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Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition


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Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition


Convincing employers that office coffee service can increase productivity and morale—and thereby justify the cost associated with office coffee service—remains a key to the office coffee service industry’s future success.  Office coffee service can also be aligned with employer wellness program trends.

Packaged Facts’ proprietary consumer research reveals that significant room for growth remains. Although many employees themselves view coffee as a productivity tool, and consider high-quality office coffee to be an important perk, employers still pick up less than half of the tab. A wildcard is the degree to which K-Cups' higher costs will demotivate employers from stepping up to the plate (or coffee pot); to date, employers have proven more likely to cover those costs for higher-paid employees.  K-Cup manufacturers also need to navigate increasing concerns about plastic waste, opening the door for alternative packaging and bean-to-cup office coffee brewers.

Office Coffee Service Industry Trends & Opportunities

Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition provides insight on opportunities, challenges and trends shaping the U.S. office coffee service market.  Market analysis focuses on office coffee service provision and full-time employed office coffee usage and attitudes. In particular, the report:
  • Provides a market size and forecast for office coffee service, along with sales by product category and number of brewer placements by brewer brand.
  • Identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees onsite; leveraging employer wellness program trends; challenges associated with the at-home working trend and small business growth; macroeconomic forecasting; coffee commodity and retail price trends; coffeehouse chain performance trends; and challenges facing future K-Cup growth.
  • Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including top flavors and types.
  • Charts the coffee procurement methods and coffee types used by full-time employed daily coffee drinkers, as well as their frequency of coffee drinking all day versus at work Demographic analysis by company size, population density, frequency of coffee use, and government versus private employment is included, as is analysis by gender, race/ethnicity, region and household income.
  • Analyzes the degree employers contribute to the cost of coffee made/used at work; and the degree employees use other beverages as well as other products office coffee service providers can supply as a complement to coffee.
  • Explores employee attitudes related to beverage selection at work; single-cup selection at work; and the importance of high-quality and environmentally friendly coffee at work.
  • Profiles leading coffee service providers Aramark, Compass Group, Sodexo and Starbucks.


  • Executive Summary
    • Report Scope
    • Report Summary
      • Office coffee service market size and forecast
      • Opportunities & challenges shaping office coffee service
      • Opportunity: Enhance employee productivity
      • Opportunity: Give employees a perk they really want
      • Opportunity: Keep employees on site or watch money go out the door
      • Challenge: virtual workspace trend
      • Opportunity: tap into wellness
      • Opportunity: macroeconomic forecast
      • Challenge: lagging growth among small companies
      • Opportunity: falling office vacancy rates
      • Neutral: Coffee price outlook
      • Challenge: Coffeehouse chain performance trends
      • Neutral: K-cups
      • Coffee foodservice menu trends
      • Coffee varieties
      • Coffee flavors and types
      • Employee coffee procurement and coffee type analysis
      • The target market
      • Coffee procurement in past 7 days, by method/location
      • Employee coffee type choices
      • Employer coffee cost contribution & office coffee competition
      • Employer financial contribution to employee coffee
      • Competition or complement: other beverages, foods and services
      • Workplace attitudes: coffee quality, single-cup and beverage selection, &sustainability
      • Valuing high-quality coffee
      • Wanting better quality coffee
      • Single-cup selection
      • Beverage selection
      • Sustainable coffee options
  • Office Coffee Service Market Size and Forecast
    • Steady growth
    • Coffee grows share of OCS sales
    • Branded coffee makes a comeback
    • Brewer placements
      • Table Office Coffee Service Accounts, by Industry Served, 2008-2014
      • Table U.S. Single-Cup Brew Placements, by Marketer, 2010-2014
  • Opportunities & Challenges Shaping Office Coffee Service
    • Opportunity: Enhance employee productivity
      • Table Coffee Influence on Employee Workday Productivity, by Demographic, 2014
    • Opportunity: Give employees a perk they really want
      • Table Degree Employees View High-Quality Coffee as Important Workplace Perk, by Demographic, 2014
    • Opportunity: Keep employees on site or watch money go out the door
      • Low price, quality and convenience drive the fast food restaurant decision
      • Among restaurants, convenience comes in many forms
      • For employees, what does it mean?
      • Restaurant density analysis suggests strong convenience competition
        • Table Restaurant Density, by Restaurant Type: Selected Zip Codes and Locations, 2012
      • And foretells $1,500 per employee in lost productivity
        • Table Time and Money Lost to Offsite Coffee Run, 2015
    • Challenge: virtual workspace trend
      • Trending work-at-home employment
      • Percentage of employed working only at home continues to increase
        • Table Employed Persons Working At Home & At Workplace, Time Spent Working at Locations, 2004-2013
      • Office coffee service vulnerability
    • Opportunity: tap into wellness
      • A trend on the rise
        • Table Employees with Access to Wellness Programs, by Establishment Size and Occupation, 2010-2014
      • Tea provides health and wellness halo
    • Opportunity: macroeconomic forecast
    • Challenge: lagging growth among small companies
      • Smallest firms have yet to recover from recession declines but growth has returned
        • Table Distribution of Private Sector Firms by Size Class, Population & Percentage Share, 2007-2014
      • Employment share among smallest firms declines
        • Table Distribution of Private Sector Employment by Firm Size Class, Population & Percentage Share, 2007-2014
    • Opportunity: falling office vacancy rates
      • Table Office Vacancy Rate: Downtown and Suburban, 2012-2014
    • Neutral: Coffee price outlook
      • Reflected in consumer price trends
      • Coffee imports
        • Table Coffee Imports, by Product Type Value, Volume & U.S. Dollars per Ton, by Product Type, 2010-2014
    • Challenge: Coffeehouse &coffee-centric QSR chain performance trends
      • Same-store restaurant sales comparisons
      • Coffeehouses continue to grow sales, squeeze more out of locations
    • Neutral: K-cups
      • But also a cannibal
      • And increasingly under fire for waste
      • A Godzilla made of K-Cups
      • An opening for alternative packaging
      • And a whole bean renaissance?
  • Coffee Foodservice Menu Trends
    • Coffee on the menu
      • Overview
      • Coffee on the menu
        • Table Top Four Coffee Varieties, Penetration by Restaurant Segment, 2014
      • Coffee varieties
        • Table Top Coffee Varieties, Penetration by Restaurant Segment, 2014
        • Table Top Coffee Varieties, Penetration by Restaurant Segment, 2010-2014
      • Coffee flavors and types
        • Table Top Coffee Flavors/Types, Penetration by Restaurant Segment, 2014
        • Table Top Coffee Flavors/Types, Penetration by Restaurant Segment, 2010-2014
  • Employee Coffee Procurement and Coffee Type Analysis
    • Coffee drinking frequency: all day versus at work
      • Targeting a broad audience
      • Daily coffee consumption analysis
      • Full-time workers are drinking at least a cup of coffee outside the workplace
    • Coffee Procurement in Past 7 Days, by Method/Location
      • Overview
      • The starter cup
      • Commute coffee cannibalizes office coffee opportunity
      • And can target several employees with one purchase
      • Half of full-time workers make coffee at work
      • Demographic analysis
      • Younger workers tasked with procuring office coffee
        • Table Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Age, 2014
      • Hispanics are most likely to buy coffee and make coffee at work
        • Table Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Race/Ethnicity, 2014
      • Regional differences
        • Table Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Region, 2014
      • Coffee usage frequency
        • Table Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Coffee Usage Frequency, 2014
      • Company/location size impacts where coffee drinkers get their cup
        • Table Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Company/Location Size, 2014
    • Employee coffee type choices
      • Overview
      • Coffee pods closing the gap in coffee type usage
      • Restaurant coffee holds its own
      • Via gives instant coffee a lift
      • The reinvention of vending and kiosk coffee
      • Demographic analysis
      • Men most likely to use vending style coffees and kiosks
        • Table Full-Time Employed Coffee Type Choices, by Gender, 2014
      • 18-34s show increased usage across spectrum of coffee types
        • Table Full-Time Employed Coffee Type Choices, by Age, 2014
      • Affluent embrace the pod/k-cup format
        • Table Full-Time Employed Coffee Type Choices, by HH Income, 2014
      • Instant coffee has strong usage among black demographic
        • Table Full-Time Employed Coffee Type Choices, by Race/Ethnicity, 2014
      • High frequency coffee drinkers utilize a variety of coffee types
        • Table Full-Time Employed Coffee Type Choices, by Coffee Usage Frequency, 2014
      • Company/location size
        • Table Full-Time Employed Coffee Type Choices, by Company/Location Size, 2014
      • Government employees most likely to use restaurant coffee and instant coffee
        • Table Full-Time Employed Coffee Type Choices, by Employment Sector, 2014
      • The urban work setting is competitive for office coffee
        • Table Full-Time Employed Coffee Type Choices, by Choice and Rural, Suburban & Urban Work Setting, 2014
  • Employer Coffee Cost Contribution & Office Coffee Competition
    • Employer financial contribution to employee coffee
      • Overview
      • Less than half of office coffee is paid for by the employer
      • Pod/k-cup employer contribution lags that for ground/whole bean coffee
      • Demographic analysis: Ground/whole bean
        • Table Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by HH Income, 2014
      • Rural employees are the least likely to receive employer paid office coffee
        • Table Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by Population Density, 2014
      • 10-99 employee companies most likely to pay for 100% of ground/whole bean office coffee
        • Table Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by Company Size & Location Size, 2014
      • Demographic analysis: Coffee pods/k-cups
        • Table Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by HH Income, 2014
      • Employees working in the suburbs are most likely to get employer paid pod coffee
        • Table Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by Population Density, 2014
      • Company size plays a role
        • Table Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by Company Size & Location Size, 2014
    • Competition or complement: other beverages, foods and services
      • Overview
      • Water-the healthy choice
      • Soda remains widely used
      • Tea emerges as a viable opportunity to compliment office coffee
      • Energy drinks: the coffee alternative
      • Smoothies as a meal replacement
      • Snack culture provides opportunity to build incremental sales
      • Demographic analysis
      • Women are more likely to consume other types of drinks and snacks while at work
        • Table Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Gender, 2014
      • Younger age groups are most likely to drink energy drinks
        • Table Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Age, 2014
      • Racial/ethnic differences
        • Table Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Race/Ethnicity, 2014
      • Employees in the west are more likely to drink a variety of beverages at work
        • Table Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Region, 2014
      • High frequency coffee drinkers consume a variety of other beverages at work
        • Table Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Daily Coffee Usage Frequency, 2014
  • Workplace Attitudes: Coffee Quality, Single-Cup Selection, Beverage Selection & Sustainability
    • Important office coffee attributes
      • Overview
      • High-quality coffee
      • Demographic analysis
        • Table Importance of High-Quality Coffee at Work, by Demographic, 2014
      • Who wants better quality coffee? Room for improvement.
      • Those who value high quality even more likely to want better coffee
      • Premium as sustainable
      • Demographic analysis: Better coffee in demand
        • Table Degree Employees Want Better Coffee at Work, by Demographic, 2014
      • Single-cup selection
      • Those who value single-cup/k-cup coffee selection more apt to desire better variety
      • Demographic analysis: Employees from large companies seeking single-cup
        • Table Degree Employees Want More Single-Cup/K-Cup Variety at Work, by Demographic, 2014
      • Beverage selection
      • Workplace beverage variety needed
      • Sustainable coffee options
        • Table Importance of High-Quality Coffee at Work, by Demographic, 2014
  • Office Coffee Service Provider Analysis
    • Aramark Corp
      • Sales analysis
        • Table Aramark North American Food and Support Services, Sales by Segment, 2013-2014
        • Table Aramark Business & Industry Clients, Food Services and Facilities Services, 2014
      • Vending & office refreshments operations
      • Filterfresh
    • Compass Group PLC
      • Compass Group North America
      • Foodservice strategy
      • Room for growth
      • Balance: a wellness solution offering guidance and education
      • North America Business & Industry Sector
      • Coffee and refreshment services
      • Growing by acquisition
    • Sodexo Inc
      • Company segmentation
      • Strong corporate segment growth
        • Table Sodexo North American On-Site Service Solutions Revenue, by Segment, 2013-2014
      • Foodservice segments
      • Office coffee service
    • Starbucks
      • Table Starbucks Revenue: Restaurant & Retail/Foodservice, 2009-2014; Product Type & Geography, 2011-2014
      • Growing foodservice sales
      • Home and office delivery
      • Office coffee and vending
  • Appendix
    • Methodology
      • Consumer survey methodology
    • Report table interpretation
      • Color coding
      • Indexing
    • Terms and definitions
      • Supermarkets
      • Restaurant categories
      • Limited-service restaurant definitions
      • Full-service restaurant definitions
      • Other definitions

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