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Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends


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Packaged Sweet Baked Snacks and Dessert

Packaged Facts estimates total retail sales of the packaged sweet baked snacks and desserts market at $12.7 billion in 2012. The market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. However Americans love their sweet snacks and desserts and that has propelled dollar sales forward by a CAGR of 2.5% since 2008. Growth has been steady although slow throughout the period.

Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends provides insights into successfully navigating and thriving in this still prosperous food market segment. Looking ahead to 2017, growth is projected to be spurred by a variety of factors. For instance, dollar sale increases will be driven by higher prices from smaller pack sizes that have higher per unit costs. Smaller sizes and single-serve portions will help drive cookie and snack growth as they fulfill consumer desire for portion control and on-the-go snacking options.

Scope of Market

Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends
presents a detailed analysis of the U.S. consumer market for packaged sweet baked snacks and desserts sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen cookies, cakes, pies, bakery snacks, and cheesecakes. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell consumer packaged sweet baked snacks and desserts are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Our analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Simmons, New York, NY. On an ongoing basis, Experian Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The 2004 through 2013 surveys cited in this report are based on samples of approximately 25,000 U.S. adults.

Our consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. Our survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.


  • Executive Summary
    • Introduction
      • Scope of Market
      • Methodology
      • Product Category Definitions
      • Areas Outside Scope
    • Market Size and Growth
      • Market Sales at $12.7 Billion in 2012
        • Table Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts, 2008-2012 (in millions)
      • Category Sales: Shelf-stable Products Dominate
        • Table Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts: By Category, 2008-2012 (in millions)
      • Product Segment Sales
        • Table IRI-Tracked Sales of Packaged Sweet Baked Snacks/Desserts: By Segment, 2008-2012 (dollar, unit and volume sales)
      • Sales by Retail Channel
      • Market Forecast
      • Market Leaders
      • Multiplicity of Product Trends
      • Traditional and Novel Marketing
      • Nearly 80% of Adults Eat Cookies; Sandwich Types Most Popular
        • Table Consumption Rates for Ready-To-Eat Cookies: By Kinds and Types Used Most Often, 2004-2013 (percent)
      • Nabisco Is Favorite Cookie Brand
        • Table Brands of Cookies Eaten Most Often, 2004-2013 (percent)
      • Ready-To-Eat Snack Cake Consumption Declines Since 2004
        • Table Consumption Rates for Ready-To-Eat Snack Cakes: By Type, 2004-2013 (percent)
      • 40% of American Adults Say They Eat Low-Fat/Fat-Free Foods
        • Table Household Usage Rates for Low-Fat/Fat-Free Foods: By Type, 2004-2013 (percent)
      • Consumers Want to Eat Healthier, but Also Indulge
        • Table Consumer Attitudes about Food: Agree a Lot, 2004-2013 (percent)
      • Consumers Cutting Back on Wheat Flour and Gluten
      • Consumers Look for Whole-Grain and Multi-Grain Baked Goods
      • Consumers Buying from In-Store Bakeries More
      • 27% of Consumers Buy Sweet Baked Products from In-Store Bakery
  • The Market
    • Introduction
      • Scope of Report
      • Methodology
      • Product Category Definitions
      • Areas Outside Scope
    • Market Size and Growth
      • Market Sales at $12.7 Billion in 2012
        • Table Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts, 2008-2012 (in millions)
      • Category Sales: Shelf-stable Products Dominate
        • Table Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts: By Category, 2008-2012 (in millions)
      • Product Segment Sales
        • Table IRI-Tracked Sales of Packaged Sweet Baked Snacks/Desserts: By Segment, 2008-2012 (dollar, unit and volume sales)
      • Sales by Retail Channel
      • Market Forecast
  • The Marketers
    • Market Leaders
      • Table IRI-Tracked Sales of Packaged Sweet Baked Snacks/Dessert Marketers, 2012-2013 (millions of dollars, percent)
      • Table IRI-Tracked Sales of Packaged Shelf-Stable Cookie Marketers, 2012-2013 (millions of dollars, percent)
      • Table IRI-Tracked Sales of Packaged Shelf-Stable and Refrigerated Cakes, 2012-2013 (millions of dollars, percent)
      • Table IRI-Tracked Sales of Packaged Shelf-Stable, Refrigerated and Frozen Pies Marketers, 2012-2013 (millions of dollars, percent)
      • Table IRI-Tracked Sales of Packaged Shelf-Stable Bakery Snack Marketers, 2012-2013 (millions of dollars, percent)
      • Table IRI-Tracked Sales of Packaged Refrigerated and Frozen Cheesecake Marketers, 2012-2013 (millions of dollars, percent)
      • Table IRI-Tracked Sales of Packaged Frozen Sweet Goods Marketers, 2012-2013 (millions of dollars, percent
      • Mergers, Acquisitions, Divestitures
    • Competitive Profiles
      • Mondelez International
        • Table Mondelez International Packaged Sweet Baked Snacks/Desserts
      • McKee Foods Corporation
        • Table McKee Foods Packaged Sweet Baked Snacks/Desserts
      • Kellogg Company
        • Table Kellogg Company Packaged Sweet Baked Snacks/Desserts
      • Pepperidge Farm
        • Table Pepperidge Farm Packaged Sweet Baked Snacks/Desserts
      • ConAgra
        • Table ConAgra Packaged Sweet Baked Snacks/Desserts
      • Bimbo Bakeries USA
        • Table Bimbo Bakeries Packaged Sweet Baked Snacks/Desserts
      • Schwan Food
        • Table Schwan Food Packaged Sweet Baked Snacks/Desserts
      • Flowers Foods
        • Table Flowers Foods Packaged Sweet Baked Snacks/Desserts
      • Hillshire Brands (Sara Lee)
        • Table Hillshire Brands (Sara Lee) Packaged Sweet Baked Snacks/Desserts
      • Snyder's-Lance, Inc.
        • Table Packaged Sweet Baked Snacks/Desserts
  • Product, Retailing, and Marketing Trends
    • Product Trends
      • Multiplicity of Trends
      • Healthier Indulgences
      • New Tastes and Experiences
      • Convenience
    • Retailing Trends
      • Retailers Embrace Gluten-Free
    • Marketing Trends
      • Traditional and Novel
      • Udi's Gluten-Free Connects with Consumers
      • Tie-Ins to Extend Awareness
      • Power of Facebook
  • The Consumer
    • Note on Data Sources
    • Nearly 80% of Adults Eat Cookies; Sandwich Types Most Popular
      • Table Consumption Rates for Ready-To-Eat Cookies: By Kinds and Types Used Most Often, 2004-2013 (percent)
    • Demographics Vary by Cookie Type
      • Table Demographic Characteristics of Cookie Consumers: By Select Product Types, 2013 (index)
    • Nabisco Is Favorite Cookie Brand
      • Table Brands of Cookies Eaten Most Often, 2004-2013 (percent)
    • Demographics Vary by Cookie Brand
      • Table Demographic Characteristics of Cookie Consumers: By Brand, 2013 (index)
    • Ready-To-Eat Snack Cake Consumption Declines Since 2004
      • Table Consumption Rates for Ready-To-Eat Snack Cakes: By Type, 2004-2013 (percent)
    • Demographics Vary by Ready-To-Eat Snack Cakes Type
      • Table Demographic Characteristics of Ready-To-Eat Snack Cake Consumers: By Type, 2013 (index)
    • Little Debbie, Hostess Most Popular Ready-To-Eat Snack Cake Brands
      • Table Household Usage Rate for Ready-To-Eat Snack Cakes: By Brand, 2004-2013 (percent)
    • Demographics Vary by Ready-To-Eat Snack Cakes Brand
      • Table Demographic Characteristics of Ready-To-Eat Snack Cake Consumers: By Brand, 2013 (index)
    • 40% of American Adults Say They Eat Low-Fat/Fat-Free Foods
      • Table Household Usage Rates for Low-Fat/Fat-Free Foods: By Type, 2004-2013 (percent)
    • Demographics Vary by Low-Fat/Fat-Free Food Product Type
      • Table Demographic Characteristics of Low Fat/Fat Free Food Consumers By Select Product Types, 2013 (index)
    • Over Half of Adults Watching Diet; Seek Less Fat, Sugar, Salt, More Fiber
      • Table Watching One's Diet: Reasons and Foods Eaten, 2005-2013 (percent)
    • Consumers Want to Eat Healthier, but Also Indulge
      • Table Consumer Attitudes about Food: Agree a Lot, 2004-2013 (percent)
    • Consumers Cutting Back on Wheat Flour and Gluten
    • Consumers Look for Whole-Grain and Multi-Grain Baked Goods
    • Consumers Buying Shelf-Stable Products Less, Products from In-Store Bakeries More
    • 27% of Consumers Bought Sweet Baked Products from In-Store Bakery

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