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Packaged Facts’ fully updated report, Pet Oral Care Services and Products in the U.S., 3rd Edition, explores the latest trends in the pet oral care/dental hygiene market, highlighting opportunities in both the services market and the oral care products category.
The report analyzes how trends such as humanization and wellness are driving market innovation, and identifies opportunities for marketers and oral care service providers now and into the future. With a focus on dogs and cats, Pet Oral Care Services and Products in the U.S. provides market sizing and projections for pet oral care/dental hygiene services and product sales within the context of a broader pet market overview.
Tracking growth from 2012 through 2022, the report estimates total 2017 sales at $5.2 billion, breaking out historical and projected sales for both services and products. On the services side, the report examines veterinary channel trends, including usage and cost trends, safety issues, and industry regulation. On the products side, the report analyzes trends in marketing and new products including natural and breath-freshening products, as well as retail channel trends and private-label activity. Detailing both services and products, Packaged Facts’ custom Survey of Pet Owners conducted in February and March 2018 provides a unique perspective available nowhere else, covering pet owner attitudes and practices, purchasing patterns, product preferences, and channel choices.