This Packaged Facts report explores the expanding "solo female" market, defined as never-married female consumers with no children. The number of solo females has grown rapidly in recent years, a trend that is expected to continue as more women choose to delay or forgo marriage as they pursue career goals, financial independence, and levels of education that exceed those achieved by their male peers. The current aggregate income of single women in the United States is $400 billion. Marketers must adopt new strategies to reach this independent and individualistic group, who are becoming increasingly comfortable with making their own major purchasing decisions and have money to spend on themselves.
This new report provides key data and analysis for this rapidly expanding class of consumers: what they like, how they spend their hard-earned money, and what messages appeal to them. The report features focus sections covering both traditional areas for female consumers, including household shopping, apparel and accessories, and leisure and recreation, as well as nontraditional or emerging areas, including home, auto, and electronics; financial management; and Internet trends. Focus sections are based largely on recent Simmons Market Research Bureau data on U.S. consumer purchasing, ownership, and product usage patterns.
Scope And Methodology
This report examines the solo female market, with solo females defined as never-married women between the ages of 25 and 44 with no children. This definition includes lesbian women without children. In some cases, data used in this report may also encompass single females, defined as never-married, divorced, widowed, or separated women who may or may not have children, or single-person female households, defined as women living alone, regardless of their marital or childbearing status.
Following a "Statistical Overview" chapter on the solo female demographic, this report provides focus chapters on Household Shopping; Apparel and Accessories; Home, Auto, and Electronics; Travel, Leisure, and Fitness; Financial Management; and the Solo E-Consumer.
The information contained in this report was obtained from primary data and secondary research. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) fall 2000 consumer survey, based on 31,576 respondents. Secondary research entailed data-gathering from relevant trade, business, and government sources, including the U.S. Census Bureau.
Women projected to control $1 trillion -- or 60% of the nation’s wealth -- by 2010
New York, November 15/PRNewswire - Aggregate income of solo female consumers is up an estimated 17% from 1997 levels, according to The US Market for Solo Female Consumers, a new market research study published by Packaged Facts and released by MarketResearch.com. According to the report, the economic influence of this demographic will continue to expand as a new generation of women, less wedded to traditional female roles, matures and achieves independence. Marketers have only scratched the surface of this explosive market that now claims an aggregate income of $166.1 billion, and with more and more attention focusing on this untapped sales source, information on how single women are spending their money and what messages they respond to is crucial.
The U.S Market for Solo Female Consumers delivers an in-depth demographic profile of the 17 million never-married female consumers between the ages of 25 of 44 who have no children, including their consumer and shopping behavior, educational and employment patterns. The report explores the following markets, which have all seen a recent spike in sales to the solo female consumer: household shopping; home, auto, and electronics; travel, leisure, and fitness; financial management; and e-consumer.
“Solo females are not just young women biding their time until they find someone to settle down with,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “57% of single women currently own their own home, making it clear that women are now making the money that allows them to buy their own homes, plan their future financial security, and live fully independent lives.”
Appendix I: Examples Of Consumer Advertising