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Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media


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Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media provides the pet marketer with a bevy of best practices for marketing to the pet parent. The report examines the ways in which pet companies have capitalized on and continue to leverage the ever-evolving usage and consumption of media by pet owners. More specifically, the report addresses:
  • A wide range of cutting-edge digital technologies, including social media, loyalty programs, e-mail marketing, mobile marketing, online video, content marketing and native advertising, interactive games, paid search, display advertising and many other forms.
  • Pet owner technology usage trends related to smartphones, desktops/laptops, e-mail, loyalty programs, social media, and mobile use.
  • Psychographic data for pet owners relating to Internet, mobile, and social media.
  • Dozens of images and examples of new technologies from pet marketers – from pet food and supply brands to pet retailers to pet medications to pet treats to veterinary services to animal shelters.
The report also contains analysis of consumer technology usage trends and motivations, drawing primarily on two data sources. The first is national consumer survey data from Simmons. Through an ongoing program of telephone and booklet questionnaire surveys of a large probability sample of consumers who represent a statistically accurate cross-section of the U.S. adult population, Simmons is able construct detailed demographic profiles across various consumer product and service markets, including the chocolate market. The discussion of consumer patterns also draws on the Packaged Facts Pet Owner Survey, an exclusive look at pet owners across the country.


  • Executive Summary
    • Scope and Methodology
      • Report Methodology
      • Digital Media Usage and Pet Owners
        • Table Technologies Used in the Last Seven Days, Pet Owners vs. Non-Pet Owners
      • The Digital Behaviors of Pet Owners
        • Table Pet Owners' Use of Internet for Pet Products, Last 30 Days
      • Retailers Embrace Digital Adoption, Omnichannel Experience
      • Pet Product Marketers and Service Providers Jumping in Too
      • Loyalty Programs a Key Tactic
      • E-mail Marketing a Tried and True Tactic
      • Reaching Pet Owners on the Move
      • Pet Owners Get Social
      • Pet Marketing in Action
      • Taking Control of the Narrative
      • No Shortage of Creative Ways to Reach Pet Owners
  • Overview
    • Digital Media Usage and Pet Owners
      • Table Technologies Used in the Last Seven Days, Pet Owners Vs. Non-Pet Owners
      • The Digital Behaviors of Pet Owners
        • Table Pet Owners' Use of Internet for Pet Products, Last 30 Days
      • Internet Psychographics of Pet Owners
        • Table Internet Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Internet Shopping Psychographics of Pet Owners
        • Table Internet Shopping Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Advertising Psychographics of Pet Owners
        • Table Advertising Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Internet and Mobile Retailing
      • Retailers Embrace Digital Adoption, Omnichannel Experience
      • Pet Product Marketers Jumping in Too
  • Loyalty Programs
    • Nothing Like a Loyal Customer
      • Table Influence of Loyalty Programs on Pet Owners' Pet Purchase Decisions, Last 30 Days
      • Consumer Loyalty Programs
      • Loyalty Programs for Veterinarians
  • E-mail Marketing
    • E-mail Marketing a Tried and True Tactic
      • Table Influence of E-mail on Pet Owners' Pet Purchase Decisions, Last 30 Days
      • E-mail Psychographics of Pet Owners
        • Table E-mail Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Consumer E-mail Efforts
      • E-Mail Marketing, Veterinary-Style
  • Mobile Marketing
    • Reaching Pet Owners on the Move
      • Table Influence of Mobile Marketing on Pet Owners' Pet Purchase Decisions, Last 30 Days
      • Mobile App Usage of Pet Owners
        • Table Pet Owners' Use of Mobile Apps, Last 7 Days
        • Table Past and Future Mobile App Usage of Pet Product Shopping
      • Mobile App Usage of Pet Care
        • Table Dog Care Apps, Past Usage and Future Interest in Using
        • Table Cat Care Apps, Past Usage and Future Interest in Using
      • Mobile Psychographics of Pet Owners
        • Table Mobile Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
        • Table Mobile Advertising Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Retailers and Brands Board the App Train
        • Table Selected Pet Apps
      • Location-Based Marketing
  • Social Media
    • Pet Owners Get Social
      • Table Influence of Social Media Post/Advertising on Pet Owners' Pet Purchase Decisions, Last 30 Days
      • The Social Media Actions of Pet Owners
        • Table Social Media Actions of Pet Owners
        • Table Pet Owners' Reasons for Liking a Pet Retailer or Brand
      • Social Media Psychographics of Pet Owners
        • Table Social Media Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Popular Social Media Sites
        • Table Popular Social Media Sites of Pet Owners, Last 30 Days (overall percent by pet owner)
        • Table Popular Social Media Sites of Pet Owners, Last 30 Days (index by pet owner)
      • Pet Industry Cultivates Relationships Online
      • Pet Retailers
      • Pet Food
      • Pet Treats
      • Natural Pet Products
      • Pet Medication
      • The Intersection of Cause Marketing and Social Media
  • Online Video
    • Pet Marketing in Action
      • Table Influence of E-mail on Pet Owners' Pet Purchase Decisions, Last 30 Days
      • A Story with Every Pet
      • Other Video Types
  • Content Marketing / Native Advertising
    • Content Marketing
      • Native Advertising
  • Other Digital Strategies
    • No Shortage of Creative Ways to Reach Pet Owners
      • Pet Emojis
      • Interactive Games
      • Opinions About Brands in Video Games
        • Table Pet Owners Opinions about Brands in Video Games, 2015 (overall percent and index by pet ownership)
      • Daily Deal Sites
      • Popular Deal Sites
        • Table Popular Deal Sites of Pet Owners, Last 30 Days (overall percent by pet owner)
        • Table Popular Deal Sites of Pet Owners, Last 30 Days (index by pet owner)
      • Paid Search
      • Electronic Flyers
        • Table Influence of E-mail on Pet Owners' Pet Purchase Decisions, Last 30 Days
      • Purina's Digital Aisle at Sam's Club
      • Display Advertising
      • Affiliate Marketing
      • Personalized Marketing
      • Privacy Preferences of Pet Owners
        • Table Privacy Preferences of Pet Owners, 2015 (overall percent and index by pet ownership)
      • Building the Brand through Crowdfunding

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