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Pickles, Relishes and Olives in the U.S.

Despite the trend toward eating fresh foods, Americans are rediscovering the health benefits of traditional pickled foods. Fermented vegetables such as pickles, sauerkraut, and relishes are considered probiotic, meaning they help restore beneficial bacteria to the body, which is of special interest to consumers looking to improve their digestive, cardiovascular, and immune health.

The low-fat, heart friendly characteristics of the Mediterranean cuisine, in which olives and olive products play substantial roles, are making such diets very popular with Americans. Add to this the common notion that pickles, olives, and relishes are “fun-filled” food and marketers have a lot of potential to promote their products as tasty, healthy, and nutritious. Pickles, Olives and Relishes in the U.S., new from Packaged Facts, investigates the trends, marketers and products that are driving this $2.6 billion market - one that has seen ups and downs over the past five years, and could be in for another rough patch through 2010, unless marketers take a more innovate and aggressive approach to reinvigorate their products.

Report Methodology
The information in Pickles, Olives and Relishes in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Pickles, Olives and Relishes in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Pickles, Olives and Relishes in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the pickles, olive and relishes food market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pickles, olives and relishes, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for these products.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for pickles, olives and relishes.
  • Research and development professionals stay on top of competitor initiatives and explore demand for pickles, olives and relishes.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librariansprovide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Report Methodology
    • Market Size and Growth
      • Table U.S. Retail Sales of Pickles, Olives, and Relishes, 2001-2005 (in billion $) Sales ($ Billion)
      • Market Composition
      • Market Drivers
      • Market Projections
        • Table Projected Retail Sales of Pickles, Olives, and Relishes, 2005-2010 (in billion $) Sales ($ Billion)
    • Marketers
      • Refrigerated Pickles, Olives & Relishes Category
        • Table IRI-Tracked Retail Shares of Top U.S. Refrigerated Pickles, Olives and Relishes Marketers, 2005 (%)
        • Table IRI-Tracked Retail Sales of Top U.S. Refrigerated Pickles, Olives, and Relishes Marketers, 2001-2005 (in million $)
      • Top Brands
        • Table IRI-Tracked Retail Sales of Top Brands in the U.S. Refrigerated Pickles, Olives and Relishes Market, 2001-2005 (in million $)
      • Shelf-Stable Pickles, Olives, and Relishes
        • Table IRI-Tracked Retail Shares of Top U.S. Shelf-Stable Pickles, Olives, and Relishes Marketers, 2005 (%)
        • Table IRI-Tracked Retail Sales of Top U.S. Shelf-Stable Pickles, Olives, and Relishes Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Sales of Top U.S. Shelf-Stable Pickles. Olives & Relishes Brands, 2001-2005 (in million $)
    • Marketing Dynamics
      • New Product Introductions
        • Table Top Marketers Based on the Number of Pickles, Olives and Relishes SKUs Introduced
      • Consumers
    • Trends
      • Health Issues
      • Vinegar-based Pickles vs. Salt-based Pickles
      • Finished Product Import Trends
      • Raw Product Import Trends
      • The Ethnic Cuisine Effect
      • Factors Leading to Growing Popularity of Gourmet Condiments
      • The Changing Retail Scenario
      • Restaurants Promote Use of Condiments
      • Olive and Pickle Bars
      • The Melting Pot of Flavors and Ingredients
      • Traditional Recipes Still Stand Strong
      • Fresh and Pickled Together
      • Specialty Pickled Foods
      • Pricing and Economics
      • Packaging & Labeling
  • Market
    • Scope of the Report
      • Report Methodology
      • Product Definition
    • Market Size and Growth
      • Table U.S. Retail Sales of Pickles, Olives, and Relishes, 2001-2005 (in billion $) Sales ($ Billion)
      • Market Composition
        • Table IRI-Tracked Market Composition by Category Share of Pickles, Olives, and Relishes 2001-2005 (%)
      • Refrigerated Pickles, Olives, and Relishes
        • Table IRI-Tracked Sales and Growth of U.S. Refrigerated Pickles, Olives, and Relishes Category, 2001-2005 (in million $, %)
        • Table IRI-Tracked Retail Sales of U.S. Refrigerated Pickles, Olives, and Relishes Category, by Segments, 2001-2005 (in million $)
      • Shelf-Stable Pickles, Olives, and Relishes
        • Table IRI-Tracked Sales and Growth of U.S. Shelf-Stable Pickles, Olives, and Relishes Category, 2001-2005 (in billion $, %)
        • Table IRI-Tracked Retail Sales of U.S. Shelf Stable Pickles, Olives, and Relishes Category, by Segment, 2001-2005 (in million $)
    • Market Drivers
      • Health Benefits
      • Pickles Go the Organic Way
      • Epicurean Curiosity
    • Market Projections
      • Table Projected Retail Sales of Pickles, Olives, and Relishes, 2005-2010 (in billion $)
  • The Marketers
    • Refrigerated Pickles, Olives, and Relishes
      • Table IRI-Tracked Retail Market Shares of U.S. Refrigerated Pickle, Olives and Relishes by Segments 2005 (%)
      • Refrigerated Category Composition
      • Analysis by Segment
        • Table IRI-Tracked Retail Sales of the U.S. Refrigerated Pickles Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Refrigerated Pickle Segment, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Refrigerated Marinated Vegetables / Fruits Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Refrigerated Marinated Vegetables/Fruits Segment, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Refrigerated Peppers/Pimentos/Olives Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Refrigerated Peppers/Pimentos/Olives Segment, 2005
        • Table IRI-Tracked Retail Sales of the U.S. Refrigerated Relishes/Appetizer Relish Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Refrigerated Marinated Vegetables/Fruits Segment, 2005 (%)
      • Top U.S. Marketers for Refrigerated Pickles, Olives, and Relishes
        • Table IRI-Tracked Retail Shares of Top U.S. Refrigerated Pickles, Olives and Relishes Marketers, 2005 (%)
      • Performance Analysis of Top Marketers
        • Table IRI-Tracked Retail Sales of Top U.S. Refrigerated Pickles, Olives, and Relishes Marketers, 2001-2005 (in million $)
      • Performance Analysis of Top Brands
        • Table IRI-Tracked Retail Sales of Top Brands in the U.S. Refrigerated Pickles, Olives and Relishes Market, 2001-2005 (in million $)
    • Profiles of Top Marketers
      • Kraft Foods, Inc. [NYSE:KFT]
      • Company Overview
        • Table Kraft Foods, Inc.'s Refrigerated Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Kraft Foods Inc. Refrigerated Pickles and Relishes Brands, 2001-2005 (in million $)
    • Ba-Tampte Products, Inc.
      • Company Overview
        • Table Ba-Tampte Products Inc.'s Refrigerated Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Ba-Tampte Product's Pickles & Relishes Brands, 2001-2005 (in million $)
    • Bubbies of San Francisco
      • Company Overview
        • Table Bubbies of San Francisco's Refrigerated Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Bubbies of San Francisco's Pickles and Relishes Brands, 2001-2005 (in million $)
    • Sabrett Food Products Corp.
      • Company Overview
        • Table Sabrett Foods Corp.'s Refrigerated Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Sabrett Foods Corp.'s Refrigerated Pickles and Relishes Brands, 2001-2005 (in million $)
    • Boar's Head Provisions Co., Inc.
      • Company Overview
        • Table Boar's Head Provisions Co. Refrigerated Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Boar's Head Provisions Co. Refrigerated Pickles and Relishes Brands, 2001-2005 (in million $)
    • Shelf-Stable Pickles, Olives, and Relishes
      • Shelf-Stable Category Composition
        • Table IRI-Tracked Retail Market Shares of Shelf-Stable Pickle, Olives, and Relishes, by Segment, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Shelf-Stable Pickles Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Shelf-Stable Pickles, 2005 (%)
        • Table Imports of Olives, Prepared or Preserved, From Various Countries, 2001-2005, (In Million $)
        • Table IRI-Tracked Retail Sales of the U.S. Shelf-Stable Olives Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Shelf-Stable Olives, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Shelf Stable Peppers/Pimentos Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Shelf Stable Peppers/Pimentos, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Shelf Stable Marinated Vegetables/Fruits Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Shelf Stable Marinated Vegetables/Fruits, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Shelf-Stable Relishes Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Shelf-Stable Relishes, 2005 (%)
        • Table IRI-Tracked Retail Sales of the U.S. Shelf Stable Chutney Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Retail Market Shares of Top Brands in the U.S. Shelf-Stable Chutney, 2005 (%)
      • Top U.S. Marketers for Shelf-Stable Pickles, Olives, and Relishes
        • Table IRI-Tracked Retail Shares of Top U.S. Shelf-Stable Pickles, Olives, and Relishes Marketers, 2005 (%)
        • Table IRI-Tracked Retail Sales of Top U.S. Shelf-Stable Pickles, Olives, and Relishes Marketers, 2001-2005 (in million $)
      • Performance Analysis of Top Marketers
      • Performance Analysis of Top Brands
        • Table IRI-Tracked Retail Sales of Top U.S. Shelf-Stable Pickles. Olives & Relishes Brands, 2001-2005 (in million $)
    • Profiles of Top Marketers
      • Pinnacle Foods Corporation
      • Company Overview
        • Table Pinnacle Foods Group's Shelf-Stable Pickles & Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Pinnacle Foods Group's Shelf-Stable Pickles & Relishes Brands, 2001-2005 (in million $)
    • Mt. Olive Pickle Co.
      • Company Overview
        • Table Mt. Olive Shelf-Stable Pickles & Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Mt. Olive Pickle Company's Shelf-Stable Pickles & Relishes Brands, 2001-2005 (in million $)
    • Musco Olives Products, Inc.
      • Overview
        • Table Musco Olive Products, Inc.'s Shelf-Stable Olives Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Musco Olive Products, Inc. Shelf-Stable Olives Brands, 2001-2005 (in million $)
    • B&G Foods, Inc.
      • Overview
        • Table B&G Foods, Inc.'s Shelf-Stable Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of B&G Foods, Inc.'s Shelf-Stable Pickles and Relishes Brands, 2001-2005 (in million $)
    • Bell Carter Foods
      • Company Overview
        • Table Bell Carter Foods' Shelf-stable Pickles and Relishes Brand Portfolio
      • Performance
        • Table IRI-Tracked Sales of Bell Carter Foods, Inc.'s Shelf-stable Pickles and Relishes Brands, 2001-2005 (in million $)
  • Marketing Dynamics
    • Marketing Initiatives
      • Vlasic Promotions through Contests and Sweepstakes
      • Mt. Olive Pickle Wins the Best Pickle Award
      • Pickle Events
      • The Pearls of Musco Target the Young
      • Sable & Rosenfeld Offers Special "Gourmet Gifts"
      • Promotions on the World Wide Web
      • Heinz Innovates Labeling to Develop Condiment Brands
      • Market Research to the Rescue
    • New Product Introductions
      • Best Garden introduced the highest number of new SKUs
        • Table Top Marketers Based on the Number of Pickles, Olives and Relishes SKUs Introduced
      • Introductions by Package Tags
        • Table New Pickle, Olive and Relish Brand Introductions by Package Tags
        • Table New Pickle, Olive and Relish Brand Introductions by Package Tags
        • Table New Pickle, Olive and Relish Introductions with "Upscale" Package Tags
        • Table New Pickle, Olive and Relish Introductions with "Natural" Package Tags
        • Table New Pickle, Olive and Relish Introductions with "Organic" Package Tags
        • Table New Pickle, Olive and Relish Introductions with "Gourmet" Package Tags
        • Table New Pickle, Olive and Relish Introductions with "No Gluten" Package Tags
      • New Product Introductions by Flavor
        • Table Top 20 Flavors in New Pickles, Olives and Relishes
        • Table New Product Introductions in "Pepper, Red Pepper, and Bell Pepper" Flavor*
        • Table New Product Introductions in "Garlic" Flavor
        • Table New Product Introductions in "Olive and Olive Oil" Flavor*
        • Table New Product Introductions in "Mediterranean" Flavor
  • The Consumer
    • Note on Simmons Survey
      • 76% of Households Use Pickles
        • Table Percentage of U.S. Households Consuming Pickles, 2006
        • Table Demographic Indices for Household Use of Pickles, 2006 (U.S. households)
      • Larger Households Are Heavier Users
        • Table Household Usage Rates for Pickles by Number of Jars Used Monthly, 2006 (U.S. households)
        • Table Demographic Indices for Household Use of Pickles by Number of Jars Used Monthly, 2006 (U.S. households)
        • Table Demographic Indices for Household Use of Pickles by Number of Jars Used Monthly, 2006 (U.S. households)
      • 57% Prefer Dill Pickles
        • Table Households Usage Rates for Pickles by Type, 2006 (U.S. households)
        • Table Demographic Indices for Consumption of Pickles by Type: Shelf-Stable Dill vs. Refrigerated-in-Store Dill, 2006 (U.S. households)
        • Table Demographic Indices for Consumption of Pickles by Type: Bread & Butter vs. Sweet, 2006 (U.S. households)
      • 30% of Households Choose Vlasic
        • Table Household Usage Rates for Leading Brands of Pickles, 2006 (U.S. households)
        • Table Demographic Indices for Consumption of Pickles by Brand: Vlasic vs. Claussen, 2006 (U.S. households)
        • Table Demographic Indices for Consumption of Pickles by Brand: Heinz vs. Mt. Olive, 2006 (U.S. households)
        • Table Demographic Indices for Consumption of Pickles by Brand: Del Monte vs. Store Brands, 2006 (U.S. households)
  • Market Trends
    • Health Issues
      • Vinegar-based Pickles vs. Salt-based Pickles
      • Finished Product Import Trends
        • Table Imports of olives, Prepared or Preserved, From Various Countries, 2001-2005, (In Thousand $)
      • Raw Product Import Trends
        • Table Imports of Raw Cucumbers in to the U.S. for Pickling
      • The Ethnic Cuisine Effect
      • Factors Leading to Growing Popularity of Gourmet Condiments
      • The Changing Retail Scenario
      • American Food Buying Patterns
      • Restaurants Promote Use of Condiments
      • The Melting Pot of Flavors and Ingredients
      • Traditional Recipes Still Stand Good
      • Fresh and Pickled Together
      • The Organic Trend
      • Specialty Pickled Foods
      • Pricing and Economics
      • Packaging & Labeling

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