With few recent blockbuster hits to fuel exciting growth, the $6 billion U.S. religious publishing and products (RPP) market has calmed down somewhat from the glory days of the Da Vinci Code, Left Behind, and The Passion of the Christ. Nevertheless, the RPP market continues to grow, driven above all by the elevation of religion from the margins into the mainstream of popular culture. Now that the long-sought goal of mainstream status has been achieved, however, a complex dynamic has developed. No longer do evangelical Christians dominate the debate. On the more level playing field of pop culture, they confront formidable global competitors in the form of rival fundamentalisms, mainstream faiths, obscure beliefs, secular creeds, and atheism.
This study by Packaged Facts comprehensively examines the new RPP market competitive landscape. Profiled are major marketers, distributors, and retailers in all three RPP categories—books/print, gifts/merchandise, and audio/visual/software. Factors in future market growth are analyzed, and marketing and product trends are detailed. Also provided are current market size and growth estimates (2004-2008) and five-year projections (2009-2013). Completing this enlightening study is a thorough discussion of religious consumer characteristics.
Sources and Methodology
This study is based on a vast collection of information compiled from trade associations, polls/surveys, books, journals, newspapers, the Internet, in-store inspections, and nearly a decade’s worth of historical research by Packaged Facts.
What You’ll Get in this Report
Religious Publishing and Products Market in the U.S: Books, Music, Video and Accessories makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Religious Publishing and Products Market in the U.S. offers. The report addresses the following segments: