Volume 1 of this two-volume Packaged Facts study covers the U.S. market for refrigerated, branded, processed meats (including private labels), which experienced sales of approximately $14 billion in 2001. This market includes beef, pork, and poultry products. The report analyzes the market according to four categories:
For the overall market, Packaged Facts presents: sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, factors contributing to market growth, competitive profiles of the leading marketers of branded refrigerated meats (including, among others, Kraft Foods, Sara Lee Corp., ConAgra Foods, Smithfield Foods, and Hormel Foods), analysis of the competitive landscape, a review of new product and marketing trends, reviews of advertising expenditures and discussions of retail dynamics.
Scope and Methodology
This Packaged Facts report examines refrigerated, branded, processed meat products (including private labels, or "store brands") sold at retail, primarily through supermarkets and supercenters. The analysis covers three established categories and one emerging category of processed meats:
This Packaged Facts report consists of two volumes: 1) The U.S. Market for Refrigerated Processed Meats—Volume I: Market Overview, which examines the market as a whole; and 2) The U.S. Market for Refrigerated Processed Meats—Volume II: Category Focus, which examines separately and in depth the three established categories.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature such as annual reports, 10Ks, press releases, and marketing literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2000 consumer survey, based on 33,502 respondents.
Innovations in Convenience and Flavor Drive $14 Billion Processed Meat Market
New York, April 3/PRNewswire - Lunchmeats and lunch kits, frankfurters and dinner sausage, breakfast meats, and convenience meats posted sales of approximately $14 billion in 2001. This number, while significant, is projected to grow in coming years given emerging product developments in flavoring and convenience packaging. According to The U.S. Market for Refrigerated Processed Meats, a newly published Packaged Facts report available at MarketResearch.com, the industry should enjoy a compound annual growth rate of 4.8% through 2006, bringing total market sales to approximately $17 billion.
Developments in premium products, such as products that are seasoned with herbs and spices, ethnic sausages, thick-sliced bacons and sweetened breakfast sausages have played a large role in improving the reputation of processed meats. Moreover, consumer demand for convenience meats -- the fastest-growing category in the refrigerated processed meats market -- is likely the most significant factor affecting industry sales. Case-ready beef, pork, or poultry products that have been pre-prepared or pre-cooked appeal to consumers not only because they are easy to prepare, but also because they are often available in flavors such as teriyaki or barbeque.
“The convenience meats and lunch kits markets arose in response to consumer demand for convenience,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “Today’s consumers can find value-added processed meat products across all categories and segments, including individually wrapped hot dogs that can be microwaved quickly and even fully cooked and seasoned pot roast.”
The U.S. Market for Refrigerated Processed Meats provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.
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