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U.S. Pet MarketLooks: Cat Litter

U.S. Pet MarketLooks: Cat Litter

This report provides topline data on the U.S. retail market for cat litter, with a focus on consumer purchasing patterns.  Data sources include a Packaged Facts April-May 2014 online consumer survey, IRI multi-outlet (MULO) mass-market sales data for the 52 weeks ending March 23, 2014, and Experian Marketing Services Spring 2014 Simmons National Consumer Survey.  The report primarily consists of 15 data tables, graphs, or pie charts.

Table of Figures

Fig. 1: Mass-Market Sales of Cat/Dog Litter, 52 Weeks Ending March 23, 2014
(table with dollar, unit, and volume sales and percent change over previous year period)

Fig. 2: Usage Rates for Cat Litter: By Number of Cats in Household, 2014
(bar graph with percent)

Fig. 3: Types of Cat Litter Regularly Purchased, 2014
(bar graph with percent for clumping, clay/non-clumping, natural/organic/eco-friendly, and crystals)

Fig. 4: Percent of Cat Litter Purchasers Choosing Clumping/Scoopable Formulations, 2004-2014
(table with percent)

Fig. 5: U.S. Retail Dollar Sales of Natural Formulation Cat Litter, 2010 vs. 2014
(table with sales in millions and CAGR for 2010-2014)

Fig. 6: Leading Marketers of Cat/Dog Litter, 52 Weeks Ending March 23, 2014
(bar graph with percent market share)
 
Fig. 7: Leading Mass-Market Brands of Cat/Dog Litter, 52 Weeks Ending March 23, 2014
(table with percent market share and dollar sales in millions)

Fig. 8: Mass-Market Brand Line Growth Leaders for Cat/Dog Litter, 52 Weeks Ending March 23, 2014
(table with dollar sales, dollar sales, and dollar gains over 52-week period)
 
Fig. 9: Leading Cat Litter Brands by Usage Rates, 2006-2014
(table with dollar sales, dollar sales, and dollar gains over 52-week period)

Fig. 10: Frequency of Changing Cat Litter: Times Changed in Last 14 Days, 2006-2014
(table with percent of cat litter users by number of times changed)

Fig. 11: How many cat litter boxes are in your household?, 2014
(pie chart with percent of cat litter users by number of boxes)
 
Fig. 12: Do you use more than one cat litter box per cat?, 2014
(pie chart with percent for yes and no)
 
Fig. 13: When was your most recent purchase of a cat litter box?, 2014
(bar graph with percent by recentness of purchase)

Fig. 14: Do you use cat litter box liners with your litter box?, 2014
(pie chart with percent for yes and no)

Fig. 15: Do you use a mat (such as a no-tracking mat) with your litter box?, 2014
(pie chart with percent for yes and no)


  • Cat Litter Sales and Growth
    • Table Mass-Market Sales of Cat/Dog Litter, 52 Weeks Ending March 23, 2014
  • Usage Rates for Cat Litter
  • Types of Cat Litter Purchased
    • Table U.S. Retail Dollar Sales (in millions) of Natural Formulation Cat Litter, 2010 vs. 2014
  • Leading Marketers
  • Leading Brands
    • Table Leading Mass-Market Brands of Cat/Dog Litter, 52 Weeks Ending March 23, 2014
    • Table Mass-Market Brand Line Growth Leaders for Cat/Dog Litter, 52 Weeks Ending March 23, 2014
  • Cat Litter Brand Leaders by Consumer Usage Rates
    • Table Selected Leading Cat Litter Brands by Usage Rates, 2006-2014
  • Frequency of Changing Cat Litter Box
    • Table Frequency of Changing Cat Litter: Times Changed in Last 14 Days, 2006-2014
  • Use of Cat Litter Boxes
  • Use of Multiple Cat Litter Boxes
  • Purchasing of Cat Litter Boxes
  • Use of Cat Litter Box Liners
  • Use of Mats With Cat Litter Boxes

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