Market Research Logo

The U.S. Pet Food Market


Attention: There is an updated edition available for this report.

  • Executive Summary
    • Scope And Methodology
      • Scope Of Report
      • Report Methodology
    • Market Size And Growth
      • Market To Top $16 Billion By 2008
      • Mass-Market Sales Post Slim Five-Year Gain
      • Other Pet Food Category Pacing Market Growth
      • Dry Cat Food And Dog Biscuits/Treats Out Front In Dollar Growth
      • Market Share By Retail Channel
      • Factors To Market Growth
      • The Good News
    • Competitive Overview
      • Retailer Consolidation
      • Sales And Acquisitions
      • The Iams Effect
      • Nestl‚ Purina On Top
      • Friskies Out Front, Iams' Penetration Leveling Off
      • Leading Pet Specialty Channel Brands
    • Marketing And New Product Trends
      • No Shortage Of New Products
      • Natural/Organic Products The Leading Edge
      • Scaling Up, And Up
      • All Things Functional/Nutraceutical
      • "Human Foods" For Pets
      • Top Three Marketers Account For 88% Of National Advertising
      • Retail Trends
      • The E-Tailing Contingent
    • The Consumer
      • Household Ownership Rates At 33% For Dogs, 25% For Cats
      • Pet-Owning Singles And Couples On The Ups
      • Different Strokes For Cats And Dogs
    • Looking Ahead
      • Trends & Opportunities
  • The Market
    • Introduction
      • Scope Of Report: Three Main Categories
      • Other Marketing Classifications
      • Federal Regulators And Mad Cow Disease
    • Market Size And Growth
      • Pet Food Sales Top $13 Billion In 2003
        • Table U.S. Retail Sales Of Pet Food, 1999-2003 (In Millions Of Dollars)
      • Mass-Market Sales Post Slim Five-Year Gain
        • Table Iri-Tracked Sales Of Pet Food, 1999-2003 (In Millions Of Dollars)
      • Other Pet Food Category Pacing Market Growth
        • Table Iri-Tracked Sales Of Pet Food: By Category, 1999-2003 (In Millions Of Dollars)
        • Table Annual Growth/Decline In Iri-Tracked Sales Of Pet Food: By Category, 2000-2003 (Percent)
        • Table Total Growth/Decline In Iri-Tracked Sales Of Pet Food: By Category, 1999-2003 (In Millions Of Dollars)
      • Dry Cat Food And Dog Biscuits/Treats Out Front In Dollar Growth
        • Table Iri-Tracked Sales Of Pet Food: By Segment, 1999-2003 (In Millions Of Dollars)
        • Table Annual Growth/Decline In Iri-Tracked Sales Of Pet Food: By Segment, 2000-2003 (Percent)
        • Table Total Growth/Decline In Iri-Tracked Sales Of Pet Food: By Segment, 1999-2003 (In Millions Of Dollars)
    • Market Composition
      • Dog Food Still Over Half The Market
      • Dry Foods Also At About Half Of Market
        • Table Iri-Tracked Shares Of Pet Food Sales: By Segment, 1999 Vs. 2003 (Percent)
      • Biscuits/Snacks Taking Bigger Bite Of Dog Food Category
        • Table Mass-Market Shares Of Dog Food Sales: By Segment, 1999-2003 (Percent)
      • Dry Cat Food Gaining Ground
        • Table Mass-Market Shares Of Cat Food Sales: By Segment, 1999-2003 (Percent)
      • Non-Dog/Cat Food More Important In Pet Specialty Stores
        • Table Share Of Pet Specialty Store Pet Food Sales By Animal Type, 2003 (Percent)
      • Market Share By Retail Channel
      • Supermarkets And Pet Stores Neck To Neck For Household Share
      • Household And Lifestage Patterns Of Pet Food Purchasing
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Adult Age Bracket, 2003 (U.S. Adults)
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Adult Age Bracket, 2003 (U.S. Adults)
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Household Size, 2003 (U.S. Adults)
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Household Income Bracket (In Thousands), 2003 (U.S. Adults)
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Household Income Bracket (In Thousands), 2003 (U.S. Adults)
      • Racial/Ethnic Patterns Of Pet Food Purchasing
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Race/Ethnicity, 2003 (U.S. Adults)
        • Table Cat And Dog Ownership Indices: By Race/Ethnicity, 2003 (U.S. Households)
      • Regional Patterns Of Pet Food Purchasing
        • Table Indices For Purchasing Of Selected Pet Food Product Types: By Region, 2003 (U.S. Adults)
    • Factors To Market Growth
      • The Bad News
      • The Good News
        • Table Average U.S. Household Expenditures On Pet Products And Services, 1994 Vs. 2002 (In Dollars)
      • New Products Driving The Market
        • Table Rate Of New Pet Food Product Introduction Vs. Market Growth Rate, 1999-2003 (Number And Percent)
      • Pet Population Trends
        • Table U.S. Population Of Cats And Dogs, 1981-2002 (In Millions)
        • Table Number Of Cat And Dog Owners By U.S. Households And Share Of Population, 1981-2002 (In Millions)
      • The Aging Pet Population
      • The Aging U.S. Population
        • Table Projected U.S. Population By Age Bracket, 2000-2010 (In Thousands)
      • Pet-Owning Singles And Couples On The Ups
        • Table Percentage Of U.S. Households That Own Pets By Lifestage, 1991, 1996, 2001 (Percent)
      • Humanization Of Pets An Ongoing Trend
        • Table Pets As Family Members, 2003 (Percent)
    • Projected Market Growth
      • Market To Top $16 Billion By 2008
        • Table Projected U.S. Retail Sales Of Pet Food, 2003-2008 (In Millions Of Dollars)
  • The Marketers
    • Competitive Overview
      • Mass-Market Especially Concentrated
      • Pet Specialty Channel More Fragmented
      • Professional Channel Marketers
      • Significant Minor Marketers
      • Seismic Shifts
      • The Private-Label Picture
        • Table Private-Label Share Of U.S. Pet Food Sales: By Segment, 1999 Vs. 2003 (Percent)
      • Channel-Specific Marketing
      • Crossing Pet Market Lines
      • The Natural/Organic Product Thrust
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 1
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 2
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 3
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 4
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 5
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 6
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 7
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 8
        • Table The U.S. Pet Food Market: Selected Leading Marketers And Brands, May 2004 - Part 9
    • Marketer And Brand Shares
      • Methodology
      • Nestl‚ Purina On Top
      • Friskies Out Front, Iams' Penetration Leveling Off
      • Nestl‚ Purina Dominates Dog Food Category
      • Iams Jumps To Fourth In Cat Food Market
      • Hartz Ahead In Non-Dog/Cat Pet Food
      • Leading Pet Specialty Channel Brands
        • Table Leading Marketers Of Pet Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Top Brands Of Pet Food By Mass-Market Share, 2003 (Percent)
        • Table Leading Brands Of Pet Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Top Marketers Of Dog Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Dry Dog Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Canned Dog Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Dog Biscuits/Treats/Beverages By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Semi-Moist Dog Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Frozen Dog Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Top Marketers Of Cat Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Dry Cat Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Canned Cat Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Cat Snacks/Beverages By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers Of Semi-Moist Cat Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Leading Marketers And Brands Of Other Pet Food By Mass-Market Share, 1999-2003 (Percent)
        • Table Pet Food Brand Leaders In Pet Specialty Stores, 2003 (Percent)
  • Competitor Profiles
    • Competitor Profile: Castor & Pollux Pet Works, Inc.
      • Company Overview
      • Going Organix
      • 2004 Entries To Include New Animal Planet Lines
      • Web Appeal And Community Service
    • Competitor Profile: Del Monte Foods Company
      • Company Overview
      • Picking Up After Heinz
      • Looking Ahead
    • Competitor Profile: Hartz Mountain Corp.
      • Company Overview
      • Serving Two Masters
      • Primping For Acquisition?
    • Competitor Profile: Hill's Pet Nutrition, Inc. (Colgate-Palmolive)
      • Company Overview
      • Sticking To Specialty/Veterinary
      • The New Product Front
      • Going All-Natural
    • Competitor Profile: Iams Co. (Procter & Gamble)
      • Company Overview
      • Going Mass-Market
      • Massive Advertising
        • Table Share Of Iams Pet Food Advertising Expenditures By Product, 2002 Vs. 2003 (Percent)
      • Dental Care a Central New Product Focus
      • Keeping Eukanuba Superpremium
      • A Wider Health Focus
      • Bad Pr
    • Competitor Profile: Kaytee Products, Inc.
      • Company Overview
      • Kaytee Cross-Over
      • Innovative Products Reflecting Human Food Trends
      • Looking Ahead
    • Competitor Profile: Mars, Inc.
      • Company Overview
      • Disproportionately High Advertising
        • Table Share Of Mars Pet Food Advertising Expenditures By Product, 2002 Vs. 2003 (Percent)
      • Up With Benefits-Positioned Pedigree, Single-Serve Products, And Snacks
      • Bad Pr
      • Beyond The Mass-Market
      • Gone Fishing
    • Competitor Profile: Nestl‚ Purina Petcare Co.
      • Company Overview
      • Covering All Bases
      • National Advertising Allocations And Shifts
        • Table Share Of Nestl‚ Purina Pet Food Advertising Expenditures By Product, 2002 Vs. 2003 (Percent)
      • A Stream Of New Products
      • Many Brand-Specific Websites
      • The Next Level: Natural Foods ... Candy?
    • Competitor Profile: Nutro Products, Inc.
      • Company Overview
      • At The Top Of The Pet Specialty Heap
      • Nutro's Product Lineup
      • Making Healthy Healthier
    • Competitor Profile: Tetra Holding (Us), Inc.
      • Company Overview
      • Tetra Neck To Neck With Hartz At Mass
      • Trade Marketing
      • Consumer Marketing
      • Looking Ahead
  • Marketing Trends
    • Marketing And New Product Trends
      • No Shortage Of New Products
        • Table Number Of New Pet Food Product Introductions, 1999-2004 (Percent)
      • Natural/Organic Products The Leading Edge
        • Table Pet Food Product Selling Points By Package Tags, 1999-2004 - Part 1
        • Table Pet Food Product Selling Points By Package Tags, 1999-2004 - Part 2
      • Allergy Appeals
      • Raw And Homemade Pet Foods
      • Scaling Up, And Up
      • Upscale Vs. Gourmet
      • All Things Functional/Nutraceutical
      • Dental/Oral Care Appeal
      • Vet Appeal
      • The Weight-Loss Product Thrust
      • The Senior/Lifestage Product Thrust
      • The Breed-/Size-Specific Thrust
      • Spinning Off Snacks And Treats
      • Layered, Filled, And Soft
      • "Human Foods" For Pets
      • Convenience Foods And Single-Serve
      • Frozen Pet Foods And Treats
      • Riding The Boom In Pet Care Services
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 1
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 2
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 3
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 4
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 5
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 6
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 7
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 8
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 9
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 10
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 11
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 12
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 13
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 14
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 15
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 16
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 17
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 18
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 19
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 20
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 21
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 22
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 23
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 24
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 25
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 26
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 27
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 28
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 29
        • Table The U.S. Pet Food Market: Selected New Product Introductions, January 2003-May 2004 - Part 30
    • Advertising And Promotion
      • National Consumer Advertising Spending Jumps
      • Top Three Marketers Account For 88% Of Spending
      • Advertising Positioned On a Few Major Themes
      • Consumer Promotions
      • Trade Advertising And Promotions
      • Public Relations
      • Trade Shows And Associations
    • Retail Trends
      • Overview
      • Petsmart Vs. Petco
      • The Wal-Mart Factor
      • Supermarkets Building On Commodity Sales
      • Independent Pet Shops See Growth In Dog Food
        • Table Share Of Independent And Chain Pet Specialty Retailer Dollar Sales Volume By Product Or Service Category, 2000-2002 (Percent)
        • Table Fastest-Growing Product Categories In Pet Stores, 2000-2002 (Percent)
      • Retailer Support
      • Retailer Advertising And Catalog Marketing
      • The E-Tailing Contingent
  • The Consumer
    • Introduction
      • Simmons Market Research Bureau Data
    • Consumer Focus: Pet Owners
      • Household Ownership Rates At 33% For Dogs, 25% For Cats
      • Avma Places Pet Ownership Rates Higher
      • More Pet-Owning Singles And Couples
      • Females Calling The Pet Care Shots
      • Health Attitudes And Concerns Of U.S. Pet Owners
      • Pet Owners Online
      • Different Strokes For Cats And Dogs
      • Cat Index Of 112 For Midwest
      • Minorities Underrepresented Among Pet Owners
      • A High-Income Skew
        • Table Household Penetration Rates For Selected Pet-Owning Classifications, 2000 Vs. 2003 (U.S. Adults)
        • Table Household Populations For Selected Pet-Owning Classifications, 2000 Vs. 2003 (U.S. Adults)
        • Table Health Beliefs And Concerns: Cat And Dog Owners Vs. All U.S. Adults (Percent)
        • Table Humans And Pet Well-Being, 2002 And 2003 (Percent)
        • Table Use/Influence Of Internet: Cat And Dog Owners Vs. All U.S. Adults, 2003 (Percent)
        • Table Cat And Dog Ownership Indices: By Adult Age Bracket, 2003 (U.S. Households)
        • Table Cat And Dog Ownership Indices: By Adult Age Bracket, 2003 (U.S. Households)
        • Table Cat And Dog Ownership Indices: By Household Size, 2003 (U.S. Households)
        • Table Cat And Dog Ownership Indices: By Region, 2003 (U.S. Households)
        • Table Cat And Dog Ownership Indices: By Race/Ethnicity, 2003 (U.S. Households)
        • Table Cat And Dog Ownership Indices: By Household Income Bracket, 2003 (U.S. Households)
        • Table Cat And Dog Ownership Indices: By Household Income Bracket, 2003 (U.S. Households)
    • Pet Food Purchasing Overview
      • Dog Food Vs. Cat Food: Relative Patterns
    • Consumer Focus: Dog Food Purchasers
      • Dry Dog Food: Purina At 6.4% Household Penetration Rate
      • Dog Biscuits/Treats: 9.4% Household Penetration For Milk-Bone
      • Canned Dog Food: 10.9% Penetration Rate
      • Packaged Moist: Pedigree Is Brand Leader
        • Table Household Usage Rates For Selected Packaged Dry Dog Food Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Packaged Dry Dog Food, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Packaged Dry Dog Food, 2003 (U.S. Adults) - Part 1
        • Table Top Indicators By Brand For Household Usage Of Packaged Dry Dog Food, 2003 (U.S. Adults) - Part 2
        • Table Top Indicators By Brand For Household Usage Of Packaged Dry Dog Food, 2003 (U.S. Adults) - Part 3
        • Table Household Usage Rates For Selected Dog Biscuit And Treat Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Dog Biscuits And Treats, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Dog Biscuits And Treats, 2003 (U.S. Adults) - Part 1
        • Table Top Indicators By Brand For Household Usage Of Dog Biscuits And Treats, 2003 (U.S. Adults) - Part 2
        • Table Household Usage Rates For Selected Canned Dog Food Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Canned Dog Food, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Canned Dog Food, 2003 (U.S. Adults)
        • Table Household Usage Rates For Selected Packaged Moist Dog Food Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Packaged Moist Dog Food, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Packaged Moist Dog Food, 2003 (U.S. Adults) - Part 1
        • Table Top Indicators By Brand For Household Usage Of Packaged Moist Dog Food, 2003 (U.S. Adults) - Part 2
    • Consumer Focus: Cat Food Purchasers
      • Dry Cat Food: Purina At 4.9% Household Penetration Rate
      • Canned Cat Food: 12.8% Penetration Rate
      • Cat Treats/Snacks: 4.9% Household Penetration For Pounce
      • Packaged Moist Cat Food: 3.2% Household Penetration
        • Table Household Usage Rates For Selected Packaged Dry Cat Food Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Packaged Dry Cat Food, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Packaged Dry Cat Food, 2003 (U.S. Adults) - Part 1
        • Table Top Indicators By Brand For Household Usage Of Packaged Dry Cat Food, 2003 (U.S. Adults) - Part 2
        • Table Household Usage Rates For Selected Canned Cat Food Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Canned Cat Food, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Canned Cat Food 2003 (U.S. Adults)
        • Table Household Usage Rates For Selected Cat Treat And Snack Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Cat Treats And Snacks, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Cat Treats And Snacks, 2003 (U.S. Adults)
        • Table Household Usage Rates For Selected Packaged Moist Cat Food Classifications, 2003 (U.S. Adults)
        • Table Demographic Characteristics Favoring Household Use Of Packaged Moist Cat Food, 2003 (U.S. Adults)
        • Table Top Indicators By Brand For Household Usage Of Packaged Moist Cat Food, 2003 (U.S. Adults)
  • Looking Ahead
    • Trends & Opportunities
      • Trading Up Consumers
      • Packaging For Convenience
      • A Fortune In Food Bars
      • Here Comes Pet Candy
      • Weight-Loss Products Following Human Paths
      • Senior Products With Segmented Appeals
      • Natural And Organic Products-More
      • Novel Ingredients And Nutritional Genomics
      • New Demographic Market Slicing
      • Market Entries From Non-Food Pet Supplies, Human Foods
      • Beyond Cats And Dogs
      • Beyond Traditional Retail Channels
  • Addresses Of Selected Marketers

Pizza, breath mints, microwave popcorn, food bars, fitness waters, diet foods, kosher foods, sauces, gravies, and sprinkle-on seasonings: what do these have in common? They are all now available for Rover and/or Kitty, as pet food marketers seek new ways to grow their business. Facing flat sales at the mass-market level and increasing encroachment from Wal-Mart’s Ol’ Roy store brand, pet food marketers are scaling up, up, up with an array of “humanized” products also pushing the limits of “natural/organic” and “state-of-the-art nutrition,” to a degree that many pet foods and treats now beg the question: “Is it a food or is it a supplement?” In many cases, the answer is “both,” with more and more products (perhaps most, these days) landing squarely in the realm of “nutraceutical/functional,” with health claims running the gamut from the all-important dental angle to improved joint health to a better psychological disposition in general. Value-added features and claims like these are allowing pet food marketers to charge more for their products, even as a new breed of superpremium pet food hits the shelves, including new lines aimed at the veterinary channel.

Based on in-depth secondary research as well as primary research including interviews with industry insiders and attendance at the 2004 APPMA show, The U.S. Pet Food Market explores key competitive trends, such as channel-specific product development and marketing, and pinpoints opportunities for current and prospective marketers. Most pet food market growth will come from a new wave of better promoted and better merchandised health-positioned products, with “professional,” convenience, and natural claims also helping to drive growth. The pet food business also promises not-to-be-missed opportunities in the all-important area of weight-loss and nutritional supplementation.

Report Methodology
The information in The U.S. Market for Pet Food is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the pet food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

Pegging 2003 sales at approximately $13 billion, the report covers foods, treats, snacks, and beverages for all types of companion animals (i.e., including birds, small animals, and fish/reptiles), with a particular focus on cats and dogs. The three principal categories—Dog Food, Cat Food, and Other Pet Food—are segmented (i.e., dry, canned, semi-moist, etc.) and quantified to the marketer/brand share level by IRI data, and further substantiated by extensive qualitative analysis. The report documents market size and composition; marketing, new product, and retail trends; and the role of the Internet, providing forecasts through 2008 and detailed consumer profiles of key dog and cat food demographics, based on the most current Simmons Market Research Bureau data available.

What You’ll Get in this Report
The U.S. Market for Pet food makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Pet Food offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream pet food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies (including mass marketers, specialty stores and independents)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the pet food market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pet food, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for pet food based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for pet food
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the pet food arena.
  • Advertising agencies working with clients in the pet food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;