This fully updated report from Packaged Facts analyzes the $5 billion market for non-food pet supplies, covering products for all pet types. The report offers a detailed dis-cussion of market size and composition, distribution and retail trends, and the role of the Internet, providing market projections through 2005. Quantitative analyses derived from sources such as IRI InfoScan sales-tracking data and Simmons Market Research Bureau consumer surveys.
Scope And Methodology
This study covers the U.S. retail market for pet supplies and accessories, with a focus on pet cats and dogs, though products for other pet animals (fish, birds, small animals, reptiles, and amphibians) are also covered and included in the market quanti-fications. The report addresses the full retail and direct-sales spectrum, with an em-phasis on chain outlets such as pet superstores, mass merchandisers (discounters), and supermarkets.
Reflecting the relative standing of pet supply product segments by sales, and in keeping with the breakout used by Information Resources, Inc. in its InfoScan sales tracking data, Packaged Facts divides the pet supplies market into four main catego-ries. In order of dollar size, these are:
While the market includes certain edibles that straddle the line between food and toys or healthcare treatments—such as natural or nylon chews—pet food is ad-dressed by a separate Packaged Facts study. This report also does not cover horse or pony supplies, nor does it cover any services to pets, such as grooming and training or veterinary care. Sales of pet supplies to professionals and institutions such as veteri-narians and animal shelters are also excluded. Over-the-counter (OTC) drugs for animals are included in the market, but drugs and supplies available by prescription only are not.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of con-sumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Fall 2000 consumer survey, based on 31,576 respondents.
74% of people would go into debt for their pets.
Is it any wonder that designer leashes and special organic pest control products are in demand?
As today’s consumers have become more indulgent and demanding regarding product selection, they have come to expect the best -- especially for their adored pets. Recent trends, such as the increased demand for up-scale products, have caused the pet supply industry to experience dynamic growth, creating a complex and competitive $5 billion market that can be confusing to navigate.
The U.S. Pet Supplies Market, the latest industry research from Packaged Facts now available through MarketResearch.com, covers all of the dynamic elements which are effecting the market and offers detailed tracking and explanations of the varied trends the industry is experiencing. The report covers recent developments in the pet supply industry and focuses on innovations made in each of these product areas:
The U.S. Pet Supplies Market provides the necessary insight into the current and projected market to help executives formulate on-target business plans, execute the right marketing strategies, and budget resources properly.
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Representing over 600 hours of research, analysis and execution, The U.S. Pet Supplies Market provides profiles of many of the industry leaders, as well as in-depth coverage of market information such as:
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