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U.S. Pet Market Focus: Walmart as Competitor

U.S. Pet Market Focus: Walmart as Competitor

U.S. Pet Market Focus: Walmart as Competitor assesses Walmart pet products and services offerings within the context of the broader pet market. It focuses on omni-channel (online, in-store, and aggregated) consumer pet products/supplies purchasing trends over time, and includes analysis of click-and-collect, subscription, and private label uptake. Comparative metrics are provided for Walmart and rival major retailers.


  • Executive Summary
    • Introduction
      • Scope of Report
      • Methodology
      • Walmart Leads in Pet Product Sales
      • Sam's Club Pet Product Sales
      • Walmart Share of Pet Product Shoppers
        • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
      • Walmart and Pet Medications
      • Customer Base and Pet Ownership Patterns
      • Customers are Buying More Pet Products at Walmart
      • The Pet Parenting Factor
      • Why Consumers Choose Walmart for Pet Care Shopping
        • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
      • Role of Private Label
      • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
      • Omnichannel Is Crucial
      • Pet Product Purchasing In-Store, Online, and Both
        • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Selected Brick-and-Mortar and Internet Retailers, 2018 (percent)
      • Online Purchasing Analysis
      • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
      • Services Key to Competing with Internet
  • Walmart as Pet Market Competitor
    • Walmart Overview
      • Pet Industry Context
      • Pet Product Sales by Channel
        • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification, 2017 (percent)
      • Walmart Leads in Pet Product Sales
      • Sam's Club Pet Product Sales
      • Walmart Share of Pet Product Shoppers
        • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
      • Walmart and Pet Medications
        • Table Top Brick-and-Mortar Channel Choices for Purchasing Pet Medications in Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
  • The Walmart Pet Products Shopper
    • Shopper Overview
      • Customer Base and Pet Ownership Patterns
        • Table Pet-Owning Customer Base for Walmart and Sam's Club, 2018 (in thousands of households)
        • Table Pet-Owning Customer Base for Other Leading Retailers: PetSmart, Petco, Target, Costco, and Kroger, 2018 (in thousands of households)
        • Table Pet-Ownership Patterns Among Pet Product Customers: Walmart, Pet Superstores, Supermarkets, 2018 (percent and index)
      • Customers Are Buying More Pet Products at Walmart
        • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago: By Gender and Age Bracket, 2018 (percent and index)
        • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago, by HH Income and Geographic Density, 2018
      • The Pet Parenting Factor
    • Overview: Why Consumers Choose Walmart for Pet Care Shopping
      • Analysis of Key Factors
        • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
      • Price Factors
        • Table Price Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • Convenience Factors
        • Table Convenience Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • Brand and Selection Factors
        • Table Brand/Selection Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • Role of Private Label
      • The Story of Ol' Roy
        • Table Ol' Roy Dog Food Purchasers, 2009-2018 (percent of dog owners)
        • Table Ol' Roy Dog Food Purchasers: By Demographic, 2018(percent and index)
        • Table Cross-Brand Purchasing Patterns Among Ol' Roy Dog Food Customers: By Demographic, 2018 (percent)
      • Staff and In-Store Service Factors
        • Table Staff and Customer Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
  • Retail, Internet, and Omnichannel
    • Retail Store Competition
      • Channels Trends
        • Table Pet Product Purchasing Patterns by Channel, 2011-2018 (percent)
      • Channel Loyalty Is Slipping
        • Table Sole Channel Pet Product Purchasers: Usage by Channel and Average Number of Channels Used, 2011-2018 (percent and number
      • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
    • Omnichannel Competition
      • Omnichannel Is Crucial
      • Amazon and Chewy as Internet Kingpins
      • In-Store and Online Patterns for Pet Product Purchasing
        • Table Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2018 (percent)
      • In-Store Purchasing Analysis
        • Table In-Store, In-Store-Only, and Online Pet Product Purchasers Who Purchase In-Store: By In-Store Retailer Purchased From and Purchased From Most, 2018 (percent)
      • Pet Product Purchasing In-Store, Online, and Both
        • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Brick-and-Mortar and Internet Retailers, 2018 (percent)
      • Online Purchasing Analysis
        • Table Online Pet Product Purchasers, by Online Retailer Purchased From and Purchased From Most, 2018 (percent)
      • Online Ordering Factors
        • Table Online Ordering Factors Most Important to Choosing Pet Products Provider: by Retailer Used Most, 2018 (percent and index)
      • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
        • Table Walmart Consumables Purchasers: In-Store vs. Online, by Retail Category, 2018 (percent)
      • Role of Subscriptions/Auto-Ship
        • Table Pet Products Subscription Service Usage, by Demographic, 2018 (index)
        • Table Pet Products Subscription Service Usage, by Retailer Where Shop for Pet Products, 2018 (index)
      • Click-and-Collect
        • Table Pet Products Click-and-Collect Usage, by Demographic, 2018 (index)
        • Table Pet Products Click-and-Collect Usage, by Retailer Used for Pet Products, 2018 (index)
  • Growth of Retailer Pet Services
    • Services as Omnichannel Advantage
      • Services Key to Competing with Internet
        • Table Customers Who Consider In-Store Pet Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • In-Store Pharmacies and Pet Medications
        • Table Pet Owner Walmart Pharmacy Use: Share Who Fill Prescription for Self and for Pet, 2018 (percent)
      • Walmart and the Fairness to Pet Owners Act
      • Veterinary Services

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