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Pet Food: U.S. Market and International Perspectives

Pet Food: U.S. Market and International Perspectives

Pet Food: U.S. Market and International Perspectives provides summary perspectives on retail market opportunities—particularly those stemming from pet humanization trends and the associated premium/functional products—for commercial dog food and cat food in these important global markets across North America, South America, Europe, and Asia.


  • Executive Summary
    • Market Overview
      • Introduction
      • Market Size and Growth
      • Market Drivers
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
      • Looking Ahead
      • Competitive Overview
      • Retail Channel Trends
    • Product and Marketing Trends
      • Natural Pet Food
      • Condition-Specific Foods: Veterinarians to the Fore
      • Product Safety and Made in the USA
      • Healthy Gourmet/Indulgent Foods
      • Customized Pet Food and Meal Kits for Home Delivery
    • Dog Food
      • Market Size and Growth
      • Marketer and Brands
      • Dog Food Purchasing Patterns
    • Cat Food
      • Market Size and Growth
      • Marketers and Brands
      • Cat Food Purchasing Patterns
    • Opportunities
      • Opportunity 1 – Personalized Pet Food
      • Opportunity 2 – Spotlight on Sourcing, Sustainability, and Animal Welfare
      • Opportunity 3 – Premiumized (Further) Cat Food
      • Opportunity 4 – The Internet
      • Opportunity 5 – Pet Overweight and Obesity
  • Market Overview
    • Chapter Highlights
    • Introduction
      • Two Animal Categories: Dog and Cat
      • Other Marketing Classifications
    • Market Size and Growth
      • Pet Food Will Top $27 Billion
        • Table U.S. Retail Sales of Pet Food, 2014-2018 (in billions of dollars and percent change)
      • Dog Food Dominates Pet Food Sales
      • Dry Pet Food Dominates Sales
      • Dry Dog Food at Over 50% of Market
        • Table Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2018 (percent and billions of dollars)
        • Table Annual U.S. Household Expenditures on Pet Food by Product Form, 2018 (in billions of aggregate dollars and per-household dollars)
        • Table Annual U.S. Household Expenditures on Pet Food by Animal Type, 2018 (in billions of aggregate dollars and per-household dollars)
      • Sales by Channel
        • Table Retail Dollar Sales of Dog and Cat Food in the Specialty Gourmet and Natural Channel, 2016 vs. 2017 (in millions of dollars and percent)
    • Market Drivers
      • Pet Food Market Facing Major Headwinds
      • Innovation Drives Pet Food Marketers in New Directions
      • Internet Steals Brick-and-Mortar Share Yet Buoys Overall Market
      • Mass Premium Brands No Recipe for Long-Term Market Growth
      • Natural Pet Food Sales Still Healthy But Likely Headed for Moderation
      • FDA Warning About CDM Casts a Shadow Over Grain-Free Pet Food
      • Pet Food Safety: Issue and Opportunity
        • Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
        • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
      • Scaling Up Superpremium
      • Consumers Willing to Pay More for Healthier Pet Edibles
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
      • Is Premiumization Disenfranchising Non-Affluent Households?
        • Table Pet Food Purchasing by Price Level, 2015-2018 (percent of dog- and cat-owning households)
      • Pet Food Production Costs Rising
      • Pet Ownership Trends
        • Table Household Penetration Rates for Dogs and Cats, 2009-2018 (percent of U.S. households)
        • Table Household Base for Dogs and Cats, 2009-2018 (in millions of U.S. households)
      • M&A, Retail, and Marketing Initiatives Going Strong
      • Pets-as-Family Trend Getting a Millennial Boost
      • Growth in Wet Pet Foods
        • Table Usage of Wet Pet Food, 2009-2018 (percent of dog- and cat-owning households)
    • Looking Ahead
      • Sales Growth Slow But Steady Through 2023
        • Table U.S. Retail Sales of Pet Food, 2018-2023 (in billions of dollars and percent change)
      • Tariffs and Trade War with China Could Hamper U.S. Market
    • Competitive Overview
      • Human Food Companies Expand Into Pet Market
      • Lawsuits and Recalls
      • Mass Premiumization Is Changing the Channel Dynamic
      • Pet Specialty-Specific Brands Persist
      • Veterinary Diet Marketers
      • Inspiring Trust
    • Retail Channel Trends
      • Walmart Is Preferred Retailer for Pet Food Purchases
        • Table Pet Food Purchase Patterns by Channel, 2018 (percent of dog- and cat-owning households)
        • Table Most Important Factors Impacting Choice of Pet Food Retailer, 2018 (percent of dog- and cat-owning households)
        • Table Where Pet Food Was Purchased in Last 12 Months, 2017 vs. 2018 (percent of dog- and cat-owning households)
        • Table Pet Food Shopping Methods by Frequency, 2018 (percent of dog- and cat-owning households)
        • Table Share of Pet Food Spending by Purchase Method, 2018 (percent of dog- and cat-owning households)
      • Private-Label and Exclusive Brands Taking on New Importance
      • Mass Premiumization Good for Mass Retailers
        • Table Percent and Index Buying More, Less, or Same Amount of Pet Products from Walmart by Age Bracket, 2018 (percent and index of dog- and cat-owning households)
      • Customer Service, Natural Brands Help Independents Shine
        • Table Most Important Factors Impacting Choice of Pet Food Retailer by Channel, 2018 (percent and index of dog- and cat-owning households)
      • Pet Specialty Chains Rethink Pet Food
  • Product and Marketing Trends
    • Chapter Highlights
    • Natural Pet Food
      • Natural Pet Food Spin-Offs and Cousins
        • Table Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2018 (percent)
      • Natural Claims Still Resonate with Consumer Mindsets
        • Table Level of Agreement with Pet Food Purchase Patterns by Formulation, 2018 (percent of dog- and cat-owning households)
      • Organic Pet Food
      • Human-Grade and Human-Style
      • Clean Food Trend Carries Over From Humans to Pets
    • Grain-Free Pet Food
      • Novel and Exotic Proteins
        • Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 vs. 2018 (percent of dog owners vs. cat owners)
      • Sustainability and Ethically Produced Ingredients
        • Table Sourcing-Related Pet Food Information that Dog and Cat Owners Find Important, 2018 (percent of dog and cat owners)
      • Frozen/Raw Pet Food
      • "Preserved Dry" (Freeze-dried and Dehydrated) Pet Food
      • Trendy Superfood Ingredients Getting a Millennial Boost
    • Condition-Specific Foods
      • Condition-Specific Foods: Veterinarians to the Fore
        • Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive healthcare," 2018 (percent)
      • Ongoing Innovation in Weight-Loss and Senior Foods
      • Pet Food Marketers Meeting Smaller Dog Trend Head On
      • Other Marketing Claims Built on Safety, Indulgence
        • Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
        • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
        • Table Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2018 (percent)
      • Customization and Personalization
  • Dog Food
    • Chapter Highlights
      • Historical and Projected Dog Food Retail Sales
        • Table U.S. Retail Sales of Dog Food, 2014-2023 (in billions of dollars and percent)
        • Table Annual Household Expenditures on Dog Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
    • Marketer and Brands
      • Dog Food Marketers in Mass-Market Outlets
      • Pet Specialty Brands
      • Freshpet Dominates Refrigerated Dog Food Category
      • Private-Label Dog Food
    • Dog Food Purchasing Patterns
      • Most Dog Owners Buy Dry Dog Food
        • Table Dog Food Formulations Used in Last 12 Months, 2017 vs. 2018 (percent of dog-owning households)
        • Table Select Demographic Indicators for Use of Wet Dog Food, 2018 (percent of dog-owning households)
      • Millennials Most Likely to Use Organic Food
        • Table Dog Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
        • Table Dog Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
      • Older Americans More Likely to Use Food Made in USA
        • Table Dog Food Specialty Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
        • Table Dog Food Specialty Formulations Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
      • Pedigree Tops in Household Penetration
        • Table Dry Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
        • Table Wet/Moist Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
      • Dry Dog Food Sole Usage Rates Increase
        • Table Dog Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent of dog-owning households)
      • Other Dog Food Brand Penetration
        • Table Dog Food Brands Purchased in Last 12 Months, 2018 (percent of dog-owning households)
      • Dog Food Purchase Patterns by Channel
        • Table Dog Food Purchase Patterns by Channel, 2018 (percent of dog-owning households)
        • Table Dog Food Online Purchase Patterns by Website, 2018 (percent of dog-owning households)
  • Cat Food
    • Chapter Highlights
    • Market Size and Growth
      • Historical and Projected Cat Food Retail Sales
        • Table U.S. Retail Sales of Cat Food, 2014-2023 (in billions of dollars and percent)
        • Table Annual Household Expenditures on Cat Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
    • Marketers and Brands
      • Nestlé Purina's Hold on Cat Food
      • Private-Label Cat Food
    • Cat Food Purchasing Patterns
      • Canned Food Is Stronger in Cat Arena
        • Table Select Demographic Indicators for Use of Wet Cat Food, 2018 (percent of cat-owning households)
        • Table Cat Food Types Used in Last 12 Months, 2018 (percent of cat-owning households)
      • Usage of Cat Food by Specialty Formulation
        • Table Cat Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
        • Table Cat Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of cat-owning households)
        • Table Cat Food Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
      • Friskies Tops in Household Penetration Rates
        • Table Dry Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
        • Table Wet/Moist Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
      • Dry and Wet Cat Food Sole Usage Rates Increase
        • Table Cat Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent and number of cat-owning households)
      • Other Cat Food Brand Penetration
        • Table Cat Food Brands Purchased in Last 12 Months, 2018 (percent of cat-owning households)
      • Cat Food Purchase Patterns by Channel
        • Table Cat Food Purchase Patterns by Channel, 2018 (percent of cat-owning households)
        • Table Cat Food Online Purchase Patterns by Website, 2018 (percent of cat-owning households)
  • International Pet Market Perspectives: Executive Summary
    • Market Overview
      • Report Scope
      • Overview of Top and Emerging International Markets
        • Table Leading Dog and Cat Food Importers Worldwide, 2013-2017 (in US$ millions)
        • Table Leading Dog and Cat Food Exporters Worldwide, 2013-2017 (in US$ millions)
  • Argentina
    • Table Argentina Pet Food Market Overview
    • Market Overview
      • Marketing and Manufacturing
      • Opportunities in Premium Pet Food
  • Australia
    • Table Australia Pet Food Market Overview
    • Market Overview
      • Leading Marketers
      • Distribution Channels
      • Pet Food Premiumization Drivers and Trends
  • Brazil
    • Table Brazil Pet Food Market Overview
    • Market Overview
      • Competitive Trends
      • Franchisers Expanding and Professionalizing Pet Specialty Retail and Veterinary
      • Premiumization Trends
  • Canada
    • Table Canada Pet Food Market Overview
    • Market Overview
      • Humanization and Premiumization
      • Domestic and Foreign Brands Challenging Status Quo
      • "Made in Canada"
      • Premiumization Topping Out?
  • China
    • Table China Pet Food Market Overview
    • Market Overview
      • Pet Food Premiumization Drivers
        • Table Tianjin Ranova Petfood Freeze-Dried Chicken Breast, Vegetable, and Fruit Treats
      • Domestic Players Coming on Strong, Backed by Government and Investors
      • Internet Shift Benefits Domestic Marketers
      • Domestic Products Hindered by Negative Consumer Perceptions
      • U.S. Tariffs and Trade War Make It Harder for U.S. Exporters but May Benefit China-Based Producers
  • Czech Republic
    • Table Czech Republic Pet Food Market Overview
    • Market Overview
      • Leading Marketers and Retail Channels
      • Fast-Track Expansion for AKVAZOO Chain Under Plaèek Group
      • Premiumization Trends
  • France
    • Table France Pet Food Market Overview
    • Market Overview
      • Competitive Trends
      • Retail Trends
      • Pet Food Premiumization Trends and Opportunities
  • Germany
    • Table Germany Pet Food Market Overview
    • Market Overview
      • Leading Marketers and Private Label
      • Retail Trends
  • India
    • Table India Pet Food Market Overview
    • Market Overview
      • Pet Food Premiumization Trends and Opportunities
      • Nestlé Enters the Market, Taking on Mars
  • Italy
    • Table Italy Pet Food Market Overview
    • Market Overview
      • Competitive Trends
      • Retail Trends
      • Pet Food Premiumization Trends and Opportunities
  • Japan
    • Table Japan Pet Food Market Overview
    • Market Overview
      • Pet Food Premiumization Drivers and Opportunities
      • Gourmet and Luxury Cat Food
      • Pet Wellness and Safety
      • Smaller Dogs Represent Additional Promise for Pet Food Premiumization
      • Growth of Internet Shopping
      • Constraints to Market Entry by Overseas Marketers
  • Mexico
    • Table Mexico Pet Food Market Overview
    • Market Overview
      • Competitive Trends
      • Retail
      • Premiumization Drivers and Trends
  • Russia
    • Table Russia Pet Food Market Overview
    • Market Overview
      • Economic Downturn of 2014 Spurs Shift Toward Lower-Priced Pet Foods
      • Global Pet Food Giants Control the Market
      • Financial Crisis Jump Starts Domestic Production
      • Premiumization Signals and Opportunities
  • South Korea
    • Table South Korea Pet Food Market Overview
    • Market Overview
      • Cultural and Legal Shift Away from Dog Meat
      • Foreign Brands Dominate Pet Food Business
      • But Domestic Players Coming on Strong, Including with Premium Fare
      • Channel Trends and Pet Specialty Private Label
      • Other Premiumization Trends and Opportunities
  • Spain
    • Table Spain Pet Food Market Overview
    • Market Overview
      • Competitive Trends
      • Retail Trends
      • Pet Food Premiumization Trends and Opportunities
  • United Kingdom
    • Table United Kingdom Pet Food Market Overview
    • Market Overview
      • Competitive Trends
      • Pet Food Premiumization Drivers and Trends

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