This all-new Packaged Facts report analyzes sales and growth potential for the $1 billion plus U.S. market for personal and household wipes, focusing on the increasing diversity of the products marketed and offering historical sales data and projections through 2006. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising expenditures, and retail dynamics. Also included are consumer demographic profiles based on Simmons Market Research Bureau data, as well as competitive profiles of major players such as Georgia-Pacific, Johnson & Johnson, Kimberly-Clark, Playtex Products, and market leader Procter & Gamble.
Scope And Methodology
This Packaged Facts report focuses on the U.S. retail market for pretreated disposable wipes, sold predominantly through mass merchandisers, supermarkets, and drugstores. The market includes baby wipes, personal care wipes for consumers of all ages, and household surface cleaning wipes. These wipe products are usually premoistened, although dry wipes are marketed along with wet wipes in segments such as facial cleansing wipes and floor wipes.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literture. Packaged Facts has derived sales figures from sources such as Information Rsources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2001 consumer survey, based on 25,030 respondents.
29% of Adults Use Premoistened Wipes, But Market for Niche Products May Be Limited.
New York, January10/PRNewswire - In recent years consumers have been inundated with new wipe products for applications as diverse as facial cleansing, pet care, and floor cleaning. According to The U.S. Market for Pretreated Wipes, Personal and Household Products, the latest report from Packaged Facts now available on MarketResearch.com, the market for pretreated wipes has enjoyed a compound annual growth rate of 24% since 1997, largely due to a plethora of new products developed in that time.
Given the number of largely similar applications and formulations that have hit the wipes market in recent years, The U.S. Market for Pretreated Wipes, Personal and Household Products raises various issues related to the potential for industry consolidation. Unless consumers prove willing to purchase a different variety of wipes for each personal care or household need, companies hoping to enjoy continued success will need to examine the market for the product areas of strongest demand and greatest opportunities for growth.