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Pet Market Research Bundle: Pet Retail and Pet Demographic Trends

This pet bundle consists of the following three reports:

Dog Population and Dog Owner Demographics in the U.S.

Pet owners and the extensive pet industry that they support (everything from veterinarians to pet food to pet toys to pet supplements) have long been a backbone of the American retail landscape. In the all-new report, Dog Population and Dog Owner Demographics in the U.S., Packaged Facts sheds light on America’s dog owning population using unique data drawn from the Experian Simmons national consumer database. The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments’ financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet.

Cat Population and Cat Owner Demographics in the U.S.

Pet owners and the extensive pet industry that they support (everything from veterinarians to pet food to pet toys to pet supplements) have long been a backbone of the American retail landscape. In the all-new report, Cat Population and Cat Owner Demographics in the U.S., Packaged Facts sheds light on America’s cat owning population using unique data drawn from the Experian Simmons national consumer database. The report offers a present-day and historical analysis of cat owners, examining trends pertaining to the segments’ financial, household, regional, ethnic, and generational composition, as well as trends stemming from cat owner attitudes about advertising, the environment, health, and the internet.

Pet Retail Channel Trends in the U.S.

This all-new report will feature exclusive consumer profiling data from Packaged Facts’ August-September 2011 Quarterly Pet Owner Survey, as well as unique data drawn from the Experian Simmons national consumer database. Coverage will include an overview breaking out sales of pet food and non-food pet supplies by retail channel, and examining cross-channel trends including impact of economic recovery and recession, channel migration, channel loyalty, the effect of channel exclusivity or expansion among major marketers and brands, and the role of non-traditional channels such as department stores and off-pricers. Separate focus chapters will home in on key channels and chains including:

  • Pet specialty independents and chains including Petsmart and Petco
  • Mass merchandisers and supercenters including Walmart and Target
  • Traditional supermarkets
  • Natural supermarket chains including Whole Foods and Trader Joe’s
  • Veterinarians
  • Warehouse clubs
  • Feed/seed/agricultural
  • Drugstores/convenience stores
  • Internet/Mail Order

For each channel, the report will provide trended household purchasing rates, a demographic shopper profile, a psychographic shopper profile, and breakouts by pet product category and brand purchased.


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