Market Research Logo

Rewards Cards in the U.S., 3rd Edition

2010 brings a perfect storm to the credit card industry, driven by recession-induced changes that are reshaping its core. At the same time, card rewards have become ubiquitous. In the face of some of the most significant changes the credit card industry has ever faced, some argue that rewards programs are simply no longer feasible in an era of constrained revenue and profits. However, as detailed in Packaged Facts’ Rewards Cards in the U.S., it is not a matter of eliminating reward programs, but rather about adapting them to some of the most significant changes the credit card industry has ever faced.

In its most consultative report in the series, this 3rd edition of Rewards Cards in the U.S. helps position industry participants to navigate this reengineering in card rewards by assessing the following industry trends and challenges:

  • How does continued migration to electronic payments shape the future of rewards?
  • Which regulatory changes are most relevant to rewards?
  • Understanding the macroeconomic and credit factors that shape the pool of current and future credit card customers.
  • How large is this pool of customers?  
  • Does the current credit environment effect migration from credit to debit? Why? How?
  • Which fee structures are being implemented—or could be implemented—to counteract regulatory change?
  • How are card issuers’ credit card portfolios adapting to change? How can they share in tapping a smaller pool of cardholders while growing profits?
  • What will happen to affluent, credit worthy cardholders? Less credit worthy cardholders? How do rewards play a role?
  • Can rewards help grow transactions and help extend card reach beyond a shrinking consumer base?
  • How does closed-loop versus open-loop competition and significant industry consolidation affect competition?
  • What is the fate of co-brand rewards?
  • Which reward types best fit the needs of specific consumers?
  • Over the course of the recession, which consumers are active card users? Multiple card users? Transactors? Revolvers? How has this changed over time?

In addition to (or as part of) addressing these issues, this report trends consumer use of credit cards, analyzing usage patterns from 2007 to 2010, identifying specific consumer groups according to active card usage, cards in wallet, and classification as transactors or revolvers. In doing so, Packaged Facts assesses some factors most integral to credit worthiness, including net worth, home value, and HH income.

Rewards Cards in the U.S., 3rd Edition also contains:  

  • In-depth competitive profiles of the associations and major issuers written by industry experts
  • Selected strategic card players assessments
  • Comprehensive, holistic assessment of macroeconomic and credit trends
  • Complete market size and forecast
For a full assessment on how regulatory changes is reshaping consumer banking—and reshaping consumer relationships, preferences, and attitudes about banking—please see Packaged Facts’ upcoming Regulatory Change: Consumer Banking and the New Consumer Relationship.


Market Insights: A Selection From The Report


Consumer Credit Trends

As reflected in the Macroeconomic Influences, Regulations and the Rewards Card Market chapter, consumers have a decidedly pessimistic economic outlook, as they struggle under the burden of higher unemployment and lower household wealth. But along with that burden, they must also contend with an unfortunate—and related—chicken-and-egg phenomenon: their own reluctance to use credit and an unforgiving credit environment. In this chapter, Packaged Facts assesses the direction of consumer credit and debt trends and their relationship to the credit card industry. As part of doing so, the chapter concludes with trended assessment of the “Big Six” credit card portfolios (Bank America, JPMorgan Chase, Capital One Financial, American Express, Citigroup, and Discover Financial Services).

Debit Rewards

According to Packaged Facts’ Co-Brand and Affinity Credit Cards: The U.S. and Global Markets and Opportunities, 3rd Edition (November 2009), debit cards continue to increase in popularity, and while their growth rate has slowed, it has outstripped that of credit cards. Many of the same conveniences of credit cards can be found in debit cards. For example, as with credit cards, debit cards relieve consumers of the task of having to withdraw cash from the bank. Debit cards also offer an added cash-related advantage in that most larger merchants allow debit card users to withdraw cash from their registers in limited amounts. In addition, debit cards are just as quick as credit cards, permitting consumers to make purchases with a swipe and a signature or punched-in PIN. Importantly for consumers struggling with debt and bad credit, it’s also much easier to obtain a debit card than a credit card. For many consumers, debit cards are also budgeting tools. Since debit cards draw on funds that account holders already have, undisciplined...

Card metrics
JPMorgan Chase analyzes its credit card portfolio on a managed basis, which includes credit card receivables on the Consolidated Balance Sheets and those receivables sold to investors through securitizations. Below, Packaged Facts breaks out card receivables and delinquency rates in three ways: for Card Services, for Card Services minus the Washington Mutual portfolio, and for the Washington Mutual portfolio. In aggregate, JPMorgan Chase attributed these increases to the current weak economic environment, especially in metropolitan statistical areas (“MSAs”) experiencing the greatest housing price depreciation and highest unemployment and to the credit performance of loans acquired in the Washington Mutual transaction.

In The News


Reward Programs Remain Integral to Success of a U.S. Credit Card Market in Flux

New York, August 16, 2010 While the credit card industry has suffered from significant account attrition and in some cases decreased spend per card since the recession, rewards programs continue to be integral to the market’s success, according to Rewards Cards in the U.S., 3rd Edition by market research publisher Packaged Facts. Rewards remain a cornerstone of American Express and Discover, while among some of the biggest card issuers in the country, Visa- and MasterCard-branded rewards programs are either being refreshed or are being brought to market for the first time.

“The recession has brought tremendous upheaval to the industry, which has worked aggressively to counteract the financial consequences of the Credit CARD Act and the close of an era where loose credit was the norm,” says Don Montuori, publisher of Packaged Facts. “We don’t believe the trend toward significant account attrition has played itself out yet. But we ultimately predict that though the number of credit cards in force will continue to decline into 2011, rewards will selectively play a more important role than ever before.”

The degree to which cardholders are rewarded is an important issue facing the industry.  The answer will be driven more and more precisely and selectively by the return that cardholders generate for card players based on how much cardholders spend, where they use their cards, and whether they are willing to pay for better rewards.  It’s a quandary that is already being addressed by the marketplace, but will also continue to shape the industry in the future as reward programs become less egalitarian with larger returns in percentage terms dictated by cardholder behavior. The “losers” in the rewards game will be lower spending and higher risk cardholders, whom the market has already deemed marginal returns on investment, comments Montuori.

One countermeasure to the recession has been a move “upstream” by positioning rewards-driven programs to more affluent, more creditworthy customers who promise returns in the form of increased transactions per card and increased usage at points of sale where cash and checks still hold sway.  Based on such efforts, Packaged Facts forecasts the percentage of rewards-based credit cards will grow incrementally from 76% of all general-purpose credit cards in 2009 to 77% in 2010 before reaching 82% in 2013.

Though affluent consumers are perhaps the most obvious targets of the post-recession credit card industry, younger consumers who have jobs are also attractive prospects.  Millennials are currently avid debit card users, but as they enter what historically are peak credit-using years it’s unknown whether they will migrate to credit cards. As a result, some credit card players are introducing products that provide a needed link to younger debit-driven consumers and position their charge cards as debit alternatives. For instance, American Express recently introduced the ZYNC Card, which functions as a pay-in-full charge card that allows cardholders to select bundles of rewards and benefits called “Packs” that are tailored to specific lifestyle interests and spending habits in categories such as music, fashion, food, travel and more.

Rewards Cards in the U.S., 3rd Edition examines the rewards-based credit card industry in the U.S. The report presents the size and growth of the market and several related key metrics within the broader credit card arena, as well as trends and factors affecting the industry. In addition, major key competitors are profiled, along with a focused analysis of consumer demographics and preferences of co-branded credit cards. The scope of the report is limited to consumer-based general-purpose credit cards that have a rewards feature. However, debit card rewards, private label rewards, and business rewards are also discussed within the context of the report

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.  Packaged Facts also offers a full range of custom research services. 

 

Additional Materials


View Sample Pages

  • Executive Summary
    • Scope and Methodology
      • Report Scope
    • Report Methodology
    • Macroeconomic Influence on the Credit Card Industry
    • Consumer confidence helps put brakes on spending
    • Unemployment picture stabilizes
    • Housing and equities still down
    • Consumer Credit Trends
    • Chipping away at the debt burden
    • But higher charge-off rates play a role
    • The banks' side of the argument: card lending policies tighten
    • Unused credit lines pulled
    • Eleven consecutive quarters of credit card tightening
    • The result: Fewer prospects.
    • Credit card interest rates increase while banks' borrowing costs decrease
    • Consumer Payment Trends: An Overview
    • Rewards cards in the wallets of more than 75% of credit card users
    • Cash still the most widely used payment instrument for retail payments
    • Regulatory Analysis
      • The CARD Act: Implementation and Response
      • Regulation E
      • Dodd-Frank Wall Street Reform and Consumer Protection Act
      • Bureau of Consumer Financial Protection
      • The Durbin Amendment
    • Rewards Card Market Size and Forecast
      • Rewards Cards to Continue to Build Credit Card Share
      • Account attrition rampant; rewards no exception
      • Moving upstream, rewards in tow
      • A question of degree
      • And a question of fitting into broader strategy
      • Rewards card share to grow incrementally through 2013
    • Rewards Trends, Innovations & Strategies
      • A Tale of Two Groups: the Affluent and the Young
      • Why target the affluent? Simple: big card spend; high FICOs
      • MasterCard rolls out the red carpet
      • American Express Spins Gold
      • Chase asks customers to try Sapphire
      • What about younger consumers?
      • Debit stalks credit
      • Trends in Rewards Types
      • Practicality of cash rewards drives increased consumer interest
      • JPM Chase Brings Back 5% Cash Back-with caveats
      • Private Label Cards: Retailers Taking a Second Look?
      • Co-branding trend runs strong
      • Small-Business Rewards
      • Credit cards a fraction of small-business B2B transactions
      • Debit Rewards
      • Debit Rewards Gaining Traction
      • Cash back debit cards on the rise
    • Rewards Profiles
      • Bank of America
      • Reward Cards Offerings
      • 2010 Card Strategy
      • Wells Fargo & Company
      • Rewards Cards
      • Capital One Financial
      • Entrance into Reward Cards & Offerings
      • Discover Financial Services
      • Network and Card Initiatives
      • Rewards Cards
      • Rewards Snapshots: MasterCard and Visa
      • Co-branding and Premier Rewards
      • Relationship Rewards Construct
      • Card counts drop precipitously
      • Visa
      • Visa's Three-tiered Consumer Credit Platform
    • Consumer Credit Card Usage Trends
      • Credit card use dips
      • MasterCard credit card use drops the most and American Express the least
      • American Express cardholders report highest level of engagement
      • But cardholder engagement also drops over time
      • Among full-time employed, credit card use is stable
      • But engagement differentiates "Big "Four"
      • And engagement trends suggest credit card pullback
      • Swimming upstream: assessing higher-HH-income brackets
      • MasterCard engagement highest among $150K+ HH income consumers
      • Discover card engagement falls ten percentage points during 2007-2010
      • American Express Blue at 12.4 million mark
      • Discover card accounts at about 31 million
      • MasterCard Consumer Credit Card Use & Engagement
      • Visa Consumer Credit Card Use & Engagement
      • Co-Brand Usage Trends, Big Four
  • Macroeconomic Influences, Regulations and the Rewards Card Market
    • Consumer confidence helps put brakes on spending
    • Current perceptions of business conditions, job prospects darken
    • Expectations Index dips as job prospect optimism dims
    • Unemployment picture stabilizes
    • Unemployment picture affects some more than others
    • Unemployment rate among less educated jumps five percentage points
    • Credit worthiness suffers
    • Young adults in a bind
      • Table Unemployment Rate, Selected Demographics, 2007-2010
    • Black and Hispanic consumers also more likely to be affected
    • How can increasing personal savings and reducing the debt burden be bad?
    • Unemployment and GPD forecast
    • Slow employment rebound to coincide with a slow rebound in consumer spending
      • Table Unemployment and GDP Forecast, 2010-2012
    • Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off
    • Q1 2009 to Q1 2010 sees uptick in household wealth, but still $10 trillion off 2006 high
      • Table Household Net Worth, 2005-2010 (in trillions of $)
    • Case-Shiller and FOMC housing pessimism
      • Table Household owners' equity in real estate as a percentage of households owneroccupied real estate, 2003-2010 (%)
    • Q2 2010 summary equities analysis
    • Regulatory Analysis
      • The CARD Act: Implementation and Response
      • Card Act - Stage I - August 2009
      • Card Act - Stage II - February 2010
      • Card Act - Stage III - August 2010
      • Ramifications of the CARD Act
      • Making up the difference
      • Regulation E
      • Dodd-Frank Wall Street Reform and Consumer Protection Act
      • Bureau of Consumer Financial Protection
      • The Durbin Amendment
      • Fees
      • Reasonable and proportional
    • Market Size & Growth
      • Rewards Cards to Continue to Build Credit Card Share
      • Account attrition rampant; rewards no exception
      • Moving upstream, rewards in tow
      • A question of degree
      • And a question of fitting into broader strategy
      • Rewards card share to grow incrementally through 2013
        • Table Rewards Cards, Percentage Share of Credit Cards, 2005-2013
      • The Backdrop: Credit Card Market Size
        • Table Credit Card Accounts, Big Four, 2005-2009
        • Table Credit Cards in Force, Big Four, 2005-2009
        • Table Credit Card Payments Volume, Big Four, 2005-2009
  • Consumer Credit Trends
    • Chipping away at the debt burden
      • Consumer credit and home mortgage debt rates on the decline
      • Debt service ratios peak at onset of 2008 and decline thereafter
      • Revolving credit trends in focus
      • But higher charge-off rates play a role
    • The banks' side of the argument: card lending policies tighten
      • Unused credit lines pulled
      • Eleven consecutive quarters of credit card tightening
      • The result: Fewer prospects
    • Credit card interest rates increase while banks' borrowing costs decrease
      • Federal funds target rate at historical lows
      • Profit margins breathe easier
    • Card Portfolios Reflect Consumer & Issuer Behavior
      • American Express charge-off trends reflect a more affluent, creditworthy consumer
      • Bank America credit card delinquency rates twice as high as AMEX rates
      • Big Six Issuers: Loan Balances and Purchase Volume, Q1 2009-Q1 2010
  • Consumer Payment Trends: An Overview
    • Stronger Debit Growth Virtually Assured
      • But that is not necessarily bad
    • A Disenfranchised Lot
      • A crisis in confidence
      • Followed by direct action
    • Card transactions 53% of all payment transactions
    • Debit overtakes credit
      • Rewards cards in the wallets of more than 75% of credit card users
        • Table Current Adoption of Payment Instruments, By Instrument Features, 2008
        • Table Number of Adopted Bank Accounts and Payment Cards, 2008
      • Cash still the most widely used payment instrument for retail payments
        • Table Use of Payment Instruments in a Typical Month, by Type of Instrument, 2008
    • Share of cash and checks as a percentage of transactions to continue to drop
      • Table Actual and Expected Changes in Use of Payment Instruments, By Period of Change, 2008
    • Credit cards still the domain of larger-ticket purchases
      • Credit cards have an edge in gas and automotive expenses
    • I'll switch, I'll switch!
      • For a lower rate-or better rewards
      • Cash back, please
      • Credit card users who pay bills with their cards versus those who do not
    • First Data: rewards memberships: credit cards decline; debit cards increase
  • Rewards Trends, Innovations Strategies
    • Credit cardholders spending less, weighing rewards
    • Rewards still incent switching
    • A Tale of Two Groups: the Affluent and the Young
      • Why target the affluent? Simple: big card spend; high FICOs
      • Rewards in the acquisitions spotlight
      • Rewards and FICO
      • Tale of the tape
      • Visa rolls out the red carpet
      • American Express Spins Gold
      • Chase asks customers to try Sapphire
      • What about younger consumers?
      • Debit stalks credit
      • ZYNC-none too soon
      • A bevy of packs; a bevy of choice
    • Trends in Rewards Types
      • Practicality of cash rewards drives increased consumer interest
      • JPM Chase Brings Back 5% Cash Back
      • Caveats
      • Travel rewards not dead
      • Benefits added to Continental Airlines Presidential Plus Card
      • Cap One Introduces 'Simplified' Venture Travel Rewards Card
      • Travelocity Rewards American Express Card
      • Airline Rewards worth a Fight
    • Co-brand Rewards Card Trends
      • A question of scale, return on investment, and loyalty generation
      • Not the end of co-brand, but the rationalization of co-brand
      • Rationalization to benefit American Express
      • American Express on the Move
      • American Express Replaces Visa on Co-branded Macy's Cards
      • Chase and Starbucks Pull Plug on Duetto
      • Citigroup drops Home Depot and has challenges with Zales
      • Best Western International refreshes cobranded rewards card
    • Private Label Cards: Retailers Taking a Second Look?
      • Co-branding trend runs strong
      • Until Now: Target's Flip-Flip Sends Industry a Message
      • Test measured effect of rewards
      • U.S. Bancorp Buys Kroger Card Portfolio
      • Getting Merchants to Shoulder More of the Rewards Bill
      • First Data is doing it
      • Barclays is doing it
    • Small-Business Rewards
      • Credit cards a fraction of small-business B2B transactions
      • OPEN for competition
      • Small business co-branding with Lowe's
      • But Competition Looms
      • JPMorgan Chase salivates over small business market
      • JP Morgan Chase Ink
    • Debit Rewards
      • Debit Rewards Gaining Traction
      • Debit Rewards-for a Fee
      • Joining a growing list of fee-based debit rewards cards
      • But "free" is an option, too
      • Cash back debit cards on the rise
      • Cash back to incent debit trial
      • Keep the Change!
      • Way2Save!
      • A regional twist: Commuter Cash
  • American Express: Rewards Anatomy and Strategy
    • Value Proposition
      • Table 2008 Worldwide Cardholder Spend, American Express, Visa, & MasterCard
    • Company overview
    • Summary Introduction: Network and Card Initiatives
    • Rewards Cards and Loyalty Programs Are the Name of the Game
    • Response to Recession
    • Response to Credit CARD Act
    • Prospects
      • American Express well-situated to take advantage of frugality trend
    • Threats to Growth
      • Reduction in discount revenue a foreboding possibility
      • More partnership agreements & greater card acceptance needed
      • What Differentiates American Express Now Makes It More of a Target
      • No debit card?
      • Regulatory change
    • American Express Customer Patterns
      • Shift to discretionary spend
      • Shift toward everyday spending continues
    • Charge Cards: Reemergence of a Mainstay Product
      • Two Sides of the Demographic Coin: Premier Rewards Gold and ZYNC Card
        • Table Charge Card as Debit Card: Benefits of Charge
      • Don't Take Chances, Take Charge"
    • Revolving Credit Cards
      • In-House Proprietary Cards Perform-But Are They Being Left Behind?
      • Significant share of billings, but scaling back
    • Co-brand Cards: The Fight Is On
      • U.S. Card Services: Co-Branded Cards Grow Sales
      • Co-brand Contract Developments
      • Co-brand Partnerships with Financial Services Institutions
      • Airline strength also vulnerability
    • Membership Rewards Program Underpins Charge, Proprietary and Co-Brand Cards
    • Rewards: An Increasingly Expensive Proposition
      • A double-sided dilemma
      • Expenses already beginning to mount
    • American Express: Relationship of Discount Rate to Merchants, Issuers, and Acquirers
      • How it works
      • Leveraging its closed-loop network
      • Whew: No Interchange Fee
    • Sales and Card Growth
      • Worldwide assessment
        • Table American Express Card Billed Business, Discount Revenue, Net Card Fees, 2007-Q2 2010 (in billions of $)
        • Table American Express Discount Rate, Card Spend, & Fee per Card, 2005-Q2 2010
      • Cardmember rewards expenses
        • Table American Express Rewards Expense and Liabilities, 2007-Q2 2010
        • Table American Express, Credit Quality Metrics, 2006-2009 (in billions of $)
      • U.S. growth trends
        • Table American Express U.S. Region Billed Business & Cards in Force, 2005-2009
      • U.S. Card Services
        • Table American Express, Quarterly Summary, Q2 2009-Q2 2010
        • Table American Express, U.S. Card Services Segment, Selected Sales Metrics, 2006-2009 (in billions of $)
        • Table American Express, U.S. Card Services Segment, Card Billed Business, 2005-2009
        • Table American Express, U.S. Card Services, Q2009-Q2 2010
        • Table American Express, Global Network Services Segment, Billed Business & Cards in Force, 2007-Q2 2010
    • Q1 2010
    • Q2 2010
      • Q2 2010 rewards-related expenses skyrocket
  • JP Morgan Chase: Rewards Anatomy & Strategy
    • Value Proposition
    • Card Services: Summary Overview
    • Response to Recession
      • Identifying loss rate correlations
      • Then act accordingly
        • Table JPMorgan Chase Card Services, Credit Line Decreases & Account Closures, by Cardholder Debt-to-Income Rate, 2008-2009
      • And moving forward, narrow the prospect pool
        • Table JPMorgan Chase Card Services, Credit Line Decreases & Account Closures, by Cardholder Debt-to-Income Rate, 2008-2009
      • Adjust intro rates, promo rates, and contract rates
        • Table JPMorgan Chase Card Services, Interest Rate Offerings Change, 2008-2009
      • A more sophisticated risk management strategy
    • Response to CARD Act
    • Prospects
      • Credit card outstandings on track to shrink 15% in 2010
    • Threats to Growth
      • Reduction in interchange revenue
      • Regulatory change
    • JPMorgan Chase Card Service Customer Patterns
      • Sales among affluent customers strengthen most
      • Bigger wallets; increased rate of spend
      • Consumer confidence and sales volume not a coincidence?
      • Shift to discretionary spend
      • A more creditworthy cardholder base
    • Card Strategy: Build Brand, Rewards & Customer Relationship
      • 2008 - 2009 - 2010
    • Card and Rewards Initiatives
      • Ultimate Rewards, Blueprint, Sapphire, and Ink frame strategy
      • "Rewards-engaged" customers outperform across all key metrics
        • Table JPMorgan Chase Card Services, Rewards-Engaged Metrics, 2009
    • Co-brand: Keep stronger hands and eliminate weaker ones
      • Table JPMorgan Chase Card Services, Co-brand and Affiliation Rationalization, 2008-2009
      • Leveraging branch presence & co-brand relationships in affluent markets
    • JPMorgan Chase Card Services by the Numbers
      • Card metrics
      • All Chase
      • Chase not Washington Mutual
      • Washington Mutual
      • Loan loss allowance increases
      • Down, down, down: cards, transactions and volume
        • Table JPMorgan Chase Card Services, Financial and Business Metrics, 2007-2009 (in millions, except ratios and where otherwise noted)
        • Table JPMorgan Chase Card Services, Selected Balance Sheet Data, 2007-2009 (in millions, except ratios and where otherwise noted)
      • Lions and tigers and Washington Mutual, oh, my!
        • Table JPMorgan Chase Card Services, Washington Mutual Key Stats, 2007-2009 (in millions, except ratios and where otherwise noted)
  • Card Issuer and Association Analysis
    • Bank of America
      • Company Overview
      • Credit Card Division (Global Cards Services)
      • Reward Cards Offerings
      • Financial Objectives to Card Issuance
      • Financial Results and Root Cause
      • Something Needs to Be Done
      • Future of BAC's Reward Card Programs
      • Card Act Response
      • Card Act and Rewards
      • 2010 Card Strategy
      • Affinity program
      • Bank of America: Key Metrics
        • Table Bank of America, Credit Card-Domestic, Key Metrics, 2007-2009 (in millions, except ratios and where otherwise noted)
    • Wells Fargo & Company
      • Company overview
      • Network and Card Initiatives
      • Rewards Cards
      • Response to Credit CARD Act
      • Response to Recession
      • Prospects
      • Wells Fargo: Key Metrics
        • Table Wells Fargo, Key Credit Card Metrics, 2007-2009 (in millions, except ratios and where otherwise noted)
    • Capital One Financial
      • Company Overview
      • History and development
      • Entrance into Reward Cards & Offerings
      • From monoline to bank
      • The Great Recession's impact on Capital One
      • Future of Capital One's Reward Card Programs
      • Simplicity and transparency
      • Card Act Response
      • Card Act and Rewards
      • Capital One: Key Metrics
        • Table Capital One, Key Credit Card Metrics, 2007-2009 (in millions, except ratios and where otherwise noted)
    • Discover Financial Services
      • Company overview
      • Network and Card Initiatives
      • Rewards Cards
        • Table Discover, % Cashback Bonus per Dollars Spent, 2007-2009 (in millions, except ratios and where otherwise noted)
      • Response to Credit CARD Act
      • Response to Recession
      • Prospects
        • Table Discover, Key Credit Card Metrics, 2007-2009 (in millions, except ratios and where otherwise noted)
    • MasterCard
      • Overview
      • Co-branding and Premier Rewards
      • Relationship Rewards Construct
      • MasterCard Marketplace open for business
      • MasterCard by the Numbers
      • 2008 declines intensify in 2009
        • Table MasterCard U.S. Credit Card Metrics, 2005-2009
    • Visa
      • Visa's Three-tiered Consumer Credit Platform
      • Visa by the Numbers
        • Table Visa U.S. Credit Card Metrics, 2005-2009
  • Consumer Credit Card Usage Trends
    • A Preface to Survey Analysis: Debit Users, Transactors, and Revolvers
    • Credit card use dips
      • Some 3.1 fewer million consumers using credit cards in 2010 versus 2007
      • MasterCard credit card use drops the most and American Express the least
        • Table Credit Card Usage, by Credit Card Types, 2006-2010
    • Engaged cardholders are the prize
      • American Express cardholders report highest level of engagement
      • But cardholder engagement also drops over time
        • Table Credit Card Use & Engagement Ratio, by Big Four Issuers, 2006-2010
    • Full-time employed provide the tale of the tape
      • Among full-time employed, credit card use is stable
      • But engagement differentiates "Big "Four"
      • And engagement trends suggest credit card pullback
        • Table Credit Card Use & Engagement Ratio, Employed Cardholders, by Big Four Issuers, 2006-2010
    • Swimming upstream: assessing higher-HH-income brackets
      • American Express engagement highest among $150K+ HH income consumers
        • Table Credit Card Use & Engagement Ratio, $75K-$99K HH Income, by Big Four Issuers, 2006-2010
      • Discover card engagement falls ten percentage points during 2007-2010
        • Table Credit Card Use & Engagement Ratio, $100K-$149K HH Income, by Big Four Issuers, 2006-2010
      • American Express holds court over engaged, affluent cardholders
        • Table Credit Card Use & Engagement Ratio, $150K+ HH Income, by Big Four Issuers, 2006-2010
    • American Express Consumer Credit Card Use & Engagement
      • Account growth during 2007-2010
      • American Express Blue at 12.4 million mark
        • Table Credit Card Use & Engagement, American Express Consumer Card Products, 2006-2010
    • Discover Consumer Credit Card Use & Engagement
      • Table Credit Card Use & Engagement, Discover, 2006-2010
    • MasterCard Consumer Credit Card Use & Engagement
      • Table Credit Card Use & Engagement, MasterCard Consumer Card Products, 2006-2010
    • Visa Consumer Credit Card Use & Engagement
      • Table Credit Card Use & Engagement, Visa Consumer Card Products, 2006-2010
    • Co-Brand Usage Trends, Big Four
      • Table Airline/Hotel & Organization Co-Branded Credit Cards, by Big Four Issuers, 2006-2010
      • Table Airline/Hotel & Organization Co-Branded Credit Cards, $100K-$149K HH Income, by Big Four Issuers, 2006-2010
      • Table Airline/Hotel & Organization Co-Branded Credit Cards, $150K+ HH Income, by Big Four Issuers, 2006-2010

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report