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The U.S. Market for Non-Chocolate Candy

  • Executive Summary
    • Scope and Methodology
      • Market Scope
      • Report Methodology
      • Note on Information Resources, Inc. Market Share Data
    • Market Size and Growth
      • Consumption of Non-Chocolate Candy is Growing
        • Table Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billions of pounds)
      • Retail Sales Jump to $8.9 Billion
        • Table U.S. Retail Sales and Growth of Non-Chocolate Candy, 2002-2006 (in billion $)
      • IRI-Tracked Sales Nearing $2 Billion
      • Chewy Candy the Largest Segment
        • Table IRI-Tracked Sales of Non-Chocolate Candy by Segment, 2002-2006 (in million $)
        • Table Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2006 (%)
      • The Top Marketers
        • Table IRI-Tracked Sales of Top 10 Non-Chocolate Seasonal Candy Marketers, 2002-2006 (in million $)
        • Table Top 10 Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2006 (%)
      • The Top Branded Products
        • Table Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Sales, 2002-2006 (in million $)
        • Table Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Share, 2004 (%)
      • Sales Growth to Slow, Reach $10.6 Billion in 2011
        • Table U.S. Retail Sales and Growth of Non-Chocolate Candy, 2006-2011 (in billion $)
    • Growth Factors
      • Health Concerns Shape the Direction of Candy Development
      • Opportunities in Organic
      • Population Shifts
        • Table Number of U.S. Population by Age Group, 2000-2010 (in millions)
      • Kid Buying Power Nears $19 Billion
      • The High Impact of Aging Baby Boomers
      • Hispanic Numbers and Influence Growing
      • Legislative and Regulatory Issues
      • Blurring Channels Make Interesting Partners
      • Changing Media Consumption
      • Acquisitions and Mergers Slow
    • New Product Trends
      • Upstart Trend: Single Serve
      • Let Me Entertain You: Novelty and Interactive Candy
      • Upscale Indulgence All the Way
      • Think Way Out: Go Eastern
      • Healthier, Functional and Fortified Candies
    • The Candy Consumer
      • 25% of Adults Eat Non-Chocolate Candy
        • Table Candy Usage Rates: Overall, Chocolate Candy and Non-Chocolate Candy, 2006 (% of U.S. adults)
      • Starburst the Top Brand at 5.5% Rate
      • 50% of Teens Eat Non-Chocolate Candy
        • Table Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 12-17)
      • Skittles Is Top Teen Brand at 19% Usage Rate
      • 89% of Kids Eat Non-Chocolate Candy
        • Table Kids' Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 6-11)
  • The Market
    • Scope and Methodology
      • Market Scope
      • Report Methodology
    • Market Size and Growth
      • Note on Information Resources, Inc. Market Share Data
      • The Confectionery Industry
        • Table NCA Retail Confectionery Sales, 2006 (in million $ and %)
      • Consumption of Non-Chocolate Candy is Growing
        • Table Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billions of pounds)
        • Table Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billion $)
      • Per Capita Consumption Rises to 11.2 Pounds
        • Table U.S. Per Capita Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in pounds)
        • Table U.S. Per Capita Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (wholesale $ value)
      • Retail Sales Jump to $8.9 Billion
        • Table U.S. Retail Sales and Growth of Non-Chocolate Candy, 2002-2006 (in billion $)
        • Table Market Share of Non-Chocolate Candy vs. Chocolate Candy, 2006 (%)
      • IRI-Tracked Sales Nearing $2 Billion
      • Chewy Candy the Largest Segment
        • Table IRI-Tracked Sales of Non-Chocolate Candy by Segment, 2002-2006 (in million $)
        • Table Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2006 (%)
        • Table Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2002 (%)
      • Standard Assortment, Non-Chocolates at 83% of Mass Market
        • Table IRI-Tracked Sales of Non-Chocolate Seasonal Candy by Holiday, 2002-2006 (in million $)
    • Marketer and Brand Shares
      • The Top Marketers
        • Table IRI-Tracked Sales of Top 10 Non-Chocolate Seasonal Candy Marketers, 2002-2006 (in million $)
        • Table Top 10 Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2006 (%)
      • The Top Branded Products
        • Table Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Sales, 2002-2006 (in million $)
        • Table Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Share, 2004 (%)
      • Private Labels Lead in Dollar Gains
        • Table IRI-Tracked Sales of Private Label Non-Chocolate Candy, 2002-2006 (in million $)
      • Hard Candy Drops Hard
        • Table IRI-Tracked Sales of Top 10 Hard Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Hard Candy Brands, 2002-2006 (in million $)
      • Hershey Loves Licorice
        • Table IRI-Tracked Sales of Top 10 Licorice Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Licorice Brands, 2002-2006 (in million $)
      • MasterFoods Leads Chewy Candies
        • Table IRI-Tracked Sales of Top 10 Chewy Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Chewy Candy Brands, 2002-2006 (in million $)
      • Nestlé and Topps Top Novelty
        • Table IRI-Tracked Sales of Top 10 Novelty Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Novelty Candy Brands, 2002-2006 (in million $)
      • Wrigley is a Lifesaver in Mints
        • Table IRI-Tracked Sales of Top 10 Plain Mints Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Plain Mints Brands, 2002-2006 (in million $)
      • Fragmentation Abounds with Seasonal Candies
        • Table IRI-Tracked Sales of Top 10 Easter Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Easter Candy Brands, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Halloween Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Halloween Candy Brands, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Christmas Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Christmas Candy Brands, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Valentine Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Valentine Candy Brands, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Seasonal Candy (all other) Marketers, 2002-2006 (in thousand $)
        • Table IRI-Tracked Sales of Top 10 Seasonal Candy (all other) Brands, 2002-2006 (in thousand $)
      • Hershey Sees Weak Payday in Nut Candies
        • Table IRI-Tracked Sales of Top 10 Specialty Nut/Coconut Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Specialty Nut/Coconut Candy Brands, 2002-2006 (in million $)
      • Wrigley Has a Hit with Sugar-free
        • Table IRI-Tracked Sales of Top 10 Sugar-free Diet Candy Marketers, 2002-2006 (in million $)
        • Table IRI-Tracked Sales of Top 10 Sugar-free Diet Candy Brands, 2002-2006 (in million $)
    • Forecast
      • Sales Growth to Slow, Reach $10.6 Billion in 2011
        • Table U.S. Retail Sales and Growth of Non-Chocolate Candy, 2006-2011 (in billion $)
  • Growth Factors
    • State of the Candy Nation
      • Table 2006 Confectionary Market (in billion $)
      • Health Concerns Shape the Direction of Candy Development
      • Population Shifts
        • Table Size of U.S. Population by Age Group, 2000-2010 (in millions)
      • Kid Buying Power Nears $19 Billion
      • The High Impact of Aging Baby Boomers
      • Hispanic Numbers and Influence Growing
        • Table Purchasing Power of U.S. Minorities: 1990, 2000, 2005, and 2010 (in billion $)
      • Legislative and Regulatory Issues
      • Blurring Channels Make Interesting Partners
      • Testing the Waters: Flexibility and Adaptability
      • A Future of Shifting Marketing Approaches
        • Table Selected Non-Chocolate Candy Advertising Spends, 2006
        • Table U.S. Advertising Spending on Social Networking Websites, 2007
      • Acquisitions and Mergers Slow
  • New Product Trends
    • 417 New Candy Product Lines in 2006
      • Table Selected New Non-Chocolate Candy Introductions by Package Tags, 2004 vs. 2006
      • Upstart Trends: Single Serve and Organic/Natural
      • Let Me Entertain You: Novelty and Interactive Candy
      • Upscale Indulgence All the Way
      • Think Way Out: Go Eastern
      • Healthier, Functional and Fortified Candies
        • Table Selected Non-Chocolate Candy Flavor Trends by Number of New Product Introduction Package Tags, 2004 vs. 2006
  • Spotlight on Organic Candy
    • Opportunities in Organic
      • Chocolate Leadership
        • Table Organic & Conventional Confectionery Sales, 52-Week Period Ending August 2006 (in million $)
      • Increased Efforts and Options to Replace Ingredients With Natural/Organic
      • Organic Is Here to Stay
      • What Is Organic?
      • Easing of Standards Bad for Organic Industry?
      • Organic Consumers Are Particular
        • Table Main Reason Organic Shoppers Buy Organic Food, By Age, 2006
        • Table Demographic Indicators by Agreement with the Statement: I Shop or Look for Organic/Natural Food, 2006
      • It's About More Than Organics
      • Beware the Backlash
  • The Consumer
    • Note on Simmons Market Research Bureau Consumer Data
      • 25% of Adults Eat Non-Chocolate Candy
        • Table Candy Usage Rates: Overall, Chocolate Candy, and Non-Chocolate Candy, 2006 (% of U.S. adults)
      • Non-Chocolate Candy More Vivid Persona
        • Table Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate, 2006 (U.S. adults)
      • Heavy Usage Index of 209 for Blacks
        • Table Purchasing Indexes by Demographic Breakout: Consumers of Non-Chocolate Candy vs. Heavy Consumers of Non-Chocolate Candy, 2006 (U.S. adults)
      • Fruit/Mint-Flavored vs. Caramel/Nut
        • Table Purchasing Indexes by Demographic Breakout: Consumers of Fruity/Mint Non-Chocolate Candy vs. Consumers of Caramel/Nut Non-Chocolate Candy, 2006 (U.S. adults)
      • Non-Chocolate Consumers Adventurous with Food
        • Table Indexes for Food-and Diet-Related Attitudes and Behaviors: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate Candy, 2006 (U.S. adults)
    • Brand Demographics
      • Starburst the Top Brand at 5.5% Rate
        • Table Preference Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. adults)
      • 38% of Kraft/Nabisco's Lifesavers Fans Are Heavy Users
        • Table Percentage of Users Who Are Heavy Users by Non-Chocolate Candy Brand, 2006 (% of U.S. adults)
      • Women Index Highest for Kraft/Nabisco's Creme Savers Brand
        • Table Purchasing Indexes for Selected Chocolate Candy Brands: By Gender, 2006 (U.S. adults)
      • Blacks Post Index of 377 for Sugar Daddy
        • Table Purchasing Indexes for Selected Chocolate Candy Brands: By Race/Ethnicity, 2006 (U.S. adults)
      • The Kid Factor
        • Table Purchasing Indexes for Selected Chocolate Candy Brands: By Age of Children in Household, 2006 (U.S. adults)
      • SweeTarts, Twizzlers Strong in Higher-Income Households
        • Table Purchasing Indexes for Selected Chocolate Candy Brands: Households With Income Under $50,000 vs. Households With Income of $50,000 or More, 2006 (U.S. adults)
  • Spotlight on Teen and Kid Consumers
    • Note on Simmons Market Research Bureau Consumer Data
      • 50% of Teens Eat Non-Chocolate Candy
        • Table Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 12-17)
      • Black Teenagers Represent 20% of Market
        • Table Teen Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate, 2006 (% of U.S. children age 12-17)
        • Table Teen Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate, 2006 (U.S. children age 12-17)
        • Table Teen Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2006 (% of U.S. children age 12-17)
        • Table Teen Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (U.S. children age 12-17 in thousands)
      • Skittles Is Top Teen Brand at 19% Usage Rate
        • Table Teen Usage Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. children age 12-17)
        • Table Teen Usage Selected Indexes for Selected Non-Chocolate Candy Brands: By Gender, Age, and Race, 2006 (U.S. children age 12-17)
      • 89% of Kids Eat Non-Chocolate Candy
        • Table Kids' Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 6-11)
      • Flat Indexes for Children
        • Table Kids' Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel Nut Candy, 2006 (% of U.S. children age 6-11)
        • Table Kids' Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (U.S. children age 6-11)
        • Table Kids' Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (% of U.S. children age 6-11)
        • Table Kids' Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2006 (U.S. children age 6-11 in thousands)
      • Topps Among Top Marketers
        • Table Kids' Preference Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. children age 6-11)
      • Non-Chocolates Gain Traction Among 6-to 11-Year-Olds
        • Table Kids' Preference Selected Indexes for Selected Chocolate Candy Brands: By Gender, Age and Race, 2006 (U.S. children age 6-11)
  • Addresses

Candy makes a potentially sour situation…sweet! Though faced with a largely mature U.S. market, rising manufacturing costs, and consumer health and obesity concerns, the non-chocolate candy market has managed to drive innovation and sales. Healthier non-chocolates are gaining ground, particularly those based on diet benefits, such as sugar-free candies, which have surged in sales, and functional and fortified candies, which are seeing increased product introductions. If anything is an indicator of the health juggernaut, it is the consistent growth of single-serving in non-chocolate candy.

Market growth was particularly robust in 2006 with a 7% gain over 2005 retail sales of $8.3 billion, driven by the integration of health benefits into new product launches, and aided by cross-category innovation and sales through non-traditional retailers. The question is, what can sustain this growth for the future? Organics. For the first time, Packaged Facts has devoted an entire chapter to the role of organics in the non-chocolate candy market.

Packaged Facts’ new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall, fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report also tracks variations in food- and health-related attitudes among adult consumers of non-chocolate candy, presenting comparisons with chocolate candy, as well as detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers.

Report Methodology The information in The U.S. Market for Non-Chocolate Candy is based on both primary and secondary research. Primary research involved on-site examination of retail outlets and interviews with marketing, public relations and industry analysts within the candy market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2006) compiled by TNS Media Intelligence, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2007. New product information is gathered via literature research, personal interviews and data compiled by Productscan, a service of Datamonitor.

What You’ll Get in this Report
The U.S. Market for Non-Chocolate Candy is a brand-new report that offers a unique perspective on the changing market for non-chocolate candies. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Non-Chocolate Candy offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the non-chocolate candy market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for non-chocolate candies, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for candy based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for non-chocolate candy.
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the non-chocolate candy arena.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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