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Spices and Seasonings in the U.S.

If variety is the spice of life, then Americans are increasingly making spice the variety of their cooking. Retail sales of spices and seasonings in the U.S. stood at $2.9 billion in 2005, an increase of 1.3% from 2004. Growth can to a large extent be attributed to a change in consumers’ palate. An experimental consumer base and the increased availability of a wide range of seasoning blends are driving the U.S. market for spices and seasonings. A renewed interest in home cooking is working to the benefit of the market as consumers look for convenient options to spice up home-cooked foods.

As immigrant cultures have assimilated into the mainstream American population, the tastes and palates of Americans have altered significantly. Americans are more accustomed to new flavor introductions and are more adventurous and experimental with their cuisine.

Spices and Seasonings in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of marketers of spices and profiles buyers by product preferences.

Report Methodology
The information in Spices and Seasonings in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for fall 2005.

What You’ll Get in this Report
Spices and Seasonings in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Spices and Seasonings in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Products
  • rends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the spice and seasonings industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for spices and seasonings, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the spice consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for spices and seasonings.
  • Research and development professionals stay on top of competitor initiatives and explore demand for spices and seasonings.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Report Methodology
    • Market Size and Growth
      • Market Segments
        • Table IRI-Tracked Sales of Spices and Seasonings, 2001-2005 (in million $)
      • Top Marketers
      • Top Brands
      • Home Cooking
      • Changing Palates
      • Marketing to Special Communities
      • Organic Spices
      • Private Labels
    • Market Projections
    • The Consumer
      • Spice Lover Profile
        • Table Percentage of Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot, 2003-2005(%)
        • Table Demographic Comparison of Attitudes of U.S. Spices and Seasonings Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot / Agree a Little, 2005
    • Marketing Dynamics
      • Selected Marketing Initiatives
      • New Product Introductions
        • Table Top Marketers by Number of Spice, Extract, & Seasoning Brand Lines Introduced January 2005-July 2006
      • Upscale Products and Garlic Dominate
    • Trends
      • Cultural Fusion
      • Liking for Southeast Asian Cuisine
      • Hispanics Influence
      • Specialty Salts
      • Organic Spices
      • Spices and Health
      • Convenience
      • Spices Outside the Kitchen
      • Flavor Sprays
      • Cross Merchandising of Spices and Seasonings
      • Retailers Educate Consumers
      • Competition from Private Labels
  • The Market
    • Scope of the Report
      • Report Methodology
    • Market Overview
      • Table IRI-Tracked Sales of Spices and Seasonings, 2001-2005 (in million $)
      • Market Segments
    • Factors to Growth
      • Home Cooking
      • Changing Palates
      • Marketing to Ethnic Consumers
      • Organic Spices
      • Private Label Offerings
    • Market Projections
      • U.S. Market Spices Up in the Future
  • The Marketers
    • Spice and Seasoning Top Marketers
      • Table IRI-Tracked Retail Sales of Top Spices and Seasonings Marketers, 2001-2005 (in million $)
      • Spice and Seasoning Top Brands
        • Table IRI-Tracked Retail Sales of Top Spices and Seasonings Brands, 2001-2005 (in million $)
    • The Spices Category
      • Table IRI-Tracked Retail Sales of Top Spices Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Retail Sales of Top Spices Brands, 2001-2005 (in million $)
    • The Salt/Seasoned Salt/Salt Substitute Category
      • Table IRI-Tracked Retail Sales of Salt/Seasoned Salt/Salt Substitute Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Retail Sales of Salt/Seasoned Salt/Salt Substitute Brands, 2001-2005 (in million $)
    • The Extracts/Flavoring/Food Coloring Category
      • Table IRI-Tracked Retail Sales of Extracts/Flavoring/Food Coloring Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Retail Sales of Extracts/Flavoring/Food Coloring Brands, 2001-2005 (in million $)
    • The Pepper Category
      • Table IRI-Tracked Retail Sales of Pepper Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Retail Sales of Pepper Brands, 2001-2005 (in million $)
    • Company Profiles
      • McCormick & Co., Inc.
        • Table McCormick & Co., Inc. Selected Product Line
    • Tone Brothers, Inc.
      • Table Product Line for Tone Brothers, Inc.
    • Morton Salt Co.
      • Table Morton Salt Company Selected Product Lines
    • Unilever Bestfoods North America
    • Alberto-Culver
    • Goya Foods, Inc.
    • Badia Spices
  • The Consumer
    • Simmons Survey
      • Overview
    • Spices and Seasonings Brands: User Preference
      • Table Comparison of Demographic Characteristics of Consumers favoring the use of McCormick, Lawry's, Mrs. Dash Brands, 2005
      • Table Comparison of Demographic Characteristics of Consumers Favoring the Use of Morton, Durkee, 2005
    • Consumer Attitudes
      • Slight Increase in Spicy Preference
        • Table Percentage of Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot/Agree a Little, 2003-2005(%)
      • Spice Lover Demographic Profile
        • Table Demographic Comparison of Attitudes of U.S. Spices and Seasonings Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot / Agree a Little, 2005
      • Foreign Food Lover Demographic Profile
      • Spice Lovers Not As Excited to Cook At Home or Try New Recipes
        • Table Spice-Loving Consumers and their Enjoyment of Foreign Foods, 2005
        • Table Spice-Loving Consumers and Their Enjoyment of Cooking, 2005
        • Table Spice-Loving Consumers and Their Affinity for Trying New Recipes, 2005
  • Marketing Dynamics
    • Product Trends
      • Cultural Fusion
      • Southeast Asian Cuisine
      • Marketing to Hispanics
      • Increased Demand During the Holiday Season
      • Spiced Desserts in Demand
      • Specialty Salts
      • Competition from Private Labels
      • Organic Spices
        • Table Selected New Spice Product s Brand Introductions Labeled as "Organic": January 2005-July 2006
        • Table Selected New Spices Brand Product Introductions Labeled as "Natural": January 2005-July 2006
      • Spices Outside the Kitchen
      • Convenience Always An Aspect
        • Table Selected Spice Product Introductions Labeled as "Quick": January 2005-July 2006
      • Flavor Sprays Gain Consumer Interest
      • Cross Merchandising of Spices and Seasonings
      • Private Label Baskets Boost Sales
      • Spice Retailers Educate Consumers
    • Selected Marketing Initiatives
      • McCormick Changes the Look of the Spice Aisle
      • McCormick Features Joe Montana
      • Goya Foods Starts an e-Store
      • Goya Foods Sponsors "Destination: Latin America"
      • Mrs. Dash Reduces Sodium Content
      • The Secret is Out for Morton Salt
      • Celebrity Chefs Bring Out New Spices
      • Upscale Spices Get Popular
    • New Product Introductions
      • Table Top Marketers by Number of Spice, Extract, & Seasoning Brand Lines Introduced January 2005-July 2006
      • Table Top Marketers based on the Number of SKUs Introduced January 2005-July 2006
      • Package Tags Reflect the Taste of Consumers
        • Table Top Package Tags for Spice, Extract, & Seasoning Product Introductions: January 2005-July 2006
      • Upscale Products Dominate
        • Table Selected Spice Product Introductions Labeled as "Upscale": January 2005-July 2006
      • Flavors/Fragrances
        • Table Top Flavors for Spice, Extract, & Seasoning Product Introductions: January 2005-July 2006
        • Table Selected New Innovative Spice Product s Brand Introductions: January 2005-April July 2006
  • Address of Selected Marketers

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