In the past decade, we’ve seen sustained uplines in the market for kids’ food and beverages, a graph-line jump to rival data for any explosive baby boom. From manufacturers of exciting new foods for babies and toddlers to restaurant operators thinking outside the French fry box, this is a dynamic market with plenty of untapped potential.
Shifting demographics and new drivers are rewarding innovation, especially when those new products speak to parents’ concerns about the health and well-being of their children. Though concerns about obesity, diabetes and other diet-related ailments are nearly universal, the kids’ food and beverage market is far from monolithic, a fact that adds further luster to an already dynamic sector.
Menu classics and a fast-expanding range of new options offer a variety of choices for parents driven by health concerns for their kids, as well as by the desire to expose their children to a wide range of ingredients and tastes. That’s created exciting market conditions for foodservice operators and manufacturers alike. In Kids’ Food: Culinary Trend Mapping Report, we profile several trends emerging and growing in the market for children’s food and beverages.
CCD digs deeper behind the following four overarching consumer trends as they relate to kids’ food and beverages and examines the ingredients, cooking styles and ethnic influences that the Center for Culinary Development (CCD) has identified as about to hit, or have established themselves, in the U.S.:
Market Assessment: Consumers, Professionals, Business Strategic Implications: What are, in CCD’s words, the “strategic levers” food marketers, foodservice operators and food retailers should pull to identify opportunities for new product development based on kids’ food and beverages?
With extensive profiles of each ingredient/food emerging within the five stages of the trend map, this issue of the Culinary Trend Mapping Report provides you with the most up-to-date, insider’s look at what’s hot and what’s not in the world of food. Top food marketers rely on trend mapping to keep them on the pulse of what’s happening and what’s about to happen as far as consumer tastes are concerned.
• • •The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - or what will be - in the food world!
Using the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method identifying which culinary trends are “gaining traction” and which are simply flashes in the pan, each report concentrates on a theme, or trend, that is affecting the food industry, and then looks at the emerging and established ingredients, cooking styles and products along the Trend Map that are driving this theme.
Each report is a 75+ page journal packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each Issue of the Culinary Trends Mapping Report
Additional features include:
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Published bimonthly, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
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