Sandwiches─with their universal appeal, limitless versatility and attractive price-points─are bucking the recession and proving to be the country’s most resilient food category. The sandwich form itself is infinitely variable and delightfully portable: a sandwich can be simple or complex, everyday or gourmet, healthy or indulgent, hot or cold, and even sweet as well as savory. It remains one of the most approachable, friendly and relevant foods across all consumer groups. In short, sandwiches aren’t just an important part of the American diet: they are essential to it.
But like most food categories today, this much beloved staple has undergone an exciting 21st-century transformation. Classic sandwiches are getting ingredient upgrades on every level - carrier, fillings and condiments. These upgrades could be from artisan, local or sustainable ingredients, reflecting a chef ’s touch or a regional flavor profile. Creative sandwich makers are also tweaking the form for flavor adventure, adding global touches and bursts of exoticism with new international breads, attention-grabbing fillings, and spicy sauces. Some sandwiches are even solving consumers’ quandaries over healthful eating by offering more nutritious components in appropriate portion sizes, yet still satisfying with layers of mouthwatering flavor.
This report examines today’s emerging sandwich trends and offers strategic ideas on how to put new spins on a classic and import creative concepts for new marketing opportunities.
Here’s what’s on the menu:
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The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - and what will be - in the food world.
The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.
Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
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Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
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In the News
New York, September 7, 2010 — Sandwiches aren’t just an important part of the American diet; they are essential to it. And lucky for hungry consumers, sandwiches are undergoing exciting flavor and quality upgrades on every level - carriers, fillings and condiments. New sandwich trends are driven by artisan and sustainable ingredients, American regional and global flavor profiles, and even better nutrition, according to the Sandwiches: Culinary Trend Mapping Report from the Center for Culinary Development (CCD) and leading market research publisher Packaged Facts.
"The role of sandwiches in people’s lives is huge," says Kimberly Egan, CEO of CCD. "It makes sense that redefined sandwiches reflect the same values consumers are embracing in their lives."
These values include supporting artisan and sustainable food production, eating more seasonally and nutritionally, and celebrating regional and global foods and flavors.
Today’s top sandwich trends include:
Both restaurant operators and CPG manufacturers can use these trends as inspiration for compelling new product development opportunities in the everlasting sandwich arena.
The Culinary Trend Mapping Report is co-published by the Center for Culinary Development and Packaged Facts.
About the Center for Culinary Development — CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and marketing expertise.
About Packaged Facts —Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services.