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Small Animal Products: U.S. Pet Market Trends and Opportunities


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Small Animal Products: U.S. Pet Market Trends and Opportunities

Small Animal Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for hamsters, rabbits, guinea pigs, rats, and other small animals through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, bedding and litter, cages and accessories, and toys, discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.


  • Executive Summary
    • The Market
      • Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
      • Small Animal Product Sales Growth Fueled by Bedding and Litter Segment
        • Table Small Animal Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
    • New Product Trends
      • Trends in New Food, Treat, and Hay Products
    • Small Animal Ownership Trends
      • Table Hamster and Rabbit Ownership Trends, 2013 (in thousands of households and percent of fish owners)
      • Small Animal Owners Almost Always Have Other Pets as Well
    • Insights and Opportunities
      • Increasing the Role of Brand Name among Small Animal Product Buyers
      • Cage Sweet Home
      • Natural Chews and Toys
      • Households with Older Children
      • Owners of Small Animals Tend to Have More than One
  • Small Animal Products Market
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
      • Small Animal Product Sales Growth Fueled by Bedding and Litter Segment
        • Table Small Animal Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
      • Pet Specialty Chains Lead Channel Sales
      • Online Purchasing
      • No Loyalty among Small Animal Owners for Online Apps
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Increasing the Role of Brand Name among Small Animal Product Buyers
    • New Product Trends
      • Trends in New Food, Treat, and Hay Products
      • Trends in New Bedding and Litter Products
      • Cage Sweet Home
      • Natural Chews and Toys
    • The Consumer
      • Small Animal Ownership Trends
        • Table Hamster and Rabbit Ownership Trends, 2013 (in thousands of households and percent of fish owners)
      • Key Demographics of Hamster and Rabbit Owners
        • Table Key Demographic Measures for Hamster/Rabbit Ownership, 2017 (in thousands of households, percent of hamster/rabbit owners, and index)
      • Households with Older Children
      • Owners of Small Animals Tend to Have More than One
        • Table Ownership of Multiple Rabbits and Hamsters (in thousands of households and percent of pet rabbit or hamster owners)
      • Small Animal Owners Almost Always Have Other Pets as Well
      • Northeast Most Popular for Small Animal Ownership

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