In 2011, technically post-recession but still experiencing hard times and in need of comfort, many U.S. consumers are looking to a part of the world that, far from being completely exotic or foreign to the American palate, has rather long influenced it. The Northern Old World regions explored in New Old World Cuisine: Culinary Trend Mapping Report are being virtually and literally revisited by hungry and curious consumers eager to learn more about the heritage behind some of the everyday foods many of us have long enjoyed. So whether it’s unearthing a traditional method for making pretzels by hand or going back to the drawing board to improve the standard hot dog, chefs, diners, do-it-yourself aficionados and food lovers of all stripes are delving into the food cultures of Belgium, Scandinavia, Germany, and Austria.
With the comfort quotient high for many of these hearty cuisines, the report provides food industry players and marketers a great starting point for exploring the Northern New Old World to see what it has to offer to today’s demanding consumer. This includes an exploration of the drivers behind the interest in this cuisine:
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The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot—and what will be—in the food world.
The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.
Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each Issue of the Culinary Trends Mapping Report
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Published every other month, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
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