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Lawn and Garden Products in the U.S.


Attention: There is an updated edition available for this report.

After rising to unprecedented heights and achieving record-breaking success, the $25 billion U.S. lawn and garden market reached a plateau in 2006. From this magisterial vantage point, challenges to future growth can be seen in all directions. First, the housing boom is now over, removing a major market stimulus. Further threatening growth are excessive debt, climate change, volatile oil prices, and stricter regulation. Also not to be dismissed is a growing embrace of alternative lawn and garden concepts.

In this 2007 edition of Packaged Facts’ widely popular and well-received study. Lawn and Garden Products in the U.S., we present a comprehensive and in-depth analysis of the current L&G market, with an emphasis on how marketers, distributors, retailers, and dealers are striving to overcome these challenges. Major issues and trends are addressed, including globalization and manufacturing, the twists and turns in ongoing consolidation, the housing slump and its possible dire implications, global warming and carbon emissions, potential radical regulations, the post-patent situation in pesticides, industry-wide labor problems, and the emergence of organic approaches to lawn care and gardening. As always, this study features numerous tables detailing sales of L&G equipment, supplies, and services, with sales projections offered to 2011. It also contains competitive profiles of major marketers such as MTD, Toro, Deere, Husqvarna, Briggs & Stratton, Ames True Temper, Fiskars, Scotts, Spectrum Brands, and TruGreen, among others; provides comprehensive coverage of new product trends; engages in a thorough analysis of the retail sector; and presents analytical profiles of lawn and garden product purchasers.

Report Methodology
The information in Lawn and Garden Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Consumer information was derived from Simmons Market Research Bureau, fall 2006 National Consumer Survey.

What You’ll Get in this Report
Lawn and Garden Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and data that Lawn and Garden Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers(including discussions of specific marketer brand and market shares)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the lawn and garden market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for lawn and garden products, as well as projected sales and trends through 2011. Contributing to that understanding will be an analysis of sales data, and a discussion of the consumer for lawn and garden products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for lawn and garden products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for lawn and garden products.
  • Advertising agencies working with clients in the lawn and garden industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • The Overall Market
      • Scope of Study
      • Areas Outside Scope
      • Study Methodology
      • Three L&G Product Categories: Equipment, Supplies, and Services
      • Overall L&G Market 2006 Sales
        • Table Estimated Overall Retail Sales of the U.S. Lawn and Garden Market: By Category, 2002-2006 (millions of dollars)
      • Projected L&G Market Growth: Overview
      • Sales Projections Through 2011
        • Table Projected Retail Sales of the U.S. Lawn and Garden Market by Category: 2007-2011 (millions of dollars)
      • Major L&G Marketers: Overview
      • Retail Channels: Equipment/Supplies
      • OPE Dealers and Lawn Services
    • Lawn and Garden Equipment
      • Three Product Segments
      • Government Regulation
      • L&G Equipment Sales in 2006
        • Table Estimated U.S. Retail Sales of Lawn and Garden Equipment by Product Segment: 2002-2006 (In millions of $)
      • Gas-Powered OPE: Combined Unit Shipments
      • All Consumer Mowers: Unit Shipments
      • Portable OPE: Unit Share by Product Type
      • Unit Trends: Walk-Behind Mowers
      • Tools/Implements: Ownership Shares
      • Watering/Spraying Equipment: Estimated Shares
      • L&G Equipment: Projections
        • Table Projected Retail Sales of Lawn and Garden Equipment by Product Segment:2007-2011 (millions of dollars)
      • Four OPE Leaders
      • OPE Second Tier
      • Marketers: Tools/Implements
      • Marketers: Watering/Spraying Equipment
      • Engine Trends
      • Electric OPE Trends
      • The Hottest OPE Trend: Zero-Turn Riders
      • Portable OPE Trends
      • Retail Share
      • Big Box Dominance and OPE Dealers
      • Number of Owners: All L&G Equipment
      • Number of OPE Owners/Purchasers: By Product Type
      • Factors Favoring Ownership: OPE
    • Lawn and Garden Supplies
      • Two Product Segments
      • Fertilizers/Growth Media: Four Product Types
      • Pest Control Supplies: Three Product Types
      • Weed-and-Feed Products
      • EPA Pesticide Review Complete
      • New EPA Pesticide Process
      • L&G Supplies Sales
        • Table Estimated U.S. Retail Sales of Lawn and Garden Supplies by Product Segment: 2002-2006 (In millions of $)
      • The Fast-Growing Organic Niche
      • L&G Supplies: Projections
        • Table Projected Retail Sales of Lawn and Garden Supplies by Product Segment: 2007-2011 (millions of dollars)
      • Handful of Companies Dominate
      • Scotts Miracle-Gro Rules
      • Former United Industries/Spectrum Brands No. 2
      • Few Truly New Trends
      • Post-Patent Pesticides
      • Organic Supplies
      • Majors All Now In Organics
      • Wide Range of Retail Outlets
      • Retail Share
      • Garden Centers/Nurseries
      • Number of Purchasers: By Supplies Product Type
      • Factors Favoring Purchase: L&G Supplies
    • Professional Lawncare Services
      • Focus on Treatment
      • Lawncare Operators (LCOs)
      • The Standard Treatment Program
      • Customized Programs
      • PLCS Sales
        • Table Estimated Sales of Professional Lawncare Services: 2002-2006 (millions of dollars)
      • Professional Services: Projections
        • Table Projected Sales of Professional Lawncare Services: 2007-2011 (millions of dollars)
      • Most LCOs Are Small Independents
      • TruGreen-ChemLawn and Franchisers
      • Organic/Synthetic Conflict
      • Estimated Number of Service Users
      • Service Users Display Strong Upscale Profile
  • The Overall Market
    • Overview
      • Scope of Study
      • Areas Outside Scope
    • Products/Services
      • Three L&G Product Categories: Equipment, Supplies, and Services
      • Government Regulation
      • The EPA
      • EPA and Outdoor Power Equipment
      • EPA and Pest Control
      • At the State Level
      • At the Local Level
    • Market Size, Growth and Composition
      • Overview: Few Figures to Go On
      • Overall L&G Market 2006 Sales
        • Table Estimated Overall Retail Sales of the U.S. Lawn and Garden Market: By Category, 2002-2006 (millions of dollars)
      • Growth By Category
      • Share By Category
      • L&G Retail Share
        • Table Estimated Retail Share of U.S. Lawn and Garden Sales by Outlet Type: 2006
      • Seasonality
      • Regionality
    • Factors in Future Growth
      • Primary Factors: Housing
        • Table Sales of New and Existing Homes: 2000-2006 (in thousands)
        • Table U.S. Housing Starts: 2000-2006 (in millions)
      • Demographics
        • Table U.S. Population, by Age Group, 2000-2010
      • The Economy
      • The Weather
      • Secondary Factors: Garden Lifestyle Trend
      • Regulation
      • Alternative L&G Concepts
      • Product Trends
    • Projected Market Growth
      • Overview
      • Sales Projections Through 2011
        • Table Projected Retail Sales of the U.S. Lawn and Garden Market by Category: 2007-2011 (millions of dollars)
      • Projections by Category
    • The Marketers
      • Size of Marketers
      • Generalists vs. Specialists
      • U.S. vs. Foreign Ownership
      • Major L&G Marketers: Overview
    • Retail and Distribution
      • Regular Distribution Channels: Equipment/Supplies
      • Anomalous Distribution: OPE Dealers and Lawn Services
      • Distribution Patterns: Direct vs. Intermediary
      • Distributors Still Play Vital Role
      • At the Retail Level: Home Centers on Top
      • Home Depot
      • Lowe's
      • Wal-Mart
      • Sears Holdings Co.
      • Target
      • Garden Centers/Nurseries
      • Hardware Stores
      • Other Retail Venues
      • Direct Sales
    • Trends and Opportunities
      • An Unwelcome Transformation
      • A Former Era Now Over
      • Consumer Education a Must
      • Consumers Clearly Clueless
      • Two Potential Paths
      • Education Fraught with Problems
      • Demographic Opportunities
      • OPE: Future Miracles
      • Supplies: Breath New Life
      • Services: Follow Canada
  • Lawn and Garden Equipment
    • Overview
      • Three Product Segments
      • Government Regulation
    • Market Size, Growth, and Composition
      • Initial Note: Adjusted Watering/Spraying Sales Figures
      • L&G Equipment Sales in 2006
        • Table Estimated U.S. Retail Sales of Lawn and Garden Equipment by Product Segment: 2002-2006 (In millions of $)
      • OPE: Sales Patterns
      • Tools/Implements: Sales Patterns
      • Watering/Spraying Equipment: Sales Patterns
      • Equipment Segment Shares
      • Gas-Powered OPE: Combined Unit Shipments
      • Gas-Powered OPE: Unit Share by Product Type
        • Table Share of Gas-Powered Outdoor Power Equipment Shipments: By Product Type, 2006
      • All Consumer Mowers: Unit Shipments
      • All Consumer Mowers: Unit Share
      • Riding Mowers: Unit Share and Trends
      • Gas-Powered Portable OPE: Combined Unit Shipments
      • Portable OPE: Unit Share by Product Type
      • Portable OPE: Historical Trends
      • Unit Trends: Walk-Behind Mowers
      • Unit Trends: Lawn Tractors
      • Unit Trends: Garden Tractors
      • Unit Trends: Riding Mowers
      • Unit Trends: Tillers
      • Unit Trends: Snowthrowers
      • Unit Trends: Trimmers
      • Unit Trends: Handheld Leaf Blowers
      • Unit Trends: Chainsaws
      • Electric OPE Share
      • Tools/Implements: Ownership Shares
      • Watering/Spraying Equipment: Estimated Shares
    • Factors in Future Growth
      • Overview
      • Housing/Economy
      • The Weather
      • Regulation
      • Internal Market Trends
      • New Products
      • Factors in Tools/Implements Growth
      • Factors in Watering/Spraying Equipment Growth
    • L&G Equipment: Category Projections
      • Slow Growth Foreseen
        • Table Projected Retail Sales of Lawn and Garden Equipment by Product Segment: 2007-2011 (millions of dollars)
      • Projections by Segment
    • The Marketers
      • Size and Types of Marketers
      • Marketers, Manufacturers, and Engines
      • Many Marketers Have Deep Historical Roots
      • U.S. vs. Foreign Marketers
      • Most OPE Marketers Have Diversified Interests
      • From Specialization to Generalization
      • Four OPE Leaders
      • OPE Second Tier
      • Marketers: Portable OPE
      • Marketers: Electric OPE
      • Tiller Marketers
      • Crossover Mower/Tractor Marketers
      • Major/Minor Marketers: Tools/Implements
      • Reel Mower Marketers
      • Wheeled Implements Marketers
      • Composter Marketers
      • Major/Minor Marketers: Watering/Spraying Equipment
        • Table Selected List of Lawn and Garden Equipment Marketers and Their Brands, 2007
    • Marketer Share
      • OPE
        • Table Estimated Marketer Share: OPE, 2006
    • The Competitive Situation
      • Competition and Globalization
      • Acquisitions Down
      • Soaring Costs
      • The "China Threat"
      • Outsourcing through Joint Ventures
      • Blended Manufacturing
      • Integrated Manufacturing
      • Private-Equity Firms and Hedge Funds
      • Traditional Strategies
      • Moving to the Commercial Sector
      • International Markets
      • Retail Vulnerabilities
      • Competition in Tools/Implements
      • Competition in Watering/Spraying Equipment
    • Competitive Profiles: Major Equipment Marketers
      • MTD Products
      • The Toro Company
      • Husqvarna AB
      • Deere & Co.
      • Briggs & Stratton Corp.
      • Ames-True Temper, Inc. (ATT Holding Co.)
    • Brief Competitive Profiles: L&G Equipment Marketers
      • Black & Decker
      • Homelite
      • Schiller-Pfeiffer
      • Country Home Products
      • Fiskars Corp.
      • Corona Clipper
      • Tekni-Plex, Inc.
      • Teknor Apex Co.
      • L.R. Nelson
      • Rain Bird Sprinkler Mfg.
      • Melnor, Inc.
      • Gilmour
      • Root-Lowell Mfg. Co.
    • New Product Trends: OPE
      • Engine Trends
      • Commercial Engine Trends
      • Electric OPE Trends
      • The Hottest OPE Trend: Zero-Turn Riders
      • Crossover Mowers
      • Zero-Turns Becoming Crossover Mowers of Choice
      • ZT Technical Advances
      • Robot and Solar Mowers
      • Commercial Mower Trends
        • Table Selected List: Commercial OPE Marketers Offering Zero-Turn Riding Mowers, 2007
      • Tiller Trends
      • Sweeper/Vac Trends
      • Snow Blower Trends
      • Utility Vehicles
      • Portable OPE Trends
      • Easier Starting Systems
      • New Product Trends: Tools/Implements
      • Watering/Spraying Trends
        • Table Selected New Product Introductions: L&G Equipment, 2005-2006
    • Distribution/Retail
      • Distribution Patterns
      • Retail Share
      • Big Box Dominance and OPE Dealers
      • Marketer/Dealer Tensions Intensify
      • OPE Dealer Viability Strategies
      • Optimism and Futurism
      • A Few OPE Dealer Statistics
      • Profile: Tractor Supply Co.
    • The Consumer
      • Explanatory Note on Simmons Market Research
      • Number of Owners: All L&G Equipment
      • Number of OPE Owners/Purchasers: By Product Type
        • Table Outdoor Power Equipment: Number of Households Owning and Recently Purchasing by Product Type, 2006 (millions of households)
      • Factors Favoring Ownership: OPE
        • Table Demographic Characteristics Favoring Ownership of Outdoor Power Equipment by Product Type, 2006.
      • Walk-Behind Mower Owners
      • Riding Mower and Garden Tractor Owners
      • Tiller Owners
      • Snowblower Owners
      • String Trimmer and Blower Owners
        • Table Demographic Characteristics Favoring Ownership of Outdoor Power Equipment By Product Type, 2006
      • Factors Favoring Ownership: By OPE Brand
      • OPE Brand Ownership: Regionality
        • Table Demographic Characteristics Favoring Ownership of OPE by Brand, 2006
      • Tools/Implements: Number of Owners by Product Type
        • Table Tools/Implements: Number of Households Owning and Recently Purchasing by Product Type, 2006 (millions of adult-headed households)
      • Factors Favoring Ownership: Tools/Implements
        • Table Demographic Characteristics Favoring Ownership of Tools/Implements By Product Type, 2006
  • Lawn and Garden Supplies
    • The Products
      • Two Product Segments
      • Fertilizers/Growth Media: Four Product Types
      • Fertilizers: Supplements, Not Foods
      • Fertilizer Forms/Terminology
      • Growth Media
      • Pest Control Supplies: Three Product Types
      • Weed-and-Feed Products
    • Government Regulation
      • Pesticides: Federal Regulation
      • Pesticide Registration
      • Labeling: Pesticides and Fertilizers
      • The FQPA
      • EPA Pesticide Review Complete
      • Controversy over Organophosphates, Carbamates
      • New EPA Pesticide Process
      • The Canadian Threat to Pesticides
      • Organics and Unintended Consequences
      • Fertilizer Restrictions
    • Market Size, Growth, and Composition
      • L&G Supplies Sales
        • Table Estimated U.S. Retail Sales of Lawn and Garden Supplies by Product Segment: 2002-2006 (millions of dollars)
      • Segment Share: Fertilizers/Growth Media vs. Pesticide Products
      • Growth by Segment
      • The Fast-Growing Organic Niche
        • Table Estimated U.S. Retail Sales of Organic Lawn and Garden Supplies: 2002-2006 (millions of dollars)
      • Popularity of Supplies: By Product Type
      • Retail Share
      • Regionality
    • Factors in Future Growth
      • From Bright to Flat
      • Demographics, Economics, and Regulation
      • Organic Perceptions Challenge Synthetic Brand Equity
      • Post-Patent Pesticides
      • Brand Equity Dilemmas
      • Organics and Future Growth
      • Peak Oil and Global Warming
    • Projected Category Growth
      • Projected Growth to 2011
        • Table Projected Retail Sales of Lawn and Garden Supplies by Product Segment: 2007-2011 (millions of dollars)
      • Projections: F/GM
      • Projections: Pesticides
    • The Marketers
      • Size and Types of Marketers
      • F/GM and Pesticide Crossover
      • Handful of Companies Dominate
      • Scotts Miracle-Gro Rules
      • Former United Industries/Spectrum Brands (FUI/SB) No. 2
      • Scotts MG and FUI/SB: Leading Brands by Segment
      • Significant Minors: Fertilizers, Plant Food, and Potting Soil
      • Top Marketers in Minor F/GM Segments
      • Significant Minor Marketers: Pesticides
      • Professional Supplies Marketers
      • Global Chemical Giants
      • Organic L&G Marketers
        • Table Selected List of U.S. Lawn and Garden Supplies Marketers, 2007
    • Marketer Share
      • Share Approximations
        • Table Estimated Marketer Share: L&G Supplies, 2006
    • The Competitive Situation
      • From Simple to Complex
      • Things Seem the Same
      • Battle Royale
      • Scotts' Response to the Organic Challenge
      • Finessing the Challenge
      • Acquiring the Challenge
      • If the Organic Fad Fades
      • Traditional Strategies
      • Science Waits in the Wings
    • Competitive Profiles: Major L&G Supplies Marketers
      • Scotts Miracle-Gro Company
      • Spectrum Brands/Successor Company
      • Brief Competitive Profiles: L&G Supplies Marketers
    • New Product Trends
      • Few Truly New Trends
      • The Combo Trend
      • Pest Combos
      • Moisture Control
      • Maximum Strength
      • Convenience
      • Specific-Application Products
      • Focus: Pesticide Trends
        • Table Selected New Product Introductions: Lawn and Garden Supplies, 2005-2006
    • Focus: Organic Trends
      • Burgeoning Niche Market
      • Majors All Now In
      • Compost Products
        • Table Selected Marketers of Compost
      • Organic Fertilizer Products
        • Table Selected Marketers of Organic Fertilizers
      • Fish-Based Products
        • Table Selected Marketers of Fish-Based F/GM Products
      • Kelp/Seaweed Products
        • Table Selected Marketers of Kelp/Seaweed Products
      • Mineral Products
        • Table Selected Marketers of Mineral F/GM Products
      • Vermiculture Products
        • Table Selected Marketers of Vermiculture-Based F/GM Products
      • Compost Tea
        • Table Selected Marketers of Compost Tea
      • Microbial Products
        • Table Selected Marketers of Microbial F/GM Products
      • Humates
        • Table Selected Marketers of Humates
      • Mycorrhizal Products
      • Coconut-Based Products
        • Table Selected Marketers of Coconut-Based F/GM Products
      • Guano Products
      • Gardening Kits
      • Organic Pesticide Products
        • Table Selected Marketers of Organic Pesticides
      • Neem Products
        • Table Selected Marketers of Neem Products
      • Corn Gluten
      • Garlic Products
      • Nematode Products
      • Spinosad
    • Distribution and Retail
      • Shifting Distribution Patterns
      • Wide Range of Retail Outlets
      • Retail Share
      • Garden Centers/Nurseries
      • Garden Centers/Nurseries Resurrected
      • GC/N Attempts at Transformation
      • Garden Center Success in Europe
      • Cooperative Buying Groups
    • The Consumer
      • Overview
      • Number of Purchasers: By Supplies Product Type
      • Factors Favoring Purchase: L&G Supplies
        • Table Demographic Characteristics Favoring Purchase of Lawn and Garden Supplies: By Product Type, 2006
      • Organic Supplies: Anomalous Profiles
        • Table Demographic Characteristics Favoring Ownership of Lawn and Garden Supplies: By Product Type, 2006
      • Regionality of Purchasing
  • Professional Lawncare Services
    • Professional Services
      • Focus on Treatment
      • Lawncare Operators (LCOs)
      • The Standard Treatment Program
      • Customized Programs
      • Enhanced Services
      • Fungicide Treatments
      • Prices for Programs
      • Labor Costs
    • Market Size, Growth, and Composition
      • Category Sales
        • Table Estimated Sales of Professional Lawncare Services: 2002-2006 (millions of dollars)
    • Factors in Future Growth
      • Overview
      • After the Housing Boom
      • Slowing Economy
      • Rising Gas Prices
      • Aging Baby Boomers
      • The Canadian Situation
      • The Canadian Solution
      • U.S. Responses to the Canadian Threat
      • Project Evergreen
      • Project Evergreen Surveys
      • The Immigration Crisis
      • Weather
      • Expanded Services
      • Incorporating Alternative Techniques
    • Projected Category Sales
      • Growth Slowdown
        • Table Projected Sales of Professional Lawncare Services: 2007-2011 (millions of dollars)
    • The Marketers
      • Most Are Small Independents
      • Marketer Shares
        • Table Estimated Marketer Share: Lawncare Operators, 2006
    • Competitive Profile: ServiceMaster
      • Overview
      • TruGreen Cos.
      • TruGreen-ChemLawn Programs
      • Originally a Dreaded Godzilla
      • Then Stagnation
      • Customer Complaints
      • ServiceMaster and the Private-Equity Sector
    • Brief Competitive Profiles
      • Scotts LawnService
      • Weed Man
      • Lawn Doctor
      • NaturaLawn
    • Focus: LCOs and Organics
      • Organic/Synthetic Conflict
      • Defending Synthetics
      • Embracing Organics
      • LCO Organic Ingredients
      • Profile: Westchester County
      • Profile: San Francisco
    • The Consumer
      • Estimated Number of Service Users
      • Service Users Display Strong Upscale Profile

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