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The Retirement Products Market for Baby Boomers and Generation X in the U.S.

Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the biggest compound annual growth rates.

The United States is confronted with major issues that are shaping retirement planning and retirement products. A look at the big picture starts with a fundamental question: What is retirement? It then introduces economic, social and political issues that shape the national conversation about retirement and the individual’s role in planning for his or her own retirement.

The Retirement Products Market for Baby Boomers and Generation X in the U.S. is a comprehensive treatment of the market's growth (including two forecasts), market drivers for these products, including trends in retirement attitudes, the economic outlook, solvency outlooks for Social Security, Medicare and Medicaid, changing lifestyles of the two generations and how to determine appropriate investment goals in retirement planning.

Demographic and psychographic characteristics, as well as patterns in household computer/media usage, of these generational markets are presented, supported by in-depth survey data from Simmons Market Research Bureau. Products for the retirement instruments market, including personal, self-employment and corporate products are explained, along with in-depth ownership data, relevant legislative and regulatory developments and specific innovative products. Distribution channels, as well as trends in marketing and advertising campaigns, are portrayed, illustrated with in-depth treatments of seven significant marketing programs.


  • Executive Summary
    • Scope of Report
      • Report Methodology
      • On the verge of a retirement boom
      • What is retirement?
      • Economic outlook and its impact on retirement planning
        • Table Percentage of Adults with Little or No Confidence in Short-Term Prospects for the Economy, October 2007-April 2008 (U.S. adults)
      • Solvency outlook for Social Security, Medicare and Medicaid
      • Changing lifestyles of the pre-retirement market
      • Generation X outlook and concerns differ significantly from those of older generations
      • The number and the specter of saving too much
    • Demographics
      • Introduction
    • The Retirement Instruments Market
      • Overview of retirement resources
        • Table U.S. Retirement Assets By Type, 1998-2007 (in trillions of dollars)
      • Retirement resources from the individual's perspective
        • Table Annual Income Saved During Last Year, 2008 (percent)
        • Table Confidence in Saving Enough to Meet Future Needs, 2008 (percent)
      • Current financial and retirement resources of Baby Boomers and Gen X
      • Financial investment products
        • Table Overview of Ownership of Investment Products, 2007-2008 (percent of U.S. adults)
      • Individual/small business retirement products
        • Table IRA Ownership, 2007-2008 (percent of U.S. adults)
      • SEPs and Keoghs
      • Annuities
      • Reverse mortgages and home equity
      • Long-term care insurance
      • Life insurance
      • Inheritance
    • Focus on Employer-Sponsored Retirement Products
      • The employee perspective
      • Pensions/defined benefit plans
    • Defined contribution plans
      • 401ks
        • Table 401k Ownership, 2007-2008 (percent of U.S. adults)
      • 401k rollovers
      • 403bs
      • 457 plans
  • Chapter Market Drivers - Highlights
  • Market Drivers
    • Scope of Report
      • Report methodology
      • On the verge of a retirement boom
      • What is retirement?
      • Economic outlook and its impact on retirement planning
        • Table Percentage of Adults with Little or No Confidence in Short-Term Prospects for the Economy, October 2007-April 2008 (U.S. adults)
      • Uneven distribution of wealth
      • Economic future uncertain
      • Personal consumption slows
      • Solvency outlook for Social Security, Medicare and Medicaid
      • Changing lifestyles of the pre-retirement market
      • Generation X outlook and concerns differ significantly from those of older generations
      • The number and the specter of saving too much
  • Chapter Demographics - Highlights
  • Demographics
    • Introduction
      • Looking at the numbers
        • Table Projected Population of the U.S. through 2050 (percentages by age group)
      • Simmons Consumer Survey
      • Health/long-term care outlook
        • Table Health Problems By Age (percent of respondents)
      • What about Generation X's health?
        • Table Leading Causes of Death By Age (ranking)
      • Employment trends
      • Characteristics of those with greater financial resources
        • Table Overview of Demographic Data, 2007-2008 (percent and index)
        • Table Overview of Higher-Income Demographic Data, 2007-2008 (percent and index)
  • Chapter Psychographics - Highlights
  • Psychographics
    • Simmons Consumer Survey
      • Fundamental attitudes and impact on retirement planning
      • Less than half believe financial security in retirement is the individual's responsibility
      • Computers and financial planning
        • Table Overview of Psychographic Data, 2007-2008 (percent and index)
        • Table Overview of Psychographic Data, 2007-2008 (percent and index)
        • Table Higher-Income Household Baby Boomer Psychographic Data, 2007-2008 (percent and index)
        • Table Higher-Income Household Generation X Psychographic Data, 2007-2008 (percent and index)
        • Table Overview of Computer/Media Use Patterns, 2007-2008 (percent and index)
        • Table Higher-Income Household Computer/Media Use Patterns, 2007-2008 (percent and index)
  • Chapter The Retirement Instruments Market - Highlights
  • The Retirement Instruments Market
    • Overview of retirement resources
      • Table U.S. Retirement Assets By Type, 1998-2007 (in trillions of dollars)
      • Retirement resources from the individual's perspective
        • Table Annual Income Saved During Last Year, 2008 (percent)
        • Table Confidence in Saving Enough to Meet Future Needs, 2008 (percent)
      • Current financial and retirement resources of Baby Boomers and Gen X
      • Financial investment products
        • Table Overview of Ownership of Investment Products, 2007-2008 (percent of U.S. adults)
        • Table Value of Securities Owned, 2007-2008 (percent of U.S. adults)
        • Table Mutual Fund Values, 2007-2008 (percent of U.S. adults)
        • Table Money Market Values, 2007-2008 (percent of U.S. adults)
        • Table Mutual Fund/Brokerage Accounts, 2007-2008 (percent of U.S. adults)
        • Table Retirement Accounts, 2007-2008 (percent of U.S. adults)
      • Banking and investment products
        • Table Ownership of Bank Products, 2007-2008 (percent of U.S. adults)
        • Table Banks Used in Last 12 Months, 2007-2008 (percent of U.S. adults)
      • Insurance products
        • Table Life Insurance Companies, 2007-2008 (percent of U.S. adults)
      • Financial products owned by higher-income Baby Boomers and Gen Xers
        • Table Ownership of Financial Products By Higher-Income Households, 2007-2008 (percent of U.S. adults)
      • Individual/small business retirement products
      • IRAs
        • Table IRA Ownership, 2007-2008 (percent of U.S. adults)
      • Traditional IRA versus Roth
      • SEPs and Keoghs
        • Table Keogh/Sep-Ira/Pension Ownership, 2007-2008 (percent of U.S. adults)
      • Annuities
        • Table Ownership of Tax-Sheltered Annuities, 2007-2008 (percent of U.S. adults)
      • Reverse mortgages and home equity
        • Table Annual HECM Production, FY 1990-FY 2008 (number of loans)
      • Long-term care insurance
        • Table Long-Term Care Insurance: Industry Experience (2006 annual statement reporting year, reported 2005)
      • Life insurance
      • Disability income insurance
      • Mutual fund products designed for retirement investing
      • Inheritance
      • Distribution phase
        • Table Overview of Financial Products Data, 2007-2008 (percent and index)
  • Chapter Focus on Employer-Sponsored Retirement Products - Highlights
  • Focus on Employer-Sponsored Retirement Products
    • The employee perspective
      • Pensions/defined benefit plans
      • Defined contribution plans
        • Table 401k Ownership, 2007-2008 (percent of U.S. adults)
      • New 401k products and features
      • Legal challenges
      • 457 plans
      • Simple IRAs
      • Defined contribution recordkeepers
        • Table Top 10 Defined Contribution Recordkeepers By Total Recordkeeping Assets, 2008 (in millions of dollars)
        • Table Top 10 Defined Contribution Recordkeepers By Recordkeeping Assets in 401k Plans, 2007 (in billions of dollars)
        • Table Top 10 Defined Contribution Recordkeepers By Recordkeeping Assets in 403b Plans, 2007 (in billions of dollars)
        • Table Top 10 Defined Contribution Recordkeepers By Recordkeeping Assets in 457 Plans, 2007 (in billions of dollars)
  • Chapter Distribution Channels; Marketing and Advertising Campaigns - Highlights
  • Distribution Channels; Marketing and Advertising Campaigns
    • Introduction
      • Financial planners
      • Banks
      • Mutual fund and investment management companies
      • Insurance agents
      • Internet/direct response
    • Marketing and Advertising Campaigns
      • Targeting Baby Boomers
      • Targeting Generation X
      • Seven Case Studies
      • Bank of America
      • Charles Schwab
      • Edward Jones
      • Fidelity Investments
      • MetLife
      • Nationwide
      • Wachovia
      • Other Companies Worthy of Note
      • New media
  • Addresses of Selected Companies, Trade and Research Organizations

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