb diets and are once again willing to indulge in comfort foods such as sweet baked goods. Quick, convenient, yet tastes-like-homemade products such as cakes and donuts are experiencing growth in the market, while other categories continue to expand despite the encroaching internal and external competition. Private label products, in-store bakeries and external sweet bakers are also affecting sales in this mature market. Future market growth, albeit relatively modest, looks promising and will come from a new wave of sophisticated, tasteful, and convenience-oriented products.

What You’ll Get in this Report
The U.S. Market for Sweet Baked Goods is a brand-new report that offers a unique perspective on the changing market for packaged and fresh baked goods. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Sweet Baked Goods offers. The report addresses the following segments:

  • The Market(including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the sweet baked goods market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for sweet baked goods, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for sweet baked goods based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for Sweet Baked Goods
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the packaged and fresh baked goods arenas.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope and Methodology
      • Scope of Report
      • Methodology
    • The Market
      • Retail Sales at $12 Billion in 2005
        • Table U.S. Retail Sales of Sweet Baked Goods, 2000-2005(E) (in billion $)
      • Measured Mass Market Sales at $9.1 Billion
    • Factors to Market Growth
      • Impact of Low-carb Trend
      • Consumer Health Considerations
      • Indulgence
      • Competition from In-Store Bakeries and Freestanding Chains
      • Snack Appeal
      • Boomers Driving Healthier Products
    • The Marketers
    • Marketing and Retail Trends
      • New Product Trends
      • Advertising and Promotion
      • Distribution and Retail
    • The Consumer
      • A Cookie-Loving Population
      • 65% of Households Consume Doughnuts
      • One in Two Households Consume Snack Cakes
      • Refrigerated Dough More Popular
      • African Americans Skew High for Breakfast Pastry
      • Frozen Pies Used by One-Third of the Population
      • Households With Children, Prime Consumers
  • The Market
    • Scope of Report
      • Methodology
      • Product Categories
      • Seasonal and Promotional Products
      • Healthier and Special Diet Products
      • Units of Sale: Multiple Versus Single Serving
      • Sizes Suited for Channel Surfing
      • Product Packaging
      • Package Graphics
    • Regulatory Environment
      • Federal Oversight
      • The NLEA Nutrition Label
      • Labeling Requirements for Trans Fat
      • Obesity Working Group Recommendations on Calorie Labeling
      • American Bakers Association Opposes Calorie Labeling Modifications
    • Market Size and Growth
      • Overall Retail Sales to Approach $12 Billion in 2005
        • Table U.S. Retail Sales of Sweet Baked Goods, 2000-2005(E) (in billion $)
      • Measured Mass Market Sales at $9.1 Billion
        • Table IRI-Tracked Sales of Sweet Baked Goods, 2000-2005(E) (in billion $)
      • Cookie Sales Set to Grow to $4.3 billion
        • Table IRI-Tracked Sales of Cookies, 2000-2005 (E) (in million $)
      • Pastry Sales on a Decline
        • Table IRI-Tracked Sales of Pastries, 2000-2005 (E) (in million $)
      • Stagnant Snack Cake Sales to Decline Further
        • Table IRI-Tracked Sales of Snack Cakes, 2000-2005(E) (in million $)
      • Cake Sales Set to Grow in 2005
        • Table IRI-Tracked Sales of Cakes, 2000-2005 (E) (in million $)
      • Doughnut Sales at $760 million
        • Table IRI-Tracked Sales of Doughnuts, 2000-2005 (E) (in million $)
      • Pie Sales Go Stale
        • Table IRI-Tracked Sales of Pies, 2000-2005 (E) (in million $)
      • Muffin Sales to Exceed $240 Million
        • Table IRI-Tracked Sales of Muffins, 2000-2005 (E) (in million $)
    • Market Composition
      • Cookies Dominate Sweet Baked Goods Sales
        • Table Market Composition by Category Share of Sweet Baked Goods, 2000- 2005 (E) (in %)
      • Nearly All Cookies Sold in Shelf-Stable Form
      • Toaster Pastries' Share of Pastry Sales Declining
      • Snack Cakes and Doughnuts, Mostly Shelf-Stable
      • Refrigerated Cakes Building Momentum
      • Frozen Pie Sales Exceed Shelf-Stable
      • Muffins, Typically Shelf-Stable
      • Holidays, Weather, Super Bowl Affect Seasonality
      • Gender Equity in Household Usage
        • Table Usage Indices for Selected Sweet Baked Goods, by Gender, 2002 versus 2005
      • South Posts Above Average Usage in Four Categories
        • Table Usage Indices for Selected Sweet Baked Goods, by Region, 2002 versus 2005
      • African-Americans Above Average Users; Asians Resist
        • Table Usage Indices for Selected Sweet Baked Goods, by Race/Ethnicity, 2002 versus 2005
      • Older Adults More Likely to Resist Some Products
        • Table Usage Indices for Selected Sweet Baked Goods, by Age Bracket, 2002 versus 2005
        • Table Usage Indices for Selected Sweet Baked Goods, by Age Bracket, 2002 versus 2005
      • Single-Family Homes Below Average
        • Table Usage Indices for Selected Sweet Baked Goods, by Household Size, 2002 versus 2005
      • Income Bracket Less Indicative of Tendency to Purchase
        • Table Usage Indices for Selected Sweet Baked Goods, by Household Income Bracket, 2002 versus 2005
        • Table Usage Indices for Selected Sweet Baked Goods, by Household Income Bracket, 2002 versus 2005
      • Users with Higher Education Less Likely to Purchase
        • Table Usage Indices for Selected Sweet Baked Goods, by Highest Educational Degree Attained, 2002 versus 2005
    • Factors to Market Growth
      • The Low-carb Effect
      • 2005 Low-carb Slow Down
      • …Cookie Sales Look Up in 2005
      • A Mature Market
        • Table Percentage of American Adults Consuming Sweet Baked Goods, 2002 versus 2004
      • Consumer Indulgence
      • FDA's Whole Grain Recommendation to Boost Market
      • Trans Fat Labeling
      • Competition from In-Store Bakeries and Freestanding Chains
      • Snack Appeal
      • Convenient Fuel
      • Tastes Like Homemade
      • Targeting Teens/Tweens
      • Gen X-ers and The Love of Snack
      • Boomers, Driving Force for Healthier Products
        • Table Baby Boomers' Attitudes Towards Health, 2004
      • Growth in Cookies Holds The Key
    • Projected Market Growth
      • Sales to Inch up to $12.2 Billion in 2010
        • Table Projected U.S. Retail Sales of Sweet Baked Goods, 2005-2010, (in billion $)
  • The Marketers
    • Marketer Overview
      • Hundreds of Marketers, But Less Than 75 Major Players
      • Top Ten Marketers Account For 60% Of The Market
      • Some, Not All, Make Bread
      • Many Marketers Are Regionalists and Locals
      • Large Players Also Active in Private Label
      • Multi-Segment Marketers
      • Premium Versus Price-Positioned Marketers/Brands
      • Natural and Organic Product Marketers
      • Gourmet Marketers Hold Their Niche
        • Table Sweet Baked Goods — Select Marketers by Brand Line and Product Type
    • Marketers and Brand Shares
      • Methodology
      • No Single Marketer Dominates Across Categories
      • Kraft/Nabisco Controls Mass-Market Cookie Sales
      • General Mills/Pillsbury Controls the Frozen and Refrigerated Cookie Dough Category
      • Krispy Kreme Sales Set to Decline Heavily
      • Interstate Continues to Trail Private Label in Shelf-Stable Muffin
      • Heinz/Weight Watchers Owns Frozen Muffin Category
      • Private Label Leads in Shelf-Stable Pies
      • Schwan Food's Commands 60% of Frozen Pie Sales
      • McKee Foods Overtakes Interstate in Snack Cake Category
      • Private Label Domination Continues in Shelf-Stable Cakes
      • Polzella Foods Gains on Kraft in Refrigerated Cheesecake Share
      • Sara Lee Reigns Supreme in Frozen Cheesecake
      • George Weston and Private Label Lead Shelf-Stable Pastry Category
      • Kellogg Dominates Shelf-Stable Toaster Pastries
      • Pillsbury Tops Frozen/Refrigerated Pastry Sales
        • Table IRI-Tracked Sales of Sweet Baked Goods Marketers, 2000, 2004, 2005 (E) (in $ million)
        • Table IRI-Tracked Marketer and Brand Shares of Shelf-Stable Cookies, 2000, 2004, 2005 (E) (%)
        • Table IRI-Tracked Marketer and Brand Sales of Shelf-Stable Cookies, 2000, 2004, 2005 (E) (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Cookie Dough, 2000, 2004, 2005 (E), (%)
        • Table IRI-Tracked Marketer and Brand Sales of Cookie Dough, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Share of Doughnuts, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Doughnuts, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Share of Shelf-Stable Muffins, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Shelf Stable Muffins, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Frozen Muffins, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Frozen Muffins, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Shelf Stable Pies, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Shelf Stable Pies, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Frozen Pies, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Frozen Pies, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Snack Cakes, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Snack cakes, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Shelf Stable Cakes, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Shelf Stable cakes, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Refrigerated Cheesecakes, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Refrigerated Cheesecakes, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Frozen Cheesecakes, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Frozen Cheesecakes, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Shelf Stable Pastries, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Shelf Stable Pastries, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Toaster Pastries, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Toaster Pastries, 2000, 2004, 2005 (In million $)
        • Table IRI-Tracked Marketer and Brand Shares of Pastry Dough, 2000, 2004, 2005 (%)
        • Table IRI-Tracked Marketer and Brand Sales of Pastry Dough, 2000, 2004, 2005 (In million $)
  • Competitive Overview
    • A Demanding Marketplace
    • M&A Activity Slows Down
    • Bankruptcies on The Rise
    • Still Largely a Regional Business
      • Table Brands with High Regional Preferences, 2004
    • Private Label Competition Intensifies
      • Table Private Label Penetration by Sweet Baked Good Product Category, 2000-2005 (E)
    • The Internal Competition: In-Store Bakeries
      • In-Store Bakery Sales Cross $9 Billion
        • Table U.S. Retail Sales of In-Store Bakeries, 2000-2004 (In billion $)
      • Cakes, Largest and Fastest Growing in ISB Category
      • Factors Affecting ISB Sales
      • To Bake or Not to Bake
      • The ISB Mission
      • ISBs and Packaged Products – Who's Gaining?
      • Focus on Value-Added Products
      • Ten Leading ISB Players
      • Competitive Focus: Albertsons, Inc.
      • Competitive Focus: The Kroger Co.
      • Competitive Focus: Meijer
      • Competitive Focus: Safeway, Inc.
      • Competitive Focus: Wal-Mart Stores, Inc.
      • Competitive Focus: Whole Foods Market, Inc.
      • Competitive Focus: Winn-Dixie Stores, Inc.
    • The External Competition: The Doughnut Warriors
      • External Outlets Vie for Sales of Sweet Baked Goods
      • Doughnut Shops Post Healthy Gains
      • Major Multi-Unit Retailers
        • Table Select Major Multi-Unit Bakery Retailers, (in million $)
    • Competitive Focus: Retail Bakeries and Doughnut Chains
      • The Cheesecake Factory, Inc.
      • Cinnabon
      • Dunkin' Donuts (Allied Domecq Quick Service)
      • Krispy Kreme Doughnuts, Inc.
      • La Madeleine French Bakery & Cafe
      • Mrs. Fields Original Cookies, Inc.
      • New World Restaurant Group, Inc.
      • Panera Bread
      • Starbucks Corp.
      • Tim Hortons
    • Competitive Profiles
      • Kraft Foods, Inc./Nabisco (Altria Group, Inc.)
      • Kellogg Company/Keebler
      • McKee Foods Corp.
      • George Weston Bakeries, Inc.
      • Interstate Bakery Corp.
      • General Mills Inc./Pillsbury
      • Campbell Soup Co./Pepperidge Farm
      • Krispy Kreme Doughnuts, Inc
      • The Schwan Food Co./Mrs. Smith's Frozen Foods
      • Nestlé USA, Inc.
      • Tasty Baking Co.
  • Marketing and Retail Trends
    • New Product Trends
      • On the Go!
      • Natural's a Big Hit
      • Emphasis on Indulgence
      • Gourmet Does Well
      • Comfort Foods
      • Kids Increasingly Targeted
      • Roping in Adults
      • Kosher Quality
      • New Product Introductions
      • Brand Extensions Rule
      • Kellogg's Rolls Out Most New Products
      • Convenience, Health Dominate New Product Claims
        • Table Top Marketers, Based on Number of New Sweet Baked Goods SKUs Introduced
        • Table Sweet Baked Goods' New Product Selling Points, By Select Package Tags
        • Table New Sweet Baked Goods Brand Introductions with "Single Serving" Package Tag
        • Table New Sweet Baked Goods Brand Introductions with "Natural" Package Tag
        • Table New Sweet Baked Goods Brand Introductions with "Upscale" Package Tag
        • Table New Low-carb Sweet Baked Goods Brand Introductions
        • Table New Sweet Baked Goods Brand Introductions with No Preservatives
        • Table New Gourmet Sweet Baked Goods Brand Introductions
    • New Product Introductions by Flavors
      • Chocolate and Blended Flavors Dominate
        • Table Sweet Baked Goods New Product Selling Points by Select Flavors
        • Table New Sweet Baked Goods Brand Introductions with "Blended-Flavors"
        • Table New Sweet Baked Goods Brand Introductions with "Chocolate" Flavor
        • Table New Sweet Baked Goods Brand Introductions with "Chocolate Chip" Flavor
        • Table New Sweet Baked Goods Brand Introductions with "Vanilla" Flavor
        • Table New Sweet Baked Goods Brand Introductions with "Lemon" Flavor
        • Table New Sweet Baked Goods Brand Introductions with "Peanut Butter" Flavor
        • Table New Sweet Baked Goods Brand Introductions with "Almond" Flavor
        • Table U.S. Market for Sweet Baked Goods: Selected New Product Introductions, by Marketer and Brand, January 2004 – May 2005
      • Advertising and Promotion
        • Table Major Brands by Ad Spends, 2004, (in thousand $)
      • Advertising and Promotional Initiatives
      • Distribution and Retail
  • The Consumer
    • The Simmons Survey System
    • A Cookie-Loving Population
    • Kids, a Major Factor
    • African Americans, Prime Consumers
      • Table Usage Overview for Selected Sweet Baked Goods Classifications, 2004-2005 (in million $) (%)
      • Table Selected Sweet Baked Goods Classifications: Consumer Indices for Households of 5 or More Persons, 2004-2005
      • Table Selected Sweet Baked Goods Classifications: Consumer Indices for African Americans, 2004-2005
    • Consumer Focus: RTE Cookies
      • Kids are Core Consumers
      • Sandwich Cookies the Most Popular
      • Nabisco Rules
        • Table Demographic Characteristics Favoring Use of RTE Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Heavy (16 or more) Consumption of Cookies, 2004- 2005
        • Table Demographic Characteristics Favoring Use of Sandwich Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Soft Chocolate Chip Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Regular (Crunchy) Chocolate Chip Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Bite-Sized Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Soft Cookies (Not Chocolate Chip), 2004- 2005
        • Table Demographic Characteristics Favoring Use of Fudge-Covered Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Fruit-Filled Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Nut Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Chocolate (Not Chip) Cookies, 2004-2005
        • Table Usage Rates for Cookies by Brand, 2004-2005
        • Table Demographic Characteristics Favoring Use of Nabisco Oreo (Original) Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Nabisco Chips Ahoy (original) Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Store Brand Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Little Debbie Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Nabisco Nilla Wafers Cookies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Nabisco Chips Ahoy Chewy Cookies, 2004- 2005
        • Table Demographic Characteristics Favoring Use of Keebler Chips Deluxe Cookies, 2004-2005
    • Consumer Focus: Doughnuts
      • 65% of Households Consume Doughnuts
      • Krispy Kreme a Favorite
        • Table Demographic Characteristics Favoring Use of Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Krispy Kreme Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Dunkin Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Hostess Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Entenmann's Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Little Debbie Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Dolly Madison Doughnuts, 2004-2005
        • Table Demographic Characteristics Favoring Use of Tastykake Doughnuts, 2004-2005
    • Consumer Focus: Snack Cakes
      • One in Two Households Consume Snack Cakes
      • Regular Beats Fat-free and Light
      • Little Debbie Tops
        • Table Demographic Characteristics Favoring Use of Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Heavy Consumption (16 or more individual servings) of Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Regular Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Fat Free/Non Fat Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Light/Low-Fat Snack Cakes, 2004-2005
      • Brands
        • Table Demographic Characteristics Favoring Use of Little Debbie Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Hostess Cupcakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Hostess Twinkies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Entenmann's Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Dolly Madison Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Other Hostess Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Sara Lee Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Tastykake Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Drake's Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Marinela Gansito Snack Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Break Cake Snack Cakes, 2004-2005
    • Consumer Focus: Refrigerated/Frozen Dough
      • Refrigerated Dough More Popular
      • Moms Opt for Refrigerated Dough
        • Table Demographic Characteristics Favoring Use of Refrigerated Dough, 2004-2005
        • Table Demographic Characteristics Favoring Use of Frozen Dough, 2004-2005
        • Table Demographic Characteristics Favoring Heavy Consumption (7 or more packages monthly) of Refrigerated/Frozen Dough, 2004-2005
        • Table Demographic Characteristics Favoring Use of Refrigerated/Frozen Biscuit Dough, 2004-2005
        • Table Demographic Characteristics Favoring Use of Refrigerated/Frozen Cookie Dough, 2004- 2005
        • Table Demographic Characteristics Favoring Use of Refrigerated/Frozen Sweet Roll Dough, 2004-2005
        • Table Demographic Characteristics Favoring Use of Refrigerated/Frozen Brownie Dough, 2004- 2005
        • Table Demographic Characteristics Favoring Use of Pillsbury/Hungry Jack Refrigerated/Frozen Dough Products, 2004-2005
        • Table Demographic Characteristics Favoring Use of Store-Brand Refrigerated/Frozen Dough Products, 2004-2005
        • Table Demographic Characteristics Favoring Use of Nestlé Refrigerated/Frozen Dough Products, 2004-2005
        • Table Demographic Characteristics Favoring Use of Rhode Refrigerated/Frozen Dough Products, 2004-2005
    • Consumer Focus: Breakfast Pastries
      • An African American Favorite
      • Cinnamon Rolls Most Popular
        • Table Demographic Characteristics Favoring Use of Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Cinnamon Rolls, 2004-2005
        • Table Demographic Characteristics Favoring Use of Honey Buns, 2004-2005
        • Table Demographic Characteristics Favoring Use of Coffee Cake, 2004-2005
        • Table Demographic Characteristics Favoring Use of Sweet Rolls, 2004-2005
        • Table Demographic Characteristics Favoring Use of Danishes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Turnovers, 2004-2005
        • Table Demographic Characteristics Favoring Use of Pies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Hostess Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Little Debbie Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Store Brand Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Entenmann's Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Sara Lee Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Dolly Madison Breakfast Pastries, 2004-2005
    • Consumer Focus: Frozen Pies/Cakes/Pastries
      • Frozen Pies Used by One-Third of the Population
      • Household Income and Age Influence Purchase
      • Youngster Consumers Go For Pillsbury or Smart Ones
        • Table Demographic Characteristics Favoring Use of Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Heavy Consumption (5 or more individual packages monthly) of Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Heavy Consumption Of 2 Individual Packages Monthly Of Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Frozen Pies, 2004-2005
        • Table Demographic Characteristics Favoring Use of Frozen Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Frozen Cakes, 2004-2005
        • Table Demographic Characteristics Favoring Use of Frozen Muffins, 2004-2005
        • Table Demographic Characteristics Favoring Use of Mrs. Smith's Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Sara Lee Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Pepperidge Farm Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Pillsbury Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics favoring Use of Marie Callender Frozen Pies/Cakes/Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Edward's Frozen Pies/Cakes/Pastries, 2004- 2005
    • Consumer Focus: Toaster Pastries
      • Households With Children, Prime Consumers
      • Kellogg's Pop-Tart Rules
        • Table Demographic Characteristics Favoring Use of Toaster Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Kellogg's Pop-Tarts (Regular), 2004-2005
        • Table Demographic Characteristics Favoring Use of Pillsbury Toaster Strudel Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Kellogg's Pop Tarts Pastry Swirls Breakfast Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Use of Toast'em Pop-Ups Breakfast Pastries, 2004- 2005
        • Table Demographic Characteristics Favoring Heavy Consumption (8 to 11 packs monthly) of Toaster Pastries, 2004-2005
        • Table Demographic Characteristics Favoring Consumption of 4 to 7 packs monthly of Toaster Pastries, 2004-2005
  • Looking Ahead
    • Overview
    • Health and Wellness
    • Low-Carb Losing Out to Trans Fat
    • Eliminating Trans Fat – The Road Ahead
    • Whole Grain Products – The New Wave?
    • Convenience the Driving Factor
    • Targeting All Age Groups
    • Ethnic Consumers – Growth Potential
    • The Comfort Food Angle
    • Exploiting Brand Equity
  • Addresses of Select Marketers

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