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Private Label Food and Beverages in the U.S., 6th Edition


Attention: There is an updated edition available for this report.

Private-label products continue to win the hearts, minds and shopping carts of consumers away from their old brand favorites. Retailers have heavily invested in developing high quality private-label foods and beverages, particularly in center store, with equally high quality packaging and marketing plans—plans that rival and often surpass national brands. Consumer response has been overwhelmingly positive with near total penetration for private-label purchasing in American households (The average American kitchen holds 20 ore more private label products), further dispelling the cheap and generic store-brand stigma.

Consumer acceptance of private label was also seen in market growth as total dollar sales of private-label food and beverage products grew at twice the rate of national brand food and beverage during the 2005-2009 period. At one time, private-label products accounted for a small share of the overall market. However, that is no longer the case with many retailers claiming penetration rates of 25% or more of total sales.

This second edition of Private Label Food & Beverage in The U.S. analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private-label or store-brand products. The primary focus is on the mass-market products sold through supermarkets, big box, warehouse clubs, and mass merchandisers, but the report also examines trends affecting other food and beverage retailers, including convenience stores, drugstores, health and natural food stores. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.


Market Insights: A Selection From The Report


Channel Sales of Food & Beverage

Packaged Facts estimates supermarkets and grocery stores accounted for 59% of all food and beverage sales in 2009 with warehouse clubs and supercenters together accounting for 20%. These two categories make up not only the bulk of all food and beverage sales, but also private label food and beverage products. In general, supermarkets and grocery stores have lost market share since 2005 falling from 62% of the market. Meanwhile supercenters and warehouse clubs showed a gain of about three percentage points from the 2005 level of 17%.
Convenience stores, including those with gas stations accounted for five percent of total food and beverage retail sales, down from seven percent in 2005. Meanwhile food and beverage sales through drugstores pushed the channels market share up 0.5 percentage points to nearly two percent of the total retail market in 2009.

Level of Price-Consciousness Has Not Changed

A survey of private-label consumers using data compiled by Simmons Market Research Bureau for a basket of typical foods (bagels, crackers, orange juice, ice cream, peanut butter, or rice/rice dishes) with typical private-label preference rates provides a basis for some general observations about the private-label mindset. In the 2006 edition of this report, Packaged Facts noted that private-label shoppers were price-conscious but attitudes were shifting. The data reflected a growing interest in quality.  In 2006, expressed negatively, private-label shoppers were 10% (index of 90) less likely than adults on average to believe that price wasn’t the most important factor to purchases. This was a slight shift from 2004 when 13% were less likely (index of 87) than adults on average to believe that price isn’t the most important factor to purchases. By 2009, consumer mindsets have been little influenced by the recession in this regard. Now, private-label shoppers are nine percent (index of 91) less likely than adults on average to believe that price isn’t the most important factor to purchases—a mere one-point difference from 2006. However, expect these indexes to rise more aggressively post-recession, especially as private label quality continues to improve and shoppers become less price-focused.

Private-Label Food Prices Grow 5%

The average price per unit increased the most in 2008, up eight percent from the 2007 level of $1.83 per unit to $1.98 per unit. National brands also posted the highest price per unit increase in 2008, but at a lower rate of 6.5% to reach $2.24. In all, the average price per unit for private-label foods grew at a CAGR of nearly five percent during the 2005-2009 period. By comparison, national brands posted annual growth for average unit prices at four percent to reach $2.31. In all, Packaged Facts estimates the average price per unit for all food products grew at four percent CAGR to reach $2.25 per unit.


Traditional Grocery Stores Losing Market Share to Specialty Retailers in Private Label Food and Beverage Market, Report Finds

New York, July 29, 2010Specialty food retailers, such as Trader Joe¡¯s and Whole Foods, have capitalized on renewed consumer interest in and acceptance of private label foods and enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets, according to Private Label Food and Beverage in the U.S. by market research publisher Packaged Facts.  

Packaged Facts estimates private-label food and beverage dollar sales totaled $87 billion in 2009, to account for 17% of total food and beverage retail sales in the United States. Dollar sales rose 6% over the 2008 level of $82 billion, driven primarily by a 7% increase in the food market. Private-label beverage sales rose less than 1%. Private label¡¯s penetration rate was at 14% of total food and beverage retail sales in the beginning of the 2005-2009 period, but began to rise in 2007 as the economy showed signs of slowing. Hitting 15% in 2007 set the stage for a jump in 2008 as the penetration rate grew to 16%.

The report found that traditional supermarkets and grocery stores are losing market share to alternative stores. Growth among traditional food and beverage retailers was modest at a compound annual growth rate (CAGR) of 4% between 2005 and 2009. Perhaps most notable was the growth in specialty food stores Whole Foods and Trader Joe¡¯s, which grew at a CAGR of 14% during the 2005-2009 period. Supercenter stores such as Walmart and Target also witnessed high growth at a CAGR of 9%. Club stores, such as BJ¡¯s Wholesale, Costco, and Sam¡¯s Club grew slightly better than the mean at a CAGR of 6%. At the low end, discount supermarkets, including SuperValu, Aldi, and dollar store Dollar General saw food and beverage sales actually decline in 2009 from the level seen in 2008. Still the group managed to eke out a small five-year gain growing at a CAGR of 2%.

¡°Private-label food and beverage have eclipsed their ignoble past of no name and generic products with the development of new flavor varieties, enhanced product packaging and different pack sizes, and the emergence of premium lines,¡± says Don Montuori, publisher of Packaged Facts. ¡°Plus private labels entered into new territory where the additional power of the retailer name and its inherent benefits are aiding private labels to emerge as brand name. Store reputation alone may be the driving force in the success of chains such as Trader Joe's and Whole Food Markets in attracting more affluent consumers to the category.¡±

Private Label Food & Beverage in the U.S., from Packaged Facts, analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private-label or store-brand products. The primary focus is on the mass-market products sold through supermarkets, big box, warehouse clubs, and mass merchandisers, but the report also examines trends affecting other food and beverage retailers, including convenience stores, drugstores, health and natural food stores. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.  Packaged Facts also offers a full range of custom research services. 

 

  • Executive Summary
    • Scope of Report
    • Methodology
    • Two Markets: Foods and Beverages
      • Food Market
      • Center Store
      • Frozen Food
      • Dairy Food
      • Refrigerated Food
      • Bakery Products
      • Meats, Poultry and Seafood
      • Beverage Market
    • Private-Label Food & Beverage Market Size and Growth
      • Total Private-Label Food & Beverage Market Near $87 Billion
      • Private-Label Food Grows to $69.4 Billion
        • Table Total Private-Label Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Private-Label Beverages Near $18 Billion
        • Table Total Private-Label Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Total Private-Label Food & Beverage to Reach $113 billion
    • Competitive Retail Landscape
      • Retail Environment Still Fragmented But Less So
      • Top Food & Beverage Market Competitors
        • Table Top 20 Food & Beverage Retailers by Food & Beverage Dollar Sales, 2005-2009 (in millions $)
      • Channel Sales of Food & Beverage
      • Alternative Formats Gaining Share
        • Table Retail Store Type Food & Beverage Dollar Sales Among Top 20 Food & Beverage Retailers, 2005-2009 (in millions $)
      • Consumers Private Label
      • Recession a Major Driver for Private Label Adoption
      • Consumer Value Shift
      • Young Interested in Private Label
      • Consumer Not Expected to Fully Return to Brands Post-Recession
      • Retailer Power Gives a Boost
      • Quality Quotient
      • Quality Important to Consumers
      • Retailers Move Away from Also-Ran Strategy
      • Retailer Blitzkrieg: Declutter and Takeover Shelves
      • Focus Away from Premium to Value
      • Tiers Meaningless and/or Confusing to Consumer
      • Pricing May Be Next Tactical Decision
      • Recession Saw Renewed Focus on Pricing Strategies and Tactics
      • The Biggest Media Spender is…Walmart
        • Table Advertising Spend for Selected Top Food and Beverage Retailers, 2007-2009 (in millions $)
      • Major National Brands Promise Greater Spend
      • Private Label Only One Part of Improving Total Experience
      • Bundling and Recipes
      • Alternative Media Strategies Emerging
      • Technology Enhancing Old School Programs
      • Product Placement Opportunities Abound
      • Opportunities in Licensing
      • Cause Marketing Good Fit with Private-Label Grocery
      • Private-Label Introductions Continue to Grow
        • Table Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, 2005-2009
      • Private-Label Categories Move From Snack Time to Meal Time
      • A Trinity: Convenience, Health, and Premium
    • The Consumer
      • Level of Price-Consciousness Has Not Changed
      • Private-Label Usage Preference Rates by 2009 Top 20 Categories
        • Table Percentage of U.S. Adults Who Most Often Use Private Label: Top 20 Food and Beverage Categories, 2009
      • Strongest and Weakest Private Label Categories by 5-Year Point Change
        • Table Year over Year Penetration of Selected Private Label Product Categories, by Strongest Percentage Point Change, 2005-2009
      • Walmart and Supermarkets Preferred Most Overall
      • Supermarkets Think about Courting Younger Consumers, C-Stores Suburban Families
  • Overall Private-Label Food & Beverage Market
    • Scope of Report
    • Methodology
    • Two Markets: Foods and Beverages
      • Food Market
      • Center Store
      • Frozen Food
      • Dairy Food
      • Refrigerated Food
      • Bakery Products
      • Meats, Poultry and Seafood
      • Beverage Market
    • Private-Label Food & Beverage Market Size and Growth
      • Total Private-Label Food & Beverage Market Near $87 Billion
      • Penetration within Food, Drug & Mass-Market Channels
      • Private-Label Food & Beverage versus Total Market
      • Total Food & Beverage Shows Growth at Half of Private Label
        • Table Private Label Food & Beverage Retail Sales versus Total Food & Beverage Retail Sales, 2005-2009 (in millions $)
      • Private-Label Food versus Private-Label Beverage
      • Private-Label Food Sales versus Beverage
      • In 2009, Beverage Growth Slows with Lower Milk Prices
      • Center Store Drives 2009 Food Sales
        • Table Total Private-Label Food Retail Dollar Sales versus Private Label Beverage Retail Dollar Sales, 2005-2009 (in millions $)
      • Private-Label Food versus Branded Food
      • National Brand Food Struggles in 2008 and 2009
        • Table Private Label Food Retail Sales versus National Brand Food Retail Sales, 2005-2009 (in millions $)
      • Private-Label Food Unit Sales
      • Private-Label Food Unit Sales Growth at 4%
      • National Brand Unit Sales Decline 3% in 2009
        • Table Private Label Food Retail Unit Sales versus National Brand Food Retail Unit Sales, 2005-2009 (in millions units)
      • Private-Label Food Average Price per Unit
      • Private-Label Food Prices Grow 5%
      • Center Store Price Increases the Most for Private Label
      • Bakery, Center Store Foods Lead National Brand Price Increases
        • Table Private Label Food Retail Average Price per Unit versus National Brand Food Retail Average Price per Unit, 2005-2009 (in $)
      • Private-Label Beverages versus National Brand Beverages
      • National Brand Beverages Decline in 2009
      • National Brand Beverages Growth Led by Coffee & Tea, Energy Drinks
        • Table Private Label Beverage Retail Sales versus National Brand Beverage Retail Sales, 2005-2009 (in millions $)
      • Private Label Beverage Unit Sales
      • National Brand Unit Sales Declines Give Up to Private Label
      • Carbonated Beverages Lose Out to Sports Drinks, Bottled Water
        • Table Private-Label Beverage Retail Unit Sales versus National Brand Beverage Retail Unit Sales, 2005-2009 (in millions units)
      • Private-Label Beverage Average Price per Unit
      • Private Label Beverage Unit Prices Show Volatility
      • Private-Label Drink Mixes, Bottled Water Lead Price per Unit Increases
        • Table Private-Label Beverage Retail Average Price per Unit versus Branded Retail Beverage Average Price per Unit, 2005-2009 (in $)
    • Private-Label Food & Beverage Market Forecast
      • Total Private-Label Food & Beverage to Reach $113 billion
        • Table Forecast of Private-Label Food & Beverage Retail Dollar Sales versus Total Food & Beverage Retail Dollar Sales, 2009-2014 (in millions $)
        • Table Forecast of Total Private-Label Food Retail Dollar Sales versus Private Label Beverage Retail Dollar Sales, 2009-2014 (in millions $)
      • Looking Ahead
      • Simplify, Simplify, Simplify
      • Better Store Banner, Brand Connection
      • In Search of Private-Label, National Brand Equilibrium
  • The Private-Label Food Market
    • Private-Label Food Grows to $69.4 Billion
      • Slow Economy Boosts Private Label Food Sales
        • Table Total Private-Label Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Food Sales by Store Department
      • Center Store
      • Frozen Foods
      • Dairy Food
      • Refrigerated Food
      • Bakery Products
        • Table Total Private-Label Food Retail Sales by Category, 2005-2009 (in millions $)
      • Meat, Poultry, Seafood
      • Private-Label Food Shares by Category
    • Private-Label Center Store Foods
      • 2008 a Banner Year for Private-Label Center Store
        • Table Total Private-Label Center Store Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • National Brands at Center Store
      • Private-Label Center Store Products Segments
      • Snacks
        • Table Total Private-Label Snack Retail Dollar and Unit Sales and Average Price per Unit 2005-2009, (in millions $)
      • Condiments, Sauces, Spices & Spreads
        • Table Total Private-Label Condiments, Sauces, Spices & Spreads Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Baking & Cooking Products
        • Table Total Private-Label Baking & Cooking Products Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Dinners & Side Dishes
        • Table Total Private-Label Dinners & Side Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Vegetables, Tomato Products & Beans (Canned & Dried)
        • Table Total Private-Label Vegetables, Tomato Products & Beans (Canned & Dried) Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Breakfast Foods
        • Table Total Private-Label Breakfast Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Shelf-Stable Meats & Seafood
        • Table Total Private-Label Shelf-Stable Meats & Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Fruit (Canned, Bottled, Dried)
        • Table Total Private-Label Fruit (Canned, Bottled, Dried) Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Ethnic Foods
        • Table Total Private-Label Ethnic Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Candy & Gum
        • Table Total Private-Label Candy & Gum Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Baby Foods
        • Table Total Private-Label Baby Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Frozen Foods
      • Private-Label Frozen Foods Sees Growth on Unit, Price Increases
        • Table Total Private-Label Frozen Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Private-Label Frozen Food Product Segments
      • Frozen Meat, Poultry & Seafood
        • Table Total Private-Label Frozen Meat, Poultry & Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Frozen Desserts
        • Table Total Private-Label Frozen Desserts Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Frozen Vegetables
        • Table Total Private-Label Frozen Vegetables Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Frozen Dishes
        • Table Total Private-Label Frozen Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Frozen Breakfast Foods & All Other Products
        • Table Total Private-Label Frozen Breakfast Foods & All Other Frozen Product Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Frozen Fruit
        • Table Total Private-Label Frozen Fruit Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Dairy Foods
      • Dairy Foods Show Volatile Growth
        • Table Total Private-Label Dairy Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Private-Label Dairy Food Product Segments
      • Eggs
        • Table Total Private-Label Eggs Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Natural Cheese
        • Table Total Private-Label Natural Cheese Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Cultured Dairy
        • Table Total Private-Label Cultured Dairy Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Butter & Butter Substitutes
        • Table Total Private-Label Butter & Butter Substitute Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Processed Cheese
        • Table Total Private-Label Processed Cheese Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • All Other Dairy Foods
        • Table Total Private-Label All Other Dairy Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Refrigerated Foods
      • More Modest Growth for Refrigerated Private Labels
        • Table Total Private-Label Refrigerated Food Retail Dollar and Unit Sales and Average Price per Unit. 2005-2009 (in millions $)
      • Private-Label Refrigerated Food Product Segment
      • Private-Label Refrigerated Dishes Top $3.6 Billion
        • Table Total Private-Label Refrigerated Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Lunchmeats See Growth from Price Increases
        • Table Total Private-Label Lunchmeats Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
        • Table Total Private-Label Dough & Baked Goods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
        • Table Total Private-Label All Other Refrigerated Products Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Bakery Foods
      • Dollar Sales Higher, Unit Sales Lower
        • Table Total Private-Label Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • National Brands Static
      • Private-Label Bakery Food Product Segments
      • Non-Sweet Bakery Food
        • Table Total Private-Label Non-Sweet Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Sweet Bakery Food
        • Table Total Private-Label Sweet Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Meats, Poultry & Seafood
      • Private-Label Meat Growth Hits 9%
        • Table Total Private-Label Retail Meats, Poultry & Seafood Sales, 2005-2009 (in millions $)
      • Private-Label Meat, Poultry & Seafood Product Segments
      • Fresh Meat & Poultry
        • Table Total Private-Label Fresh Meats & Poultry Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Breakfast Meats
        • Table Total Private-Label Breakfast Meats Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
      • Processed Dinner Meat
        • Table Total Private Label Processed Dinner Meat Retail Sales, 2005-2009 (in millions $)
      • Fresh Seafood
        • Table Total Private-Label Fresh Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • The Private-Label Beverage Market
    • Private-Label Beverages Near $18 Billion
      • Slower Growth Despite Slow Economy
        • Table Total Private-Label Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Private-Label Beverage Category Sales
      • Private-Label Dairy Beverages Show Slight Decline
      • Private-Label Juices Show Slight Increase
      • Private-Label Bottled Water Growth Slows
        • Table Total Private-Label Beverage Retail Sales by Category, 2005-2009 (in millions $)
      • Private-Label Coffee & Tea Nearing $1 Billion
      • Private-Label Drink Mixes Top $200 Million
      • Private-Label Sports & Energy Drinks Get Hit by Recession
      • Private-Label Beverage Shares by Category
    • Private-Label Dairy Beverages
      • Private-Label Milk Prices Show Volatility
        • Table Total Private-Label Dairy Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Private-Label Milk Declines on Lower Prices
      • Private-Label Cultured Dairy, Milk Substitutes on the Rise
        • Table Total Private-Label Dairy Beverage Retail Sales, 2005-2009 (in millions $)
      • Other Private-Label Dairy "Beverages" Show Mixed Growth
      • Private-Label Dairy Beverage Shares by Product Segment
      • Private-Label Non-Milk Beverages Growing in Importance
    • Private-Label Fruit & Vegetable Juices
      • Private-Label Juices Show Slow Unit Growth
        • Table Total Private-Label Fruit & Vegetable Juice Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • A Plethora of Juice Product Segments
      • Refrigerated Orange Juice Consumers Shift to Private Label
      • Private-Label Frozen Orange Juice Decline Slows in Recession
      • Recessionary Effect on Frozen versus Refrigerated Orange Juice
      • Other Leading Private Label Juices
      • Private-Label Tomato/Vegetable Juice Captures Major Share
        • Table Total Private-Label Fruit & Vegetable Juice Retail Sales, 2005-2009 (in millions $)
      • Private-Label Fruit & Vegetable Juice Shares by Product Segment
    • Private-Label Bottled Water
      • Private-Label Bottled Water Growth Slows in Recession
        • Table Total Private-Label Bottled Water Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Private-Label Convenience/Pet Still Water Growth Accelerates
        • Table Total Private-Label Bottled Water Retail Sales, 2005-2009 (in millions $)
      • Private-Label Bottled Water Shares by Product Segment
    • Private-Label Carbonated Beverages
      • Soft Drinks Get a Breather
        • Table Total Private-Label Carbonated Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Regular Soft Drinks See Growth from Private Label
        • Table Total Private-Label Carbonated Beverage Retail Sales, 2005-2009 (in millions $)
      • Private-Label Carbonated Beverage Shares by Product Segment
    • Private-Label Coffee & Tea
      • Private-Label Coffee & Tea Shows Slow Growth Before Recession
      • Recession Provides a Rebound
        • Table Total Private-Label Coffee & Tea Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Coffee versus Tea
      • Private-Label Ground Coffees
      • Private-Label Whole Coffee Beans
      • Private-Label Refrigerated, Canned and Bottled Teas
      • Other Private-Label Coffee and Tea Products
        • Table Total Private-Label Coffee & Tea Retail Sales, 2005-2009 (in millions $)
      • Private-Label Coffee & Tea Shares by Product Segment
    • Private-Label Drink Mixes
      • Private-Label Drink Mixes Rise on Price Increases, Unit Sales Decline in 2009
        • Table Total Private-Label Drink Mix Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Private-Label Fruit Drinks Set the Pace
      • Private-Label Hot Cocoa Growth Modest
        • Table Total Private-Label Drink Mix Retail Sales, 2005-2009 (in millions $)
      • Private-Label Drink Mix Shares by Product Segment
    • Private-Label Sports & Energy Drinks
      • Sports & Energy Drinks Sport Lowest Private-Label Penetration
      • Non-Typical Private Label Behavior
      • Private Label Growth Amplified versus National Brands
        • Table Total Private-Label Sports & Energy Drink Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
      • Private-Label Sports Drinks Show Modest Dollar Growth, Unit Sales Declines
      • Private-Label Energy Drinks All Fueled Up
        • Table Total Private-Label Sports & Energy Drink Retail Sales, 2005-2009 (in millions $)
      • Private-Label Sports & Energy Drink Shares by Product Segment
  • Competitive Retail Landscape
    • A History of Upgrading
      • Alternative Store Formats Drove Private-Label Adoption
      • Store Format Variety and Channel Crossover Increased
      • An Extensive Competitive Landscape
        • Table Duane Reade New Product Introductions, Past Six Months, July 2010
      • Recession Hits Again, But Private Label Prepared
    • Retail Environment Still Fragmented But Less So
      • Retailer Consolidation and New Store Development Wanes
    • Drugstores & Convenience Stores Stepping in for Mom and Pop
      • Opportunity to Dominant Leaderless Categories
      • Drugstores Fight Back as Retail Lines Blur
    • Costco Private-label Penetration Highest of Club Stores
    • Point and Click Grocery List
      • FreshDirect an Interesting Model
    • Selling Outside of Retail Establishment
    • Differentiation a Major Priority in the Retail Clutter
    • Top Food & Beverage Market Competitors…
      • Table Top 20 Food & Beverage Retailers by Food & Beverage Dollar Sales, 2005-2009 (in millions $)
    • Channel Sales of Food & Beverage
    • Alternative Formats Gaining Share
      • Table Retail Store Type Food & Beverage Dollar Sales Among Top 20 Food & Beverage Retailers, 2005-2009 (in millions $)
    • National Chains Capture Share at Expense of Smaller Retailers
    • Competitor Profiles
      • Aldi, Inc.
      • Food & Beverage Sales
      • New Product Introductions
    • Costco Wholesale Corporation
      • Overview
      • Food & Beverage Sales
    • Delhaize America LLC
      • Overview
      • Food & Beverage Sales
    • The Kroger Co.
      • Overview
      • Food & Beverage Sales
      • New Product Introductions
    • Safeway, Inc.
      • Overview
      • Food & Beverage Sales
    • Supervalu Inc.
      • Overview
      • Food & Beverage Sales
      • New Product Introductions
        • Table Supervalu New Product Introductions, Past Six Months, July 2010
    • Target Corporation
      • Overview
      • Food & Beverage Sales
      • New Product Introductions
        • Table Target New Product Introductions, Past Six Months, July 2010
    • Trader Joe's Co Inc
      • Overview
      • Food & Beverage Sales
      • New Product Introductions
        • Table Traders Joe's New Product Introductions, Past Six Months, July 2010
    • Wal-Mart Stores, Inc.
      • Overview
      • Food & Beverage Sales
      • New Product Introductions
        • Table Walmart New Product Introductions, Past Six Months, July 2010
    • Whole Foods Market, Inc.
      • Overview
      • Food & Beverage Sales
  • Private Label Food and Beverage Trends
    • Consumers Private Label
    • Challenging Time For National Brands
    • Economic Bane is Private Label Boom
      • Recession a Major Driver for Private Label Adoption
      • Average Cart Costs Fluctuate By City, But Savings Clear
        • Table Grocery Cart Averages by Category and Major City, 2009
        • Table Average Price per Unit for Food & Beverage: National Brand versus Private Label, 2008-2009 ($)
      • Consumer Value Shift
      • Young Interested in Private Label
      • Cooking in More, Dining Out Less
      • Consumer Not Expected to Fully Return to Brands Post-Recession
    • Retailer Power Gives a Boost
    • Center Store Innovations and Offerings a Greater Driver
      • Table Top Private Label Dry Goods Percentage Gainers with $100 Million or More in 2009 Dollar Sales, 2008-2009 (in millions $)
      • Better Positioned for Future Growth
      • Quality Quotient
      • Consumer Report Study Highlights Quality
      • Quality Important to Consumers
        • Table Demographic Characteristics of Consumers who Agree with the Statement: I Won't Buy Private Label Food And Beverage Products Unless They Are Of Comparable Quality To National Brands, 2010 (index)
        • Table Demographic Characteristics of Consumers who Agree with the Statement: When I Buy Private Label Food And Beverage Products, Price Savings Are More Important To Me Than Product Quality, 2010 (index)
      • Retailers Move Away from Also-Ran Strategy
    • Retailer Blitzkrieg: Declutter and Takeover Shelves
      • Private-Label Differentiation Through Segmentation
      • Focus Away from Premium to Value
      • Tiers Meaningless and/or Confusing to Consumer
      • Pricing May Be Next Tactical Decision
      • Pricing Conundrum
    • Navigating Complex and Strained Relationships
  • Marketing and New Product Activity
    • The Evolution of Private-Label Marketing
      • Recession Saw Renewed Focus on Pricing Strategies and Tactics
      • Emerging from Price Wars
      • Uber-Retail Brand Strategy Key to Private-Label Brand Building
    • The Biggest Media Spender is…Walmart
      • Table Advertising Spend for Selected Top Food and Beverage Retailers, 2007-2009 (in millions $)
    • Drop in Aggressive National Brand Marketing
      • Nationals Showing Some Signs of Bouncing Back
      • Majors Promise Greater Spend
    • All Grocery Retailers Benefit from Drop in Ad Costs
      • Shift to a More European Approach?
    • Supermarketers Threatened by Walmart and Alternative Retail
      • Battle Back with Price, Private Label & Relationship Building Programs
      • Private Label Only One Part of Improving Total Retail Brand Experience
    • Seasonal, Cross-Promotional Initiatives
      • Bundling and Recipes
    • Alternative Media Strategies Emerging
      • Social Networks
      • Word of Mouth
    • Technology Enhancing Old School Programs
      • The Modern Age of Coupons
      • In-Store Messaging Evolves with Technology
      • Tracking Loyalty
    • Consumer Research
    • Product Placement Opportunities Abound
    • Opportunities in Licensing
      • Table Number of Double Trademark, Cobranded, or Licensed Private-Label Introductions, 2005-2009
    • Cause Marketing Good Fit for Food and Beverage Retail and Private-Label
    • Innovate to Keep Top of Mind
    • Sophisticated Packaging Now the Norm
    • Private-Label Introductions Continue to Grow
      • Table Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, 2005-2009
      • Table Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, by Shelf Stable, Refrigerated, Frozen and Beverage, 2005-2009
    • Private-Label Categories Move From Snack Time to Meal Time
      • Table Top 10 Private Label Categories by Number in Introductions, 2005 vs. 2009
    • Private Label is So Chill
    • Other Emerging Categories Show Sophistication
      • Table Emerging 2009 Private Label Product Categories
    • A Trinity: Convenience, Health, and Premium
      • Table Top 20 Private Label Product Tags by Number in Introductions, 2005 vs. 2009
      • Cutting the Sweet Now, Next Up Salt
      • Rising Mainstream Interest in Ethnic Foods
        • Table Emerging 2009 Private Label Product Tags/Benefits
      • DHA's by Any Other Name
  • The Consumer
    • Note on Simmons Market Research Bureau Consumer Data
    • Note on Packaged Facts Study
    • Values of the Private-Label User Sees Slight Shifts
      • Level of Price-Consciousness Has Not Changed
      • Interest in Quality Holds Steady
      • Less Likely to Prefer Specialty Stores
      • Slightly Less Image Conscious
    • Private-Label Usage Preference Rates by 2009 Top 20 Categories
      • Table Percentage of U.S. Adults Who Most Often Use Private Label: Top 20 Food and Beverage Categories, 2005-2009
    • Strongest and Weakest Private Label Categories by 5-Year Point Change
      • Table Year over Year Penetration of Selected Private Label Product Categories, by Strongest and Weakest Percentage Point Change, 2005-2009
    • Dairy Case: Strong Private Label Driver
      • Table Percentage Who Most Often Use Private Label: Dairy Case Products, 2009 (U.S. adults)
      • Dairy Demographic Focus: Butter
        • Table Private-Label User Demographics Focus: Butter, 2009 (U.S. adults indices)
    • Condiments: Processed Products less Penetration
      • Table Percentage Who Most Often Use Private Label: Condiments, 2009 (U.S. adults)
      • Demographic Focus: Ketchup
        • Table Private-Label User Demographics Focus: Ketchup, 2009 (U.S. adults indices)
    • Baking Products: Strong Penetration among Total Users
      • Table Percentage Who Most Often Use Private Label: Baking Products, 2009 (U.S. adults)
      • Demographic Focus: Packaged Pie Crusts
        • Table Private-Label User Demographics Focus: Packaged Pie Crust, 2009 (U.S. adults indices)
    • Meal Products: Vegetables Are Private-Label Stronghold
      • Table Percentage Who Most Often Use Private Label: Meal Products, 2009 (U.S. adults)
      • Demographic Focus: Cold Cuts
        • Table Private-Label User Demographics Focus: Cold Cuts, 2009 (U.S. adults indices)
    • Breakfast and Bakery Products: Opportunity for Growth
      • Table Percentage Who Most Often Use Private Label: Breakfast and Bakery Products, 2009 (U.S. adults)
      • Demographic Focus: English Muffins
        • Table Private-Label User Demographics Focus: English Muffins, 2009 (U.S. adults indices)
    • Snacks: Uniform Range for Purchasing Rates
      • Table Percentage Who Most Often Use Private Label: Snacks, 2009 (U.S. adults)
      • Demographic Focus: Popcorn
        • Table Private-Label User Demographics Focus: Popcorn, 2009 (U.S. adults indices)
    • Beverage Products: Preference Rate Tiers for Juices, Coffee/Tea, and Colas
      • Table Percentage Who Most Often Use Private Label: Beverage Products, 2009 (U.S. adults)
      • Demographic Focus: Non-Carbonated Bottled Spring Water
        • Table Private-Label User Demographics Focus: Non-Carbonated Bottled Spring Water, 2009 (U.S. adults indices)
    • Private Label Retail Consumer Overview
      • Walmart and Supermarkets Preferred Most Overall
      • Supermarkets Think about Courting Younger Consumers, C-Stores Suburban Families
        • Table Private Label Supermarket and Convenience Store: Top User Demographics, 2010 (index)
      • Walmart and Target Share Young Shoppers, but not Income, Region, Employment
        • Table Private Label Walmart and Target: Top User Demographics, 2010 (index)
      • A Word on Hispanic Shopper Opportunity
      • Big Box Store Consumer More Likely to be Married with Children
        • Table Private Label Sam's, Costco and BJ's: Top User Demographics, 2010 (index)
      • Whole Foods and Trader Joe's A Safety Zone for Urban Working Males
        • Table Private Label Whole Foods and Trader Joe's: Top User Demographics, 2010 (index)
      • A Closer Look at Whole Foods and Trader Joe's
        • Table Demographic Characteristics of Consumers who Agree with the Statement: Whole Foods Private Label Food and Beverage Are Premium Quality 2010 (index)
        • Table Demographic Characteristics of Consumers who Agree with the Statement: Trader Joe's Private Label Food and Beverage Are Premium Quality 2010 (index)
  • Addresses of Selected Marketers

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