With 2003 retail sales at over $5 billion, this report analyzes sales and growth in the casual furniture market, including lawn and porch furniture made of metal, plastic, rattan/wicker, and wood, including seating products (chairs, love seats, settees, benches, stools, and ottomans), tables, cushions, and umbrellas. It also analyzes the booming market for barbecue grills (gas, charcoal, electric, and hybrid) and a number of other popular outdoor accessories, from coolers to firepits.
The report examines in detail the trends affecting market size and growth and offers sales projections through 2008. New product trends are covered in each category, and major competitors are profiled—including Barlow Tyrie, Inc., Syroco, Inc., and The Coleman Company, as well as specialty manufacturers such as Trivest, Inc., Weber-Stephen Products, and O.W. Lee Co., Inc. The report also explores consumer usage rates, brand preferences, and demographics, based on Simmons Market Research Bureau data.
The information in The U.S. Market for Outdoor and Casual Furniture, Grills and Accessories is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the outdoor furniture market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003.
What You’ll Get in this Report
The U.S. Market for Outdoor and Casual Furniture, Grills and Accessories is a brand-new report that offers a unique perspective on the changing casual furniture market. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Outdoor and Casual Furniture and Accessories offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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How You Will Benefit from this Report
If your company is already competing in the casual furniture market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for outdoor and casual furniture and accessories, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from published and trade sources, a detailed discussion of the consumer for outdoor and casual furniture and furnishings based on Simmons data.
This report will help:
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