Market Research Logo

The U.S. Lawn and Garden Market


Attention: There is an updated edition available for this report.

The $27 billion lawn and garden market has fallen off slightly from its above-inflation growth pace of the late 1990s. Yet this slowdown looks to be only temporary as American homeowners, now at a record number, settle into their newly acquired properties and baby boomers enter the peak years for gardening popularity. Covering the three primary L&G categories—outdoor equipment, supplies and professional lawn care services—this 2001 update of Packaged Facts' best-selling study of the U.S. lawn and garden market comprehensively analyzes the factors that promise to drive this market—including extremely favorable demographics, continued homeowner affluence and a new focus on push-marketing by the consolidating major players. Featuring numerous sales tables and definitive marketer lists, and containing profiles of industry leaders such as Deere, Toro, MTD, Echo, Ames, Fiskars, Scotts, Pursell-Bayer, and TruGreen-ChemLawn, this study thoroughly examines competitive and new product trends, evolving regulatory issues, the shifting retail environment, the emergence of e-commerce, advertising/promotion expenditures and positioning, and consumer attitudes and purchasing patterns. It is a must-read for anyone interested in the coming boom of the lawn and garden market.


Press Release
Gardening Is #2 Activity With Over-30 Crowd; Lawncare Market Reaches $21 Billion in 2000

New York, March 20/PRNewswire –- MarketResearch.com, the leading provider of global market intelligence products and services, announced the release of a new research study “The U.S. Lawn & Garden Market” from Packaged Facts. According to this study, the lawncare market enjoyed a 3.9% growth in 2000 and is expected to grow to $26 billion by in 2005. This renewed growth is mostly attributed to the 77 million aging baby boomers who account for most of the equipment, product and service expenditures associated with lawncare.

“Most baby boomers have become affluent homeowners, viewing lawncare and gardening as outdoor leisure activities and basic functions of homeownership,” said Richard Koulbanis, Senior VP of Research Publishing for MarketResearch.com. “Because beautifying a home while improving its value is important to any homeowner, investing in high-ticket landscaping products and services is considered both realistic and feasible.”

The lawn equipment category, which includes outdoor power equipment, tools and implements, and watering/spraying devices, reached a historic high of $12.6 billion in 2000. The lawn and garden supply category, covering fertilizers/growth media and pest control, jumped nearly 5% over 1999 sales to garnish $4.9 billion in 2000. Professional lawncare services, defined as those devoted to lawn treatment rather than maintenance, reached an outstanding $3.4 billion, up 12% from 1999.

About Packaged Facts

For over 30 years, Packaged Facts, a division of MarketResearch.com, has been producing quality research reports on a wide range of consumer markets. Packaged Facts reports cover U.S. markets and include information on global market trends and opportunities. The industry sectors covered by the company include: beverages, demographics, educational and leisure products, food, health and beauty products, home furnishings, household chemicals, lawn and garden products, pharmaceuticals (OTC) and retailing.

Scope and Methodology

Market Parameters

This study examines the U.S. lawn and garden market, with a primary focus on products/services sold to consumers at retail or on a contractual basis for maintenance and treatment of their lawns and gardens. As defined by Packaged Facts, the lawn and garden market is divided into three broad product categories: equipment, supplies, and services.

  • The equipment category consists of engine-powered outdoor power equipment (OPE), hand-powered tools and implements, and watering/spraying equipment designed for outdoor lawn and garden use.
  • The supplies category includes two segments: fertilizers/growth media; and pest control products (herbicides, insecticides, and fungicides).
  • The services category is limited to professional lawncare services specializing in supplies application.

Not included within the scope of this study are products and services sold to commercial/professional, horticultural/agricultural, and institutional/recreational markets. Also excluded from this study are the actual “elements” of lawns and gardens—i.e., seeds, bulbs, plants, grasses, trees, and other “live goods.”

Study Methodology

The information contained in this study was compiled from both primary and secondary sources. Primary research took the forms of consultation with industry experts and on-site inspections of the major lawn and garden retail outlets. Secondary research entailed analysis and synthesis of a vast range of information collected from the industry-dedicated trade press, lawn and garden trade associations, government documents, retail journals, marketer publications and press releases, and other relevant sources. Sales figures are based on a comprehensive evaluation of various current market estimates and growth trends as put forth in the trade literature, as well as reference to Packaged Facts’ own historical files on the lawn and garden market. Our analysis of consumer demographics is based on data supplied by Simmons Market Research Bureau in its Spring 2000 Study of Media and Markets.

Are you prepared to grow your lawncare business?

“The U.S. Lawn & Garden Market” from Packaged Facts covers advancements in six specific areas of lawncare, focusing on the product development, government regulations and marketing strategies of each. Get detailed industry information on:

  • Outdoor power equipment
  • Tools and implements
  • Watering/spraying equipment
  • Fertilizers/growth media
  • Pest-control
  • Professional lawncare services

Find out how:

  • Company consolidation and acquisition are beginning to change to overall structure of the lawncare business.
  • The 78 million baby boomers nearing middle age countermand the negative affects of a slowing economy and erratic weather patterns.
  • EPA and CARB challenged manufacturers to reduce lawn equipment’s pollution contribution by 70%-80%.
  • A new “natural” lawncare trend is expected to stimulate growth in some area of the equipment category.

Representing over 600 hours of research, analysis and execution, “The U.S. Lawn & Garden Market” is compiled from both primary and secondary data, including:

  • Industry-dedicated trades
  • Lawn and garden associations
  • Company, government and industry research
  • Consultations with industry experts
  • On-site inspections of major lawn and garden retail outlets>

MarketResearch.com gives you the tools you need to identify strategic opportunities for your company and stay ahead of the competition. With this substantial insight into your current and projected market, you have the necessary information to formulate on-target business plans, execute the right creative for advertising, and budget resources properly.

At MarketResearch.com, we provide critical information to key decision-makers in the lawncare industry. Visit our site at www.MarketResearch.com today to access this entire report, select chapters or discrete segments that hold the most value to you.

Categories Covered:

  • Outdoor Power Equipment
  • Tools and Implements
  • Watering/Spraying Equipment
  • Fertilizers/Growth Media
  • Pest Control Products
  • Professional Lawncare Services

Issues Addressed:

  • Current and Projected Market Growth
  • New Product Development
  • Government Regulations
  • Affect of Global Warming, Home Ownership
  • Marketing Strategies
  • Technological/Biotechnological Innovations
  • Industry Consolidation
  • Consumer Profiles
  • Channels of Distribution and Retail
  • E-Commerce Activity
  • Consumer Advertising Expenditures

Companies Profiles:

  • Ames True Temper
  • Bayer-Pursell
  • Black & Decker Corp.
  • Deere & Co.
  • Electrolux
  • Fiskars Corp.
  • Lawn Doctor
  • MTD Products, Inc.
  • Murray Ohio Manufacturing Co.
  • The Scotts Co.
  • ServiceMaster
  • Terra Systems
  • The Toro Company
  • UnionTools, Inc.
  • Weed Man/Turf Holdings, Inc.

Tables and Graphs:

  • Market Size and Growth
  • Share of Market by Category, Outlet Type
  • Selected Marketers, Top Brands and Products
  • Marketer and Brand Shares
  • New Product Introductions
  • Housing Market Stats

Retailers Profiled:

  • Home Depot
  • Kmart
  • Lowe’s
  • Sears
  • Target
  • Wal-Mart

Hours of Research: 650

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Study Methodology
    • The Overall Market
      • L&G Market At $21 Billion In 2000
      • Prime Factor In Positive Outlook
      • Projected Sales Near $26 Billion In 2005
      • Services To Drive Growth
      • Size Of Marketers
      • Retail Channels: Equipment/Supplies
      • The Consumer: Gardening As Activity
    • Lawn And Garden Equipment
      • Equipment Category: Three Segments
      • Equipment Sales Flattening
      • Ope The Dominant Segment
      • Ope Unit Share By Product Type
      • Major Ope Marketers
      • Major Tools/Implements Marketers
      • Major Watering Equipment Marketers
      • Competition: General
      • Equipment Product Trends
      • Consumer Advertising Expenditures
      • Retail Outlet Share
      • Home Depot And Lowe's
      • L&G Equipment: Overall Owner Profile
    • Lawn And Garden Supplies
      • Two Product Segments: Fertilizers/Growth Media; Pest Control Supplies
      • Supplies Sales At $4.9 Billion
      • Sales Trends By Segment
      • Factors In Growth: Overview
      • Scotts An Overwhelming Force In Supplies
      • Bayer-Pursell Arises To Challenge Scotts
      • Competition: Fertilizers
      • Competition: Growth Media
      • Competition: Pesticides
      • Consumer Advertising Expenditures
      • A Wide Range Of Retail Outlets
      • Mass Retailers Lead In Share
      • The Consumer: Factors Favoring Supplies Purchasing
    • Professional Lawncare Services
      • The Services: Defined
      • Sales: 2000 Continues Strong Growth
      • Reasons For Growth Explosion
      • Size And Types Of Marketers
      • Trugreen-Chemlawn With Lion's Share
      • A Second Tier
      • Consumer Advertising Expenditures
      • The Consumer
  • Overall Market
    • Introduction
      • Scope Of Study
      • Areas Outside Scope
      • Brief History: L&G In Antiquity
      • Modern Technological Breakthroughs
      • Post Wwii: Market Takes Off
    • The Products
      • Three Categories: Equipment, Supplies, And Services
      • The Equipment Category: Three Segments
      • Outdoor Power Equipment (Ope)
      • Tools And Implements
      • Watering/Spraying Equipment
      • The Supplies Category: Two Segments
      • Fertilizers/Growth Media
      • Pest Control Products
      • The Services Category: Professional Lawncare Services
    • Government Regulation
      • At The Federal Level
      • The Epa
      • Epa And Ope
      • Epa And Pest Control
      • The Food Quality Protection Act
      • At The State Level
      • At The Local Level
    • Market Size, Growth, And Composition
      • Telling It Like It Is
      • Spot Tracking By Trade Associations
      • Wild Disparities In Figures From Research Firms And Trade Journals
      • Government Numbers Not Much Help
      • No Monitoring At Retail Level
      • Our Best "Guesstimates"
      • Special Note: Lowering Our Previous Estimates
      • L&G Market At $21 Billion In 2000
        • Table Estimated Retail Sales Of The U.S. Lawn And Garden Market By Category: 1996-2000 (Millions Of Dollars)
      • Reasons For Recent Flattening
      • Services Show Most Impressive Growth
      • Equipment Falls Off Most
      • Supplies Make Modest Gains
      • Equipment The Dominant Sales Category
      • Retail Share: Big Boxes Overthrow Traditional Hierarchy
      • Home Centers Surpass Discount Chains
      • Traditional Retailers Down
        • Table Estimated Retail Share Of U.S. Lawn And Garden Sales* By Outlet Type, 2000
      • Ope Dealers Even, Direct Sales Up
      • "Other" Retailers
      • Seasonality: Most Sales In Spring And Early Summer
      • Regionality: Even Distribution By Population Patterns
    • Factors In Future Growth
      • The Major Positive: Growth In Middle-Agers
      • Huge Baby Boom Populating Middle Age
        • Table Number Of U.S. Population By Age Group, 2000-2010 (In Millions)
      • An Aging Population Overall
        • Table Percent Of U.S. Population By Age Group, 2000-2010 (Percent)
      • Understanding The Aging Baby Boom
      • Understanding Generation X
      • The Red-Hot Economy
      • Signs Of Cooling?
      • The Economy And The L&G Market
      • The Boom In Home Sales
        • Table Sales Of New And Existing Single-Family Homes, 1995-1999 (In Thousands)
      • Record Number Of Housing Starts
        • Table U.S. Housing Starts, 1991-1999 (Number)
      • L&G And The Housing Market: Extremely Positive Implications
      • L&G And The Weather
      • Extreme Springs
      • Global Warming?
      • Climate Change And L&G Opportunities
      • The Outdoor Living Phenomenon (Olp)
      • Outdoor Livers On a Spending Spree
      • Olp Driven By Demographics, Economics
      • Olp Reinforced By Cable, Internet
      • Magazines Also Play a Part
      • The Queen Of Outdoor Living: Martha Stewart
      • Olp Going Strong Into 2001
      • Proliferating Retail L&G Outlets
      • L&G Marketers Gradually Consolidating
      • Is This Good Or Bad?
      • Regulations: Potentially Positive
      • Technological Innovation Stimulates Sales
      • Biotechnology And L&G
    • Projected Market Growth
      • Moderately Salutary Outlook
      • Near $26 Billion In 2005
      • Services To Drive Growth
        • Table Projected Retail Sales Of The U.S. Lawn And Garden Market By Category: 2000-2005 (Millions Of Dollars)
    • The Marketers: Overview
      • Size Of Marketers
      • Types Of Marketers
      • Typological Overlaps
      • Most Marketers Are Specialists
      • The Rare Generalist
    • Major Lawn And Garden Marketers
      • "Major Marketers": Explanations And Qualifications
      • Majors: Outdoor Power Equipment
      • Majors: Tools And Implements
      • Majors: Watering/Spraying Equipment
      • Majors: Supplies
      • Majors: Services
      • Majors: Private-Label Marketers
        • Table List Of Selected Major U.S. Lawn And Garden Marketers, Top Brands, And Product Specialization, 2000
    • Distribution
      • Distribution Channels: Equipment/Supplies
      • Anomalous Distribution: Lawncare Services
      • Distribution Patterns: Direct Vs. Intermediary
      • Ope Dealership Distribution
      • Distributors Still Play Vital Role
    • At The Retail Level
      • The Gang Of Four
      • Home Depot: Undisputed Champion
      • The Home Center Concept
      • Home Depot: Sales, Units, And Store Plan
      • Is Home Depot Hitting a Wall?
      • Big Box Goes Small(Er) Box: Hd's Villager's Hardware
      • Hd Tests Specialty Formats
      • Profile: Lowe's Cos.
      • Profile: Wal-Mart
      • Profile: Kmart
      • Kmart And Martha Stewart
      • Profile: Target
      • Profile: Sears
      • Garden Centers/Nurseries: Being Squeezed
      • Reinventing The Concept
      • Direct Sales: Mail-Order On The Rise
      • E-Commerce: Wheeling And Dealing In 1999
      • A Mail-Order/Internet Crossover?
      • Who's Left In Internet Retailing
      • Regionality/Seasonality: North Vs. South Retailing
      • Regionality/Seasonality: Weather Uncertainty And Retailing
    • The Consumer: L&G Surveys/Polls
      • The Nga Survey
      • Harris Poll
      • Usa Today
      • Grapevine Consumer Network
      • Roper Public Pulse Poll
      • Simmons: Flower Gardening
      • Simmons: Vegetable Gardening
      • Profile: Flower Gardeners
      • Profile: Vegetable Gardeners
  • Lawn And Garden Equipment
    • The Products
      • Equipment Category: Three Segments
      • Outdoor Power Equipment: Brief Description
      • Gas-Powered Engines: Two-Stroke Vs. Four-Stroke
      • Electric-Powered Engines: Corded And Cordless
      • Two Ope Classes: Large And Portable
      • Large Ope: Wheeled Vs. Stationary
      • Large Wheeled Ope: Four Product Types
      • Mowers/Tractors: Four Classes
      • Power Tillers/Cultivators
      • Snowthrowers
      • Power Spreaders/Seeders
      • Large Stationary Ope: Two Product Types
      • Chipper/Shredders
      • Power Composters
      • Portable Ope: Three General Product Types
      • Trimmers
      • String Trimmers
      • Trimmer/Brushcutters
      • Hedge Trimmers
      • Edge Trimmers
      • Hand Trimmers
      • Blowers
      • Wood-Cutters
      • Tools/Implements: Description
      • Tools/Implements: Classifications
      • Cutting Tools
      • Cutting Tools On Wheels
      • Cultivating Tools
      • Weeding Tools
      • Digging Tools
      • Raking Tools
      • Wheeled Implements
      • Stationary Composting Implements
      • Watering/Spraying Equipment: Classifications
      • Watering Equipment: Three Product Types
      • Garden Hoses
      • Aboveground Sprinklers/Drip Systems
      • Underground Irrigation Systems
      • Water Wands/Bubblers
      • Spraying Equipment: Product Types
    • Government Regulations
      • Federal Labeling Standards
      • Federal Performance Safety Standards
      • Epa And Phase I
      • Epa And Phase Ii
      • Carb Tier 2
      • Epa And Carb Agree
      • Manufacturers Meeting Challenges
      • The Leaf Blower Controversy
      • Blower Makers More Proactive
      • Local Waste Restrictions
    • Brief History
      • Evolution Of Outdoor Power Equipment
      • The Otto-Cycle Engine
      • The Rotary Mower
      • Lawn Mowers Perfected
      • Future Mower Developments
      • Portable Ope History Is Recent
      • Evolving Engines In Portable Ope
    • Market Size, Growth, And Composition
      • Equipment Sales Flattening
        • Table Estimated U.S. Retail Sales Of Lawn And Garden Equipment By Product Segment, 1996-2000 (In Millions Of Dollars)
      • Possible Causes
      • Sales Trends By Segment
      • Ope The Dominant Segment
      • Ope Unit Share By Product Type
        • Table Share Of U.S. Outdoor Power Equipment Shipments By Product Type, 2000
      • Unit Share: Large Ope
      • Unit Share: Portable Ope
      • Portable Share By Power Source
      • Most Popular Tools/Implements
    • Factors In Future Growth
      • Flat For Now But Room To Grow
      • Consider Walk-Behind Mowers
      • Overall Mower Ownership Is Up
      • Economy Boosts Portable Ope, Pressures Tools, Watering
      • A Slowing Economy?
      • Demographics Strong For Equipment
      • The Strong Economy, Demographics Boost Services
      • Weather
      • A Budding Trend To "Natural" Lawncare?
      • Factors In Tools Growth
      • Factors In Watering Equipment Growth
    • Projected Market Growth
      • Equipment Sales Forecast To Rise, But Slowly
      • Ope Forecast
      • Watering/Spraying Forecast
      • Tools/Implements Forecast
      • To $14 Billion By 2005
        • Table Projected Retail Sales Of Lawn And Garden Equipment By Product Segment, 2000-2005 (Millions Of Dollars)
    • The Marketers
      • Size And Types Of Marketers
      • Most Marketers Are Manufacturers
      • Many Marketers Have Deep Historical Roots
      • Domestic Vs. Foreign Marketers
      • Most Ope Makers With Diversified Interests
      • Consumer Conglomerates Exiting Tools/Implements
      • Industrial Conglomerates In Watering/Spraying Equipment
      • Rigid Segmentation Slowly Melting
    • Marketers: Ope
      • Major Marketers
      • Second-Tier Ope Marketers
      • Marketers: Walk-Behind Rotary Mowers
        • Table Selected Marketers/Brands: Walk-Behind Mowers, 2000 (List)
      • Marketers: Riding Mowers And Lawn/Garden Tractors
        • Table Selected Marketers/Brands: Riding Mowers And Lawn/Garden Tractors, 2000
      • Marketers: String Trimmers
        • Table Selected Marketers/Brands: String Trimmers, 2000 (List)
      • Marketers: Chainsaws
        • Table Selected Marketers/Brands: Chainsaws, 2000 (List)
        • Table Selected Marketers/Brands: Leaf Blowers, 2000 (List)
        • Table Selected Marketers/Brands: Blowers/Vacs, 2000 (List)
        • Table Selected Marketers/Brands: Hedge Trimmers, 2000 (List)
      • Marketers: Chipper/Shredders
        • Table Selected Marketers: Chipper/Shredders, 2000 (List)
      • Marketers: Power Tillers
      • Niche Ope Marketers
      • Large Ope Engine Manufacturers
      • Portable Ope Engine Manufacturers
    • Marketers: L&G Tools
      • Three Major Marketers
      • Second-Tier Tools Marketers
      • Marketers: Reel Mowers
      • Marketers: Wheeled Implements
      • Marketers: Composters
    • Marketers: Watering/Spraying Equipment
      • Watering Equipment Marketers
      • Marketers: Garden Hoses
      • Marketers: Sprinkler Systems
      • Marketers: Irrigation Systems
      • Marketers: Spraying Equipment
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands Part A (72 Marketers)
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands Part B
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands Part C
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands: Part D
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands: Part E
    • Marketer Share: Ope
      • Only "Guesstimates"
      • Majors: Gas Walk-Behind Mowers
      • Majors: Riding Mowers
      • Majors: Snowthrowers
      • Majors: Electric Leaf Blowers
      • Majors: Electric String Trimmers
      • Majors: Gas String Trimmers
      • Majors: Gas Leaf Blowers
      • Majors: Chainsaws
      • Electrolux Comes Out On Top
      • Toro And Deere Strong Crossover Contenders
      • Mtd/Ryobi Vies For Dominance
      • Second-Tier Marketers Murray And Black & Decker
      • Private Labels Get Their Foot In The Ope Door
    • Brand Rankings: Tools And Watering/Spraying Equipment
      • Perceived Brand Strengths
      • Evaluating Brand Ranking
      • Caveats
      • Brand Rank: Cutting Tools
      • Brand Rank: Short-Handled Tools
      • Brand Rank: Long-Handled Tools
      • Brand Rank: Garden Hoses
      • Brand Rank: Soaker Hoses
      • Brand Rank: Water Nozzles
      • Brand Rank: Hose Reels
      • Brand Rank: Hose-End Sprinklers
      • Brand Rank: Underground Sprinklers
      • Brand Rank: Aboveground Sprinklers
      • Brand Rank: Watering Wands
      • Brand Rank: Compressed Air Sprayers
    • The Competitive Situation
      • Consolidation And Shakeout
      • Major Acquisitions In Ope And Tools
      • The Grim Side Of Consolidation
      • Lbo Limbo
      • Sold Off To Foreigners
      • Absorption
      • Competitive Continuities
      • Improvements, Innovations
      • Niche Strategies
      • Expanding Through Diversification
      • Focusing Through Divestiture
      • Strategic Reorientation
      • Shifting Retail Strategies
    • Competitive Profile: The Toro Company
      • From Bull Tractor To Ope Major
      • Sales Double Over 1990s
      • Business Segments
      • From Residential To Professional Focus
      • Professional Acquisitions
      • A Long-Time Golf Course Major
      • Consumer Brands
      • Marketing Innovator
      • Toro Carefree
      • Lawn-Boy Gold, Silver
      • Toro Personal Pace For Home Centers
      • Recent Pockets Of Turbulence
      • Portable Gas Ope Out
    • Competitive Profile: Electrolux Ab
      • Global Leader In Appliances And Outdoor Goods
      • A Rich History Of Invention
      • Strategic Acquisitions
      • Frigidaire Home Products
      • Poulan/Weed Eater
      • Husqvarna Forest And Garden
      • American Yard Products
    • Competitive Profile: Deere & Co.
      • A Global Equipment Powerhouse
      • Sales In 2000
      • Deere In Lawn Care For Almost 40 Years
      • Homelite And Sabre
      • Restructuring In Mid-1990s
      • Partnering With Scotts And Home Depot
      • The Unique "Ready To Mow" Service Program
      • A 2-Stroke Engine Advance
      • Sabre 2000
      • Homelite Continues To Innovate
    • Competitive Profile: Mtd Products, Inc.
      • Originally The Modern Tool And Die Co.
      • A Dominant Force In Mowers
      • Mechanical Systems
      • International Presence
      • Four Comprehensive Brand Lines
      • The Yard-Bug-For The Ladies?
      • Multifunction Cub Cadet
      • Major Move: Mtd Acquires Ryobi
      • Ryobi's Designer-Celebrity Line
    • Competitive Profile: Murray Ohio Manufacturing Co.
      • First Lucrative Niche: Wheel Toys
      • Enters Lawn Mowers In '60's
      • Good News: Acquired By Tomkins
      • Bad News: Tomkins Implodes
      • Sold For a Song To Summersong
    • Competitive Profile: Black & Decker Corp.
      • World Leader In Electrics
      • Three Business Segments
      • An Innovator In Electric Ope
      • The "Hog" Line
    • Competitive Profile: Ames True Temper
      • World Leader In Tools
      • New Products Constantly Flow
      • The True Temper Acquisition By U.S. Industries
      • Previous Strategic Acquisitions
      • True Temper Provides Strong Synergy
    • Competitive Profile: Fiskars Corp.
      • Old World Cutting Tool Major
      • Brief History
      • Fiskars On An Acquisition Binge
      • The Fiskars "House Of Brands"
      • Reorganization In 2000
      • A Major Force In L&G Cutting Tools, Soaker Hoses
      • On Cutting-Edge Of Tool Design
      • Under Pricing Pressure
    • Competitive Profile: Union Tools, Inc.
      • Major Force In Long-Handled Tools
      • Numerous Brand Lines
      • Ut Is Consumer-Savvy
      • Lady Gardener
      • Quality, Innovation
      • Wins Golden Hammer Award
    • Brief Competitive Overviews: Ope Marketers
      • Simplicity Mfg. Co.
      • Echo, Inc.
    • Brief Competitive Overviews: Tools/Implements Marketers
      • Overall: Shifting Picture In Ownership
    • Brief Competitive Overviews: Watering Equipment Marketers
      • Overall: More Stable Than Tools
      • Colorite Plastics Co.
      • Teknor Apex Co.
      • Dayco Swan Corp.
      • Rain Bird
      • Melnor, Inc.
      • Gilmour Group
      • L.R. Nelson
      • Orbit Irrigation Products
      • Root-Lowell Mfg. Co.
    • New Product Trends:Ope
      • Whither Engines?
      • Large Ope And 4-Strokes
      • Portable Ope And 2-Strokes
      • Liquid-Cooled Engines
      • Fuel Cells
      • Innovative 4-Strokes, Modified 2-Strokes
      • Mower Trend: Pro Products For Exurbanites
      • Mower Trend: Targeting Women With "Bugs"
      • Portable Trend: Designer-Celebrity Products
      • Ope Trend: Multifunction Products
      • Convenience Trend In Portable Ope
      • Portable Engine Trend: Meeting Emissions Standards
      • Leaf Blowers Await Breakthrough
      • Commercial Trend: Stand-On Mowers
      • Blade Trend: Back To The Drawing Board
      • Most-Hyped Trend: Robotic Lawnmowers
    • New Product Trends:Tools And Watering Equipment
      • Major Trends In Tools
      • Easier-To-Use Tools
      • Targeting Women And Seniors
      • Directly Addressing Women
      • Children's Tools
      • Pro-Quality Tools
      • "Try-Me" Packaging
      • Fiberglass Long-Handles
      • Trend To Improving Import Quality
      • Trends In Garden Hoses
      • Trends In Aboveground Sprinklers
      • Multipack Accessories
        • Table Selected New Product Introductions: Lawn And Garden Equipment, 1999-2000 (List)
    • Advertising And Promotion
      • Consumer Advertising Expenditures: Ope
      • Consumer Ad Expenditures: Tools
      • Media Employed
      • Equipment Advertising Positioning: Quality The Primary Thematic
      • The Performance Theme
      • The Longevity Theme
      • Secondary Themes: Value And Comfort
      • The Direct Pitch
      • Few Consumer Promotions
      • Charity Promotions
      • Trade Advertising
      • Trade Promotion
    • Distribution And Retail
      • Distribution Patterns
      • Retail Outlet Share
      • Home Depot And Lowe's
      • Discounters
      • Gradual Erosion Of Dealers By Home Centers
      • Dealers Continue To Be Viable
      • Hardware Stores
      • Home Centers And Sears Enter Hardware Arena
      • Sears
      • Smith & Hawken
    • The Consumer
      • Explanatory Note On Simmons Market Research
      • Number Of Equipment Owners
      • Ope: Number Of Owners/Buyers/Renters
      • Number Of Ope Owners By Product Type
        • Table Outdoor Power Equipment: Number Of Owners By Product Type, 2000
      • Tools/Implements: Number Of Owners/Buyers
      • Number Of Tool/Implement Owners By Product Type
        • Table Tools/Implements: Number Of Owners By Product Type, 2000 (U.S. Adults)
      • L&G Equipment: Overall Owner Profile
      • Ope And Tools/Implements: Owner/Buyer Profiles
      • Profile: Ope Owners/Buyers
      • Profile: Tools/Implements Owner/Buyers
        • Table Demographic Characteristics Favoring Ownership And Purchasing Of Lawn And Garden Equipment: By Product Segment, 2000 (U.S. Adults)
      • Factors Favoring Ownership: All Ope
      • Walk-Behind Gas Mowers
      • Walk-Behind Electric Mowers
      • Riding Mowers/Lawn Tractors And Garden Tractors
      • Garden Tillers
      • Fertilizer Spreaders
      • Edge Trimmers
      • Hedge Trimmers
      • Yard Trimmers: Gas And Electric
      • Leaf Blower/Vacs
      • Factors Favoring Ownership: Tools/Implements
      • Grass Mowers An Anomaly
        • Table Demographic Characteristics Favoring Ownership Of Outdoor Power Equipment: By Product Type, 2000 (11 Types)
        • Table Demographic Characteristics Favoring Ownership Of Outdoor Power Equipment: By Product Type, 2000
        • Table Demographic Characteristics Favoring Ownership Of Outdoor Power Equipment: By Product Type, 2000
        • Table Demographic Characteristics Favoring Ownership Of Tools/Implements: By Product Type, 2000 (12 Types)
        • Table Demographic Characteristics Favoring Ownership Of Tools/Implements: By Product Type, 2000
        • Table Demographic Characteristics Favoring Ownership Of Tools/Implements: By Product Type, 2000
  • Lawn And Garden Supplies
    • The Products
      • Two Product Segments: Fertilizers/Growth Media (F/Gm); Pest Control Supplies (Pesticides)
      • Fertilizers/Growth Media: Four Product Types
      • Fertilizers: Supplements, Not Foods
      • Fertilizers: Organic And Synthetic
      • Fertilizer Forms/Terminology
      • Growth Media
      • Soils
      • Soil Amendments
      • Mulches
      • Compost Accelerators
      • Pest Control Supplies: Three Product Types
      • Insecticides
      • Herbicides
      • Herbicides Come In Two Types: Pre-Emergence And Post-Emergence.
      • Fungicides
    • Governmental Regulation
      • Pesticide Registration
      • The Food Quality Protection Act
      • Dursban Banned
      • Diazinon Next On Nix List
      • International Trends In Regulation
      • Industry Response: Rise Arises
      • Local/State Fertilizer Restrictions
      • Vermiculite The Next Asbestos?
      • Multiple Chemical Sensitivity
      • Regulations: Packaging/Labeling
    • Market Size, Growth, And Composition
      • Supplies Sales At $4.9 Billion
        • Table Estimated U.S. Retail Sales Of Lawn And Garden Supplies By Product Segment, 1996-2000 (In Millions Of Dollars) (Dollars)
      • Sales Trends By Segment
      • Share By Segment
      • Share By Type
      • Weed/Feed Most Popular Fertilizer
      • Insecticides Most Popular Pesticide Type
      • Mulch Most Popular Growth Media
      • Supplies: Retail Share
    • Factors In Future Growth
      • Overview: A Mixed Picture
      • Climate Change Could Be Favorable
      • Extending The Season Into Fall
      • A Marketing-Driven Approach To Growth
      • Cleverly Blunting Negative Perceptions
      • Consolidation Favors Greater Marketing Efforts
      • Shift To Organic Solutions Would Be Positive
      • "Natural" Niches Could Expand
      • The Container Gardening Trend
    • Projected Market Growth
      • Fertilizers And Growth Media To Drive Growth
      • Forecast: Pesticides
      • $5.8 Billion By 2005
        • Table Projected Retail Sales Of Lawn And Garden Supplies By Product Segment, 2000-2005 (In Millions Of Dollars)
    • The Marketers
      • Concentration At The Top
      • Size And Types Of Marketers
      • From Specialists To Generalists
      • Scotts An Overwhelming Force In Supplies
      • Bayer-Pursell Arises To Challenge Scotts
      • Second-Tier Marketers
      • Significant Minors: Fertilizers
      • Significant Minors: Growth Media
      • Significant Minors: Pesticides
        • Table Selected List Of U.S. Lawn And Garden Supplies, 1998-2000: Part A (40 Marketers)
        • Table Selected List Of U.S. Lawn And Garden Supplies, 1998-2000: Part B
    • Brand Rankings: L&G Supplies
      • Perceived Brand Strengths
      • Evaluating Brand Ranking
      • Caveats
      • Brand Rank: Lawn Fertilizer
      • Brand Rank: Water-Soluble Plant Food
      • Brand Rank: Granular Plant Food
      • Brand Rank: Peat Moss
      • Brand Rank: Potting Soil
      • Brand Rank: Granular Insecticide
      • Brand Rank: Liquid Insecticide
      • Brand Rank: Liquid Herbicide
    • The Competitive Situation
      • Most Important Challenge: Branding
      • Scotts The "Brand Master"
      • Can Bayer-Pursell Take On Scotts?
      • Musical Chairs: Acquisition Activity
      • Global Chemical Consolidation
      • Competition: Fertilizers
      • Competition: Growth Media
      • Competition: Pesticides
      • Bayer's Hardball Tactics
      • Pesticides: Niche Competition
    • Competitive Profile: The Scotts Co.
      • Napoleonic L&G Ambitions
      • International Sales
      • Astonishing Dominance In U.S. Supplies
      • Record Sales In 2000
      • Six Marketing Groups
      • Sales Trends By Group
      • Scotts' Brands
      • The U.K. And Europe
      • Ortho And Roundup
      • Most Business Through Top Home Centers And Discounters
      • Brief History
      • A Series Of Strategic Acquisitions
      • Scotts' Major Move: The Miracle-Gro Merger
      • Miracle-Gro: The Magic Of The Hard Sell
      • Synergy: Product Strength And Marketing Chutzpah
      • A "Consumer-Pull" Marketing Approach
      • Targeting Users And Non-Users
      • James Hagedorn To Inherit The Throne
      • A Vast Extension Of The Miracle-Gro Franchise
      • Sold Off Pro Turf Business
      • Acquires Marketing Rights To Substral
      • Two Strategical Faux Pas: A Lawsuit
      • And a Product Recall
      • Shakeup In Distribution
      • Scotts And Its Debts
    • Competitive Profile: Bayer-Pursell
      • Pursell The World Leader In Time-Release Fertilizers
      • Pursell's Flagship Brand: Sta-Green With Polyon
      • Recent Brand Acquisitions
      • Thriving Private-Label Business
      • Organics In The Future?
      • Mineral-Based Growth Media
      • The Bayer-Pursell Alliance
      • Boxing With Scotts In Pesticides
      • Bayer Pulls The Rug Out With Di-Syston
      • Scotts Suffers a Hit
      • Pursell's Role
    • Second-Tier Supplies Marketers
      • United Industries/Spectrum Brands
      • Schultz Co.
      • Green Light Co.
      • Bonide Products
      • U.S. Home & Garden
      • Sun Gro Horticulture
      • Premier Horticulture
      • Southdown, Inc.
      • Lebanon Seaboard Corp.
      • Southern Importers, Inc.
      • Verdant Brands
      • Good Earth Organics/A.H. Hoffman
      • Central Garden & Pet
    • New Product Trends
      • Combo Products
      • Autumn Products
      • Trends In Fertilizer: Time-Release
      • More Spikes
      • Minor Fertilizer Niches: Dog Spots And Tea Bags
      • Trends In Potting Soil
      • Trends In Peat Moss
      • Trends In Mulch
      • Trends In Lawn Lime
      • Soil Amendment Trend: Lawn And Garden Supplements
      • Trends In Pesticides: Price And Convenience
      • Trends In "Preventers"
      • "Natural" Pesticides
      • High-Tech Pesticides
        • Table Selected New Product Introductions: Lawn And Garden Supplies, 1999-2000
    • Advertising And Promotion
      • Consumer Advertising Expenditures
      • Advertising Positioning: Performance The Primary Thematic
      • The Professional Theme
      • The Superior Theme
      • The Humor Theme
      • Celebrity Endorsements
      • Huckster Ads
      • The Convenience Theme
      • Typical Consumer Promotions
      • Educational, Charitable Promotions
      • Trade Advertising
    • Distribution And Retail
      • Distribution Patterns
      • Scotts Takes Direct Control
      • Shakeup At Central Garden & Pet
      • A Wide Range Of Retail Outlets
      • Mass Retailers Lead In Share
      • Home Centers Winning Vs. Discounters
      • Discounters Continue To Battle
      • Garden Centers/Nurseries In Trouble
      • Frank's Nursery & Crafts
      • Agway
      • Agway's Upscale Store: Cultivations
      • Other Upscaling Attempts
      • Garden Centers' Best Defense: Coop Buying Groups
      • Major L&G Buying Groups
    • The Consumer
      • Overview
      • Number Of Purchasers By Product Type
        • Table Number Of Purchasers Of Lawn And Garden Supplies By Product Type, 2000 (U.S. Adults)
      • Purchasing Patterns By Sex
      • Factors Favoring Supplies Purchasing: Overall
      • Factors Favoring Purchase: Weed/Feed Products
      • Plant Food
      • Flower Garden Fertilizer
      • Insecticide (Synthetic)
      • Lawn Fertilizer
      • Vegetable Garden Fertilizer
      • Compost
      • Herbicide (Synthetic)
      • Insecticide (Organic)
        • Table Demographic Characteristics Favoring Purchasing Of Supplies: By Product Type, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Purchasing Of Supplies: By Product Type, 2000: Part B (U.S. Adults)
        • Table Demographic Characteristics Favoring Purchasing Of Supplies: By Product Type, 2000: Part C (U.S. Adults)
  • Professional Lawncare Services
    • The Services
      • Category Definition
      • Focus: Professional Lawncare Services
      • The Standard Treatment Program
      • Synthetic Vs. Organic Programs
    • Government Regulation
      • Licensing Requirements
      • Disclosure Policies
      • State Notification Policies
      • The New York Neighbor Notification Law
      • Federal Pesticide Bans
      • State Pesticide Bans
      • Local/State Fertilizer Restrictions
    • Market Size, Growth, And Composition
      • 2000 Continues Strong Growth
        • Table U.S. Sales Of Professional Lawncare Services, 1996-2000 (Dollars) (In Millions Of Dollars)
      • Reasons For Growth Explosion
      • Reasons For Slight Slowdown
      • Testimonials To Record Growth
      • Most Sales In Standard Programs
      • Trend To Customized Ipm Programs
      • Residential Vs. Commercial Sales
      • Seasonality
      • Regionality
    • Factors In Future Growth
      • The More Money/Less Time Equation Is Positive
      • But What About The Downturn?
      • Strong Housing Market And Services
      • Appeal To Elite Is Positive
      • Almost Can'T Miss With Aging Boomers
      • Three Wild Cards
      • The Weather Could Upset Services
      • Dursban Ban Spells Temporary Trouble
      • Notifying Neighbors Can Be Costly
      • Will Regulation Violate Ipm?
      • The Shrug-Off Response
      • The Vitriolic Response
      • Looks Like a More Lenient Regime-For a While
      • Labor Shortage Reaches Crisis Proportions
      • Temp Workers Yes; Middle Managers No
      • How Will The Labor Situation Be Resolved?
      • Consolidation a Positive But Ancillary Factor
      • Consolidation Implications
    • Projected Category Growth
      • Services To Continue Double-Digit Growth
        • Table Projected Sales Of Professional Lawncare Services, 2000-2005 (Dollars)
      • Why The Rosy Prediction
    • The Marketers
      • Number Of Marketers
      • Size And Types Of Marketers
      • Trugreen-Chemlawn With Lion's Share
      • A Second Tier
      • Significant Minor Franchise Operators
        • Table Selected U.S. Marketers Of Professional Lawncare Services
    • The Competitive Situation
      • The Old Days: A Metro-Based "Mom And Pop" Affair
      • The New Days: Transformation Through Consolidation
      • Easy To Enter, Hard To Grow
      • Safe Expansion; Risky Expansion
      • Barefoot And The Risky Approach
      • Servicemaster Gobbles Up Successful Firms
      • Franchising The Safest Route To Expansion
      • Franchisee Benefits
      • Fees/Royalties a Small Price To Pay
      • Scotts Lawn Service The Exception
      • Lowballers And Higher Costs Leave Services Vulnerable
      • Education Is In Order
      • Consolidation Pressures Remain
      • Vertical Or Horizontal Integration?
    • Competitive Profile: Servicemaster Lp
      • From Servant To Master
      • Consumer/Commercial And Other Divisions
      • A Highly Unique Strategy
      • Rise To Dominance In Lawn Services
      • A More Recent Takeover Move
      • The Same White Knight: The Landcare Acquisition
      • Trugreen-Chemlawn: Overview
      • Trugreen's Recent Acquisitions
      • Has Servicemaster Bitten Off More Than It Can Chew?
      • Trugreen's Troubles
      • New Watchword: Integration
    • Competitive Profile: Weed Man/Turf Holdings, Inc.
      • Canada's Leading Firm Expanding To U.S.
      • The Time Is Right
      • A Well-Prepared Strategy
      • Industry Bigwigs Sign Up
      • Why They Are Joining Weed Man
      • Weed Man's Plan
      • A Confident Challenger
    • Competitive Profile: Lawn Doctor
      • No. 2 Service Firm
      • Franchise Fees
      • Standard Program
      • Customized Treatment Services
    • Competitive Profile: Terra Systems
      • Entrepreneur Swayed By Organic Approach
      • Savvy Salesman Achieves Success
      • The Crux Of The System
      • Higher Education, Better Service
      • A Harbinger Of Things To Come?
    • Advertising And Promotion
      • Low Advertising Expenditures
      • Tgcl And Lawn Doctor
      • Marketing Through Branding
      • Services Positioning
      • Services Promotion
      • Free Estimates, Discounts
    • The Consumer
      • Estimated Number Of Users
      • Factors Favoring Use: Lawn Maintenance And Garden Services
        • Table Demographic Characteristics Favoring Use Of Lawn Maintenance Services, 2000 (U.S. Adults)
  • Addresses Of Selected Marketers

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report