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The U.S. Market for Sauces, Spices, Seasonings and Dressings

With the recent popularity of certain diets and the disturbing information on the state of America’s health, marketers of sauces, spices, seasonings and dressings have rushed to respond with new products and innovations to better reflect the health and taste desires of the American consumer.

This all-new report from Packaged Facts examines the changing face of the $11 billion market for what we’ve called food “add-ons” and explores key competitive trends in four segments off the market— sauces, seasonings & spices, dressings, and dips —making cross-category comparisons not available elsewhere. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales of food add-on products; and examines cross-tabulated data on consumer opinions and product purchasing.

Report Methodology
The information in The U.S. Market for Sauces, Spices, Seasonings and Dressings is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the sauces, spices and dressings markets, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of these products. It provides up-to-date competitive profiles of marketers of sauces, spices, seasonings and dressings and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Sauces, Spices, Seasonings and Dressings makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Sauces, Seasonings, Spices and Dressings offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the sauces, spices/seasonings or dressings markets, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for these products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for sauces, spices/seasonings and dressings.
  • Research and development professionals stay on top of competitor initiatives and explore demand for sauces, spices/seasonings and dressings.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Report Scope
      • Table Product Categories And Segments Covered By This Report
    • Methodology
    • Report Structure
    • The Market
      • Table Retail Sales Of Sauces, Seasoning & Spices And Dressings & Dips In The U.S.
      • Market Segments
        • Table Retail Sales By Category, 1999-2004 (In Millions $)
    • Key Market Trends
      • Healthy Products Flood The Market
      • Products Get Bolder With Regional And Ethnic Flavors
      • Sauces And Dressings Go Organic
      • Home Cooking Means More Add-Ons
    • Top Marketers & Brands
      • Table Top Marketer By Category, 2003
      • Table Top Brand By Category, 2003
    • The Consumer
      • Table Consumption Of Sauces, Seasonings And Spices, Dressings And Dips, By Category, (Percentage Of Consumers Using The Product)
    • Market Projections
      • Table U.S. Project Retail Sales For Sauces, Seasonings And Spices, Dressings And Dips Market 1999-2009 (In Billions)
      • Table U.S. Projected Retail Sales For Sauces, Seasonings And Spices, Dressings And Dips 2009
    • Outlook
  • Sauces
    • Product Definition
    • Market Overview
      • Table U.S. Retail Sales Of Sauces, 1999-2004 (In Billion $)
    • Market Segments
      • Table Iri-Tracked Sales Of Sauce, By Category, 1999-2004 (In Million $)
    • Market Size And Growth Projections
      • Table Projected Retail Sales Of Sauces, 2004-2009 (In Billion $)
    • Factors To Market Growth
      • Healthier Sauces For Health- And Diet-Conscious Consumers
      • Sauces Go Organic
        • Table Italian/Spaghetti Sauce Sales: Conventional And Organic Overall Versus Organic Brands, 52 Weeks Ended 7/11/2004 (In Billion $)
      • Exotic Flavors And Regional Inspirations Attract Consumers And Boost Demand
      • Multi Cultural Society Boosts Sales Of Asian, Mexican Sauces
      • (Convenient) Home Cooking On The Upswing
      • Fun With Hot Sauce Branding
      • Salt Substitutes Pose A Major Hurdle
      • Need For Convenience Influences Product Variations
    • Top Marketers
      • Overview
        • Table Top 10 Sauce Marketers By Market Share, 2002-2004
      • Sauce Performance Declines In 2003-04
        • Table Iri-Tracked Sales Of Top 10 Sauce Marketers, 2002-2004 (In Million $)
        • Table Top Sauce Marketers, By Category, 2004
    • Top Sauce Brands
      • Overview
        • Table Top 10 Sauce Brands By Market Share, 2002-2004
      • Prego Leads, But Is In Decline
        • Table Iri-Tracked Sales Of Top 10 Sauce Brands, 2002-2004 (In Million $)
        • Table Sales And Share Of Top Sauce Brands, 2003-2004
      • Outlook For Sauces
      • New Product Introductions
        • Table Sauces: Selected New Product Introductions
  • Seasonings & Spices
    • Product Definition
    • Market Overview
      • Table U.S. Retail Market Of Spices And Seasonings, 1999-2004 (In Million $)
      • Market Segments
        • Table Ri-Tracked Sales Of Spices & Seasonings, By Segment, 1999-2004 (In Million $)
      • Market Projections
        • Table Projected U.S. Sales Of Spices/Seasonings, 2005-2009 (In Million $)
    • Factors To Market Growth
      • Private Labels Are Spicing Up The Competition
      • Increased Stocking Of Specialty Foods
      • Kosher Salt Goes Mainstream
        • Table Consumer Experience With Kosher Salt
      • Sea Salt Sets Sail
        • Table Consumer Experience With Sea Salt
      • Holiday Season Drives Sales
      • Cultural Influences On Flavor Trends
      • Celebrity Spices
      • Convenience Offered By Spice Blends
      • Health Conscious Consumers Look For Organic Spices
      • Increasing Awareness Of Salt Substitutes
    • Top Marketers
      • Overview
        • Table Top 10 Spices/Seasonings Marketers
      • Performance Analysis
        • Table Iri-Tracked Sales Of Top 10 Spice/Seasonings Marketers (In Million $)
    • Top Brands
      • Overview
        • Table Percentage Market Share For Top 10 Spice/Seasonings Brands
      • Performance Analysis
        • Table Iri-Tracked Sales Of Top 10 Spice/Seasonings Brands (In Million $)
        • Table Iri-Tracked Sales For Top Spices/Seasoning Brand, By Segment, 2003-2004 (In Million $)
    • New Product Introductions
      • Table Selected New Product Introductions: Spices & Seasonings
  • Dressings
    • Product Definition
    • Market Overview
      • Table U.S. Total Retail Sales Of Dressings, 1999-2004 (In Million $)
      • Market Segments
        • Table Iri-Tracked Sales For Dressings, By Segments, 1999-2004 (In Million $
    • Market Size & Growth Projections
      • Table Projected Retail Sales Of Dressings, 2005-2009 (In Million $)
    • Top Marketers
      • Overview
        • Table Market Share Of Top 10 Dressings Marketers, 2002-2004 (Percentage)
      • Market Leader Kraft Sees Sales Decline
        • Table Iri-Tracked Sales Of Top 10 Salad Dressing Marketers, 2002-2004 (In Million $)
    • Top Brands
      • Overview
        • Table Market Share For Top 10 Salad Dressing Brands, 2002-2004 (In Percentage)
        • Table Iri-Tracked Sales Of Top 10 Salad Dressing Brands, 2002-2004 (In Million $)
    • Factors To Market Growth
      • Organic Toppings For The Organic Lettuce And Tomatoes
      • The Obesity Drumbeat May Change Eating Habits
        • Table Top-10 Lunch Items
      • Diet-Conscious And Healthy Influence Product Introductions
      • Low-Fat Or Full-Fat Dressings: The Controversy Continues
      • Gourmet Options Proliferate
      • Rising Prices Have a Chilling Effect At The Supermarket
      • Retailers' Sales Strategies
      • Cashing In On Low-Carb
      • Dollar Stores Beef Up Dressings Sales
        • Table Top 15 Products Sold In Dollar Stores, 2002
    • New Product Introductions
      • Table Selected New Product Introductions: Dressings
  • Dips
    • Product Definition
    • Market Overview
      • Table U.S. Retail Market For Dips, 1999-2004 (In Million $)
      • Table Iri-Tracked Sales Of Dips, By Sub-Category Sales, 1990-2004 (In Million $)
    • Market Size & Growth Projections
      • Table Projected U.S. Market For Dips, 2004-2009
    • Factors To Market Growth
      • Healthier Dips
      • Onion Flavors Represent Over 90 Percent Of All Dips Sold
        • Table New Product Introductions - Dips And Salad Toppings, By Flavor - 2002
      • Popularity Of Pre-Cut Vegetable Boosts Dip Sales
      • Marketers Launch Dips In Fresh Flavors
      • Naturally Healthy Vegetable-Based Dips Appeal To Low-Carb, Low-Fat Consumers
      • Combo Packs Entice Consumers
      • Home Entertaining And Pure Entertainment
      • Americans' Love Of Snacking
      • Exotic Dips
      • With Mainstream Mexican, Dips Are Booming
    • Top Marketers
      • Overview
        • Table Top 10 Dip Marketers, By Iri-Tracked Sales, 2002- 2004
      • T. Marzetti Performance Analysis
        • Table Iri-Tracked Sales By Top-10 Dip Marketers, 2002-2004 (In Million $)
    • Top Brands
      • Overview
        • Table Iri-Tracked Market Share Of Top 10 Dip Brands, 2002- 2004
        • Table Iri-Tracked Sales Of Top 10 Dip Brands, 2002- 2004 (In Million $)
      • Outlook For Dips
    • New Product Introductions
      • Table The U.S. Dip Market: Selected New Product Introductions
  • Market Dynamics
    • Ad Spending
      • Table Selected Ad Spends For Sauces, Spices, Seasonings & Dressings, 2003 (In Million$)
      • Table Ad Spending
    • Leaders Boost Ad Spends
    • Key Marketing Trends
      • Cross Merchandising
      • In-Store Sampling
      • Co-Branding Strategies
      • Hispanic Marketing Stresses Traditional Tastes
      • Knorr Looks To South Of The Border
      • New Packaging Innovations
      • Product Innovation Alive In The Sauces/Spice Market
        • Table The U.S. Sauce Market: Selected New Product Innovations
        • Table Product Innovation Alive In The Sauces/Spice Market
        • Table The U.S. Dressings Market: Selected New Product Innovations
        • Table Product Innovation Alive In The Sauces/Spice Market
        • Table The U.S. Spices & Seasonings Market: Selected New Product Innovations
  • The Consumer
    • Almost Every Home Uses Sauces/Condiments
      • Table Consumer Shopping Behaviors For Sauces/Dressings/Spices
    • Salad Dressings Are As Widespread
    • Spices Enjoy 91.2% Penetration
    • Simmons Analysis
      • Bbq Sauces Reach 80% Of Households
        • Table U.S. Adult Consumption Of Sauces, By Type
      • Gravy/Sauce Mixes More Popular Among African Americans
        • Table Gravy/Sauce Usage, By Race/Ethnicity
      • Barbecue Sauce Ranks No. 1 In Popularity
        • Table Consumer Preferences For Barbecue Sauce
      • A-1: The Most Popular Sauce Brand
        • Table Consumer Preferences For Popular Sauce Brands
      • Gen-X/Younger Boomers Heavy Users Of Sauces
        • Table Sauce Use By Age Group, Sauce Type
      • Sauces Favored Among Lower Income Groups
        • Table Sauce Use, By Household Income
      • Most Households Use Prepared Salad Dressings
      • Ranch Tops Salad Dressing Flavor List
        • Table Salad Dressing Preferences, By Flavor
        • Table Salad Dressing Preferences, By Type And Race/Ethnicity
      • Older Consumers Opt For Low-Fat, Reduced-Calorie Dressings
        • Table Preferred Salad Dressing Type (Low-Fat, Reduced-Calorie, Regular), By Age
      • Higher Income Groups More Health Conscious
        • Table Preference For Salad Dressing Type, By Household Income
      • Kraft The Top Brand
      • Kids In Household = Usage Of Kraft
        • Table Salad Dressing Preferences, By Brand
        • Table Significant Consumer Characteristics For Kraft Salad Dressings
      • Newman's Own Skews High Income, High Education
        • Table Significant Consumer Characteristics For Newman's Own Salad Dressings
      • Mccormick Spices/Seasonings Rule The Roost
        • Table Consumer Preferences For Spices & Seasonings Brands
  • Company Profiles
    • Campbell Soup Company
      • Table Selected Brand Portfolios - Campbell Soup Co., 2003
    • Conagra Foods
      • Table Selected Brand Portfolios - Conagra Foods, 2003
    • Frito Lay Inc.
      • Table Selected Brand Portfolios - Frito Lay, 2003
    • Hj Heinz Inc.
      • Table Selected Brand Portfolio - Hj Heinz Inc.
    • Kraft Foods Inc.
      • Table Selected Brand Portfolio - Kraft Foods Inc., 2003
    • Mccormick & Company, Inc.
      • Table Selected Brand Portfolio Mccormick & Company, Inc
    • Newman's Own Inc.
      • Table Selected Brand Portfolio - Newman's Own Inc.
    • Nestle Usa Inc.
      • Table Selected Brand Portfolio - Nestle Usa Inc.
    • The Clorox Company
      • Table Selected Brand Portfolio - Clorox Co
    • T. Marzetti Company
      • Table Selected Brand Portfolio - T. Marzetti Company
    • Unilever Plc
      • Table Selected Brand Portfolio - Ragu Foods Company (Unilever)
      • Table Selected Brand Portfolio - Bestfoods (Unilever)
      • Table Selected Brand Portfolio - Lipton (Unilever)
    • Dean Foods Co.
      • Table Selected Brand Portfolio - Dean Foods Co.
    • Morton Salt Co.
      • Table Selected Brand Portfolio - Morton Salt Co.

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