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Natural and Organic Personal Care Products in the U.S., 5th Edition

In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to $7.7 billion–could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And “green” consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009. But what comes next? In the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America; and by changing world economics that will start to reverse the generations-old flow of U.S. brands to developing countries. The opportunities get hotter and hotter... But is it time to begin looking for the cracks?

Packaged Facts’ newest edition of our best-selling guide to the natural HBC market portrays its molten dynamics. Separate chapters on skincare, haircare, and makeup contain historical and future dollar patterns, together with Packaged Facts’ famous in-depth analysis. Extensive demographic data from Packaged Facts’ own February 2011 consumer survey are also included. Plus the battle profiles of Better Botanicals, Clorox/Burt’s Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.

Report Methodology

Natural and Organic Personal Care Products, 5th Edition is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how natural HBC products are sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data on the consumer natural personal care marketplace, be they quantitative or qualitative; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Proprietary Data from Respected Sources Assembled in One Volume

The retail dollar sales amounts in this report are estimated by Packaged Facts. Sales growth patterns over periods of years–encompassing the peaks and valleys–though ultimately our projections, too, are shaped by the study of checkout scanner data graciously provided to us by SPINS, Inc., and SymphonyIRI Group. SPINSscan data cover mainly sales through the natural grocery channel, while SPINS Specialty Gourmet data include some of the sales transacted outside natural grocery. IRI data cover mass retail channels, that is, supermarkets, chain drugstores, and mass merchandisers.

In-depth discussion of the purchase and use of natural personal care products is based on The 2011 Packaged Facts Consumer Survey, our own thorough survey of 2,000 U.S.-resident adults, conducted in February.

Information about many of the new natural HBC products mentioned herein, is provided by Product Launch Analytics (PLA), an online service of Datamonitor. PLA tallies the new intros by product, country, company, and the claims/tags that appear on labels (“new,” “organic,” “paraben-free,” etc.).

Marketer rankings are based on Packaged Facts’ investigation of a number of sources, especially companies’ own literature.

The Bottom Line: What Your Company Really Gets...

With Natural and Organic Personal Care Products, you and your marketing team will gain a comprehensive overview of the ins and outs of the natural HBC business. Most importantly, the report anchors natural/organic products in the broader HBC world and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported by extensive hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...

If your company is already an established player in natural personal care, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the natural/organic consumer, then this report is a great intro to the natural/organic marketplace, and thus a launching pad for a successful venture.

Your whole team—brand managers, research and development pros, ad agencies and media departments, consultants, database managers and librarians, venture capitalists, new business specialists—all are united by the cutting-edge analysis in Natural and Organic Personal Care Products.


  • Executive Summary
    • Report Parameters in Terms of Products, Retail Channels, and Solar Systems
      • "Natural" vs. "Organic"
      • "Natural" Often Encompasses "Organic"
    • Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011
      • Forecast: Natural HBC Predicted to Reach $13.6 Billion in 2016
        • Table Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions)
    • Skincare Category Radiant at $5.9 Billion in 2011
      • Forecast: Natural Skincare Category to Ascend to $9.4 Billion in 2016
    • Natural Haircare Bumps Up to $2.1 Billion in 2011
      • Forecast: Natural Haircare to Surpass $3.5 Billion in 2016
    • Makeup Category Climbs to $455.0 Million in 2011
      • Forecast: Natural Makeup in Fast-and-Slow Progress to $735.0 Million in 2016
    • Americans Were Still Awakening to Natural HBC in 2005-2011
    • "Ubiquity" Describes Natural HBC's Explosion Across U.S. Retail Channels
    • Natural, Mass, Prestige, Direct Channels in "Big Blur"-A Help or Hindrance?
    • Let's Not Get Sick!
    • At Least 40,000 Doors in Natural Food/HBC Channel
    • Almost 40% of Adults Read Labels on Personal Care Products
    • A Third Keep Trying Natural Brands Till Finding Ones That Work
    • High Prices a Big Drag for Some-But Others Don't Care
    • Natural Skincare and Haircare User-Bases Are Nearly Equal in Size
      • Table Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months)
  • The Overall U.S. Natural Personal Care Market
    • Highlights
    • Introduction
      • "Natural" vs. "Organic"
      • "Natural" Often Encompasses "Organic"
      • Formula, Positioning Determine Inclusion of Brands in This Report
      • Report Parameters in Terms of Products, Retail Channels, and Solar Systems
      • Sales Through All Channels Included in Our Estimates
      • Methodology
    • Glossary
      • Twenty-One Useful Definitions
      • "Apps"
      • Carbon Footprint
      • Carbon Offset (also, Carbon Credit)
      • Cosmeceutical
      • CPG
      • Direct
      • Ethnic
      • Fair Trade
      • Green
      • HBC
      • Hydrosol
      • Market versus Category versus Segment
      • Mass Retail Channel(s)
      • m-Commerce
      • Over the Counter (OTC)
      • Prestige and Pop Prestige
      • Shopper Marketing
      • SKU
      • Specialty
      • Supermarket, Chain Drugstore, Mass Merchandiser
      • Sustainable (also, Renewable)
    • The Products
      • Three Natural HBC Categories: Skincare, Haircare, and Makeup
      • Skincare
      • Haircare
      • Makeup (Color Cosmetics)
      • Typical Natural HBC Ingredients
      • Rare Ingredients Afford Unique Positionings
      • Seven Controversial Ingredients
      • 1,4-Dioxane
      • Bisphenol-A (BPA)
      • Hydrosols
      • Parabens
      • Phthalates
      • Propylene Glycol
      • SLFs (Sulfates)
    • Regulation and Safety
      • NSF/ANSI 305: "A Living Document"
      • Interview with Jaclyn Bowen, Soldier for Quality Organic Content
        • Table History of Organic Personal Care Products Regulation and Standards in the United States, 1990-2011
    • Overall Market Size and Growth
      • Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011
      • Americans Were Still Awakening to Natural HBC in 2005-2010
        • Table U.S. Retail Dollar Sales of Natural and Organic Personal Care Products, by Category, 2005-2010 (Dollars in Millions)
      • Skincare Category Radiant at $5.9 Billion
      • Natural Haircare Bumps Up to $2.1 Billion
      • Makeup Category Climbs to $455.0 Million
      • Market Composition: Skincare Still Dominates, But Haircare Gains Ground
        • Table Share of U.S. Retail Dollar Sales of Natural Personal Care Products, by Category, 2002-2010
      • Market Composition: Organic Formulations Account for a Quarter of Retail Dollars
      • Market Composition: Mass Gains Slightly, Natural Grocery Loses Ground, "Other" Channels Win Share
        • Table Share of U.S. Retail Dollar Sales of Natural or Organic Personal Care Products, by Retail Channel, 2006-2011 (Dollars in Thousands)
    • Factors in Future Overall Market Growth
      • Natural HBC Bucks 2008-2009 Recession, Offers Golden Potential Beyond 2011
      • Americans of All Ages Use Natural HBC
      • Boomers the Original Advocates of Safer HBC
      • Gen X Preaches Natural/Organic to Its Grandkids
      • Gen Y (Millennials) Hardest to Impress
      • Kids Under 7 More and More Targetable-But Through Parents
      • ... And for Older Kids, Aspirational Marketing
      • "Ubiquity" Describes Natural HBC's Explosion Across U.S. Retail Channels
      • Devotees and Dabblers: The Greenest of Us Use Non-Natural HBC, Too
      • Natural, Mass, Prestige, Direct Channels in "Big Blur"-A Help or Hindrance?
      • Let's Not Get Sick!
      • Natural/Organic Efforts of HBC Majors May Be Mistrusted
      • Natural Haircolor, Nail Polishes to Bolster Entire Market
    • Projected Overall Market Sales
      • Natural HBC Predicted to Reach $13.6 Billion in 2016
        • Table Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions)
      • Natural Skincare Category to Ascend to Nearly $9.4 Billion
      • Haircare to Surpass $3.5 Billion
      • Natural Makeup in Fast-and-Slow Progress to $735.0 Million
      • In Longer-Range Forecast, $24.2 Billion Possible in 2022
  • Insights and Opportunities
    • Highlights
    • Insights and Opportunities
      • Four Issues to Address
      • "Organic" Is Nice, but Let's Think "Natural"
      • Ubiquity and a Sharper Sword
      • Go International-Right Now!
      • Hot Spots for 2012
  • The Natural Skincare Category
    • Highlights
    • The Products
      • Scope of Natural Skincare Category
      • Natural/Organic Skincare Products Useful in Every Lifestage
      • Healthy
      • The Natural Skincare Category's Seven Segments
      • Skincare Proper
      • Hand & Body Lotions
      • Deodorant
      • Soap
      • Bath Products
      • Suncare
      • Shaving Products
      • Fragrance Classed with Various Other Natural Skincare Products
      • Skincare Needs of Ethnic Consumers
      • …But Ethnics Spend More on Non-Ethnic Skincare Products
      • Ethnic Preferences in Natural Skincare Can Cross Over to Mainstream
      • Skincare for Teens/Tweens/Babies
    • Natural Skincare Category Size and Growth
      • Skincare Category Pumps to $5.9 Billion in 2011
        • Table U.S. Retail Dollar Sales of Natural and Organic Skincare Products, 2005-2010 (Dollars in Millions)
      • "Skincare Proper" Commands Share of Mass-Retail Sales by Product Segment…
      • …But Natural Grocery/HBC Stores Still Dominate Share of Sales by Outlet
        • Table Share of U.S. Retail Dollar Sales of Natural or Organic Skincare Products, by Retail Channel, 2006-2010 (Dollars in Thousands)
    • Factors in Future Growth
      • Some Factors in Overall Market Growth Are Operative in Skincare Category, Too
      • Natural Skincare Is Recession-Resistant
      • In 2011, Americans of All Ages Consume Natural Skincare Products
      • Beware the Monster Frogs: America Fears Carcinogens, Other Toxins in Homes and Water Tables
      • Natural Skincare's Bridges to Prestige and Mass Are Price, Universal Positionings on Conditions/Concerns
      • Rise of Ethnics to Help Natural Skincare Sales Grow for Next 30 Years
      • Women Re-Experience Acne During Menopause
      • Natural Fragrance a Tiny Niche in 2011, But Consumers Are Exploring It
    • Projected Sales
      • Natural Skincare Category to Jump to $9.4 Billion by 2016
      • Long-Range, Natural Skincare Could Hit $16.5 Billion in 2022
        • Table Projected U.S. Retail Dollar Sales of Natural/Organic Skincare Products, 2010-2016 (Dollars in Millions)
    • The Marketers of Natural Skincare Products
      • In 2011, Still More Than 1,000 Competitors
      • In Mass, Few Significant Natural Skincare Marketers, But Collective Power Grows
      • Specialists Dominate Natural Skincare
      • Table of Marketers and Brands
        • Table Leading Marketers of Natural Skincare Products, and Their Representative Brands, 2011
    • Marketer and Brand Share
      • Many Natural Skincare Brands on Deck for Future Glory
      • Clorox, Hain Celestial Lead Skincare Proper
      • …and Same Duo Lead in Hand & Body Lotion, Too
      • Top Natural Deodorant Players Are Colgate and French Transit
      • Soap Segment: Clorox/Burt's Bees, Dr. Bronner's Outpace Rivals
      • Suncare: California Baby Outcrawls Much Bigger Companies
      • Skincare Proper
      • Hand & Body Lotion
      • Deodorant
      • Bubble Bath
    • International Product Trends
      • Notes on Use of PLA Data
      • In 2011, U.S. Still Hotbed for New Natural Skincare Products
        • Table Introductions of New Natural Skincare Products, by Country, June 10, 2009-June 10, 2011
      • "Organic" and "Natural" Lead Skincare Descriptors on Labels
        • Table Introductions of New Natural Skincare Products, by Claims/Tags Printed on Labeling, June 10, 2009-June 10, 2011
      • Four Interesting New Natural Skincare Products
    • Consumer Advertising and Promotions
      • Traditional Natural Skincare Ad Media Give Way to New and Newer Media
      • Videos, Viral and Otherwise
      • Banner Ads on the Web
      • Print Ad Themes for Natural Skincare Products
      • Refreshing Thirsty Skin
      • We Get Results
      • Wedding Green Thinking with Personal Health
      • Fighting Blemishes During Menopause
      • Aromatherapy and Stress Relief
      • Showcase Ads
      • Our Sources of Natural Skincare Ads
  • The Natural Haircare Category
    • Highlights
    • The Products
      • Natural Haircare Category Defined
      • Same Three Product Segments as Mainstream, But Different Emphases
      • Shampoo and Conditioner
      • Styling Products and Treatments
      • All Other
      • Cosmeceutical Functions
      • Haircare Needs of U.S. Ethnic Population Sectors
      • Hispanics
      • African Americans
      • Asians
    • Category Size and Growth
      • Natural Haircare Blasts to $1.9 Billion in 2010
        • Table U.S. Retail Dollar Sales of Natural and Organic Haircare Products, 2005-2011 (Dollars in Millions)
      • Shampoo, Conditioner Still Rule Natural Haircare Sales by Segment
      • Dollars Migrate From Natural Grocery Channel to Mass and Direct- Then Away from Mass
        • Table Share of U.S. Retail Dollar Sales of Natural or Organic Haircare Products, by Retail Channel, 2006-2011 (Dollars in Thousands)
    • Factors in Future Growth
      • Overall Market Positives Hold True in Natural Haircare Category
      • Natural Haircare Brands Not So Easily Commoditized As Non-Natural Brands…
      • Where's the Foam?!
      • You'll Keep It, If You Treat It Nice
      • African Americans Best Ethnic Target for Natural Haircare Marketers
      • ...But It's Getting Easier to Position to Hispanics and Asians
      • ... And Minorities Are More Green-Minded Than Whites
      • Positioning to U.S. Blacks Ties in With Rising Economies in Africa
      • Natural Haircolor to Boom
    • Projected Sales
      • Natural Haircare to Regain Double-Digit Pace, Will Hit $3.5 Billion in 2016
        • Table Projected U.S. Retail Dollar Sales of Natural/Organic Haircare Products, 2010-2016 (Dollars in Millions)
      • Long-Range Forecast: $6.4 Billion in 2022
    • The Marketers of Natural Haircare Products
      • In 2011, Competitors in Natural Haircare May Top 1,200
      • In Mass, Only Nine (9) "Significados"
      • ... But a Collective Force of 26 Other Marketers/Brands Lies in Wait
      • Specialists Dominate Natural Haircare
      • Table of Marketers and Brands
        • Table Leading Marketers of Natural Haircare Products, and Their Representative Brands
    • Marketer and Brand Share
      • Vogue Rules Natural Haircare Universe of Nine Key Marketers in Mass
      • Vogue, Estee Lauder Are Natural Shampoo Leaders
      • Vogue, Dabur/Namaste the Strongest in Conditioners
      • Estee Lauder is Sole Natural Player of Note in Shampoo-Conditioner Combo Packs
      • Dabur/Namaste, Vogue, Estee Lauder Dominate Hairdressings
      • Dabur/Namaste Has the Best-Selling Natural Relaxer
      • Renpure the Only Significant Marketer of Natural Hairspray in Mass
      • Namaste Dominates Hairdressings
      • Namaste Has the Best-Selling Natural Relaxer
      • Few or No Significant Showings in Other Product Segments
    • International Product Trends
      • About PLA Data…
      • New Natural Haircare Product Activity Centers on United States
        • Table Introductions of New Natural Haircare Products, by Country, June 10, 2009-June 10, 2011
      • "Natural," "Upscale," "Organic" Are Top Claims/Tags on Natural Haircare Intros
        • Table Introductions of New Natural Haircare Products, by Claims/Tags on Labels, June 10, 2009-June 10, 2011
      • Budding Natural Haircare Product Trends: Dry Shampoo, Haircolor
      • Dry Shampoo
      • Haircolor
    • Consumer Advertising and Promotions
      • Digital Media Level the Natural Haircare Playing Field
      • Haircare Blogs
      • Videos, Viral or Not
      • In Mags, Natural Haircare Products Relegated to Ad Showcases
      • Sources of Natural Haircare Ad Examples
  • The Natural Makeup Category
    • Highlights
    • The Products
      • Parameters of the Natural Makeup Category
      • Four Natural Makeup Segments Are Face, Eye, Lip, Nail
      • Face Makeup
      • Eye Makeup
      • Lip Color
      • Nail Polish
      • Special Note: Expect Lots of Action in Natural Nail Polish Segment
      • Natural Makeup Is Increasingly Cosmeceutical
    • Category Size and Growth
      • Natural Makeup Category Reaching $455.0 Million in 2011
      • A Category with Strong Drivers and Limiters
        • Table U.S. Retail Dollar Sales of Natural and Organic Makeup (Color Cosmetics), 2005-2011 (Dollars in Millions)
      • Lipcolor Is Dominator of Natural Makeup Sales in Mass Channels
      • Natural Grocery Channel Moves the Most Natural Makeup, But Is Leaking Share of Sell-Through
        • Table Share of U.S. Retail Dollar Sales of Natural or Organic Makeup Products, by Retail Channel, 2006-2011 (Dollars in Thousands)
    • Factors in Future Growth
      • Natural Makeup's Recession-Resistance
      • Calling All Girls… of All Ages
      • Boomer Women as Trailblazers
      • Gen-X Women Guide Their Households Through Hard Times
      • Gen-Y Women the Most Comfortable With Technology
      • Teens, Tweens Have Lip Gloss Habits
      • Makeup Choice a Very Personal Matter
      • Does This Face Powder or Lipstick Work?
      • Do They Have My Shade?
      • Vanity Overrules Wellness-So "Natural" Will Continue to Outsell "Organic"
      • This Could Be Major: Non-Toxic Nail Polishes
    • Projected Sales
      • Natural Makeup to Hit $735 Million in 2016
        • Table Projected U.S. Retail Dollar Sales of Natural/Organic Makeup (Color Cosmetics), 2010-2016 (Dollars in Millions)
      • Natural Makeup's Long-Range Forecast: $1.3 Billion in 2022
    • The Marketers
      • As of 2011, Still 300-Plus Natural Makeup Marketers
      • ... But a Mere Four Are Significant in Mass
      • Most Natural Makeup Firms Are Privately Held Specialists
      • Table of Marketers and Brands
        • Table Leading Marketers of Natural Makeup, and Their Representative Brands
    • Marketer and Brand Share
      • Four Natural Makeup Stars in Mass: Shiseido/Bare Escentuals, Clorox/Burt's Bees, Physicians Formula, Yes To Carrots
      • Eye Makeup: Physicians Formula Still the Lone Natural Standout
      • Face Makeup: Physicians Formula Rules Here, Too
      • Lip Makeup: Clorox/Burt's Bees Remains Dominant
      • Nail Polish/Treatments: Clorox/Burt's Bees the Only Real Player/Brand in Mass
    • International Product Trends
      • Interpreting PLA Data on Natural Makeup Rollouts…
      • U.S. Accounts for Half of New Natural Makeup Launches
        • Table Introductions of New Natural or Organic Color Cosmetics (Makeup) Products, by Country, June 10, 2009-June 10, 2011
      • Top Three Claims on New Natural Makeup SKUs: "Natural," "Upscale," "Organic"
        • Table Introductions of New Natural or Organic Color Cosmetics (Makeup) Products, by Claims/Tags Printed on Labeling, June 10, 2009-June 10, 2011
    • Consumer Advertising and Promotions
      • Print, Broadcast Complemented by Lower-Budget Media-Small Natural Makeup Marketers Empowered
      • Natural Makeup Print Ads
      • Beauty Blogs, Facebook Pages, and Consumers' Own Reviews
      • Viral and Promo Videos
      • Majors Fight Back with Own Ad Strategies
      • Our Sources for Natural Makeup Ads
  • The Competitive Situation
    • Highlights
    • The Competitive Situation
      • Brief Overview
      • Natural HBC Marketers Embrace Cross-Channel Ubiquity
      • "Organic" Is the Ideal, But "Natural" Is More Practical on the Supply-Side
      • Multicultural Consumers Seek Natural and Green Products
      • International Involvements Are Timely
      • Deals: Acquisitions, Divestments, and a Bankruptcy
      • 2011
      • 2010
      • 2009
      • 2008
      • 2007
      • 2006
      • Eight Competitive Profiles Follow…
    • Competitive Profile: Dabur India Ltd./Namaste Laboratories
      • Turnover of R41.1 Billion in 2011
      • Namaste Empowered on International Scene
    • Competitive Profile: The Estee Lauder Cos., Inc./Aveda Corp.
      • Net Sales Leap to $8.8 Billion in FY2011
      • Estee's Brand Stable Keyed to Reflect Real-Life Natural-to-Synthetic HBC Ratio
      • Four Natural Brands Out of 30
      • Aveda
      • Grassroots Research Labs
      • Ojon
      • Origins
      • Estee's New Retail Model: High Touch
      • Other Estee Lauder Brands
    • Competitive Profile: The Hain Celestial Group, Inc.
      • Net Sales Hit $1.1 Billion (Again) in Fiscal 2011
      • Hain Actively Works Both Sides of Atlantic-and Pacific, Too
      • Hain as Serial Acquirer
      • Many Hain Celestial Brands Are Household Words
    • Competitive Profile: L'Oreal S.A./The Body Shop International PLC
      • Sales of €19.5 Billion in 2010
      • Very Good Outlook for 2011
      • Founded in 1976, the Body Shop Is Age 5 in L'Oreal Years
      • L'Oreal's Stable of Other Beauty Brands
    • Competitive Profile: Natural Products Group LLC/Arbonne and Nature's Gate
      • Sales Estimated at About $500.0 Million
      • Arbonne International LLC Gets a High-Powered CEO
      • Levlad, Inc., and Its Blue Chip, Alterno Nature's Gate Brand
    • Three Natural Soap Marketers to Watch
      • British Hipster Soap, Soap Nuts, and Soap That Sells Itself
    • Marketer to Watch: Lush Handmade Cosmetics, Ltd.
      • Sales Estimated at $350-$400 Million in 2011
      • Lush Vertically Integrates/The Power of Lush
      • Out-of-the-Box Thinking Creates a Co-Positioning for Every Customer
    • Marketer to Watch: NaturOli Beautiful LLC
      • Naturoli Built Upon Ethics and a Sense of Adventure
      • Soap Nuts Bolster NaturOli's Sales Base
    • Marketer to Watch: Sappo Hill Soapworks
      • Skyrocketing Sales of Soap, Just Soap
  • Distribution and Retail
    • Highlights
    • Distribution
      • Product Paths for Natural HBC: traditional Four-Step, DSD, and Direct Sales
    • At the Retail Level
      • At Least 40,000 Doors in Natural Food/HBC Channel
    • Focus on Green Retail Trends: Zero Waste, Precycling, and Homemade HBC
      • Albertson's Pledged to Zero Waste in 2012
      • Precycling: Where Are the Zero-Packaging Stores?
      • Crafting Natural HBC at Home May Spawn Small-Batch Firms
    • Distributor Profile: United Natural Foods, Inc. (UNFI)
      • Net Sales Top $4.5 Billion in Fiscal 2011
      • UNFI, Largest Natural Grocery/HBC Distributor, Moves 60,000 Products
      • UNFI Unloads Non-Natural HBC, Sticks With Natural Versions
    • Retailer Profile: Kokua Country Foods, Inc./Kokua Market
  • The Natural HBC Consumer
    • Highlights
    • The Packaged Facts Online Consumer Survey 2011
      • Packaged Facts Interviews 2,000 Adults
      • How to Read the Index
      • The Overall Gauge
        • Table Composition of Respondent-Base for Packaged Facts' Online Consumer Survey, by Demographic Factor, 2011 (Adults, In Recent 12 Months)
    • Use of Natural Personal Care Products: Psychographics and Attitudes
      • Almost 40% of Adults Read Labels on Personal Care Products
      • A Third Keep Trying Natural Brands Till Finding Ones That Work
      • High Prices a Big Drag for Some-But Others Don't Care
      • Lingering Concerns Regarding Natural HBC Safety and Efficacy
      • Consumers Define "Natural," "Organic," and "Green"
      • America Strives to Be Well
      • Packaging
      • Social Media and E-Tail: A Nation Going, Going-Gone!-Digital
        • Table Share of Packaged Facts Survey Respondents, by Level of Agreement with 28 Statements/Attitudes Regarding Natural/Organic Personal Care Products, and/or These Products' Sales and Marketing Contexts, 2011 (Adults, In Recent 12 Months)
    • Overview of the Natural HBC Consumer
      • A Thriving Market, Driven by Few Users?! That Spells Big Potential
      • Natural Skincare and Haircare User-Bases Are Nearly Equal in Size
        • Table Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months)
      • Natural HBC User-Base Features Women, Relative Youth, Kids, College
      • Natural HBC Use Skews to Hispanics, African Americans
        • Table Demographic Factors in Use of Any Natural or Organic Personal Care Products, 2011 (Adults, In Recent Twelve Months)
    • The Consumer of Natural Skincare Products
      • One in 10 Adults Uses Natural Skincare Products
      • Moisturizer, Deodorant Most Widely Used Natural Skincare Items
        • Table Share of U.S. Users/Purchasers of Natural or Organic Skincare Products, by Product Segment, 2011 (Adults, In Recent Twelve Months)
      • Boomers, College Grads, Both Genders, Are Stars in Natural Skincare Base
        • Table Demographic Factors in Use of Natural or Organic Skincare Products, 2011 (Adults, In Recent Twelve Months)
    • The Consumer of Natural Haircare Products
      • In Natural Haircare Category, Too, One in 10 Adults Are Users
      • Haircare Products the Best Accepted of Natural HBC Categories
        • Table Share of U.S. Users/Purchasers of Natural or Organic Haircare Products, by Product Segment, 2011 (Adults, In Recent Twelve Months)
      • Only Suburbanites Stand Out in Natural Haircare User-Base
        • Table Demographic Factors in Use of Natural or Organic Haircare Products, 2011 (Adults, In Recent Twelve Months)
    • The Consumer of Natural Makeup Products
      • One in Eight Women Use Natural Makeup
      • Foundation the Most Popular Natural Makeup Type
        • Table Share of U.S. Users/Purchasers of Natural or Organic Makeup Products, by Product Segment, 2011 (Adults, In Recent Twelve Months)
      • Twentysomethings, Presence of Kids, Affluence, All Point to Novelty Factor
        • Table Demographic Factors in Use of Natural or Organic Makeup (Color Cosmetics)Products, 2011 (Adults, In Recent Twelve Months)
    • Use of Selected Natural HBC Brands
      • Burt's Bees the Most Widely Used Natural HBC Brand
        • Table U.S. Users of Natural or Organic Skincare, Haircare, and Makeup Products, by Use of Five Key Brands, 2011 (Adults, in Thousands; Recent 12 Months)
  • Addresses of Selected Marketers

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