Market Research Logo

Skincare Products in The U.S.

Packaged Facts estimates the skincare market including both mass and prestige to reach $7.2 billion by 2010, driven in part by expected double-digit growth of anti-aging products, which is likely to become the second largest category behind hand & body lotions and the industry.

Skincare is a dynamic, rapidly evolving market with a few power players, a handful of aggressive, second-tier marketers, several struggling old schoolers, and new upstarts, all continually introducing new product for an informed and demanding consumer who wants more than just functional benefits. Sensory and emotional benefits must complete the package. Consequently, skincare continues to become more fragmented.

The retail landscape is undergoing changes significant enough to alter every aspect of how consumers evaluate and purchase products as well as how marketers develop and deliver those products to the consumer. What remains to be seen is how marketers large and small will react.

High tech skincare is booming, with the trend toward cosmeceuticals and heavy influence from the medical arena. Since innovation is more and more the price of entry, the lines between prestige and mass brands are more and more blurred. Baby Boomers are still a core consumer market but there is great potential in more targeted areas such as Gen-Xers, who are beginning to enter their 40s, and teens, who are influenced by a beauty-obsessed culture.

This all new Packaged Facts report provides related sales and share data; factors to growth in the market; corporate profiles of major marketers; an overview of the advertising, promotional, and retail universe; consumer usage and demographic data; and an in depth analysis of new product trends.

Report Methodology
The information in Skincare Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Skincare Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Skincare Products in the U.S. offers. The report addresses the following segments:

  • The Market(including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the skincare industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for skincare products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for skincare products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for skincare products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for skincare products.
  • Advertising agencies working with clients in the skincare industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Methodology
    • Size and Growth of Market
      • 2006 Retail Sales Reach $5.8 Billion
        • Table U.S. Retail Sales of Skincare Products, 2001-2006 (in billion $) (e)
        • Table Prestige and Mass-market Market Composition of Skincare Products, 2005 (%)
      • IRI-Tracked Market Sales and Share by Product Category
        • Table Market Composition of Mass-market Skincare Products, 2001-2005 (%)
        • Table IRI-Tracked Sales of Skincare Products, 2001-2005
      • J&J, P&G and L’Oreal Lead the Pack
        • Table IRI-Tracked Sales of Top 10 Skincare Marketers, 2001-2005 (in million $)
      • Top 3 Marketers Have Top 3 Brands
        • Table IRI-Tracked Sales of Top 10 Skincare Brand Lines, 2001-2005 (in million $)
    • Trends and Factors to Growth
      • What Is Important to Women
      • In-Office Procedures Lead to More Mass-Market Quasi Medical Products
      • Health and Beauty Merge in Cosmeceuticals
      • Natural/Organic Continue To Influence Skincare Market
      • The Merger of Functional, Emotional and Experiential
      • Meet My Need, Not My Demographic
      • Boomers, Ethnic Consumers and Men…
    • Outlook
      • Table Projected Tracked Sales of Mass-Market by Skincare Category, 2006-2010 (in million $)
    • Marketing Dynamics
      • Major Skincare Brand Ad Spend
        • Table Marketer Ad Spends on Major Brands, December 2005
      • Selected Advertising and Positioning Activity
      • Retail Highlights
        • Table Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product
      • Selected New Product Trends
    • The Consumer
      • Table Usage Rates of Skincare Products among Women (%), 2006
  • The Overall Market
    • Scope of the Report
      • Methodology
    • Skin and Skin Product Considerations
      • Skin: A Touchy Subject
      • Skin Structure: Epidermis, Dermis, and Subcutis
      • Types of Skin: Oily, Dry, Balanced, Combination
      • Types of Skin Problems
      • Types of Products/Ingredients: Therapeutic vs. Cosmetic
      • Regulatory Environment
      • Industry Representation
    • The Overall Skincare Market
      • Total Skincare Tops $5.5 Billion
        • Table U.S. Retail Sales of Skincare Products, 2001-2005 (in million $)
        • Table Percentage Change in Sales of Skincare Products, 2001-2005 (%)
    • Market Composition
      • Mass-market and Prestige Share
        • Table Prestige and Mass-market Market Composition of Skincare Products, 2005 (%)
      • Segment Share of Mass-Market Skincare
        • Table Market Composition of Mass-market Skincare Products, 2001-2005 (%)
    • Hand and Body Lotion
      • Table IRI-Tracked Sales of Hand and Body Lotion, 2001-2005, (in million $)
    • Facial Cleansers Market Size and Growth
      • Table IRI-Tracked Sales of Facial Cleansers, 2001-2005 (in million $)
    • Anti-Aging Products Market Size and Growth
      • Table IRI-Tracked Sales of Facial Anti-aging products, 2001-2005, (in million $)
      • Table IRI-Tracked Sales of Body Anti-aging products, 2001-2005, (in million $)
    • Facial Moisturizers
      • Table IRI-Tracked Mass-market Sales of Facial Moisturizers, 2001-2005 (in million $)
    • Prestige Market
      • Table Estimated Prestige Market, 2001-2005 (in million $)
    • Outlook
      • Table Projected Skincare Product Market Sales, 2006-2010 (in billion $)
  • The Marketers
    • Mass-Market Shares and Growth Rates of Top Marketers
      • Table U.S. Skincare Mass-market Composition 2001 Vs 2005 (%)
      • Table IRI-Tracked Sales of Major Skincare Marketers, 2001-2005 (in million $)
      • Top Skincare Brands
        • Table IRI-Tracked Sales of Top 20 Skincare Brand Lines, 2001-2005 (in million $)
    • Hand and Body Lotion
      • Top Hand & Body Lotion Marketers
        • Table Share of U.S. Retail Sales by Top Marketers of Hand and Body Lotion, 2004 vs 2005
      • Sales of Top Ten Hand & Body Lotion Marketers
        • Table IRI-Tracked Sales of Top 10 Hand and Body Lotion Marketers, 2001-2005 (in million $)
      • Sales of Top Ten Hand & Body Lotion Brands
        • Table IRI-Tracked Sales of Top 10 Hand and Body Lotion Brands, 2001-2005 (in million $)
        • Table Hand & Body Lotion Brands by Greatest Sales Increase and Decrease, 2004-2005 (in million $)
    • Facial Cleansers
      • Top Facial Cleanser Marketers
        • Table Share of U.S. Retail Sales by Top Marketers of Facial Cleanser Products, 2004 Vs 2005 (%)
      • Sales of Top Ten Facial Cleanser Marketers
        • Table IRI-Tracked Sales of Top 10 Facial Cleanser Marketers, 2001-2005 (in million $)
      • Sales of Top Ten Facial Cleanser Brands
        • Table IRI-Tracked Sales of Top 10 Facial Cleanser Brands, 2001-2005 (in million $)
        • Table Facial Cleanser Brands by Highest Sales Increase and Decrease, 2004-2005 (in million $)
    • Anti-Aging Products
      • Top Facial Anti-Aging Marketers
        • Table Share of U.S. Retail Sales by Top Marketers of Facial Anti-aging Products, 2005 vs 2004 (%)
      • Sales of Top Ten Facial Anti-Aging Marketers
        • Table IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product Marketers, 2001-2005 (in million $)
      • Sales of Top Ten Facial Anti-Aging Brands
        • Table IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product Brands, 2001-2005 (in million $)
        • Table Facial Anti-aging Brands by Greatest Sales Increase and Decrease, 2004-2005 (in million $)
      • Top Body Anti-Aging Marketers
        • Table Share of U.S. Retail Sales by Top Marketers of Body Anti-aging Products, 2004 vs 2005 (%)
        • Table IRI-Tracked Sales of Top 10 Body Anti-aging Product Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Top 10 Body Anti-aging Product Brands, 2001-2005 (in million $)
        • Table Body Anti-aging Brands by Greatest Sales Increase and Decrease, 2004-2005 (in million $)
    • Facial Moisturizers
      • Top Facial Moisturizer Marketers
        • Table Share of U.S. Retail Sales by Top Marketers of Facial Moisturizers, 2004 Vs 2005
      • Sales of Top Ten Facial Moisturizer Marketers
        • Table IRI-Tracked Sales of Top 10 Facial Moisturizer Marketers, 2001-2005 (in million $)
      • Sales of Top Ten Facial Moisturizer Brands
        • Table IRI-Tracked Sales of Top 10 Facial Moisturizer Brands, 2001-2005 (in million $)
        • Table Top Facial Moisturizer Brands by Sales Increase and Decrease, 2004-2005 (in million $)
  • Corporate Profiles of Top Marketers
    • Johnson & Johnson
      • Overview
      • Product Mix
        • Table J&J Mass-market Sales Composition, 2005 (%)
      • Performance
        • Table IRI-Tracked J&J Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • Procter & Gamble
      • Overview
      • Product Mix
        • Table P&G Mass-market Sales Composition, 2005(%)
      • Performance
        • Table IRI-Tracked P&G Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • Unilever Group
      • Overview
      • Product Mix
        • Table Unilever Mass-market Sales Composition, 2005 (%)
      • Performance
        • Table IRI-Tracked Unilever Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • L’Oreal USA (L’Oreal Group)
      • Overview
      • Product Mix
        • Table L’Oreal Mass-market Sales Composition, 2005 (%)
      • Performance
        • Table IRI-Tracked L’Oreal Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • Beiersdorf, Inc. (Beiersdorf AG)
      • Overview
      • Product Mix
        • Table Beiersdorf Mass-market Sales Composition, 2005 (%)
      • Performance
        • Table IRI-Tracked Beiersdorf Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • Kao Brands Company (Kao Corporation)
      • Overview
      • Product Mix
        • Table Kao Brands Co. Mass-market Sales Composition, 2005 (%)
      • Performance
        • Table IRI-Tracked Kao Brands Co. Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • Pfizer
      • Overview
      • Performance
        • Table IRI-Tracked Pfizer Skincare Sales, 2001-2005, (in million $)
      • Significant Events
    • Alberto-Culver Company
      • Overview
      • Product Mix
      • Performance
        • Table IRI-Tracked Alberto-Culver Skincare Sales (St. Ives), 2001-2005, (in million $)
      • Significant Events
    • Coty
      • Overview
      • Performance
        • Table IRI-Tracked U.S. Coty Sales, 2001-2005, (in million $)
    • Revlon, Inc.
      • Overview
      • Performance
    • Avon Products Inc.
      • Overview
      • Performance
    • Chattem
      • Overview
      • Performance
    • E.T. Browne Drug Co. Inc.
      • Overview
      • Performance
    • Select Prestige Marketers
      • Estée Lauder Companies, Inc.
      • Overview
        • Table Estee Lauder Worldwide Distribution Channels, All Products, 2006 (%)
      • Performance
    • Elizabeth Arden Inc.
      • Overview
      • Performance
    • Shiseido Cosmetics America, Ltd. (Shiseido Company, Ltd.)
      • Overview
    • Clarins USA (Clarins)
      • Overview
      • Performance
  • Marketing Dynamics
    • Consumer Advertising Expenditures
      • Television Ad Spending, CPG Down, Skincare Up
      • Major Skincare Marketer Ad Spend Estimates
        • Table Ad Spend Estimates of Major Marketers, December 2005
      • Major Skincare Brand Ad Spend
        • Table Marketer Ad Spends on Major Brands, December 2005
    • Selected Advertising and Positioning Activity
      • Ads Focus on Boomers
      • Retail Advertising Outreach
      • Scents and Samples
      • Value in Co-Branding
      • Rebranding to a Fault
      • The Ultimate Word of Mouth
      • Online Activity
      • Beautiful People and/or Beautiful Products
      • Highlighting Technology
      • Doctor, Doctor…
      • Age Uncertain in Anti-aging Ads
      • For Men Only
    • Distribution and Retail
      • Distribution Overview
      • More Distribution Opportunities for Cosmeceuticals Marketers
      • Retail Overview
      • The Gray Market Creates a New Retail Landscape
      • Retail Consolidation
      • Online Retail Keeps Clicking
      • Women’s Retail Shopping Preferences
        • Table Where Women Buy Cosmetic Products, 2006 (%)
      • L'Oreal’s Beauty Lounge Stores
      • Health & Beauty Care Margins
        • Table Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product
      • Retail Profile: Ulta
      • Retail Profile: CVS
    • New Product Introductions
      • Anti-Aging Skincare Assortment Mushrooming
        • Table Select New Anti-aging Products, 2006
      • OTC Versions of Clinical Services and Procedures
        • Table Select New Kits and MD Products, 2006
      • Spa Services Inspire Product Development
        • Table Select New Spa Skincare Product Introductions, 2006
      • Men’s Care
        • Table New Skincare Product Launches for Men, 2006*
      • Target Treatments
        • Table Skin Toners Introductions in Skincare, 2006*
        • Table New Skincare Eye Treatment Products 2006*
      • The Nature of Skincare Products
        • Table Natural/Organic/Botanic Products, 2006
      • A Recipe for Skincare
        • Table Selected New Product Introductions Based on Food Ingredients, 2006
  • Consumer
    • Note on Simmons Survey Data and Figures
    • Overview
      • Table Percentage of U.S. Adult Men and Women Using Skincare Products, 2006 (%)
      • Table Percentage of U.S. Consumers Using Facial Cleansing/Medicated Products, by Age, 2006 (%)
      • Table Percentage of U.S. Consumers Using Moisturizing Products, by Age, 2006 (%)
      • Table Usage Rates of Skincare Products among Women (%), 2006
    • Facial Cleansing and Medicated Products Usage Demographics
      • Table Demographic Profile of Adult U.S. Facial Cleansing/Medicated Product Users, 2006
      • Consumer Usage by Facial Cleansing/Medicated Product Form
        • Table Percentage of U.S. Consumers Using Facial Cleansing/Medicated Product, by Form, 2006
      • Selected Demographic Profiles of Top Facial Cleansing/Medicated Product Forms
        • Table Demographic Profile of Foaming Face Wash Users, 2006
        • Table Demographic Profile of Cream Users, 2006
        • Table Demographic Profile of Astringent/Toner Users, 2006
        • Table Demographic Profile of Lotion Users, 2006
        • Table Demographic Profile of Scrubs Users, 2006
      • Consumer Usage by Facial Cleansing/Medicated Product Type
        • Table Percentage of U.S. Facial Cleansing & Medicated Product Users, by Type, 2006 (in %)
      • Selected Demographic Profiles of Top Facial Cleansing/Medicated Product Types
        • Table Demographic Profile of Facial Cleansing Users, 2006
        • Table Demographic Profile of Acne Care Users, 2006
        • Table Demographic Profile of Anti-aging Users, 2006
      • Consumer Usage by Facial Cleansing/Medicated Product Type
        • Table Percentage of U.S. Facial Cleansing/Medicated Product Users, by Brand, 2006 (in %)
      • Selected Profiles of Top Skin Cleanser/Medicated Product Brands
        • Table Demographic Profile of Olay Users, 2006
        • Table Demographic Profile of Neutrogena Users, 2006
        • Table Demographic Profile of Noxzema Users, 2006
        • Table Demographic Profile of Clean & Clear Users, 2006
        • Table Demographic Profile of Dove Users, 2006
        • Table Demographic Profile of Clinique User, 2006
    • Moisturizer Products Usage Demographics
      • Table Demographic Profile of Adult Moisturizer Users, 2006
      • Consumer Usage by Moisturizing Product Form
        • Table Percentage of Consumers Favoring Moisturizers, by Product Form, 2006 (%)
      • Selected Demographic Profiles of Top Moisturizing Product Forms
        • Table Demographic Profile of Lotion Users, 2006
        • Table Demographic Profile of Cream Users, 2006
        • Table Demographic Profile of Oil Users, 2006
      • Consumer Usage by Moisturizing Product Type
        • Table Percentage of Consumers Favoring Moisturizers, by Type, (in %), 2006
      • Demographic Profiles of Top Three Moisturizing Product Types
        • Table Demographic Profile of Regular Moisturizer Users, 2006
        • Table Demographic Profile of Sensitive Skin Moisturizer Users, 2006
        • Table Demographic Profile of Moisturizer with Sunscreen Users, 2006
      • Consumer Usage by Moisturizing Product Brand
        • Table Percentage of U.S. Moisturizer Product Users, by Brand, 2006 (%)
      • Selected Demographic Profiles of Top Moisturizing Product Brands
        • Table Demographic Profile of Olay Moisturizer Users, 2006
        • Table Demographic Profile of Vaseline Intensive Care Moisturizer Users, 2006
        • Table Demographic Profile of Jergen’s Moisturizer Users, 2006
        • Table Demographic Profile of Aveeno Moisturizer Users, 2006
        • Table Demographic Profile of Lubriderm Moisturizer Users, 2006
        • Table Demographic Profile of Suave Moisturizer Users, 2006
        • Table Demographic Profile of Neutrogena Moisturizer Users, 2006
        • Table Demographic Profile of Clinique Moisturizer Users, 2006
        • Table Demographic Profile of Estee Lauder Moisturizer Users, 2006
        • Table Demographic Profiles of Lancome Moisturizer Users, 2006
    • Frequency of Use Comparison
      • Table Frequency of Use Product Category Comparison, 2006 (% of Users)
      • Table Health and Beauty Products Used By Women At Least Three Times A Week
  • Selected Addresses

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report