In-Store Bakeries: U.S. Market Trends

In-Store Bakeries: U.S. Market Trends

Despite comprising a relatively small percentage of perishable dollar sales at most retail stores, in-house bakeries are a thriving and growing part of the U.S. food landscape. In-store bakeries help create and build an image of freshness and quality that carries over throughout the rest of the supermarkets they occupy, and help support the convenience of one-stop shopping that is so essential for mass merchandisers and warehouse clubs. The result of retail’s reliance on in-house bakeries, combined with higher price points, has allowed the in-house baked goods market to experience dollar sales increase every year since 2008. Packaged Facts expects these gains will continue through 2017 and beyond.

In-Store Bakeries: U.S. Market Trends estimates that retail sales of the in-store bakery goods market reached $12.8 billion in 2012. The market has been challenged by the economy and health and diet concerns, yet many consumers still choose to indulge and have an increasing desire for fresh rather than packaged foods. Further optimism surrounding the in-store baked goods market stems from the continued expansion of these products beyond the retail shelves they have traditionally occupied and into convenience stores and drug stores. In-Store Bakeries: U.S. Market Trends examines these and other trends that food manufacturers and marketers must be aware of going forward as they will impact future growth in the baked goods segment.

Scope of Market

In-Store Bakeries presents a detailed analysis of the U.S. consumer market for bakery goods sold in in-store bakeries (ISBs) of retailers. It outlines key issues and trends affecting the overall market and analyzes all product categories and segments of sweet and non-sweet baked goods. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2013–2017. Retail channels that sell consumer in-store bakery goods are covered and considered in arriving at market trends and competitive analysis. Market size estimates are derived from sales through grocery stores and supermarkets, including chains, independents, natural and specialty stores. Sales through mass merchandisers and warehouse club stores are also included. Sales through convenience and drug stores are not included in market size estimates although these channels are discussed since many of them sell fresh baked goods. Not included are sales through independent bakeries, cafes, restaurants or shops, as well as sales covered by IRI of packaged branded products from in-store bakeries or packaged products generally sold in the center of the store. These channels and products are covered to provide context for market trends and competitive analysis.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources including International Dairy-Deli-Bakery Association’s (IDDBA) What’s In Store, Progressive Grocer’s Bakery Operations Review, and Nielsen Perishables Group FreshFacts. Our analysis of consumer trends primarily relies on cross-tabulations of data compiled by Simmons national consumer surveys, New York, NY, from Experian Marketing Services. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The 2004 through 2013 surveys cited in this report are based on samples of approximately 25,000 U.S. adults. Our consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. Our survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.