The phenomenal (and some would say surprising) success of Mel Gibson’s “Passion of Christ” has reignited the market for religious products - books, music, videos, stationary, giftware and software. This report takes a fresh look at the religious products market, addressing the new consumer (younger than one might think), the diversification of the market and the impact “new” media (such as the Internet) has had on more traditional marketing methods.
The information in The U.S. Market for Religious Publishing and Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the religious products market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.
The report looks at every segment of the religious products market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of religious products. It provides up-to-date competitive profiles of marketers of religious products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the religious products industry.
What You’ll Get in this Report
The U.S. Market for Religious Publishing and Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Religious Publishing and Products offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the religious products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for religious products, as well as projected sales and trends through 2008.
This report will help:
Chapter 1: Introduction
Chapter 2: The Products
Chapter 3: The Market
Chapter 4: The Marketers
Chapter 6: Retail and Distribution
Chapter 7: The Consumer
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