Despite the trend toward eating fresh foods, Americans are rediscovering the health benefits of traditional pickled foods. Fermented vegetables such as pickles, sauerkraut, and relishes are considered probiotic, meaning they help restore beneficial bacteria to the body, which is of special interest to consumers looking to improve their digestive, cardiovascular, and immune health.
The low-fat, heart friendly characteristics of the Mediterranean cuisine, in which olives and olive products play substantial roles, are making such diets very popular with Americans. Add to this the common notion that pickles, olives, and relishes are “fun-filled” food and marketers have a lot of potential to promote their products as tasty, healthy, and nutritious. Pickles, Olives and Relishes in the U.S., new from Packaged Facts, investigates the trends, marketers and products that are driving this $2.6 billion market - one that has seen ups and downs over the past five years, and could be in for another rough patch through 2010, unless marketers take a more innovate and aggressive approach to reinvigorate their products.
The information in Pickles, Olives and Relishes in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.
What You’ll Get in this Report
Pickles, Olives and Relishes in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Pickles, Olives and Relishes in the U.S. offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the pickles, olive and relishes food market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pickles, olives and relishes, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for these products.
This report will help:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook