In a data-intensive yet compact new format, this Packaged Facts report analyzes the $8 billion market for non-chocolate candy, covering the mass-market and gourmet sectors as well as retail and direct sales. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where flat growth is challenging all players, as reflected in a fresh wave of mergers and acquisitions.
This report first quantifies the non-chocolate candy market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing M&A activity, marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers and novelty and gourmet candymakers. The final chapter tabulates and analyzes demographics for non-chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns, and the uses of the Internet.
This report is the second of a three-part series on the confectionery market. The series may also be purchased in its entirety. When purchasing the series you also receive an added Executive Overview of all three volumes, which provides a cross-comparison of opportunities and competition in these inter-related sectors of the confectionery market.
Volumes in the series are as follows:
Volume I: The U.S. Market for Chocolate Candy
Volume II: The U.S. Market for Non-Chocolate Candy
Volume III: The U.S. Market for Gum, Mints & Breath Fresheners
The U.S. Market for Chocolate, Candy, Gum & Mints - Volumes I-III
Hispanic Population Holds the Key to Sweet Profits for Candy Industry
New York, December 17/PRNewswire - Candy manufacturers looking for growth channels over the next five years should consider making a special effort to court the Hispanic consumer, according to The U.S. Market for Non-Chocolate Candy, a newly published Packaged Facts report available at MarketResearch.com. In an otherwise flat market, the Hispanic demographic, with its booming population and nearly $600 billion buying power, represents perhaps the biggest opportunity for confection marketers.
Overall, according to the report, Americans consumed $4.5 billion worth of non-chocolate candy in 2001; Hispanics are responsible for a large share of that spending. For example, Hispanic households consume twice the amount of Jolly Ranchers and Skittles candies as non-Hispanic white households.
"Marketers know that the Hispanic market has tremendously powerful consumer reach," said Don Montuori, Acquisitions Editor for Packaged Facts, "and several candy manufacturers are taking steps to ensure that their products are front and center when Hispanic consumers want to satisfy their sweet tooth."
To capitalize on this market, U.S. candy makers are busily launching Hispanic-targeted or Hispanic-friendly confections, picking up on popular fruit flavors such as mango (often in sour or hot versions) and the venerable Hispanic favorite, dulce de leche. Other U.S. manufacturers are acquiring manufacturers of Mexican candy, while U.S.-based divisions of Latin companies are packaging and promoting candy products for the American market.
The U.S. Market for Non-Chocolate Candy is the second volume in a series of reports from Packaged Facts on the chocolate, candy and gum markets. The reports provide detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2007.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.
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I. Executive Summary
II. The Market
III. The Marketers
IV. Marketer Profiles
Competitive Profile: Hershey Foods Corp.
Competitive Profile: Jelly Belly Candy Co.
Competitive Profile: Mars, Inc.
Competitive Profile: Nestlé USA, Inc. (Nestlé S.A., Switzerland)
Competitive Profile: Tootsie Roll Industries, Inc.
V. The Consumer
VI. Looking Ahead
Appendix I: Examples Of Consumer And Trade Advertising And Promotions
Appendix II: Addresses Of Selected Marketers
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