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Non-GMO Foods: Global Market Perspective

Non-GMO Foods: Global Market Perspective

The global market for non-GMO foods and beverages, products made without the use of any ingredients from genetically modified organisms (GMOs), is in a period of intense change. In Europe, consumer rejection of foods made using GMO ingredients has caused many of the leading international food companies such as Unilever, Nestlé, and Coca-Cola to introduce—or be developing—non-GMO versions of their products. Such giant international food manufacturers are eager to please French, Italian, and other European consumers who have made it clear they don’t want GMO ingredients in their food.

At the same time, many of these same companies and other food industry giants, such as Pepsi and General Mills, have contributed millions of dollars either directly or through their trade organization the Grocery Manufacturers Association to the ongoing campaigns in the U.S. to prevent mandatory labeling of foods with GMO ingredients.

Throughout the world, at least 60 countries have adopted some type of labeling that notifies consumers there is some percentage of GMO ingredients present in the product, while around 130 countries have no labeling regulation—at least for the present.

Packaged Facts’ report Non-GMO Foods: Global Market Perspective looks at the evolving situation in the worldwide market for non-GMO foods; the actions being taken by key stakeholders, including consumers, farmers, governments, and non-governmental organizations; as well as the trends and developments of the products themselves. In addition, the report provides an estimate of the global market for non-GMO foods and beverages in 2012 and a projection for 2017.

Scope and Methodology

Non-GMO Foods: Market Perspective covers the market for non-GMO products sold through all types of retail outlets. Market estimates are based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total non-GMO market size.

Data sources used and/or consulted for market, sales, and consumer estimates include:

  • The USDA’s Economic Research Service, the UN’s Food and Agricultural Organization, and other international government and non-governmental organizations
  • Major international food and beverage retailer annual reports for individual retailer sales
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.


  • Executive Summary
    • Scope of the Report
      • Definition of Non-GMO
    • Period of Great Promise for Non-GMO Food and Beverage Products
      • Demand May Not Be Solid
      • Growth of GMO Crops Impacts Non-GMO Foods Growth
    • Market for Non-GMO Foods Estimated at $400 Billion
      • Table Global Retail Sales of Non-GMO Foods and Beverages, 2012-2017 (in billions of U.S. dollars)
    • Methodology of the Report
  • GMO: Context and Issues
    • Key Points
    • What Are GMOs?
    • History and Development
      • GMOs a Continuation of Agricultural Development
      • Development of Genetic Theory
    • Spread of GMO Crops
      • GMO Crops in U.S.
      • Global Presence of GMO Crops
      • Africa May be Focus
      • Presence of GMO in U.S. Food Products
      • Presence of GMO in Global Food Products
      • Very Few Nations Grow GMO Crops
      • Growth Accelerating in Developing Nations
      • U.S. Remains Leading GMO Producer
      • Emphasis on Home Grown GMO
        • Table Global Area of GMO Crops in 2012 (in Millions of Hectares)
      • GMO Club Expanding
    • Heated Controversy Surrounds GMOs
      • Why the Controversy?
      • Current Controversies Date Back to First GMO Product
    • The Plus Side of GMOs
      • Creating More and Healthier Food
      • Healthier Environment
    • Potential Dangers of GMO
      • Limited Hard Evidence on Anti-GMO Side
      • Animal-Based Studies Raise Questions
      • Involvement of GMO Companies in Research
      • Countering the Anti-GMO Arguments
      • Refuting Pro-GMO Arguments
      • Rejection of Increased Crop Yield Position
      • Questioning Environmental Safety
      • Unwanted Spread of GMO Seeds
    • GMO Labeling: For and Against
      • GMO Labeling Widespread Around the World
        • Table Countries with No GMO Labeling Regulation, 2013
      • What Does GMO Labels Look Like?
        • Table Center for Food Safety Mandatory Labeling Breakout, 2013
      • The U.S. Campaign for Mandatory GMO Labeling
      • The Case Against GMO Labeling
      • The Cost Issue
      • Voluntary Non-GMO Labeling Echoes BST-Free Labeling
    • The Public Relations War
    • Political and Social Element to GMO Opposition
      • France: The Political Challenge to GMOs
    • The Bottom Line: Are GMOs Safe?
  • The Regulatory Environment
    • Key Points
    • Where GMOs Face Challenges
      • Bans Vary in Australia and New Zealand
      • Negatives Drive Marketers Out of Europe
    • Resistance to GMO Expansion Surprising
      • Role of World Trade Organization
    • The Path to Approval
      • Cartagena Protocol Helps Govern Process
      • European Union: Summary of EFSA Regulatory Process
      • EFSA's Assessment Process
      • The Italian Example
      • EU Process May Change
      • Some Other Examples of Regulatory Processes and Standards
      • Brazil's GMO Crop Approval Structure
      • Canadian GMO Regulatory Process
      • Japan's Regulatory Oversight
      • Japanese GMO and Non-GMO Food Labeling Policies
      • India's Food Safety and Standards Authority
  • The Stakeholders
    • Key Points
    • Stakeholder Represent Contrasting Points of View
    • Consumers
      • Anti-GMO Appears to Dominate Polls
      • How Question is Framed is Important
      • Resistance to GMOS May be Decreasing
      • Lack of Knowledge About GMOs Widespread
      • Consumers Swayed by Marketing Campaigns
      • Fear of the Unknown
    • GMO Opponents Are Active
      • Resistance Can Be Broad-Based
      • Mexican Resistance Both Broad-Based and Traditionalist
      • France: Activist and Broad-Based
      • Anger Focused on Monsanto
      • Social Media Used for More Protests
    • Farmers
      • Cross Contamination Concerns
      • Farmers Lead Resistance
      • Farmers Opt for Black Market GMOs
      • Financial Concerns
    • GMO Companies
      • BASF Plant Science (www.basf.com/group/corporate/en/products-andindustries/biotechnology/plant-biotechnology/index)
      • Bayer CropScience (www.cropscience.bayer.com)
      • Dow Agrosciences (www.dowagro.com)
      • DuPont (www.dupont.com)
      • Monsanto (www.monsanto.com)
      • Syngenta (www.syngenta.com)
    • Food Companies
      • International Food Companies Pay to Play
      • Same Companies Go GMO-Free in Europe
      • Support for Non-GMO Food Labeling
      • Grocery Manufacturers Association Weighs In
    • Government and International Agencies
      • Environmental Protection Agency (www.epa.gov)
      • European Commission (http://ec.europa.eu)
      • European Food Safety Authority (www.efsa.europa.eu)
      • Federal Service for Supervision of Consumer Rights Protection and Human Well-Being (http://rospotrebnadzor.ru/en/web/en)
      • Food and Agriculture Organization of the United Nations (www.fao.org)
      • Food and Drug Administration (www.fda.gov)
      • Food Safety and Standards Authority of India (www.fssai.gov.in)
      • Food Standards Agency (www.food.gov.uk)
      • Food Standards Australia New Zealand (www.foodstandards.gov.au)
      • Ministry of Agriculture (http://english.agri.gov.cn)
      • Ministry of Health, Labor, and Welfare (www.mhlw.go.jp/english)
      • National Biosafety Committee (www.ctnbio.gov.br)
      • United Nations Environment Programme (www.unep.org)
      • U.S. Agency for International Development (www.usaid.gov)
      • U.S. Department of Agriculture (www.usda.gov)
      • World Health Organization (www.who.int)
      • World Bank (www.worldbank.org)
      • World Trade Organization (www.wto.org)
    • Non-Governmental and Advocacy Organizations
      • Alliance for a Green Revolution in Africa (www.agra.org)
      • African Biodiversity Network (www.africanbiodiversity.org)
      • Center for Food Safety (www.centerforfoodsafety.org)
      • Cert ID Europe Ltd (www.cert-id.eu)
      • The Gaia Foundation (www.gaiafoundation.org)
      • Genetic Resources Action International (www.grain.org)
      • Greenpeace (www.greenpeace.org)
      • International Rice Research Institute (http://irri.org)
      • Just Label It! (http://justlabelit.org)
      • National Association for Genetic Safety (www.oagb.ru)
      • No! GMO Campaign (www.gmo-iranai.org)
      • Non-GMO Project (www.nongmoproject.org)
      • NSF International (www.nsf.org)
    • GMO-Related Trade and Industry Organizations
      • Biotechnology Industry Organization (www.bio.org)
      • Consultative Group on International Agricultural Research (www.cgiar.org)
      • Council for Biotechnology Information (www.whybiotech.com)
      • CropLife International (www.croplife.org)
      • Genetic Literacy Project (www.geneticliteracyproject.org)
      • International Service for the Acquisition of Agri-biotech Applications (www.isaaa.org)
  • The Retail Environment
    • Key Points
    • Supermarkets Go Non-GMO
      • Table GMO Policies of Selected Leading International Retail Grocery Chains
      • Non-GMO Private Label Lines Have History
      • UK Chicken Feed Controversy
      • Europeans Respond with Brussels Soy Declaration
        • Table Brussels Soy Declaration
  • Product Trends and Developments
    • Key Points
    • Definitions for Product Trends and Developments
    • Number of Product Rollouts Reaches a Five-Year High in 2013
      • Table Estimated Change in Number of Non-GMO Food and Beverage Introductions, 2009-2013, by Year (percent change)
    • Europe Accounts for 70% of Global Product Introductions; Russia the Top Marketer
      • Table Estimated Share of Non-GMO Food and Beverage Introductions, 2009-2013, by Region (percent share)
    • Eleven Key Product Categories
      • Dairycase
      • Condiments & Ingredients
      • Meals, Entrees, & Side Dishes
      • Salty Snacks
      • Meat & Meat Substitutes
      • Bakery
      • Snack Bars & Confectionery
      • Kids
      • Juice & Juice Drinks
      • Fruits & Vegetables
      • Breakfast
    • One in Five Non-GMO Food and Beverage Rollouts Are Dairycase Products
      • Table Estimated Share of Non-GMO Food and Beverage Introductions, 2009-2013, by Category and Rank, Global vs. U.S. (percent of new products)
    • Global Trends in Non-GMO Dairycase Foods/Beverages and Selected New Products
    • Global Trends in Non-GMO Condiments/Ingredients and Selected New Products
    • Global Trends in Non-GMO Meals/Entrees/Side Dishes and Selected New Products
    • Global Trends in Non-GMO Salty Snacks and Selected New Products
    • Global Trends in Non-GMO Meat/Meat Substitutes and Selected New Products
    • Global Trends in Non-GMO Bakery and Selected New Products
    • Global Trends in Non-GMO Snack Bars/Confectionery and Selected New Products
    • Global Trends in Non-GMO Kids' Foods/Beverages and Selected New Products
    • Global Trends in Non-GMO Juice/Juice Drinks and Selected New Products
    • Global Trends in Non-GMO Fruits/Vegetables and Selected New Products
    • Global Trends in Non-GMO Breakfast Food/Beverage and Selected New Products
  • Market Forecast
    • Key Points
    • Global Retail Non-GMO Food and Beverage Market at $400 Billion
      • Table Global Retail Sales of Non-GMO Foods and Beverages, 2012-2017 (in billions of U.S. dollars)
      • Some Sales Unmeasurable
      • Market Projected to Double by 2017
      • U.S. Share Will Decline
        • Table Global Retail Sales of Non-GMO Foods and Beverages, 2012-2017 (in billions of U.S. dollars)
      • Broad-Based Increases in Non-GMO Sales and Branding

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