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Pet Food in the U.S., 11th Edition


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Pet Food in the U.S., 11th Edition

For more than two decades Packaged Facts has tracked the pet industry. Our industry-leading market research reports are the resource top companies in the pet market use to get an independent view on the market health and trends affecting their present and future business.

Our signature report is Pet Food in the U.S., and in our 11th edition, we again guide companies as they consider strategic options in the pet food market. This 11th edition features a reforumalated approach to market sizing, to better represent all of the ways pet food is sold. We’ve added a host of new data from Packaged Facts proprietary Pet Owner Surveys, included IRI MULO (multi-outlet) sales data with expanded coverage, as well as specialty channel data, and analyzed the trends that are shaping the market - whether new products, M&A, retail, demographic/psychographic, or consumer shopping and purchasing.

It’s a challenging time for the pet food industry. Sales are soft and growth flat. But the business itself is abuzz with activity. Consider Mars Petcare’s acquisition of Proctor & Gamble’s pet operations. Central Pet & Garden was a approached with an unsolicited acquisition offer and several Made in the USA treat brands have been acquired on the heels of concerns about China-made products. And in 2015 natural pet products market Blue Buffalo held a successful IPO. Despite increased competition in natural pet products, investors are eagerly awaiting an IPO from Blue Buffalo.

Pet Food in the U.S., 11th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on market drivers and high-growth segments. Separate chapters address Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles). The report also provides a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the widening impact of natural products on the industry; specialty diet products; and much more.

The report provides market size estimates for the overall retail universe and projections through 2018 and tabulates mass-market sales to the marketer/brand share level. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. Consumer profiling is based on exclusive data from Packaged Facts own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.


  • Executive Summary
    • Scope and Methodology
      • Scope of Report: Dog, Cat, Other
    • Market Size and Growth
      • Packaged Facts Re-Sizes Market
        • Table U.S. Retail Sales of Pet Food: 2009-2013 (in millions of dollars)
      • Mass-Market Dollar Sales Inch Up, Volume Sales Drip Down
      • Premium vs. Regular vs. Value Foods
      • Share of Pet Food Sales by Channel
        • Table Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2013 (percent)
      • Sales Growth Through 2017
        • Table Projected U.S. Retail Sales of Pet Food: 2013-2018 (in millions of dollars)
    • Competitive Trends
      • Just Three Players Have Double Digit Shares in Dog/Cat
        • Table Top Five U.S. Marketers of Dog/Cat Food: 2014 (percent)
      • M&A and Investment Activity
      • Mass-Market Pet Food Sales Controlled by Big Three
      • Top Brands in Pet Specialty
      • Natural/Organic Specialists
      • Veterinary Diet Marketers
    • Retail Channel Trends
      • PetSmart and Petco's Sales Closing in on $11 Billion
      • Independent Pet Stores Dollar Volume Up, But Competition a Concern
      • Private Label Takes a Step Back
    • Pet Consumer Trends
      • Pet Ownership and Population Trends
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2009-2013 (percent of and number of U.S. households in millions)
      • Pet Specialty Leads in Channel Usage Rates
        • Table Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. households with pets)
  • Market Overview
    • Introduction
      • Three Animal Categories: Dog, Cat, Other
      • Other Marketing Classifications
    • Market Size and Growth
      • Packaged Facts Re-Sizes Market
        • Table U.S. Retail Sales of Pet Food: 2009-2013 (in millions of dollars)
      • Mass-Market Dollar Sales Inch Up, Volume Sales Drip Down
        • Table IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
      • Pet Food in Pet Specialty Channels Experiences Healthy Growth
        • Table Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2013 (in billions of dollars)
        • Table Pet Food Sales in Pet Specialty Stores, 2011-2013 (in millions and percent change over previous year)
        • Table Retail Dollar Sales of Dog Food in Pet Specialty Stores, 2013 (in billions of dollars)
        • Table Retail Dollar Sales of Cat Food in Pet Specialty Stores, 2013 (in billions of dollars)
        • Table Retail Dollar Sales of Dog and Cat Pet Food in Pet Specialty Stores by Type, 2013 (in billions of dollars and percent)
      • Pet Food Sales Trends in Natural Supermarkets
        • Table Retail Dollar Sales of Pet Food in the Natural Supermarket Channel by Segment, 2012 vs. 2013 (in millions of dollars)
        • Table Share of Retail Dollar Sales of Pet Food in the Natural Supermarket Channel by Segment, 2012 vs. 2013 (percent)
        • Table Retail Dollar Sales of Pet Food in the Specialty/Gourmet Supermarket Channel by Segment, 2012 vs. 2013 (in millions of dollars)
        • Table Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2012 vs. 2013 (percent)
    • Market Composition
      • Premium vs. Regular vs. Value Foods
        • Table Share of U.S. Retail Sales of Pet Food by Price Category: Premium (Mass Premium and Superpremium), Regular, Value, Treats: Dog Food, Cat Food, Total, 2014 (percent)
      • Dog Food Dominates Pet Food Sales
        • Table Share of IRI-Tracked Retail Dollar Sales of Pet Food by Category: July 2013 vs. July 2014 (percent)
      • Dry Pet Food Losing Share
        • Table Share of IRI-Tracked Sales of Dog and Cat Food by Form: July 2013 vs. July 2014 (percent)
      • Pet Food Sales by Form: Dry Tops List
        • Table Share of IRI-Tracked Sales of Pet Food by Form: July 2013 vs. July 2014 (percent)
      • Natural and Organic Pet Food Sales
        • Table U.S. Retail Sales of Natural Pet Food: 2010, 2014 and 2019 (in millions of dollars)
      • Independent Pet Store Sales by Animal Type
        • Table Share of Independent Pet Store Supply Retail Dollar Sales by Animal Type: 2013 vs. 2011 (percent)
      • Share of Pet Food Sales by Channel
        • Table Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2013 (percent)
    • Market Outlook
      • With Expectations Muted, Consumers Still Spend Conservatively
        • Table Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2010-2013 (U.S. pet-owning households)
        • Table Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2010-2013 (U.S. pet-owning households)
      • Economy Still Moderating Pet Product Spending
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2014 (percent)
        • Table IRI-Tracked Sales of Pet Products, Total and by Food and Nonfood Category, July 2014 (in millions of dollars, units and pounds)
      • Pet Players Focus on Human/Animal Bond
      • Disney Captures Human/Animal Bond in Feast
      • Humanization Continues to Drive Market
      • Superpremium Products Still Drive Market
      • Pets Looking Long in the Tooth
        • Table Age of Dogs and Cats, 2014 (percent of pet owners)
      • Overweight and Obese Pets Impact Pet Health
        • Table Percentage and Number of Overweight and Obese Dogs and Cats, 2013
        • Table Level Of Agreement With Statement: "I Buy Pet Food/Nutrition Products Related To Weight/Obesity For My Dog(s) Or Cat(s)," 2014 (percent)
      • Product Safety a Key Driver
        • Table Level Of Agreement With Statement: "Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy," 2014 (percent)
        • Table Level Of Agreement With Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2014 (percent)
    • Looking Ahead
      • Sales Growth Through 2017
        • Table Projected U.S. Retail Sales of Pet Food: 2013-2018 (in millions of dollars)
      • A Mature Market
        • Table Pet Food Purchasing by Price Level, 2014 (percent)
      • Value
    • Competitive Overview
      • Mergers and Acquisitions
      • Just Three Players Have Double Digit Shares in Dog/Cat
        • Table Top Five U.S. Marketers of Dog/Cat Food: 2014 (percent)
      • Mass-Market Pet Food Sales Controlled by Big Three
        • Table Top Marketers of Pet Food at Food, Drug and Mass Merchandisers, 2014
        • Table Leading Pet Food Companies and Their Top Product Categories, 2014
      • Top Brands in Pet Specialty
      • Natural/Organic Specialists
      • Veterinary Diet Marketers
      • Channel-Specific Marketing
      • Raw Pet Food Market Leaders
      • Private Label Takes a Step Back
        • Table IRI-Tracked Sales of Private Label Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
        • Table Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food Category and Segment, 2013 vs. 2014 (percent)
      • Cause Marketing
        • Table Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014 (percent)
        • Table Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014 (percent)
        • Table Pet owners who have contributed time or money to pet welfare or rescue causes," 2014 (percent)
      • Made in the USA Claims Proliferate
      • Banfield Launches Pet Weight Campaign with Dolvett Quince
      • Growing Role of Bloggers in Pet Industry
      • Pet Owners: The Next Generation
      • Preventive Care on Top of Pet Owners' Minds
        • Table Level Of Agreement With Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2014 (percent)
        • Table The U.S. Pet Food Market: Selected Leading Marketers and Brands, 2014
    • Retail Channel Trends
      • PetSmart and Petco's Sales Closing in on $11 Billion
        • Table PetSmart and Petco Sales and Number of Stores: 2001-2013 (cumulative, in units and millions of dollars)
      • Pet Specialty Chains
      • Independent Pet Stores Dollar Volume Up, But Competition a Concern
      • Walmart's Pet Interest
      • Supermarkets Keep Up
      • Online Shopping
        • Table Selected Media and Marketing Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2013 (percent and index)
        • Table Selected Media and Marketing Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2013 (percent and index)
    • Pet Consumer Trends
      • Pet Ownership and Population Trends
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2009-2013 (percent of and number of U.S. households in millions)
      • Ownership of Dogs or Cats Rise
        • Table Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2008-2013 (percent of U.S. households)
        • Table Household Populations for Selected Dog- or Cat-Owning Classifications: 2008-2013 (thousands of U.S. households)
      • America Gets Older
      • The Gen X and Gen Y Cohorts
        • Table Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2013 (percent of U.S. households)
        • Table Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2013 (number of U.S. households in thousands)
        • Table Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2013 (U.S. households)
        • Table Indexes for Dog or Cat Ownership: By Age Cohort, 2009 vs. 2013 (U.S. households)
        • Table Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2009 vs. 2013 (U.S. households)
        • Table Number of Total U.S. Population Growth for Selected Age Brackets: 2015-2060 (in thousands)
        • Table Share of Total U.S. Population Growth for Selected Age Brackets: 2015-2060 (in percent)
      • Lower-Income Pet Ownership Gains Ground
        • Table Change in Pet Market Consumer Base: Household Income $60K or More vs. Household Income Under $60K, 2007 vs. 2012 (U.S. dog- or cat-owning households, in millions)
      • Higher-Income Households Driving Sales Growth
      • Multiple Pet Ownership Trends
        • Table Multiple Pet Ownership in the United States by Animal Type, 2009 vs. 2013 (percent of pet-owning households)
        • Table Ownership of Multiple Pets of a Single Type, 2009 vs. 2013 (percent of U.S. households who own a given type of pet)
        • Table Pet Ownership in the United States: 2009, 2011 and 2013 (percent and number of U.S. Households)
      • Pet Household Demographics
        • Table Demographics of Dog and Cat Owners, 2013 (Index)
        • Table Demographics of Other Pet Owners, 2013 (Index)
      • Pet Specialty Leads in Channel Usage Rates
        • Table Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. households with pets)
        • Table Dog Owning Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. dog-owning households)
        • Table Cat Owning Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. cat-owning households)
      • Organic Pet Food and Channel Choices
        • Table Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2014 (percent of U.S. households with pets)
      • Coupon Use Declines Among Pet Owners
  • Dog Food
    • Market Size and Growth
      • Total Dog Food Retail Sales, 2009-2018
        • Table U.S. Retail Sales of Dog Food: 2009-2018 (in millions of dollars)
      • IRI-Tracked Dollar and Volume Sales of Dog Food
        • Table IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
        • Table Share of IRI-Tracked Sales of Dog Food by Segment: July 2014 (percent)
      • Five-Year Growth Rates for Dog Food
        • Table Compound Annual Growth Rates by Dog Food Segment, 2009-2013 (percent)
    • Marketer and Brand Shares
      • Several Brands Are Top Dogs in Dry Dog Food Segment
        • Table Marketers and Brands of Dry Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Recalls, FDA Updates Shake Up the Dog Treat Category
        • Table Marketers and Brands of Dog Biscuits/Treats/Beverages by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Mars Keeps Top Position in Wet Dog Food
        • Table Marketers and Brands of Wet Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Freshpet Continues to Grow the Frozen/Refrigerated Dog Food Category
        • Table Marketers and Brands of Frozen/Refrigerated Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Small Semi-Moist Segment Dominated by Nestlé
        • Table Marketers and Brands of Semimoist Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Pet Specialty Channel Marketer/Brand Dog Food Leaders
        • Table Dog Food Marketer/Brand Leaders by Percentage of Stores Citing Brand as No.1 Seller: 2007-2012 (percent)
    • Marketing and New Product Trends
      • Creative Destruction for the Pet Food Establishment
      • The Hill's Makeover
      • Retail Players Enter the Market
      • Natural Players Spearhead Product Innovation
      • Diets Target Pet Demographics and Lifestyles
      • Raising the Bar for Ingredient Quality and Freshness
      • Treat Segment a Hotbed of Creativity
    • Dog Food Purchasing Patterns
      • Most Dog Owners Buy Dry Dog Food, Over 80% Buy Biscuits/Treats
        • Table Dog Food Purchasing Patterns by Type, 2009 vs. 2013 (percent of U.S. dog-owning households)
      • Milk-Bone Has Best Household Penetration by Wide Margin
        • Table Dog Food and Treat Brand Consumption Trends, 2009-2013 (percent and number of households (in 000)
  • Cat Food
    • Market Size and Composition
      • Total Cat Food Retail Sales, 2009-2018
        • Table U.S. Retail Sales of Cat Food: 2009-2018 (in millions of dollars)
      • IRI-Tracked Dollar and Volume Sales
        • Table IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
        • Table Share of IRI-Tracked Sales of Cat Food by Segment: July 2014 (percent)
      • Five-Year Growth Rates for Cat Food
        • Table 2009-2013 Compound Annual Growth Rates by Cat Food Segment and Overall (percent)
    • Marketer and Brand Shares
      • Just Two Marketers Have Double Digit Shares of Wet Cat Food
        • Table Marketers and Brands of Wet Cat Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Nestlé Purina Maintains Dry Cat Food Dominance
        • Table Marketers and Brands of Dry Cat Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Mars Has Lion's Share of Cat Treats
        • Table Marketers and Brands of Cat Snacks/Beverages by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Freshpet Owns Whole Refrigerated Cat Food Segment
      • Semi-moist Cat Food Is Almost All Private Label
      • Pet Specialty Channel Marketer/Brand Cat Food Leaders
        • Table Cat Food Marketer/Brand Leaders in the Pet Specialty Channel by Percentage of Stores Citing Brand as No.1 Seller: 2007-2012
    • Marketing and New Product Trends
      • Cats Move into the Limelight
      • More Upside Potential for Cat Treats
      • Cat Psychology Inspires Creative Marketing
    • Cat Food Purchasing Patterns
      • Canned Food Is Stronger in Cat Arena
        • Table Dog Food Purchasing Patterns by Type, 2009 vs. 2013 (percent of U.S. dog-owning households)
      • Friskies Is Most Widely Used Brand Line
        • Table Cat Food and Treat Brand Consumption Trends, 2009-2013 (percent and number of households (in 000)
  • Other (Non-Dog/Cat) Pet Food
    • Introduction
      • Category Scope
    • Market Size and Growth
      • Other Pet Food Sales, 2009-2018
        • Table U.S. Retail Sales of Other Pet Food: 2009-2018 (in millions of dollars)
      • IRI-Tracked Dollar and Unit Sales
        • Table IRI-Tracked Sales of Other Pet Food, 2014 (in millions of dollars, units and pounds)
      • PetSmart Breaks Out Non-Dog/Cat Product Sales
      • Fish Products: Share of Sales by Category
        • Table Share of Independent Pet Store Sales of Fish Products by Category: 2013 vs. 2011 (percent)
      • Bird Products: Share of Sales by Category
        • Table Share of Independent Pet Store Sales of Bird Products by Category: 2013 vs. 2011 (percent)
      • Herptile Products: Share of Sales by Category
        • Table Share of Independent Pet Store Sales of Herptile Products by Category: 2013 vs. 2011 (percent)
      • Small Mammal Products: Share of Sales by Category
        • Table Share of Independent Pet Store Sales of Small Mammal Products by Category: 2013 vs. 2011 (percent)
      • Share of Other Pet Food Sales by Retail Channel
    • Competitive Trends
      • Marketer Overview
      • Central Garden & Pet on Top in IRI-Tracked Outlets
        • Table Marketers and Brands of Non-Dog/Cat Pet Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014
      • Leading Pet Specialty Channel Brands
        • Table Other Pet Food Brand Leaders in Pet Specialty Stores: 2009-2012 (percent)
    • Marketing and New Product Trends
      • Trend Overview
      • Trends in Bird Food
      • Trends in Small Animal Food
      • Trends in Fish Food
      • Trends in Herptile Food
      • Marketing Trends in Other Pet Food

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