Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities examines the current and forecasted U.S. retail market for nutritional shakes and bars. Items such as granola and snack bars, which are not marketed as products with functions such as meal replacement, diet, or fitness supplements, are excluded. The discussion includes key trends driving consumer purchases of nutritional shakes and bars, including demand for natural and organic products.
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