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Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities

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Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities
examines the current and forecasted U.S. retail market for nutritional shakes and bars. Items such as granola and snack bars, which are not marketed as products with functions such as meal replacement, diet, or fitness supplements, are excluded. The discussion includes key trends driving consumer purchases of nutritional shakes and bars, including demand for natural and organic products.


  • Executive Summary
    • Introduction
    • Scope of this Report
    • Methodology
  • The Market
    • Market Size & Segmentation
      • Scope & Methodology
      • Product Definitions
      • Market Size & Historical Trends
        • Table Nutritional Shakes and Bars Retail Sales, 2011-2016 (US$ mil)
        • Table Consumer Purchases: "In What Form Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
        • Table Consumer Purchases: "Do You Primarily Buy Nutritional Bars in a Multipack/Cartons or in Single Bars?," 2017 (percent of nutritional bar users)
      • Market Segmentation
    • Projected Market Growth
      • Market Projections
        • Table Projected U.S. Retail Sales of Nutritional Shakes and Bars, 2016-2021 (US$ mil)
      • Factors Influencing Market Growth
  • Marketing & Retailing
    • The Marketers
      • The Range of Marketers
      • Leading Marketers
    • Marketing & New Products
      • Marketing Trends
        • Table Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Look for …," 2017 (percent of nutritional shake and bar users)
        • Table Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Avoid …," 2017 (percent of nutritional shake and bar users)
        • Table Primary Use of Nutritional Shakes and Bars, 2017 (percent of nutritional shake and bar users)
      • New Product Trends
      • Retailing Trends
        • Table Retail Sales of Nutritional Shakes & Bars: Current and Projected Online Share, 2016 – 2021 (percent)
        • Table Selected Shopping Rates by Store over the Last Four Weeks, 2015 – 2017 (percent of U.S. adults)
        • Table Consumer Shopping: "In the Last Three Months, Where Have You Bought Nutritional Shakes or Bars?," 2017 (percent of nutritional shake and bar users, respectively)
  • The Consumer
    • Consumer Trends
      • Product Usage Rates
        • Table Usage Rates of Nutritional Shakes & Bars: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of population)
      • Consumer Demographics
        • Table Usage Rates of Nutritional Shakes & Bars by Age Cohort: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
        • Table Usage Rates of Nutritional Shakes & Bars by Race/Ethnicity and Gender: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
        • Table Motivations for Nutritional Shake Use by Gender: "Why Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
        • Table Motivations for Nutritional Bar Use by Gender: "Why Do You Buy Nutritional Bars?," 2017 (percent of nutritional bar users)
      • Consumer Psychographics
        • Table Dieting for Health or Weight, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)
        • Table Selected Reasons for Watching Diet by Age Cohort and Gender, 2017 (percent of group & index)
        • Table Selected Attitudes on Health and Nutrition: By Younger/Older Adults and Race/Ethnicity, 2017 (percent of group & index)
        • Table Lifestyle Statements on Food and Eating, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)

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