The sports nutrition industry has seen phenomenal growth over the past several years, as research has led to one breakthrough after another in sports nutritional science. Despite this past success, the industry is beginning to show signs of slowing growth. A variety of complex factors, including questions of effectiveness, the search for new products, and changing consumer demographics will determine the future of the industry. Executives faced with the challenge of negotiating these potential obstacles will be able to look to this report for detailed information on developing trends, market size and composition, competitive profiles, distribution and retail patterns, and consumer research.
Scope And Methodology
This report covers nutritional substances used to enhance sports performance and sold at retail through such outlets as supplement chains and other health and natural product stores, drugstores, food stores, mass merchandisers, gyms and health clubs, sporting goods stores, bike shops, multilevel marketing, mail order, and the Internet. The report does not cover supplements used for general health or preventive reasons or for non-sports treatment; diet supplements; supplements used for non-nutritional purposes; nutritional substances sold at the institutional level; or nutritional substances used as ingredients to produce human or animal nutritional products. It does include sports beverages and sports bars.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of health and natural product stores, drugstores, mass merchandisers, supermarkets, sporting goods stores, bike shops, and health clubs. Extensive company, distributor, and retailer interviews were conducted to obtain information on regulatory issues, marketing programs, and new products pertaining to the sports nutritional market. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports. Because a large share of sports nutritional sales occurs in chain supplement and single health product stores, which are not monitored by tracking services, total retail sales of sports nutritional products can only be estimated. For the health and natural product sector, Packaged Facts has relied on data published by trade magazines, including Natural Foods Merchandiser, Vitamin Retailer, Whole Foods, Health Products Business, and Natural Products Insider, supplemented by interviews with marketers and other trade sources. For the mass-market sector, Packaged Facts derived figures from available data from Information Resources, Inc. (IRI) and trade publications. The analysis of consumer demographics is derived from Simmons Market Research Bureau data for fall 2000.
Weekend warriors are the new consumers of sports nutritional products.
Do you know how to reach them?
The U.S. Sports Nutritionals Market, the latest industry research from Packaged Facts, covers developments in major areas of sports supplements, focusing on innovations made in each of these products:
The U.S. Sports Nutritionals Market provides you with the necessary insight into your current and projected market to formulate on-target business plans, execute the right marketing strategies, and budget resources properly.
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