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The U.S. Market for Suncare and Lipcare Products

This report from Packaged Facts covers the over $1 billion U.S. market for suncare and lip balm products, focusing on the increasing diversity of the product offerings and the consumer base. The report tabulates market size and growth, market composition, and factors to market growth, providing sales projections through 2005. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through IRI, Simmons, and other current sales and demographic data.


Press Release

Demand for Sunscreen, Natural Ingredients, Cosmeceuticals Cause Suncare/Lipcare Sales To Rise; Combined Market Reaches $1.3 Million

New York, March 21/PRNewswire –- MarketResearch.com, the leading provider of global market intelligence products and services, announced the release of a new research study “The U.S. Market for Suncare and Lipcare Products” from Packaged Facts. According to this study, rising concerns about sun protection, support of natural ingredients and hopes for more youthful living through cosmeceuticals have renewed enthusiasm for suncare/lipcare products. The year 2000 saw 75 new suncare products and 215 new suncare SKUs introduced, as well as an overall increase in lipcare products made with sunscreen formulas. These formulas now routinely incorporate natural, cosmeceutical and nutraceutical ingredients along with state-of-the-art sun protection like avobenzone.

“Natural products are a supertrend that shows no signs of abating,” said Richard Koulbanis, Sr. VP of Publishing at MarketResearch.com. “Consumers, perceiving natural ingredients to be “good” and “pure”, are more willing to try out and pay premium prices for health and beauty care products with natural formulations and ingredients.”

The baby boom generation, notoriously concerned with maintaining their youth and health, continue to dictate which products are successful in the U.S. – including higher priced specialty products that offer protection from sun damage. The inclusion of sunscreen ingredients in beauty products has effectively attracted a broad range of new consumers, including men, children and sports enthusiasts. Consumers are, in turn, increasing their use of these products to secure sun protection benefits.

Scope and Methodology

Market Parameters

This report covers all over-the-counter (OTC) retail items specifically marketed as suncare or lipcare products, including products sold through mass-market, prestige, specialty, natural, and direct-sales channels. The types of suncare products covered include suntan products, sunscreen products, self-tan (or sunless tan) products, and after-sun (or after-tan) products. The types of lipcare products include lip moisturizers, sun protection products for lips, and medicated products to treat chapped lips or cold sores.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2000 consumer survey, based on 33,502 respondents.

How does the new synergy between suncare and lipcare change the beauty market?

Will new SPF legislation affect your suncare products?

Is the Internet really changing the lipcare industry?

Find the answers to these questions and more in the new U.S. Suncare and Lipcare Market from Packaged Facts. With details on product development, consumer demand, government regulations and marketing strategies, this study explores advancements in these seven areas:

  • Sun Protection Products
  • Sunning Products
  • Self-Tanning Products
  • After-Sun Products
  • Moisturizing Lip Products
  • Cold Sore & Fever Blister Formulas
  • Cosmeceutical Lipcare

With this substantial insight into your current and projected market, you can identify strategic opportunities for your company, formulate on-target business plans, budget resources properly, and stay ahead of the competition.

For example, read how:

  • The FDA’s controversial Sunscreen Drug Products, effective in December 2002, will limit SPF ratings and change the direction of product development.
  • Leading cosmetic retailers like Sephora have used Internet strategies to re-invent and re-energize the suncare and lipcare portion of the beauty industry.
  • Natural, cosmeceutical and nutraceutical ingredients are combined with state-of-the-art components to create products geared toward specific skin types, age groups and lifestyles.
  • The need for suncare and lipcare products crosses age and gender, creating a limitless audience of adult women and men, children, teens and mature adults.

Representing over 600 hours of research, analysis and execution, The U.S. Suncare and Lipcare Market is compiled from both primary and secondary data, including:

  • Industry trades
  • Company, government and industry research
  • Consultations with industry experts

Our expert analysts have reviewed and interpreted all of this data for you. Now you can spend your time strategizing and executing, rather than researching.

Issues Addressed:

  • Current and Projected Market Growth
  • Factors Affecting Market Growth
  • Marketer and Brand Shares by Category
  • Age-specific Products
  • New Product and Formulation Trends
  • SPF Labeling and Regulation
  • Competitive Analysis
  • Distribution and Retail Patterns
  • Internet and E-tailing
  • Consumer Profiles

Companies/Sites Discussed:

  • Avon
  • Blistex
  • Burt’s Bees
  • Carma Laboratories
  • Chattem
  • Estee Lauder
  • L’Oreal USA
  • Mentholatum
  • Neutrogena/Johnson & Johnson
  • Schering-Plough
  • Sea & Ski
  • Solar Suncare
  • Sun Pharmaceuticals/Playtex
  • Tanning Research Labs
  • Whitehall-Robins Healthcare/American Home Products

Categories Covered:

  • Sunning Products
  • Self-tanning Products
  • After-Sun Products
  • Sun Protection Products
  • Moisturizing Lip Products
  • Cold Sore & Fever Blister Formulas
  • Cosmeceutical Lipcare

Tables and Graphs:

  • Market Size and Growth
  • Share of Market by Category, Outlet, Season & Region
  • New Product Introductions by Category
  • Price Points by Retail and Direct Sales
  • Marketer and Brand Share

Hours of Research: 600

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Overall Market
      • Retail Sales Exceed $1.2 Billion In 2000
        • Table U.S. Retail Sales Of Suncare And Lipcare Products, 1996-2005 (In Millions Of Dollars)
    • The Suncare Market
      • Scope Of Market
      • The Twentieth Century Tan
      • Suncare Sales At $850 Million In 2000
      • Sun Products At 77% Of Overall Sales
      • Sunscreen Products At 65% Of Market
      • Specialization And Sales Growth
      • Sunscreens Are Everywhere
      • Price Competition Moderates Growth
      • Market To Reach $1,168 Million By 2005
      • Schering-Plough Corners One-Third Of Mass Market
      • Clinique City Block Claims a 12% Prestige Share In Sun Products
      • Spillover From The Salons
      • The Power Of The Brand
      • Target Or Perish
      • National Consumer Ad Spending On Suncare At $25 Million Annually
      • Skin Protection Themes Dominate
      • Mass Market Accounts For 65% Of Overall Sales
      • Mass Merchandisers At 42% Of Combined Mass-Market Sales
      • 44% Of U.S. Adults Use Suncare Products
      • The Prime Consumers
      • 15% Use Coppertone
    • The Lipcare Market
      • Scope Of Market
      • Historical Overview
      • Lipcare Sales At $383 Million In 2000
      • Sales Through Major Mass Channels At $273 Million In 2000
      • Market Not Fully Mature
      • The Cold Sore Factor
      • From Aromatherapy To Vitamin E
      • Market To Reach $538 Million By 2005
      • Whitehall-Robins Holds One-Third Of Mass Market
      • Lessons From Vaseline
      • Clinique's All About Lips Claims a 35% Prestige Share
      • Competition On All Fronts
      • Border Crossings
      • Education Via Internet
      • National Consumer Ad Spending On Lipcare At $20 Million Annually
      • Mass Market Accounts For 78% Of Overall Sales
      • Drugstores Vs. The Competition
      • The Internet As Catalyst
      • Diverse Demographics
      • 34% Of U.S. Households Purchase Mass-Market Lipcare Products
      • 28% Of Natural Store Consumers Purchase Lip Balm
      • 6% Of Adults Annually Use Non-Prescription Cold/Canker Sore Treatments
  • The Overall Market
    • Product And Regulatory Overview
      • Suncare Products
      • Lipcare Products
      • Fda Jurisdiction
    • Market Size And Projected Growth
      • Combined Suncare And Lipcare Sales At $1,236 Million
        • Table U.S. Retail Sales Of Suncare And Lipcare Products, 1996-2000
      • Suncare Sales At $853 Million In 2000
      • Sun Products At $658 Million
      • Lipcare Sales At $383 Million
      • Suncare Sales Through Major Mass Channels At $515 Million
      • Lipcare Sales Through Major Mass Channels At $273 Million
      • Mass Merchandisers At 25% Of Suncare Sales
      • Drugstores At 28% Of Lipcare Sales
      • 54% Of Suncare Sales In Second Quarter
      • 33% Of Lipcare Sales In Fourth Quarter
      • The Sun Protection Factor
      • Suncare And Lipcare Sales To Reach $1.7 Billion In 2005
        • Table U.S. Retail Sales Of Suncare And Lipcare Products, 2000-2005
      • Suncare Market To Reach $1,168 Million By 2005
      • Lipcare Market To Reach $538 Million By 2005
    • Marketer Overview And Cross-Market Players
      • Mass-Market Hierarchies
      • Leaders From Other Sectors
      • A New Nexus
        • Table Selected U.S. Marketers Of Suncare And Lipcare Products
  • The Suncare Market
    • The Products
      • Introduction
        • Table Explanation Of Uv Index Levels
      • Product Overview
      • The Regulatory Environment
    • The Market
      • Market Size And Growth
        • Table U.S. Retail Sales Of Suncare Products, 1996-2000 (In Millions Of Dollars)
        • Table U.S. Retail Sales Of Suncare Products By Category, 1999 Vs. 2000 (In Millions Of Dollars)
        • Table The U.S. Suncare Market: Combined Sales Through Mass Merchandisers, Drugstores, And Supermarkets, 1996-2000 (In Millions Of Dollars)
        • Table The U.S. Suncare Market: Consumer Usage Indices By Region For Selected Product Types, 2000
      • Factors To Market Growth
        • Table Projected U.S. Retail Sales Of Suncare Products, 2000-2005
    • The Marketers
      • Marketer Overview
        • Table The U.S. Suncare Market: Selected Marketers, Brands, And Product Types
      • The Competitive Situation
        • Table Share Of U.S. Suncare Mass Market: By Marketer And Major Brand Line, 1999 Vs. 2000
        • Table Marketer Shares Of U.S. Mass-Market Suncare Sales, 1996-2000
      • Competitive Profiles
      • Marketing And New Product Trends
        • Table The U.S. Suncare Market: Selected New Product Introductions, 2000 - January 2001: A-J
        • Table The U.S. Suncare Market: Selected New Product Introductions, 2000 - January 2001: K-S
        • Table The U.S. Suncare Market: Selected New Product Introductions, 2000 - January 2001: T-Z
      • Consumer And Trade Advertising And Promotion
    • Distribution And Retail
      • Retail Dynamics
        • Table The U.S. Suncare Market: Share Of Sales By Retail Outlet Type, 2000
        • Table The U.S. Suncare Market: Representative Retail/Direct-Sales Price Points, 2000: Between $125.00 And $4.50
        • Table The U.S. Suncare Market: Representative Retail/Direct-Sales Price Points, 2000: Between $4.46 And $1.25
    • The Consumer
      • Overview: The Suncare Consumer
        • Table Consumer Overview For Suncare Products, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products, 2000 (U.S. Adults)
        • Table Usage Levels For Suncare Products: Overall And By Brand Line, 2000 (% Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Coppertone, Coppertone Sport, And Other Coppertone, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Water Babies, Bain De Soleil, And Shade, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Banana Boat Vs. Hawaiian Tropic, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Avon, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Neutrogena, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: No-Ad Vs. Deeptan, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Sea & Ski, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Clinique Vs. Estee Lauder, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Bullfrog Vs. Presun, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suncare Products By Brand: Lancome, 2000 (U.S. Adults)
      • Consumer Focus: Sunscreen Products
        • Table Usage Levels For Sunscreen Products: Overall And By Brand Line, 2000 (% Adults)
        • Table Demographic Characteristics Favoring Use Of Sunscreen Products: Spf 15+ Vs. Spf 5-14, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Sunscreen Products With Zinc Oxide, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Coppertone, Coppertone Sport, And Other Coppertone, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Water Babies, Bain De Soleil, And Shade, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Banana Boat Vs. Hawaiian Tropic, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Avon, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: No-Ad, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Neutrogena, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Bullfrog, Sea & Ski, And Presun, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 5+ Sunscreen Products By Brand: Clinique Vs. Lancome, 2000 (U.S. Adults)
      • Consumer Focus: Suntan Products
        • Table Usage Levels For Suntan Products: Overall And By Brand Line, 2000 (% Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 0-4 Suntan Products, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Suntan Products: Tan Accelerators Vs. Tan Magnifiers, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 0-4 Suntan Products By Brand: Coppertone Vs. Bain De Soleil, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 0-4 Suntan Products By Brand: Hawaiian Tropic Vs. Banana Boat, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Spf 0-4 Suntan Products By Brand: No-Ad, Deep Tan, And Sea & Ski, 2000 (U.S. Adults)
      • Consumer Focus: Self-Tan Products
        • Table Usage Levels For Self-Tan Products: Overall And By Brand Line, 2000 (% Adults)
        • Table Demographic Characteristics Favoring Use Of Self-Tan Products, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Self-Tan Products By Brand: Neutrogena, Banana Boat, And Hawaiian Tropic, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Self-Tan Products By Brand: Coppertone Vs. Bain De Soleil, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Self-Tan Products By Brand: Clinique Vs. Lancome, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Use Of Self-Tan Products By Brand: Avon, 2000 (U.S. Adults)
      • Consumer Focus: After-Sun Products
        • Table Demographic Characteristics Favoring Use Of After-Sun Products, 2000 (U.S. Adults)
        • Table Overview Of Sunburn Product Consumers: Had Sunburn Vs. Used Non-Prescription Sunburn Treatment, 2000 (U.S. Adults)
  • The Lipcare Market
    • The Products
      • Introduction
      • Product Overview
    • The Market
      • Market Size And Composition
        • Table U.S. Retail Sales Of Lipcare Products, 1996-2000
        • Table The U.S. Lipcare Market: Combined Sales Through Drugstores, Mass Merchandisers, And Supermarkets, 1996-2000 (In Millions Of Dollars)
      • Factors To Market Growth
        • Table The U.S. Lipcare Market: Share Of Mass-Market Sales By Quarter, Selected Brands Vs. Overall Category, 2000
      • Projected Market Growth
        • Table Projected U.S. Retail Sales Of Lipcare Products, 2000-2005
    • The Marketers
      • Marketer Overview
        • Table The U.S. Lipcare Market: Selected Marketers, Brands, And Products: Part 1
        • Table The U.S. Lipcare Market: Selected Marketers, Brands, And Products: Part 2
      • The Competitive Situation
        • Table Share Of U.S. Lipcare Mass Market: By Marketer And Major Brand Line, 1999 Vs. 2000
        • Table Marketer Shares Of U.S. Mass-Market Lipcare Sales, 1996-2000
      • Competitive Profiles
      • Marketing And New Product Trends
        • Table The U.S. Lipcare Market: Selected New Product Introductions, 1999 - January 2001: A-D
        • Table The U.S. Lipcare Market: Selected New Product Introductions, 1999 - January 2001: E-W
      • Advertising And Promotion Trends
    • Distribution And Retail
      • Retail Dynamics
        • Table Share Of U.S. Lipcare Sales By Retail Outlet Type, 2000
        • Table The U.S. Lipcare Market: Representative Retail/Direct-Sales Price Points, 2000 - Between $50.00 And $4.00
        • Table The U.S. Lipcare Market: Representative Retail/Direct-Sales Price Points, 2000 - Between $3.99 And 89c
    • The Consumer
      • Diverse Demographics For Lipcare Products
      • 34% Of U.S. Households Purchase Mass-Market Lipcare Products
      • 28% Of Natural Store Consumers Purchase Lip Balm
      • 70%-80% Of Cold Sore Outbreaks Are Treated With Otc Products
      • 6% Of Adults Annually Use Non-Prescription Cold/Canker Sore Treatments
      • 72% Of Teenagers Use Sunscreen
      • 76% Of Teenage Girls Use Lip Balm
        • Table Overview Of Cold Sore/Canker Sore Product Consumers, 2000 (U.S. Adults)
  • Addresses Of Selected Marketers

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