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Pet Product Packaging Innovation: Consumer Perspectives


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Pet Product Packaging Innovation: Consumer Perspectives

The increase in selection of premium and superpremium pet products continues to drive advances in packaging for these products as marketers attempt to convey the quality of their products through development of premium packaging features and designs. Paper and multi-walled laminates are slowly giving way to plastic films for dry pet foods, the largest pet product segment. Metal cans continue to dominate sales for wet and moist pet foods even as the majority of new products have shifted to plastic trays, pouches, and chubs, signaling a slow shift from metal packaging. Stand-up pouches in particular are seeing strong growth in this segment as well as continuing to increase its lead as top packaging style for treats. Convenience and sustainability in the packaging of the pet products they purchase are top of mind for pet owners. Ease of use and good closure systems are the most important features of pet product packaging across all pet owners, while the importance of eco-friendly features to pet owners is much stronger with Millennials and Hispanics.

What You’ll Get in This Report

Pet Product Packaging Innovation: Consumer Perspectives provides an in depth analysis of packaging materials and styles used for pet products across the U.S. market, focusing on dog and cat food packaging as the largest influences on the market. No other market research report provides both the comprehensive analysis and extensive data Pet Product Packaging Innovation: Consumer Perspectives offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Pet Product Packaging Innovation: Consumer Perspectives was obtained from primary research including national online consumer polls of U.S. pet owners conducted on an ongoing basis by Packaged Facts, interviews with pet market experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes consumer survey data compiled by Experian Simmons, information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet market research database and report collection. Consumer findings are derived from Packaged Facts’ proprietary survey conducted in August 2015 expressly for this report, which provides current data on consumers’ purchasing habits, preferences, and perspectives.


  • Executive Summary
    • Scope & Methodology
    • Pet Product Packaging within the Larger Pet Product Market
      • Pet Owner Demographics Affecting Packaging
    • Key Pet Packaging Trends
      • Pet Owners Want Closure
      • Convenience Crucial to Pet Owners
      • Premiumization and Humanization
      • Environmentally Friendly Packaging
      • Age Friendly Packaging
      • Packaging Sizes
    • Packaging Provides Safety for Pet Foods and Products
    • Trends in Packaging Styles & Material
      • Uses Expand for Pouches
      • Metal Still Tops for Wet Pet Food Packaging
      • Millennials, Hispanics, High Income Pet Owners Prefer Plastic for Wet Food Packaging
      • Paper & Paperboard (Cardboard) on the Decline
    • Pet Food Trends Affecting Packaging
      • Refrigerated/Frozen Foods
      • Natural Pet Foods Have Unique Packaging Requirements
    • Packaging Innovations in Treats
    • Packaging Trends for Non-Pet Food & Non-Canine/Feline Pet Products
    • Other Packaging Innovations
  • Introduction
    • Scope
    • Report Methodology
    • The Pet Product Market in the U.S.
      • Pet Ownership Remains Steady
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent of and number of U.S. households in millions)
    • Pet Product Packaging within the Larger Pet Product Market
      • The Connection between Pet Product Packaging and Pet Product Sales
    • Pet Market Factors Affecting Packaging
      • Wealthy Pet Owners
        • Table Change in Pet Market Consumer Base: Households Earning $100,000 or More vs. Households Earning Under $100,000: 2010 vs. 2014 (number of U.S. dog- or cat-owning households)
      • Aging Pet Owners
        • Table Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2010 vs. 2014 (U.S. households)
      • Millennials
      • The Rise in Hispanic Pet Owners
        • Table Dog vs. Cat Ownership Trends by Race/Ethnicity, 2010 vs. 2014 (percent and number of U.S. dog- or cat-owning households)
      • Sales Channel Considerations
  • Pet Product Packaging Trends
    • Key Points
    • Pet Owners Want Closure
      • Latest Closure Innovations
    • Convenience Crucial to Pet Owners
    • Premiumization and Humanization
      • Human Food Packaging Trends in Pet Products
        • Table Attitudes toward Packaging of Pet Food Products, All Pet Owners vs. Pet Owners Who Prefer Sophisticated Packaging for Human Food Products, 2015 (percent and index)
    • Trends in Packaging Styles & Material
      • Uses Expand for Pouches
      • Metal Still Tops for Wet Pet Food Packaging
      • Millennials, Hispanics, High Income Pet Owners Prefer Plastic for Wet Food Packaging
        • Table Wet Food Packaging Materials by Race, Age, and Household Income (percent and index)
      • Paper & Paperboard (Cardboard) on the Decline
    • Packaging Provides Safety for Pet Foods and Products
      • Using Labeling to Ensure Product Safety
      • Hispanic Pet Owners More Interested in Resistant Packaging
        • Table Importance of Packaging Environment Resistance Features by Race, 2015 (percent and index)
    • Environmentally Friendly Packaging
      • Natural Products, Natural Packaging?
      • Sustainable Packaging
      • Families with Kids also Favor Eco-Friendly Packaging
    • Age Friendly Packaging
    • Packaging Sizes-Different Channels, Different Packaging
      • Single-Serve has Gone to the Cats
    • Pet Food Trends Affecting Packaging
      • Refrigerated/Frozen Foods
      • Natural Pet Foods Have Unique Packaging Requirements
    • Packaging Innovations in Treats
      • Purina's Beggin' Party Poppers Mix Treats and Play
      • Capturing Human-Style Packaging for Dog Treats
      • Packaging Pet Treats as Souvenirs
      • Trial-sizes & Individual Packaging for Treats adds Convenience
    • Packaging Trends for Non-Pet Food & Non-Canine/Feline Pet Products
      • Cat Litter/Pet Waste Product Packaging
      • Grooming Product Package Refreshes
      • Medicines and Supplements
      • Labeling and Sustainability Key Features of Pet Toy Packaging
      • Packaging for Bird, Fish, and Reptile Products
    • Other Packaging Innovations
      • Pet Product Packaging Innovations Around the World

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